Global Digestive Health Food and Drinks Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product ;
Dairy products, Probiotics, Prebiotics, Digestive Fruit Beverages and Food Enzymes, Bakery & Cereals, and Non-Alcoholic Beverages.By Application;
Supermarket/Hypermarket, Convenience Store, Independent Retailer and Other.By End Use;
Dairy products, Bakery & Cereals, Non-Alcoholic Beverages and Others.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Digestive Health Food and Drinks Market (USD Million), 2021 - 2031
In the year 2024, the Global Digestive Health Food and Drinks Market was valued at USD 55,234.25 million. The size of this market is expected to increase to USD 91,636.34 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.5%.
The global digestive health food and drinks market is experiencing robust growth, driven by increasing consumer awareness of the importance of digestive wellness and a growing prevalence of digestive disorders worldwide. Digestive health has become a focal point for consumers seeking to maintain overall well-being, leading to a surge in demand for functional foods and beverages formulated to support gut health. From probiotic yogurt to fiber-rich snacks, manufacturers are innovating to meet the diverse needs and preferences of consumers.
Changing dietary habits and lifestyles, influenced by urbanization, hectic schedules, and rising stress levels, have contributed to the rise in digestive issues among individuals of all ages. As a result, there is a growing interest in digestive health solutions that offer relief from symptoms such as bloating, gas, and indigestion. Manufacturers are capitalizing on this trend by introducing a wide range of products infused with probiotics, prebiotics, enzymes, and other bioactive ingredients known for their digestive benefits.
Despite the challenges posed by regulatory hurdles, taste preferences, and competition from traditional foods, the global digestive health food and drinks market continues to expand, driven by innovation, consumer education, and strategic partnerships. With an increasing emphasis on preventive healthcare and holistic wellness, digestive health is poised to remain a key focus area for the food and beverage industry, offering lucrative opportunities.
Global Digestive Health Food and Drinks Market Recent Developments
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April 2023: Centrum expanded into a new line of high-science supplements in a flavorful gummy format for varied benefits. The brand launched Centrum Digestive Balance Gummy for adults, claiming that it is a nutritional gummy with probiotics and prebiotics that promote digestive balance and the growth of good bacteria in the gut.
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August 2022: Megalabs USA, a subsidiary of Megalabs Inc. that manufactures, markets, and distributes pharmaceutical products and nutritional supplements throughout the Americas, launched Glutapak R, a probiotic glutamine supplement for gut health and intestinal healing.
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February 2022: Organic India launched daily pack supplements, which are on-the-go supplements that feature whole herb formulas designed to target needs such as stress and mood changes, immunity, and cognitive and digestive health issues.
Segment Analysis
The Global Digestive Health Food and Drinks Market is segmented by product into several key categories, each addressing specific aspects of digestive health. The dairy products segment is a major contributor, including probiotic-rich offerings like yogurt and kefir, which help support gut health by introducing beneficial bacteria. Similarly, the probiotics and prebiotics segments are seeing strong growth as consumers increasingly seek ways to improve their gut microbiota and overall digestion. Probiotic foods like fermented dairy and non-dairy products, as well as prebiotic fibers, are gaining popularity for their digestive benefits. Additionally, digestive fruit beverages and food enzymes provide natural options for soothing the digestive system, with ingredients such as ginger, mint, or citrus that are known for their digestive properties. The bakery & cereals segment focuses on fiber-enriched products that aid digestion, while the non-alcoholic beverages category, including options like kombucha and digestive teas, appeals to consumers seeking functional drinks to support their digestive health.
The market is also segmented by application, with major distribution channels including supermarket/hypermarket, convenience stores, independent retailers, and other outlets such as online platforms. The supermarket/hypermarket segment holds the largest share, offering a wide range of digestive health products in one location, making it convenient for consumers to choose from multiple brands and types of products. These large retail outlets provide customers with access to a variety of digestive health options across different categories, from dairy products to beverages. Convenience stores and independent retailers also play important roles, providing easier access for on-the-go consumers or those looking for specialized health products, especially in urban settings. Additionally, the rise of e-commerce platforms and online sales has opened up new opportunities for reaching consumers who prefer shopping from home, further expanding the market’s reach.
