Global Digestive Health Products Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Ingredients;
Prebiotics, Food Enzymes, and Probiotics.By Product;
Bakery Products & Cereals, Dairy Products, and Non-Alcoholic Beverages.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Digestive Health Products Market (USD Million), 2021 - 2031
In the year 2024, the Global Digestive Health Products Market was valued at USD 44,127.03 million. The size of this market is expected to increase to USD 71,323.24 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.1%.
The Global Digestive Health Products Market encompasses a wide range of products designed to support and enhance digestive health. These products include probiotics, prebiotics, digestive enzymes, dietary supplements, and functional foods and beverages. The market has gained significant traction in recent years due to rising consumer awareness about the importance of digestive health and its impact on overall well-being.
Several factors are driving the growth of the market, including increasing prevalence of digestive disorders, growing health consciousness, and advancements in product innovation. Consumers are increasingly seeking natural and effective solutions to manage digestive issues, leading to a surge in demand for digestive health products. Additionally, the aging global population is contributing to market growth, as older adults are more prone to digestive problems and are thus more likely to seek out these products.
The market is characterized by intense competition, with numerous players striving to capture a share of the growing demand. Companies are focusing on research and development, product differentiation, and strategic partnerships to stay competitive. As consumer preferences continue to evolve towards holistic health and wellness, the Global Digestive Health Products Market is poised for sustained growth, offering ample opportunities for innovation and expansion.
Global Digestive Health Products Market Recent Developments
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April 2023: Centrum expanded into a new line of high-science supplements in a flavorful gummy format for varied benefits. The brand launched Centrum Digestive Balance Gummy for adults, claiming that it is a nutritional gummy with probiotics and prebiotics that promote digestive balance and the growth of good bacteria in the gut.
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August 2022: Megalabs USA, a subsidiary of Megalabs Inc. that manufactures, markets, and distributes pharmaceutical products and nutritional supplements throughout the Americas, launched Glutapak R, a probiotic glutamine supplement for gut health and intestinal healing.
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February 2022: Organic India launched daily pack supplements, which are on-the-go supplements that feature whole herb formulas designed to target needs such as stress and mood changes, immunity, and cognitive and digestive health issues.
Segment Analysis
The Global Digestive Health Products Market is segmented by ingredients into prebiotics, food enzymes, and probiotics, each playing a vital role in promoting gut health. Prebiotics, primarily fiber-rich substances, stimulate the growth of beneficial gut bacteria, helping to maintain a balanced microbiota and improve overall digestion. Prebiotic ingredients are commonly found in foods like whole grains, fruits, and vegetables, and their increasing inclusion in dietary supplements and functional foods is driving market demand. Food enzymes, on the other hand, aid in the breakdown of food, improving nutrient absorption and alleviating digestive issues such as bloating and indigestion. With growing awareness of enzyme deficiencies and digestive disorders, enzyme-based supplements and products are gaining popularity. The probiotics segment, which includes live microorganisms that support gut health, is also experiencing rapid growth. Probiotic-rich foods such as yogurt, kefir, and fermented beverages are increasingly consumed for their ability to restore and maintain a healthy gut flora, boosting immunity and digestion.
In terms of products, the market is segmented into bakery products & cereals, dairy products, and non-alcoholic beverages. Bakery products & cereals, particularly those that are high in fiber or enriched with prebiotics, are gaining traction as consumers seek convenient and health-focused food options to support digestive health. Many of these products are marketed for their ability to improve gut motility and reduce bloating. Dairy products, especially those containing probiotics like yogurt and kefir, remain one of the largest segments in the market. Dairy-based products have long been associated with digestive health, as they provide beneficial bacteria that help balance gut microbiota and improve digestion. Additionally, the market for non-alcoholic beverages such as kombucha, digestive teas, and probiotic drinks is expanding, as these drinks are perceived as convenient, functional options for enhancing gut health on the go. With the increasing popularity of functional beverages, this segment continues to grow, offering a variety of solutions to meet diverse consumer needs.
The segmentation of the Global Digestive Health Products Market by product type highlights the growing consumer demand for products that support digestive wellness. The bakery products & cereals segment is expanding as more products are developed with added digestive health benefits, such as fiber or probiotics, catering to health-conscious consumers seeking digestive support in their everyday meals. Dairy products continue to dominate the market due to their long-standing association with gut health, particularly probiotic-enriched offerings that are widely consumed for digestive balance. Meanwhile, non-alcoholic beverages, with their rise in popularity among health-conscious consumers, provide a growing market for digestive health solutions in drink form. Together, these product categories reflect the broad range of options available to consumers who are increasingly focused on improving their digestive health through functional foods and beverages.
