Dried Fruit Snacks Market

By Fruit Type;

Raisins (Dried Grapes) -[Natural Seedless, Golden Seedless, Black Currant, Raisin Mix, Sultana, Muscat and Manukka], Tropical & Exotic Fruits -[Dates, Apricots, Dried Figs, Banana, Pineapple, Mango, Peaches and Other] and Berries -[Cranberry, Blueberry, Raspberry and Acai Berry]

By Form;

Slices & Granulates, Powder and Whole Dried Fruits

By Nature;

Organic and Conventional

By End User;

Food Processing Industry -[Baked Goods, Confectionery, Beverages, Soups, Ready Meals, Cereals and Snack Bars], Food Service Providers and Individuals

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn764539434 Published Date: September, 2025 Updated Date: November, 2025

Dried Fruit Snacks Market Overview

Dried Fruit Snacks Market (USD Million)

Dried Fruit Snacks Market was valued at USD 617.30 million in the year 2024. The size of this market is expected to increase to USD 1,008.38 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.3%.


Dried Fruit Snacks Market

*Market size in USD million

CAGR 7.3 %


Study Period2025 - 2031
Base Year2024
CAGR (%)7.3 %
Market Size (2024)USD 617.30 Million
Market Size (2031)USD 1,008.38 Million
Market ConcentrationMedium
Report Pages343
617.30
2024
1,008.38
2031

Major Players

  • Kellogg Company
  • General Mills, Inc.
  • Sun-Maid Growers of California
  • Paradise Fruits Solutions GmbH
  • Bare Snacks (PepsiCo)
  • Made In Nature, LLC

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Dried Fruit Snacks Market

Fragmented - Highly competitive market without dominant players


The Dried Fruit Snacks Market is gaining strong momentum as consumers increasingly look for nutritious and natural snacking alternatives. More than 45% of buyers now choose dried fruits over traditional snacks due to their rich fiber, vitamins, and mineral content. The shift toward healthier eating habits continues to accelerate demand for these convenient and wholesome options.

Growing Focus on Health and Nutrition
The rise of health-conscious lifestyles has made dried fruit snacks a preferred choice for everyday consumption. With 52% of consumers actively seeking snacks that balance nutrition and taste, this category has seen consistent growth. Their portability and extended shelf life make them highly appealing for individuals with busy routines, while the growing popularity of plant-based diets further supports adoption.

Flavor and Packaging Innovation
Innovation remains a key driver in the dried fruit snacks market. Nearly 40% of new launches focus on exciting flavor combinations, including spiced or coated varieties. Brands are enhancing convenience with resealable packs and portion-controlled servings, appealing to modern on-the-go consumers. These innovations not only attract new buyers but also reinforce long-term brand loyalty.

Clean Label and Eco-Friendly Preferences
The growing focus on sustainability and transparency is reshaping consumer choices. More than 50% of shoppers now prefer dried fruit snacks that feature eco-friendly packaging and clean-label ingredients free from preservatives or artificial additives. This alignment with ethical and dietary values strengthens consumer confidence and positions dried fruit snacks as a sustainable indulgence in the healthy snacking landscape.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Fruit Type
    2. Market Snapshot, By Form
    3. Market Snapshot, By Nature
    4. Market Snapshot, By End User
    5. Market Snapshot, By Region
  4. Dried Fruit Snacks Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing consumer preference for healthy and natural snacks
        2. Growing awareness about the nutritional benefits of dried fruits
        3. Rising demand for convenient and portable snack options
        4. Expansion of distribution channels, including online retail platforms
        5. Innovations in product offerings and flavor profiles
      2. Restraints
        1. Seasonal variations affecting the supply and pricing of dried fruits
        2. High sugar content in some dried fruit snacks limiting consumer appeal
        3. Challenges in maintaining product quality and shelf life
        4. Price volatility due to fluctuations in raw material costs
        5. Regulatory constraints and compliance requirements in different regions
      3. Opportunities
        1. Untapped potential in emerging markets across Asia-Pacific and Latin America
        2. Increasing adoption of dried fruit snacks in foodservice and hospitality sectors
        3. Growth opportunities in the organic and non-GMO segments
        4. Rising popularity of private label products and customization options
        5. Potential for product diversification into functional and fortified dried fruit snacks
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Dried Fruit Snacks Market, By Fruit Type, 2021 - 2031 (USD Million)
      1. Raisins (Dried Grapes)
        1. Natural Seedless
        2. Golden Seedless
        3. Black Currant
        4. Raisin Mix
        5. Sultana
        6. Muscat
        7. Manukka
      2. Tropical & Exotic Fruits
        1. Dates
        2. Apricots
        3. Dried Figs
        4. Banana
        5. Pineapple
        6. Mango
        7. Peaches
        8. Other
      3. Berries
        1. Cranberry
        2. Blueberry
        3. Raspberry
        4. Acai Berry
    2. Dried Fruit Snacks Market, By Form, 2021 - 2031 (USD Million)
      1. Slices & Granulates
      2. Powder
      3. Whole Dried Fruits
    3. Dried Fruit Snacks Market, By Nature, 2021 - 2031 (USD Million)
      1. Organic
      2. Conventional
    4. Dried Fruit Snacks Market, By End User, 2021 - 2031 (USD Million)
      1. Food Processing Industry
        1. Baked Goods
        2. Confectionery
        3. Beverages
        4. Soups
        5. Ready Meals
        6. Cereals
        7. Snack Bars
      2. Food Service Providers
      3. Individuals
    5. Dried Fruit Snacks Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia/New Zealand
        5. South Korea
        6. ASEAN
        7. Rest of Asia Pacific
      4. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
      5. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
  6. Competitive Landscape
    1. Company Profiles
      1. Olam International
      2. Sun-Maid Growers of California
      3. Sunsweet Growers, Inc.
      4. National Raisin Company
      5. Bergin Fruit & Nut Company
      6. Manassen Foods Australia Pty Ltd
      7. Red River Foods
      8. Traina Foods
      9. Sunbeam Foods Pty Ltd
      10. Paradise Fruits
      11. Kiantama Oy
      12. Bakalland
      13. Ocean Spray Cranberries, Inc.
      14. General Mills Inc.
      15. The Kraft Heinz Company
  7. Analyst Views
  8. Future Outlook of the Market