Dryer Sheets Market

By Pack;

10 to 50 Pieces, 50 to 100 Pieces, 100 to 150 Pieces, and 150 & Above

By Prize Range;

Low, Medium, and High

By Type;

Liquid, Dryer Sheets, and Others

By Industry Vertical;

Healthcare, Residential, Aviation, Automotive, and Others

By Sales Channel;

Supermarkets/Hypermarkets, Convenience Stores, Online Stores, Independent Small Stores, and Others

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn607346261 Published Date: August, 2025 Updated Date: September, 2025

Dryer Sheets Market Overview

Dryer Sheets Market (USD Million)

Dryer Sheets Market was valued at USD 13,302.40 million in the year 2024. The size of this market is expected to increase to USD 16,924.36 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 3.5%.


Dryer Sheets Market

*Market size in USD million

CAGR 3.5 %


Study Period2025 - 2031
Base Year2024
CAGR (%)3.5 %
Market Size (2024)USD 13,302.40 Million
Market Size (2031)USD 16,924.36 Million
Market ConcentrationHigh
Report Pages300
13,302.40
2024
16,924.36
2031

Major Players

  • Procter & Gamble
  • Unilever
  • Church & Dwight Co., Inc.
  • Henkel AG & Co. KGaA
  • SC Johnson & Son, Inc.
  • The Sun Products Corporation
  • Colgate-Palmolive Company
  • The Clorox Company
  • Reckitt Benckiser Group plc
  • Marico Limited

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Dryer Sheets Market

Fragmented - Highly competitive market without dominant players


The Dryer Sheets Market is gaining strong momentum as households and commercial spaces increasingly adopt them for fabric care. Usage of dryer sheets has expanded by over 45%, driven by their ability to soften clothes, reduce static, and infuse long-lasting fragrance. This rising adoption is reshaping laundry habits by combining convenience with garment protection.

Key Drivers Accelerating Growth
A shift toward convenience and hygiene is fueling the demand for dryer sheets. More than 38% of consumers now prefer multifunctional solutions that deliver softness, scent retention, and static control in one product. Growing lifestyle changes and a focus on garment care are pushing dryer sheets deeper into household essentials.

Advancements Strengthening Market Adoption
Continuous innovation has introduced eco-friendly, hypoallergenic, and biodegradable dryer sheets to meet consumer preferences. Nearly 42% of new launches emphasize sustainable materials and allergen-free formulations. These advancements are broadening market appeal, especially among health-conscious and environmentally aware consumers.

Growth Prospects and Industry Outlook
The Dryer Sheets Market shows steady expansion with increasing product diversification and premium offerings. Around 55% of households express willingness to switch to higher-value variants offering enhanced fragrance and long-lasting softness. This growing preference signals a positive outlook for sustained market penetration and brand differentiation.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Pack
    2. Market Snapshot, By Prize Range
    3. Market Snapshot, By Type
    4. Market Snapshot, By Industry Vertical
    5. Market Snapshot, By Sales Channel
    6. Market Snapshot, By Region
  4. Dryer Sheets Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Consumer Convenience
        2. Laundry Freshness
        3. Static Reduction
        4. Affordable Pricing
        5. Easy Availability
      2. Restraints
        1. Environmental Concerns
        2. Chemical Allergies
        3. Alternative Products
        4. Market Saturation
        5. Production Costs
      3. Opportunities
        1. Eco-friendly Innovations
        2. Emerging Markets
        3. Brand Loyalty
        4. Product Differentiation
        5. Online Sales
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Dryer Sheets Market, By Pack, 2021 - 2031 (USD Million)
      1. 10 to 50 Pieces
      2. 50 to 100 Pieces
      3. 100 to 150 Pieces
      4. 150 and Above
    2. Dryer Sheets Market, By Prize Range, 2021 - 2031 (USD Million)
      1. Low
      2. Medium
      3. High
    3. Dryer Sheets Market, By Type, 2021 - 2031 (USD Million)

      1. Liquid

      2. Dryer Sheets

      3. Others

    4. Dryer Sheets Market, By Industry Vertical, 2021 - 2031 (USD Million)

      1. Healthcare

      2. Residential

      3. Aviation

      4. Automotive

      5. Others

    5. Dryer Sheets Market, By Sales Channel, 2021 - 2031(USD Million)
      1. Supermarkets/Hypermarkets
      2. Convenience Stores
      3. Online Stores
      4. Independent Small Stores
      5. Others
    6. Dryer Sheets Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
      5. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
  6. Competitive Landscape
    1. Company Profiles
      1. Procter & Gamble
      2. Unilever
      3. Church & Dwight Co., Inc.
      4. Henkel AG & Co. KGaA
      5. SC Johnson & Son, Inc.
      6. The Sun Products Corporation
      7. Colgate-Palmolive Company
      8. The Clorox Company
      9. Reckitt Benckiser Group plc
      10. Marico Limited
  7. Analyst Views
  8. Future Outlook of the Market