Global Digestive Health Products Segment Analysis
In this report, the Global Digestive Health Products Market has been segmented by Ingredients, Product, and Geography.
Global Digestive Health Products Market, Segmentation by Ingredients
The Global Digestive Health Products Market has been segmented by Ingredients into Prebiotics, Food Enzymes, and Probiotics.
The Global Digestive Health Products Market is segmented by ingredients into prebiotics, food enzymes, and probiotics, each offering unique benefits for digestive health. The prebiotics segment consists of non-digestible food components, primarily fibers, that stimulate the growth and activity of beneficial bacteria in the gut. Prebiotics are often found in foods like bananas, onions, garlic, and whole grains. They help maintain a healthy gut microbiota, improve digestion, and enhance the absorption of nutrients, contributing to overall digestive health. As consumers become more aware of the importance of gut health, the demand for prebiotic-rich products, including fortified foods and supplements, continues to rise, driving market growth.
The food enzymes segment plays a crucial role in supporting digestive functions by helping break down food into absorbable nutrients. These enzymes, including amylase, protease, and lipase, are essential for the proper digestion of carbohydrates, proteins, and fats, respectively. Food enzyme-based products, which are commonly available as supplements or added to specific foods, help individuals with digestive disorders such as lactose intolerance, gluten sensitivity, or general indigestion. The growing prevalence of digestive issues and the increasing focus on personalized nutrition contribute to the demand for food enzyme supplements, making this segment a key driver of market expansion.
The probiotics segment is another significant contributor to the digestive health market, driven by the increasing awareness of the positive effects of beneficial bacteria on gut health. Probiotics are live microorganisms that, when consumed in adequate amounts, provide health benefits by balancing the gut microbiota. Found in products like yogurt, kefir, fermented foods, and dietary supplements, probiotics help in improving digestion, boosting immunity, and even enhancing mood and mental well-being. With consumers becoming more health-conscious and focusing on holistic wellness, the probiotics market has seen substantial growth, making it a central ingredient in many digestive health products. This segment is expected to continue expanding, as probiotic-rich foods and supplements become a staple in digestive health management.
Global Digestive Health Products Market, Segmentation by Product
The Global Digestive Health Products Market has been segmented by Product into Bakery Products & Cereals, Dairy Products, and Non-Alcoholic Beverages.
The Global Digestive Health Products Market is segmented by product into Bakery Products & Cereals, Dairy Products, and Non-Alcoholic Beverages, each catering to different consumer preferences and dietary habits. Bakery Products & Cereals, enriched with fibers and prebiotics, play a significant role in maintaining digestive health. This segment includes a variety of products such as whole grain bread, fortified cereals, and digestive biscuits. The increasing consumer inclination towards healthier breakfast options and snacks that support digestive health drives the growth of this segment. Additionally, the ongoing innovation in this category, such as the introduction of gluten-free and organic options, is expanding its appeal to a broader audience.
Dairy Products are a dominant segment within the digestive health market, primarily due to the widespread popularity of probiotics. Products like yogurt, kefir, and fermented milk are rich in beneficial bacteria that help balance the gut microbiome. The high nutritional value and natural probiotic content of these products make them a preferred choice for consumers seeking to improve their digestive health. Furthermore, the dairy segment benefits from strong consumer trust and established consumption patterns. Innovations such as lactose-free options and plant-based dairy alternatives are also gaining traction, catering to the needs of lactose-intolerant and vegan consumers, thereby broadening the market's reach.
Non-Alcoholic Beverages constitute a rapidly growing segment in the digestive health products market. This includes functional drinks like kombucha, probiotic-infused juices, and digestive health smoothies. The convenience and versatility of beverages make them an attractive option for consumers looking for easy-to-consume digestive health solutions. The trend towards health and wellness beverages is driving significant growth in this segment, with manufacturers continuously introducing new products with enhanced digestive benefits. Moreover, the increasing availability of these beverages in supermarkets, health stores, and online platforms is making them more accessible to a wider audience, further propelling market expansion.
Global Digestive Health Products Market, Segmentation by Geography
In this report, the Global Digestive Health Products Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Digestive Health Products Market Share (%), by Geographical Region, 2024
The Global Digestive Health Products Market is segmented into various geographical regions, each with distinct market dynamics and growth prospects. North America holds a significant share of the market, driven by high consumer awareness, a well-established healthcare infrastructure, and a strong presence of major market players. The region's focus on preventive healthcare and wellness further propels market growth.
Europe is another key market, with countries like Germany, France, and the UK leading in terms of market share. The European market benefits from favorable regulatory frameworks, high consumer awareness, and a growing preference for natural and organic digestive health products. The rising prevalence of digestive disorders and an aging population also contribute to the market's expansion in this region.
