Disinfectant and Cleaning Agents Market
By Product Type;
Surface Cleaners, Disinfectant Wipes, Hand Sanitizers, Floor Cleaners, and Aerosol DisinfectantsBy Composition;
Quaternary Ammonium Compounds, Chlorhexidine Gluconate, Alcohols, Aldehydes, Hypochlorite, and OthersBy Type;
Liquids, Wipes, and SpraysBy End-Use;
Hospitals, Diagnostic Laboratories, Pharmaceutical & Biotechnology Companies, and OthersBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)Disinfectant and Cleaning Agents Market Overview
Disinfectant and Cleaning Agents Market (USD Million)
Disinfectant and Cleaning Agents Market was valued at USD 25,310.78 million in the year 2024. The size of this market is expected to increase to USD 40,652.24 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.5%.
Disinfectant and Cleaning Agents Market
*Market size in USD million
CAGR 6.5 %
Study Period | 2025 - 2031 |
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Base Year | 2024 |
CAGR (%) | 6.5 % |
Market Size (2024) | USD 25,310.78 Million |
Market Size (2031) | USD 40,652.24 Million |
Market Concentration | Medium |
Report Pages | 377 |
Major Players
- Procter & Gamble Co.
- Reckitt Benckiser Group plc
- The Clorox Company
- Ecolab Inc.
- Henkel AG & Co. KGaA
- Kimberly-Clark Corporation
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Disinfectant and Cleaning Agents Market
Fragmented - Highly competitive market without dominant players
The Disinfectant and Cleaning Agents Market is expanding significantly, fueled by a growing emphasis on public hygiene and cleanliness. Nearly 60% of commercial facilities have reported increased investments in cleaning and disinfecting agents to meet evolving sanitation standards. This surge is largely attributed to institutional efforts to minimize microbial contamination in shared environments.
High Utilization in Healthcare Settings
The healthcare sector remains a dominant consumer, with more than 45% of facilities integrating advanced disinfectants into their cleaning protocols. The focus on minimizing healthcare-associated infections has led to widespread adoption of medical-grade cleaning agents, ensuring compliance and patient safety.
Eco-Friendly and Advanced Formulations
Innovation in product formulations has led to the development of sustainable disinfectants with improved environmental compatibility. Over 35% of new introductions feature low-toxicity and biodegradable components, meeting regulatory standards and aligning with consumer demand for safer and greener cleaning solutions.
Influence of Regulatory Standards
Government and institutional standards are playing a pivotal role, influencing over 50% of manufacturers to re-engineer their products. Compliance with updated guidelines from health and safety organizations is driving market expansion and standardization across sectors such as education, hospitality, and industry.
Disinfectant and Cleaning Agents Market Recent Developments
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In April 2023, SC Johnson introduced its innovative FamilyGuard™ Brand disinfectant formulations, designed to safeguard families from germs by effectively cleaning hard, non-porous surfaces that are frequently touched.
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In February 2020, P&G announced the launch of Microban 24, an antibacterial product that kills 99.9% of bacteria on contact and continues protecting surfaces for up to 24 hours, even with multiple touches. This innovation addresses the persistence of bacteria, which can multiply every 20 minutes under ideal conditions.
Disinfectant and Cleaning Agents Market Segment Analysis
In this report, the Disinfectant and Cleaning Agents Market has been segmented by Product Type, Composition, Type, End-Use, and Geography.
Disinfectant and Cleaning Agents Market, Segmentation by Product Type
Surface Cleaners
The surface cleaners category represents a dominant force in the disinfectant and cleaning agents industry, capturing more than 38% of overall demand. These products are widely adopted across residential, healthcare, and commercial environments due to their innovation in formulation and effectiveness against contaminants. Consistent growth in hygiene awareness and regulatory backing has also pushed manufacturers toward advanced, eco‑friendly blends, fueling sustained expansion of this segment.
Disinfectant Wipes
The popularity of disinfectant wipes has surged, accounting for nearly 24% of the market thanks to their portability and convenience. Their ability to provide quick cleaning solutions for high‑touch surfaces has created stronger partnerships with healthcare facilities and hospitality sectors. Continuous technological advancements in fabric and formulation are transforming this category, further enhancing consumer confidence and driving ongoing growth.
Hand Sanitizers
Holding close to 18% share, the hand sanitizers segment remains crucial in maintaining personal hygiene across public and private spaces. The segment’s rise has been marked by collaboration between brands and distributors, expanding reach into retail and institutional markets. With demand for premium, skin‑friendly options and bio‑based formulations, this category reflects a strong trajectory of innovation and sustained expansion.
