Electric Blankets Market
By Type;
Over Blankets, Under Blankets and Electric PadsBy End-User;
Hotel, Hospital and HouseholdBy Price Range;
Economy, Mid-Range and PremiumBy Size;
Single Size, Full/Queen Size and King SizeBy Material;
Wool, Cotton, Polyester, Acrylic and OthersBy Sales Channel;
Direct and IndirectBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Electric Blankets Market Overview
Electric Blankets Market (USD Million)
Electric Blankets Market was valued at USD 1,151.28 million in the year 2024. The size of this market is expected to increase to USD 1,873.02 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.2%.
Electric Blankets Market
*Market size in USD million
CAGR 7.2 %
Study Period | 2025 - 2031 |
---|---|
Base Year | 2024 |
CAGR (%) | 7.2 % |
Market Size (2024) | USD 1,151.28 Million |
Market Size (2031) | USD 1,873.02 Million |
Market Concentration | Medium |
Report Pages | 348 |
Major Players
- Silentnight Group Limited
- Morphy Richards Ltd
- Snugnights UK LLP
- Beurer GmbH
- Tenacta Group (Daga)
- Zonli
- Xiaomi
- Caiyang
- Slumberdown
- Argos Limited
- Biddeford Blankets LLC
- MAXSA Innovations LLC
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Electric Blankets Market
Fragmented - Highly competitive market without dominant players
The Electric Blankets Market is expanding quickly as more consumers adopt energy-conscious comfort solutions. About 58% of households are now using electric blankets for their safety, efficiency, and affordability, making them an essential product for modern lifestyles.
Energy Efficiency as a Key Driver
The preference for low-energy heating solutions is boosting the market. Close to 47% of users highlight cost savings from reduced heating expenses when switching to electric blankets. Their personalized warmth, energy efficiency, and cost benefits are fueling widespread adoption.
Smart Innovations Transforming Products
Advancements in electric blanket design are introducing features like digital controls, auto shut-off, and adaptive heating. Over 42% of the latest models showcase these features, providing better performance, improved safety, and user-friendly convenience that appeal to a broad consumer base.
High Usage Across Sectors
The popularity of electric blankets extends beyond homes into healthcare and hospitality. They currently make up 64% of heated bedding solutions thanks to their reliability, versatility, and consistent comfort. Their ability to meet varied consumer needs enhances their strong market presence.
Positive Market Outlook
The electric blankets market is set for ongoing growth with rising focus on eco-friendly living. Nearly 52% of new product lines are expected to include sustainable materials and advanced heating elements. With continuous innovation and growing adoption, the market is positioned for long-term expansion.
Electric Blankets Market Recent Developments
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In March 2023, rising popularity in the U.S. was driven by meal-prep enthusiasts seeking portable cooking solutions.
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In November 2022, companies added multiple cooking modes to products, catering to a broader range of dishes.
Segment Analysis
The global electric blankets market offers a diverse range of products catering to various preferences and applications. Under blankets, over blankets, throw blankets, and heated mattress pads are the primary product categories available to consumers. These products are crafted from different materials such as cotton, wool, polyester, fleece, acrylic, and others, providing options for comfort and durability.
In terms of size, electric blankets are available in single size, full/queen size, and king size variants, accommodating different bed dimensions and user requirements. They find applications across personal use (residential and outdoor activities), commercial use (hospitality industry, healthcare facilities, and others), and specialized applications (therapeutic use, baby care, elderly care, etc.).
The distribution channels for electric blankets include both online and offline channels. Online channels include direct-to-consumer (D2C) platforms and e-commerce platforms, offering convenience and accessibility to a wide range of consumers. Offline channels encompass hypermarkets/supermarkets, specialty stores, and department stores, catering to consumers who prefer physical retail experiences and personalized assistance.
Global Electric Blankets Segment Analysis
In this report, the Global Electric Blankets Market has been segmented by Product, Material, Size, Application, Distribution Channel, and Geography.
Global Electric Blankets Market, By Product
The Global Electric Blankets Market has been segmented by Product into Under Blankets, Over Blankets, Throw Blankets, and Heated Mattress Pads.
Under Blankets, also known as fitted electric blankets, are designed to be placed directly onto the mattress, providing warmth from beneath the sleeper. These blankets are secured to the bed and often feature adjustable heat settings for personalized comfort throughout the night.
Over Blankets, sometimes referred to as traditional electric blankets, are versatile options that can be draped over the user like a regular blanket. They typically feature heating elements evenly distributed throughout the fabric, offering warmth from above. Over blankets are available in various sizes to accommodate different bed sizes and often come with programmable timers for convenience and energy efficiency.
