Electric Blankets Market

By Type;

Over Blankets, Under Blankets and Electric Pads

By End-User;

Hotel, Hospital and Household

By Price Range;

Economy, Mid-Range and Premium

By Size;

Single Size, Full/Queen Size and King Size

By Material;

Wool, Cotton, Polyester, Acrylic and Others

By Sales Channel;

Direct and Indirect

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn207861822 Published Date: August, 2025 Updated Date: September, 2025

Electric Blankets Market Overview

Electric Blankets Market (USD Million)

Electric Blankets Market was valued at USD 1,151.28 million in the year 2024. The size of this market is expected to increase to USD 1,873.02 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.2%.


Electric Blankets Market

*Market size in USD million

CAGR 7.2 %


Study Period2025 - 2031
Base Year2024
CAGR (%)7.2 %
Market Size (2024)USD 1,151.28 Million
Market Size (2031)USD 1,873.02 Million
Market ConcentrationMedium
Report Pages348
1,151.28
2024
1,873.02
2031

Major Players

  • Silentnight Group Limited
  • Morphy Richards Ltd
  • Snugnights UK LLP
  • Beurer GmbH
  • Tenacta Group (Daga)
  • Zonli
  • Xiaomi
  • Caiyang
  • Slumberdown
  • Argos Limited
  • Biddeford Blankets LLC
  • MAXSA Innovations LLC

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Electric Blankets Market

Fragmented - Highly competitive market without dominant players


The Electric Blankets Market is expanding quickly as more consumers adopt energy-conscious comfort solutions. About 58% of households are now using electric blankets for their safety, efficiency, and affordability, making them an essential product for modern lifestyles.

Energy Efficiency as a Key Driver
The preference for low-energy heating solutions is boosting the market. Close to 47% of users highlight cost savings from reduced heating expenses when switching to electric blankets. Their personalized warmth, energy efficiency, and cost benefits are fueling widespread adoption.

Smart Innovations Transforming Products
Advancements in electric blanket design are introducing features like digital controls, auto shut-off, and adaptive heating. Over 42% of the latest models showcase these features, providing better performance, improved safety, and user-friendly convenience that appeal to a broad consumer base.

High Usage Across Sectors
The popularity of electric blankets extends beyond homes into healthcare and hospitality. They currently make up 64% of heated bedding solutions thanks to their reliability, versatility, and consistent comfort. Their ability to meet varied consumer needs enhances their strong market presence.

Positive Market Outlook
The electric blankets market is set for ongoing growth with rising focus on eco-friendly living. Nearly 52% of new product lines are expected to include sustainable materials and advanced heating elements. With continuous innovation and growing adoption, the market is positioned for long-term expansion.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Material
    3. Market Snapshot, By Size
    4. Market Snapshot, By Application
    5. Market Snapshot, By Distribution Channel
    6. Market Snapshot, By Region
  4. Electric Blankets Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Rising demand for energy-efficient solutions
        2. Advancements in technology
        3. Changing weather patterns
        4. Rise of Versatile Electric Blankets
      2. Restraints
        1. Safety concerns
        2. Seasonal demand
        3. Risks associated with the electric blankets
      3. Opportunities
        1. Product diversification
        2. Health and Wellness Trends
        3. Partnerships and Collaborations
        4. Growing demand for electric blankets in the commercial sector
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Electric Blankets Market, By Product, 2021 - 2031 (USD Million)
      1. Over Blankets
      2. Throw Blankets
      3. Heated Mattress Pads
    2. Electric Blankets Market, By Material, 2021 - 2031 (USD Million)
      1. Cotton
      2. Wool
      3. Polyester
      4. Fleece
      5. Acrylic
      6. Others
    3. Electric Blankets Market, By Size, 2021 - 2031 (USD Million)
      1. Single Size
      2. Full/Queen Size
      3. King Size
    4. Electric Blankets Market, By Application, , 2021 - 2031 (USD Million)
      1. Personal Use
        1. Residential
        2. Outdoor Activities
      2. Commercial Use
        1. Hospitality Industry
        2. Healthcare Facilities
        3. Others
      3. Specialized Applications
        1. Therapeutic Use
        2. Baby Care
        3. Elderly Care
        4. Others
    5. Electric Blankets Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Online
        1. Direct-to-Consumer (D2C)
        2. E-Commerce Platforms
      2. Offline
        1. Hypermarkets/Supermarkets
        2. Specialty Stores
        3. Department Stores
    6. Global Electric Blankets Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Sunbeam Products / Newell Brands
      2. Beurer GmbH
      3. Rainbow Appliance Group (RUIANBAO)
      4. Biddeford Blankets
      5. Silentnight Group
      6. Jarden Corporation
      7. Shanghai Shenda Co. Ltd.
      8. Morphy Richards Ltd.
      9. Snugnights UK LLP
      10. Caiyang
      11. Slumberdown
      12. Homefront
      13. Dreamland
      14. Perfect Fit Industries LLC
      15. KODEN International
  7. Analyst Views
  8. Future Outlook of the Market