Floor Cleaners
Floor cleaners contribute around 12% to the disinfectant and cleaning agents industry, serving both household and commercial applications. Their role has grown through strategies focusing on improved stain‑removal capabilities and multi‑surface versatility. Companies are increasingly investing in merger and product portfolio enhancement to introduce specialized formulations, ensuring this segment continues to show growth potential.
Aerosol Disinfectants
Accounting for nearly 8%, the aerosol disinfectants segment has gained recognition for quick application and efficient germ eradication in enclosed spaces. This area is witnessing strong innovation in delivery mechanisms and scent formulations, appealing to consumers seeking convenience. Ongoing partnerships between manufacturers and research bodies are enabling new product introductions, aligning with a future of targeted expansion and advanced hygiene solutions.
The Disinfectant and Cleaning Agents Market has been segmented by Product Type Surface Cleaners, Disinfectant Wipes, Hand Sanitizers, Floor Cleaners, and Aerosol Disinfectants
Disinfectant and Cleaning Agents Market, Segmentation by Composition
The Disinfectant and Cleaning Agents Market has been segmented by Composition into Quaternary Ammonium Compounds, Chlorhexidine Gluconate, Alcohols, Aldehydes, Hypochlorite and Others.
Surface Cleaners
The surface cleaners category represents a dominant force in the disinfectant and cleaning agents industry, capturing more than 38% of overall demand. These products are widely adopted across residential, healthcare, and commercial environments due to their innovation in formulation and effectiveness against contaminants. Consistent growth in hygiene awareness and regulatory backing has also pushed manufacturers toward advanced, eco‑friendly blends, fueling sustained expansion of this segment.
Disinfectant Wipes
The popularity of disinfectant wipes has surged, accounting for nearly 24% of the market thanks to their portability and convenience. Their ability to provide quick cleaning solutions for high‑touch surfaces has created stronger partnerships with healthcare facilities and hospitality sectors. Continuous technological advancements in fabric and formulation are transforming this category, further enhancing consumer confidence and driving ongoing growth.
Hand Sanitizers
Holding close to 18% share, the hand sanitizers segment remains crucial in maintaining personal hygiene across public and private spaces. The segment’s rise has been marked by collaboration between brands and distributors, expanding reach into retail and institutional markets. With demand for premium, skin‑friendly options and bio‑based formulations, this category reflects a strong trajectory of innovation and sustained expansion.
Floor Cleaners
Floor cleaners contribute around 12% to the disinfectant and cleaning agents industry, serving both household and commercial applications. Their role has grown through strategies focusing on improved stain‑removal capabilities and multi‑surface versatility. Companies are increasingly investing in merger and product portfolio enhancement to introduce specialized formulations, ensuring this segment continues to show growth potential.
Aerosol Disinfectants
Accounting for nearly 8%, the aerosol disinfectants segment has gained recognition for quick application and efficient germ eradication in enclosed spaces. This area is witnessing strong innovation in delivery mechanisms and scent formulations, appealing to consumers seeking convenience. Ongoing partnerships between manufacturers and research bodies are enabling new product introductions, aligning with a future of targeted expansion and advanced hygiene solutions.
Disinfectant and Cleaning Agents Market, Segmentation by Type
The Disinfectant and Cleaning Agents Market has been segmented by Type into Liquids, Wipes and Sprays.
Liquids
The liquids category holds the largest share at around 52%, reflecting its widespread use in household, industrial, and healthcare settings. Known for their versatility, these solutions are utilized in strategies focused on deep cleaning and surface disinfection. Ongoing innovation in concentrated and eco‑friendly formulations, combined with strong collaboration across supply chains, continues to drive the segment’s sustained growth.
Wipes
Wipes account for nearly 31% of the disinfectant and cleaning agents market, driven by their convenience and portability for on‑the‑go cleaning needs. This segment has seen rapid expansion thanks to partnerships with healthcare providers and hospitality sectors. Advances in biodegradable materials and technological advancements have further fueled market acceptance, reinforcing wipes as a key hygiene solution.
Sprays
The sprays segment represents close to 17%, offering quick application and effective disinfection across high‑contact areas. These products benefit from ongoing innovation in aerosol and pump technologies, making them more efficient and user‑friendly. Strategic collaboration between manufacturers and research entities has paved the way for enhanced formulations, ensuring continued growth and consumer trust.