Throw Blankets are smaller-sized electric blankets designed for individual use, offering portability and versatility. These blankets are ideal for cozying up on the couch or in a favorite armchair, providing targeted warmth wherever needed.
Heated Mattress Pads are similar to under blankets but are placed directly on top of the mattress, beneath the fitted sheet. They offer an added layer of comfort and warmth, promoting a cozy sleeping environment while also providing the therapeutic benefits of heat therapy for sore muscles and joints.
Global Electric Blankets Market, By Material
The Global Electric Blankets Market has been segmented by Material into Cotton, Wool, Polyester, Fleece, Acrylic, and Others.
Cotton electric blankets offer natural breathability and comfort, making them ideal for users who prefer a lightweight and soft feel. Wool blankets, known for their exceptional warmth and insulation properties, are favored by those seeking cozy comfort during colder months. Polyester blankets are valued for their durability and easy maintenance, offering a practical choice for everyday use.
Fleece electric blankets have gained popularity for their plush texture and superior warmth, providing a luxurious sleeping experience. Acrylic blankets combine the softness of wool with the easy-care properties of synthetic fibers, offering a versatile option for consumers. Additionally, the "Others" category encompasses various materials such as blends and specialty fabrics, catering to specific preferences and needs in the market.
Each material option in the electric blankets market caters to different consumer preferences, ensuring a diverse range of choices to accommodate varying climates, personal preferences, and usage requirements. Whether prioritizing warmth, breathability, durability, or ease of maintenance, consumers can find an electric blanket tailored to their specific needs within this comprehensive material segmentation.
Global Electric Blankets Market, By Size
The Global Electric Blankets Market has been segmented by Size into Single Size, Full/Queen Size, and King Size.
Single size electric blankets are typically designed to accommodate a single person, providing warmth and comfort throughout the night. These blankets are ideal for individuals seeking personalized heating solutions and are commonly used in single beds or smaller sleeping spaces.
Full/Queen size electric blankets offer a larger coverage area, making them suitable for double beds or shared sleeping arrangements. These blankets provide ample warmth and coziness for couples or individuals who prefer extra room while sleeping. They are designed to evenly distribute heat across the surface, ensuring uniform comfort throughout.
King size electric blankets are the largest among the three categories, offering generous coverage for king-size beds or spacious sleeping areas. These blankets are ideal for couples or individuals who desire maximum space and warmth during colder nights. With their expansive size, king size electric blankets provide luxurious comfort and efficient heating, catering to the needs of larger households or those who prefer ample room while sleeping.
Global Electric Blankets Market, By Application
The Global Electric Blankets Market has been segmented by Application into Personal Use, Commercial Use, and Specialized Applications.
For Personal Use, which encompasses Residential and Outdoor Activities. Residential usage involves the utilization of electric blankets within households to combat cold weather and enhance comfort during sleep or relaxation. Outdoor Activities refer to portable electric blankets suitable for camping, picnics, or other outdoor adventures, providing warmth in various settings.
Commercial Use includes applications within the Hospitality Industry, where electric blankets may be used to enhance guest comfort in hotels, resorts, and lodges. Additionally, they find utility in Healthcare Facilities, offering warmth and comfort to patients in hospitals, clinics, and rehabilitation centers. Other commercial applications may include use in offices or public spaces where individuals seek warmth and comfort.
Specialized Applications cater to specific needs such as Therapeutic Use, targeting ailments like arthritis and muscle pain. Electric blankets designed for Baby Care provide gentle warmth for infants, ensuring their comfort and safety. Similarly, blankets for Elderly Care offer warmth and comfort to seniors, aiding in relaxation and potentially alleviating symptoms of conditions like arthritis. Other specialized applications may include use in pet care or industrial settings, catering to diverse needs beyond traditional residential or commercial usage.
Global Electric Blankets Market, By Distribution Channel
The Global Electric Blankets Market has been segmented by Distribution Channel into Online and Offline.
The allure of physical product displays and the opportunity to inspect product features firsthand have significantly bolstered the appeal of offline sales and distribution channels. Particularly in the United States, consumers have expressed a strong preference for offline purchases, with mass merchants emerging as the preferred choice, closely followed by retail outlets, department stores, and specialty shops. In Asian countries, retail purchases enjoy notable popularity, largely due to the convenience of accessibility afforded by brick-and-mortar establishments.
Despite the stronghold of offline channels, there has been a notable surge in the popularity of e-commerce platforms as viable distribution channels. This shift can be attributed to the increasing number of tech-savvy consumers and a growing inclination towards online shopping. The rise of third-party online distributors and the emergence of e-retailers dedicated to providing quality products have further propelled this trend, allowing them to tap into the rapidly expanding customer base in the digital sphere.
