Global Digital Payments Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Offering;

Solutions, and Services.

By Transaction Type;

Domestic, and Cross Border.

By Payment Mode;

Cards, ACH Transfer, Digital Wallet, and Other Payment Modes.

By Vertical;

BFSI, Retail & E-commerce, IT & ITeS, Telecom, Healthcare, Travel & Hospitality, Transportation & Logistics, Media & Entertainment, and Other Verticals.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn760810186 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Digital Marketing Analytics Market (USD Million), 2021 - 2031

In the year 2023, the Global Digital Payments Market was valued at USD 98,907.60 million. The size of this market is expected to increase to USD 366,995.55 million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of 20.6%.

As organizations worldwide embrace digital transformation, the demand for sophisticated analytics solutions to measure and optimize marketing efforts has surged. Digital marketing analytics encompasses a diverse array of tools and methodologies aimed at extracting actionable insights from digital channels such as websites, social media, email campaigns, mobile apps, and online advertising.

At its core, digital marketing analytics empowers businesses to make informed decisions by providing comprehensive data on customer interactions, campaign performance, and ROI. By leveraging advanced analytics techniques like machine learning, artificial intelligence, and predictive modeling, marketers can refine their strategies in real-time, ensuring they deliver personalized and compelling content that resonates with target audiences. This data-driven approach not only enhances marketing effectiveness but also drives operational efficiencies and boosts overall revenue growth.

The market for digital marketing analytics is propelled by several key trends. The proliferation of digital devices and channels has exponentially increased data volumes, necessitating robust analytics solutions to make sense of this wealth of information. Moreover, the shift towards omnichannel marketing strategies requires integrated analytics platforms that can unify data from disparate sources to provide a holistic view of customer journeys and touchpoints.

Geographically, North America and Europe lead in digital marketing analytics adoption, owing to their mature digital economies and advanced technological infrastructures. However, regions such as Asia-Pacific, Latin America, and the Middle East are experiencing rapid growth driven by increasing internet penetration, smartphone adoption, and digital commerce expansion.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Offering
    2. Market Snapshot, By Transaction Type
    3. Market Snapshot, By Payment Mode
    4. Market Snapshot, By Vertical
    5. Market Snapshot, By Region
  4. Global Digital Marketing Analytics Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Data Proliferation
        2. Personalized Marketing
        3. Increasing Digital Ad Spend
      2. Restraints
        1. Data Privacy Concerns
        2. Integration Complexity
        3. Skill Shortages

      3. Opportunities
        1. AI and ML Integration
        2. Cross-Channel Insights
        3. Real-Time Analytics
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Digital Marketing Analytics Market, By Offering, 2021 - 2031 (USD Million)
      1. Solutions
      2. Services
    2. Global Digital Marketing Analytics Market, By Transaction Type, 2021 - 2031 (USD Million)
      1. Domestic
      2. Cross Border
    3. Global Digital Marketing Analytics Market, By Payment Mode, 2021 - 2031 (USD Million)
      1. Cards
      2. ACH Transfer
      3. Digital Wallet
      4. Other Payment Modes
    4. Global Digital Marketing Analytics Market, By Vertical, 2021 - 2031 (USD Million)
      1. BFSI, Retail & E-commerce
      2. IT & ITeS
      3. Telecom
      4. Healthcare
      5. Travel & Hospitality
      6. Transportation & Logistics
      7. Media & Entertainment
      8. Other Verticals
    5. Global Digital Marketing Analytics Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. PayPal
      2. Fiserv
      3. FIS
      4. Global Payments
      5. Square
      6. Stripe
      7. VISA
      8. Mastercard
      9. Worldline
      10. Adyen
      11. ACI Worldwide
      12. Temenos
  7. Analyst Views
  8. Future Outlook of the Market