Finally, the end-use segmentation of the market highlights key categories such as dairy products, bakery & cereals, non-alcoholic beverages, and others. The dairy products segment remains a dominant player due to the widespread popularity of probiotic-rich offerings that are both beneficial and widely accepted. The bakery & cereals segment continues to grow, driven by consumer demand for fiber-enriched and digestive health-focused foods. Non-alcoholic beverages are a rapidly expanding category as consumers increasingly seek drinks that offer functional benefits for digestion. The others category captures a diverse range of products, such as snacks and supplements, which are being formulated with ingredients that support digestive health. This broad segmentation reflects the increasing diversity of products available to consumers, allowing them to choose digestive health solutions that fit into various aspects of their diets and lifestyles.
Global Digestive Health Food and Drinks Segment Analysis
In this report, the Global Digestive Health Food and Drinks Market has been segmented by Product, and Geography.
Global Digestive Health Food and Drinks Market, Segmentation by Product
The Global Digestive Health Food and Drinks Market has been segmented by Product into Dairy products, Probiotics, Prebiotics, Digestive Fruit Beverages and Food Enzymes, Bakery & cereals, and Non-alcoholic beverages.
The Global Digestive Health Food and Drinks Market is segmented by product into various categories, each targeting different aspects of digestive health. The dairy products segment, which includes products like yogurt and kefir, is one of the most prominent in the market due to the presence of probiotics, beneficial bacteria that support gut health. These dairy products are widely consumed for their digestive benefits, such as improving gut flora balance and aiding digestion. The probiotics and prebiotics segments are closely related, as both play crucial roles in maintaining a healthy digestive system. Probiotics are live microorganisms that provide health benefits when consumed in adequate amounts, while prebiotics are non-digestible food components that help promote the growth of beneficial bacteria in the gut. These ingredients are often found in a variety of food and drink products, including beverages, snacks, and supplements.
The digestive fruit beverages and food enzymes segments are gaining traction as consumers become more health-conscious and seek natural ways to improve digestion. Digestive fruit beverages, such as those containing ginger, mint, or citrus, are popular for their soothing properties and ability to support digestive health. Food enzymes, which aid in the breakdown of food into absorbable nutrients, are also becoming increasingly common in food products aimed at improving digestion. Bakery and cereals products enriched with digestive health ingredients are also a significant part of the market, as consumers look for convenient, everyday foods that contribute to digestive well-being. These products often include added fiber, probiotics, or enzymes to support gut health.
The non-alcoholic beverages segment is another major contributor to the digestive health market, driven by the increasing demand for functional drinks like herbal teas, kombucha, and fiber-enriched drinks that support digestion. These beverages are often marketed for their ability to promote gut health, reduce bloating, and improve overall digestion. The growing awareness about the connection between gut health and overall well-being has led to an increasing consumer preference for digestive health-enhancing foods and beverages across all age groups. With a variety of options available in dairy products, beverages, bakery items, and more, the global digestive health food and drinks market is expanding rapidly, offering innovative solutions for consumers seeking to maintain or improve their digestive health.
Global Digestive Health Food and Drinks Market, Segmentation by Application
The Global Digestive Health Food and Drinks Market has been segmented by Application into Supermarket/Hypermarket, Convenience Store, Independent Retailer and Other.
The Global Digestive Health Food and Drinks Market is segmented by application into various retail channels, each playing a significant role in reaching consumers. The supermarket/hypermarket segment is the largest and most widely used distribution channel for digestive health food and drinks. These large retail stores offer a wide variety of digestive health products in dedicated aisles or sections, making them highly convenient for consumers. Supermarkets and hypermarkets often benefit from their extensive reach and ability to stock a diverse range of brands, allowing consumers to choose from a variety of products based on price, preference, and health benefits. Additionally, these outlets frequently provide promotions and discounts, which further drive consumer purchasing behavior.
Convenience stores have also become an important point of sale for digestive health food and drinks, particularly due to their accessibility and the growing demand for on-the-go products. Consumers looking for quick and easy digestive health solutions often opt for beverages, snacks, or other portable items available at convenience stores. The increasing consumer preference for ready-to-consume digestive health products aligns well with the offerings found in these stores, making them a key player in the distribution of products like digestive juices, probiotics, and prebiotics. Convenience stores serve as an essential channel for impulse buys, catering to those looking for fast, convenient access to digestive health options.