Global Electric Blankets Market, By Geography
In this report, the Global Electric Blankets Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Global Electric Blankets Market Share (%), by Geographical Region, 2024
Europe holds a dominant position in the global electric blankets market, driven primarily by the heightened demand for various flexible heating products due to the region's challenging weather conditions. With winters often being harsh, consumers in Europe are increasingly willing to invest in staying warm and comfortable, even if it means spending more. This propensity to prioritize warmth and relaxation during cold seasons is expected to fuel further market growth in the region throughout the forecast period.
This growth is attributed to the rising usage and wide availability of electric blankets across various demographics. The increasing affordability of these products, which are now commonly found in department stores and even at garage sales, is anticipated to contribute significantly to market expansion in the coming years.
The country-specific analysis within the market report offers valuable insights into individual market factors and regulatory changes impacting both current and future market trends. Various data points, such as downstream and upstream value chain analysis, technical trends, Porter's Five Forces analysis, and case studies, are utilized to forecast market scenarios for individual countries. Factors such as the presence of global brands, challenges posed by competition from local or domestic brands, and the impact of tariffs and trade routes on market dynamics are carefully considered in providing forecast analysis for country-specific data.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Electric Blankets Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Rising demand for energy-efficient solutions
- Advancements in technology
- Changing weather patterns
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Rise of Versatile Electric Blankets - Blankets with insulated wires that warm up when linked to a power source are known as electric blankets. They disperse heat uniformly across the sleeping area and are intended to offer warmth during the colder months. Overheating is prevented by safety features such as automated shut-off devices. Electric blankets are practical for cold nights and provide individualized comfort. Outdoor and battery-powered electric blankets are becoming more popular in the global market for electric blankets.
They're easy to carry and keep you warm in indoor and outdoor settings. People who enjoy outdoor activities or need warmth outside find these blankets useful and handy. Smart electric blankets, an emerging segment in the global electric blankets market, integrate advanced technology like sensors and smartphone connectivity for personalized heating control. Offering enhanced convenience and energy efficiency, they are set to revolutionize the way users experience warmth and comfort.
Restraints
- Safety concerns
- Seasonal demand
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Risks associated with the electric blankets - Safety concerns pose a significant threat to the growth of the electric blankets market, particularly regarding the risk of overheating. This issue can be particularly dangerous for consumers, including pregnant women, as overheating poses potential risks to both the individual and the fetus. The emission of low-frequency electromagnetic fields by these devices raises concerns, as prolonged exposure could potentially lead to adverse health effects such as brain tumors and childhood leukemia.
In this electric blankets market report, comprehensive insights are provided into various aspects crucial for market understanding and strategic decision-making. These include recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, and the impact of both domestic and localized market players. The report delves into opportunities emerging from changes in market regulations, strategic market growth analysis, market size, application niches, product approvals, launches, geographic expansions, and technological innovations.
Opportunities
- Product diversification
- Health and Wellness Trends
- Partnerships and Collaborations
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Growing demand for electric blankets in the commercial sector - During the forecast period, substantial growth is expected in commercial sectors such as hospitals and hotels. The influx of tourists into colder regions is projected to drive increased utilization of electric blankets within the hospitality industry. Hotels, aiming to enhance guest comfort, are increasingly turning to electric blankets to provide added warmth during chilly nights, thereby elevating the overall guest experience.
This trend underscores a growing demand for cozy amenities that cater to the needs of travelers seeking comfort and relaxation during their stays in colder climates. Hospitals present promising opportunities for market players due to the versatile heating capabilities of electric blankets. These adaptable heating solutions offer a practical means of regulating room temperatures in medical facilities, particularly during severe cold spells. By leveraging electric blankets, hospitals can effectively maintain optimal conditions within patient rooms, contributing to a conducive environment for recovery and comfort.
Electric Blankets Market Competitive Landscape Analysis
Electric Blankets Market reflects a moderately fragmented landscape, with regional brands and established leaders driving competition through strategies, innovation, and targeted partnerships. Top companies hold around 45–50% share, while niche entrants focus on specialized fabrics and smart temperature controls. Continued growth stems from expanding consumer awareness, comfort-driven features, and the adoption of advanced heating technologies across segments.
Market Structure and Concentration
The market shows balanced concentration, with leading firms capturing significant presence while mid-tier brands expand their reach. Consolidation is moderate, driven by selective merger activity and licensing agreements. Roughly 55% of sales emerge from established players, while regional manufacturers push innovation in cost-efficient models, maintaining competitive intensity and encouraging diversified strategies among key stakeholders.