Disinfectant and Cleaning Agents Market, Segmentation by End-Use
The Disinfectant and Cleaning Agents Market has been segmented by End-Use into Hospitals, Diagnostic Laboratories, Pharmaceutical & Biotechnology Companies and Others.
Hospitals
The hospitals segment represents nearly 46% of the disinfectant and cleaning agents market, driven by stringent hygiene protocols and patient safety requirements. Growing collaboration with suppliers and healthcare authorities has encouraged the use of advanced formulations. Continuous innovation in hospital-grade disinfectants ensures steady growth in this segment.
Diagnostic Laboratories
Diagnostic laboratories account for around 21%, reflecting their heavy reliance on sterilization and contamination control. This segment benefits from targeted partnerships with chemical manufacturers to develop specialized cleaning products. Ongoing technological advancements are enhancing safety standards, fueling consistent expansion.
Pharmaceutical & Biotechnology Companies
The pharmaceutical & biotechnology companies category holds close to 23% of market share, supported by strict regulatory frameworks and cleanroom requirements. Strategic collaboration and large-scale supply strategies ensure uninterrupted access to high-grade disinfectants. Continued innovation is expected to drive sustained growth in this segment.
Others
The others category makes up roughly 10%, covering spaces like educational institutions, offices, and public facilities. This area is witnessing strong expansion through government hygiene initiatives and industry partnerships. With emerging technological advancements, these markets are becoming integral to the broader growth of disinfectant use.
Disinfectant and Cleaning Agents Market, Segmentation by Geography
In this report, the Global Disinfectant and Cleaning Agents Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
Regions and Countries Analyzed in this Report
Disinfectant and Cleaning Agents Market Share (%), by Geographical Region
North America
North America leads the disinfectant and cleaning agents market with about 37% share, driven by advanced healthcare infrastructure and strict hygiene regulations. Strong collaboration between manufacturers and regulatory bodies supports the rollout of innovative formulations. This region continues to show steady growth through enhanced supply chain strategies and high consumer awareness.
Europe
Europe accounts for nearly 28% of the market, fueled by sustainability initiatives and widespread adoption of eco-friendly cleaning products. Industry partnerships have been pivotal in driving innovation and compliance with environmental standards. The segment reflects consistent expansion through regulatory support and growing institutional demand.
Asia Pacific
Asia Pacific holds close to 24% share, supported by rapid urbanization, rising hygiene awareness, and expanding healthcare facilities. Strategic collaboration with local distributors and large-scale production strategies have boosted availability. This region is poised for strong growth with continued investment and product innovation.
Middle East & Africa
Middle East & Africa contributes around 7%, with increasing demand from hospitals, hospitality, and commercial sectors. Enhanced partnerships with international brands and government-led hygiene campaigns are driving regional expansion. Investments in new formulations and technological advancements further strengthen market potential here.
Latin America
Latin America makes up about 4% of the disinfectant and cleaning agents market, showing gradual improvement in product accessibility and awareness. Cross-border collaboration and evolving retail strategies are contributing to steady growth. Ongoing innovation in product offerings is expected to enhance the segment’s role in the global landscape.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Disinfectant and Cleaning Agents Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Increasing Awareness of Hygiene and Sanitation
- Stringent Regulations and Guidelines
- Outbreaks of Infectious Diseases
- Technological Advancements in Formulations
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Growing Demand from Healthcare Sector- The healthcare sector represents a substantial and growing demand driver in the global disinfectant and cleaning agents market. Hospitals, clinics, dental offices, and other healthcare facilities rely heavily on disinfectants and cleaning agents to maintain stringent hygiene standards and prevent the spread of infections. These facilities require products that can effectively eliminate a wide range of pathogens, including bacteria, viruses, and fungi, to safeguard patient health and ensure the safety of medical staff.
The demand for disinfectants in healthcare settings is particularly pronounced due to the critical nature of patient care environments, where infection control is paramount. Effective sanitation practices not only reduce the risk of healthcare-associated infections (HAIs) but also contribute to improving patient outcomes and reducing healthcare costs associated with preventable infections. As healthcare facilities increasingly prioritize patient safety and regulatory compliance, there is a growing need for disinfectants and cleaning agents that meet rigorous efficacy standards while being safe for use on medical equipment, surfaces, and patient areas.