The independent retailer segment, including smaller stores and health food shops, is also growing in importance as consumers become more health-conscious and seek personalized shopping experiences. Independent retailers are often more specialized in offering organic, natural, and niche digestive health products that cater to specific dietary needs or preferences, such as gluten-free or dairy-free options. These retailers provide consumers with expert advice and recommendations, which can build customer loyalty. Additionally, the other category encompasses additional distribution channels like online stores, which have seen significant growth, particularly in the wake of the pandemic. E-commerce platforms provide consumers with the convenience of shopping from home and accessing a wide range of digestive health products, often with the benefit of home delivery, further expanding the market's reach and accessibility. This segmentation highlights how different retail channels cater to varying consumer needs and preferences, contributing to the overall growth of the global digestive health food and drinks market.
Global Digestive Health Food and Drinks Market, Segmentation by End Use
The Global Digestive Health Food and Drinks Market has been segmented by End Use into Dairy products, Bakery & Cereals, Non-alcoholic beverages and Others.
The Global Digestive Health Food and Drinks Market is segmented by end use into dairy products, bakery & cereals, non-alcoholic beverages, and others, each catering to different consumer needs for digestive health support. The dairy products segment, which includes yogurt, kefir, and other fermented milk products, holds a significant share of the market due to the popularity of probiotics and prebiotics found in these foods. Probiotics, beneficial bacteria that support gut health, are widely consumed through dairy-based products, which are known for promoting digestive balance, improving gut flora, and enhancing overall digestion. The demand for dairy products with added digestive health benefits continues to rise, particularly as consumers seek products that offer both taste and health advantages.
The bakery & cereals segment is another crucial part of the market, driven by the increasing preference for fiber-rich foods that support healthy digestion. Many bakery products, such as whole-grain breads and fiber-enriched cereals, are marketed as digestive health products due to their high fiber content, which aids in regular bowel movements and overall gut function. Additionally, some bakery and cereal products are now formulated with added probiotics or digestive enzymes to provide even more targeted digestive benefits. The growing awareness of the role that fiber and other nutrients play in digestive health has led to an increased demand for these types of food products.
The non-alcoholic beverages segment is rapidly gaining traction in the digestive health market, driven by the popularity of drinks like kombucha, digestive teas, and fiber-enriched beverages. These drinks are formulated to support digestion, reduce bloating, and promote gut health, making them an attractive option for consumers seeking convenient, on-the-go solutions. With growing interest in functional beverages, non-alcoholic drinks that target digestive health are expanding beyond traditional offerings, with innovative products that cater to a wide range of preferences. The others category includes various other food and drink options such as snacks, meal replacements, and supplements, all of which contribute to the broader digestive health market. This segment reflects the diversity of products available to consumers who want to improve their digestive health through a variety of foods and beverages.
Global Digestive Health Food and Drinks Market, Segmentation by Geography
In this report, the Global Digestive Health Food and Drinks Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Digestive Health Food and Drinks Market Share (%), by Geographical Region, 2024
The global digestive health food and drinks market is characterized by a diverse geographical distribution of market share. North America holds a significant portion of the market share, driven by high consumer awareness, widespread availability of digestive health products, and a growing preference for functional foods and beverages. The region is home to several key players in the industry, contributing to its dominance in the global market.
Europe is another prominent region in the global digestive health market, supported by a strong tradition of fermented foods and beverages and increasing consumer interest in gut health. The region boasts a well-established market for probiotic products and functional foods, with consumers actively seeking out products that promote digestive wellness. Asia Pacific is also emerging as a lucrative market for digestive health foods and drinks, fueled by rising disposable incomes, urbanization, and changing dietary patterns.
Latin America and the Middle East & Africa regions represent untapped opportunities for market growth, characterized by growing consumer awareness of digestive health issues and a burgeoning demand for functional food and beverage products. However, market penetration in these regions is hindered by various factors, including economic instability, limited access to healthcare, and cultural preferences for traditional remedies. Overall, the global digestive health food and drinks market exhibits a dynamic landscape shaped by regional variations in consumer preferences, dietary habits, and market maturity.
Market Dynamics
This report provides an in depth analysis of various factors that impact the dynamics of Global Digestive Health Food and Drinks Market. These factors include; Market Drivers, Restraints and Opportunities Analysis, Market Opportunity Mapping, PEST (Political, Economic, Social and Technological) Analysis and Porter's Five Forces Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Increasing awareness about digestive health.