The Asia-Pacific region is expected to witness the fastest growth in the coming years. Countries such as China, India, and Japan are experiencing increasing health awareness and disposable incomes, which are driving demand for digestive health products. The region's large population base and rising prevalence of lifestyle-related digestive issues present significant growth opportunities for market players. Additionally, the growing e-commerce sector in Asia-Pacific facilitates easier access to a wide range of digestive health products, further boosting market growth.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Digestive Health Products Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Rising health awareness
- Increasing digestive issues
- Growing probiotic consumption
- Aging population growth
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Advancing product innovation : Advancing product innovation is a key driver in the Global Digestive Health Products Market. Companies are continually investing in research and development to create new and improved products that cater to the diverse needs of consumers. Innovations such as prebiotics, synbiotics, and personalized digestive health solutions are expanding the product offerings and attracting a wider consumer base.
This innovation is not only limited to the ingredients but also extends to the form and delivery of digestive health products. For instance, the market has seen a surge in the popularity of gummies, powders, and beverages fortified with digestive health benefits. These new formats make it easier for consumers to incorporate digestive health products into their daily routines, thereby boosting market growth.
Technological advancements are playing a significant role in product innovation. The use of biotechnology and advanced fermentation techniques has enabled the production of more effective and targeted digestive health products. These innovations are expected to continue driving the market as companies strive to meet the evolving needs of health-conscious consumers.
Restraints
- High product cost
- Stringent regulatory environment
- Limited consumer awareness
- Distribution channel challenges
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Market competition intensity : Market competition intensity is a significant restraint in the Global Digestive Health Products Market. The market is highly fragmented with numerous players ranging from large multinational corporations to small local manufacturers. This intense competition can lead to price wars, reducing profit margins for companies and making it challenging for new entrants to establish themselves.
The presence of many players also means that companies need to continuously differentiate their products to stay competitive. This often involves significant investment in marketing and advertising, which can strain financial resources, particularly for smaller companies. Additionally, the rapid pace of innovation in the market means that companies must constantly update their product lines to keep up with consumer demands and industry trends.
Despite these challenges, some companies manage to stand out through strong branding, high-quality products, and effective distribution strategies. However, the overall intensity of competition remains a significant barrier to growth and profitability in the market, necessitating strategic planning and innovation to achieve long-term success.
Opportunities
- Emerging market potential
- Expanding product categories
- Digital marketing growth
- Increasing research investments
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Wellness trend integration : The integration of wellness trends presents a significant opportunity for the Global Digestive Health Products Market. As consumers become more health-conscious, there is a growing interest in holistic wellness approaches that include digestive health. This trend is driving demand for products that not only address specific digestive issues but also contribute to overall well-being.
Companies can capitalize on this opportunity by developing products that align with popular wellness trends, such as plant-based diets, clean label products, and holistic health supplements. By positioning their products as part of a broader wellness regimen, companies can attract a wider audience and tap into the growing market for health and wellness products.
Collaborations with wellness influencers and health professionals can enhance brand credibility and reach. Educational campaigns that highlight the connection between digestive health and overall wellness can further boost consumer interest and drive market growth. This alignment with wellness trends is expected to continue creating new opportunities for growth and innovation in the market.
Competitive Landscape Analysis
Key players in Global Digestive Health Products Market include :
- Nestlé
- Danone
- Yakult Honsha Co., Ltd.
- Chr. Hansen Holding A/S
- Arla Foods
- DSM
- PepsiCo, Inc.
- Abbott Laboratories
- Procter & Gamble
- Bayer AG
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Ingredients
- Market Snapshot, By Product
- Market Snapshot, By Region
- Global Digestive Health Products Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Rising health awareness
- Increasing digestive issues
- Growing probiotic consumption
- Aging population growth
- Advancing product innovation
- Restraints
- High product cost
- Stringent regulatory environment
- Limited consumer awareness
- Distribution channel challenges
- Market competition intensity
- Opportunities
- Emerging market potential
- Expanding product categories
- Digital marketing growth
- Increasing research investments
- Wellness trend integration
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Digestive Health Products Market, By Ingredients, 2021 - 2031 (USD Million)
- Prebiotics
- Food Enzymes
- Probiotics
- Global Digestive Health Products Market, By Product, 2021 - 2031 (USD Million)
- Bakery Products & Cereals
- Dairy Products
- Non-Alcoholic Beverages
- Global Digestive Health Products Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Digestive Health Products Market, By Ingredients, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Nestlé
- Danone
- Yakult Honsha Co., Ltd.
- Chr. Hansen Holding A/S
- Arla Foods
- DSM
- PepsiCo, Inc.
- Abbott Laboratories
- Procter & Gamble
- Bayer AG
- Company Profiles
- Analyst Views
- Future Outlook of the Market