Restraints
- Environmental and Health Concerns
- Regulatory Challenges and Compliance Costs
- Competition from Substitutes
- Supply Chain Disruptions
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Pricing Pressures- Pricing pressures in the Global Disinfectant and Cleaning Agents Market present significant challenges for manufacturers and suppliers alike. As the demand for disinfectants and cleaning agents continues to escalate, driven by heightened hygiene awareness and regulatory requirements, market competition intensifies. Manufacturers face pressure to balance competitive pricing while maintaining product quality and compliance with stringent regulatory standards.
One of the primary factors contributing to pricing pressures is the commoditization of basic cleaning products. As these products become more standardized and widely available, price becomes a critical differentiating factor for consumers and institutional buyers. Additionally, the COVID-19 pandemic has exacerbated pricing pressures due to sudden spikes in demand for disinfectants, leading to supply chain disruptions and raw material shortages. Manufacturers have had to navigate these challenges carefully to avoid compromising on product quality or facing backlash from consumers and regulatory bodies.
Opportunities
- Expansion in Emerging Markets
- Development of Eco-Friendly Products
- Innovations in Packaging and Delivery Systems
- Rising Demand for Disinfectants in Food Processing
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Increasing Focus on Residential and Commercial Hygiene- Businesses across various sectors, including offices, retail spaces, hotels, and educational institutions, are intensifying their focus on hygiene to enhance customer confidence and ensure employee well-being. With health and safety becoming paramount concerns, there is a growing adoption of rigorous cleaning protocols and the deployment of effective disinfection strategies. Commercial establishments are investing in professional cleaning services and advanced cleaning technologies to maintain sanitized environments, thereby meeting regulatory standards and addressing public health expectations amidst evolving challenges.
As the demand for residential and commercial hygiene solutions continues to grow, manufacturers in the disinfectant and cleaning agents market are innovating to meet diverse consumer needs and industry requirements. Products that offer fast-acting disinfection, long-lasting efficacy, and compatibility with various surfaces are gaining traction. Additionally, there is a rising preference for sustainable cleaning solutions that minimize environmental impact while delivering robust hygiene performance. These trends underscore a shift towards integrated hygiene practices that support health and wellness across residential and commercial settings globally.
Competitive Landscape Analysis
Key players in Global Disinfectant and Cleaning Agents Market include,
- Procter & Gamble Co.
- Reckitt Benckiser Group plc
- The Clorox Company
- Ecolab Inc.
- Henkel AG & Co. KGaA
- Kimberly-Clark Corporation
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By Composition
- Market Snapshot, By Type
- Market Snapshot, By End-Use
- Market Snapshot, By Region
- Disinfectant and Cleaning Agents Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing Awareness of Hygiene and Sanitation
- Stringent Regulations and Guidelines
- Outbreaks of Infectious Diseases
- Technological Advancements in Formulations
- Growing Demand from Healthcare Sector
- Restraints
- Environmental and Health Concerns
- Regulatory Challenges and Compliance Costs
- Competition from Substitutes
- Supply Chain Disruptions
- Pricing Pressures
- Opportunities
- Expansion in Emerging Markets
- Development of Eco-Friendly Products
- Innovations in Packaging and Delivery Systems
- Rising Demand for Disinfectants in Food Processing
- Increasing Focus on R
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Disinfectant and Cleaning Agents Market, By Product Type, 2021 - 2031 (USD Million)
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Surface Cleaners
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Disinfectant Wipes
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Hand Sanitizers
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Floor Cleaners
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Aerosol Disinfectants
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- Disinfectant and Cleaning Agents Market, By Composition, 2021 - 2031 (USD Million)
- Quaternary Ammonium Compounds
- Chlorhexidine Gluconate
- Alcohols
- Aldehydes
- Hypochlorite
- Others
- Disinfectant and Cleaning Agents Market, By Type, 2021 - 2031 (USD Million)
- Liquids
- Wipes
- Sprays
- Disinfectant and Cleaning Agents Market, By End-Use, 2021 - 2031 (USD Million)
- Hospitals
- Diagnostic Laboratories
- Pharmaceutical & Biotechnology Companies
- Others
- Disinfectant and Cleaning Agents Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia/New Zealand
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Disinfectant and Cleaning Agents Market, By Product Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Procter & Gamble Co.
- Reckitt Benckiser Group plc
- The Clorox Company
- Ecolab Inc.
- Henkel AG & Co. KGaA
- Kimberly-Clark Corporation
- Company Profiles
- Analyst Views
- Future Outlook of the Market