Brand and Channel Strategies
Brands emphasize strong retail networks, online platforms, and seasonal promotions to enhance visibility and maximize sales. Multi-channel strategies drive penetration beyond 40%, supported by collaboration with e-commerce providers and specialty outlets. Co-branding initiatives, influencer-driven marketing, and after-sales services reinforce loyalty, while product bundling and targeted campaigns amplify growth in both established and emerging regions.
Innovation Drivers and Technological Advancements
Smart connectivity, advanced fabrics, and automated safety features define ongoing technological advancements. Manufacturers introduce programmable timers, dual-control heating, and wireless integration to elevate user experience. Innovations in energy efficiency improve consumption by nearly 20%, while heat-distribution designs and eco-friendly materials foster growth. Strong R&D investment ensures continuous expansion of advanced features and sustained consumer trust.
Regional Momentum and Expansion
North America maintains around 35% of the market, supported by seasonal demand and established distribution. Europe accounts for nearly 30%, with high adoption in colder regions. Asia-Pacific demonstrates the fastest growth, with rising disposable incomes and lifestyle shifts boosting adoption by more than 25%. Strategic partnerships and localized supply chains strengthen regional expansion initiatives.
Future Outlook
The future outlook indicates rising adoption of AI-enabled controls, sustainable fabrics, and integrated IoT features. Vendors are expected to strengthen collaboration with digital platforms, while targeted merger activities enhance portfolio diversity. Continued innovation in design, durability, and energy performance will shape competitive edges, with long-term growth driven by evolving consumer preferences and advanced heating solutions.
Key players in Electric Blankets Market include:
- Sunbeam Products / Newell Brands
- Beurer GmbH
- Rainbow Appliance Group (RUIANBAO)
- Biddeford Blankets
- Silentnight Group
- Jarden Corporation
- Shanghai Shenda Co. Ltd.
- Morphy Richards Ltd.
- Snugnights UK LLP
- Caiyang
- Slumberdown
- Homefront
- Dreamland
- Perfect Fit Industries LLC
- KODEN International
In September 2023, Zonli, the renowned Hong Kong-based online retailer, announced the launch of its Battery Heated Blanket Series, aimed at redefining comfort for the impending winter season. The series included the portable Z-Walk and the top-tier Z-Walk Pro, catering to various indoor and outdoor needs.
In October 2023, Xiaomi unveiled the Mijia Smart Electric Blanket in china, measuring 1.5m x 2m. Highlighting advanced features like a 400V ceramic core for rapid heating and seamless integration with the Mi Home app, it promises unparalleled comfort and convenience for users.
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Material
- Market Snapshot, By Size
- Market Snapshot, By Application
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Electric Blankets Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Rising demand for energy-efficient solutions
- Advancements in technology
- Changing weather patterns
- Rise of Versatile Electric Blankets
- Restraints
- Safety concerns
- Seasonal demand
- Risks associated with the electric blankets
- Opportunities
- Product diversification
- Health and Wellness Trends
- Partnerships and Collaborations
- Growing demand for electric blankets in the commercial sector
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Electric Blankets Market, By Product, 2021 - 2031 (USD Million)
- Over Blankets
- Throw Blankets
- Heated Mattress Pads
- Electric Blankets Market, By Material, 2021 - 2031 (USD Million)
- Cotton
- Wool
- Polyester
- Fleece
- Acrylic
- Others
- Electric Blankets Market, By Size, 2021 - 2031 (USD Million)
- Single Size
- Full/Queen Size
- King Size
- Electric Blankets Market, By Application, , 2021 - 2031 (USD Million)
- Personal Use
- Residential
- Outdoor Activities
- Commercial Use
- Hospitality Industry
- Healthcare Facilities
- Others
- Specialized Applications
- Therapeutic Use
- Baby Care
- Elderly Care
- Others
- Personal Use
- Electric Blankets Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Online
- Direct-to-Consumer (D2C)
- E-Commerce Platforms
- Offline
- Hypermarkets/Supermarkets
- Specialty Stores
- Department Stores
- Online
- Global Electric Blankets Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Electric Blankets Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Sunbeam Products / Newell Brands
- Beurer GmbH
- Rainbow Appliance Group (RUIANBAO)
- Biddeford Blankets
- Silentnight Group
- Jarden Corporation
- Shanghai Shenda Co. Ltd.
- Morphy Richards Ltd.
- Snugnights UK LLP
- Caiyang
- Slumberdown
- Homefront
- Dreamland
- Perfect Fit Industries LLC
- KODEN International
- Company Profiles
- Analyst Views
- Future Outlook of the Market