- Growing prevalence of digestive disorders.
- Rising demand for functional foods and beverages.
- Innovations in product formulations and ingredients.
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Changing dietary habits and lifestyles : Changing dietary habits and lifestyles, influenced by factors such as urbanization, busy schedules, and increased disposable income, have a profound impact on the demand for digestive health foods and drinks. Modern consumers are increasingly inclined towards convenience, which has led to a surge in the consumption of processed and fast foods. These dietary shifts often result in digestive issues, prompting individuals to seek out products that aid in digestion and promote gut health. As a result, there's a growing market for digestive health products that cater to these evolving dietary preferences.
Lifestyle factors such as stress, lack of exercise, and irregular eating patterns contribute to digestive discomfort among consumers. This has further fueled the demand for products that address these issues and promote overall digestive wellness. As awareness about the importance of digestive health continues to grow, manufacturers are capitalizing on this trend by offering a wide range of innovative products tailored to meet the diverse needs of consumers.
Dietary trends such as the increasing popularity of plant-based diets and the focus on natural and organic ingredients are driving the demand for digestive health foods and drinks. Consumers are becoming more conscious of what they consume, seeking out products that not only taste good but also offer functional benefits, including improved digestion. This shift towards healthier eating habits presents a significant opportunity for companies operating in the global digestive health market to innovate and differentiate their offerings.
Restraints
- Limited consumer education.
- Regulatory hurdles and compliance.
- High product costs.
- Taste and texture concerns.
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Competition from traditional foods : One of the significant restraints faced by the global digestive health food and drinks market is the intense competition from traditional foods. While there is a growing awareness of the importance of digestive health and an increasing demand for specialized products, many consumers still prefer traditional remedies or dietary changes over packaged digestive health solutions. This preference for natural or homemade remedies poses a challenge for manufacturers trying to penetrate the market with their products.
Traditional foods, such as yogurt, kefir, and fermented vegetables, have long been associated with digestive health benefits and are deeply ingrained in various cultures worldwide. These foods are often perceived as more authentic and wholesome compared to processed or packaged alternatives. Additionally, consumers may be skeptical about the efficacy of commercial digestive health products, especially if they contain artificial additives or unfamiliar ingredients.
Traditional foods are readily available and often more affordable than specialized digestive health products, making them a preferred choice for budget-conscious consumers. Despite efforts by manufacturers to educate consumers about the benefits of their products, overcoming entrenched dietary habits and preferences remains a significant challenge in the competitive landscape of the digestive health market.
Opportunities
- Expansion in emerging markets.
- Personalized nutrition solutions.
- Development of probiotic strains.
- Online retail channels.
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Collaboration with healthcare professionals : Collaboration with healthcare professionals presents a significant opportunity for companies operating in the global digestive health food and drinks market. As consumers become increasingly proactive about their health, they are seeking guidance from healthcare providers, including doctors, nutritionists, and dietitians, on managing digestive issues and improving overall gut health. By partnering with healthcare professionals, companies can leverage their expertise to develop targeted marketing strategies and educational campaigns that resonate with consumers.
Healthcare professionals play a crucial role in influencing consumer purchasing decisions, as their recommendations carry a high level of credibility and trust. By engaging with healthcare professionals, companies can gain valuable insights into consumer preferences, market trends, and emerging opportunities in the digestive health sector. Moreover, healthcare professionals can serve as advocates for digestive health products, recommending them to patients as part of a holistic approach to wellness.
Collaboration with healthcare professionals can help companies navigate regulatory challenges and ensure compliance with industry standards and guidelines. Healthcare professionals can provide valuable input on product formulations, efficacy claims, and labeling requirements, helping companies develop products that meet the needs and expectations of both consumers and regulatory authorities. Overall, partnerships with healthcare professionals offer a strategic avenue for companies to establish credibility, build trust, and drive growth in the global digestive health market.
Competitive Landscape Analysis
Key players in Global Digestive Health Food and Drinks Market include :
- Danone
- Nestlé
- Yakult Honsha Co., Ltd.
- Kellogg Company
- Chr. Hansen Holding A/S
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Application
- Market Snapshot, By End Use
- Market Snapshot, By Region
- Global Digestive Health Food and Drinks MarketDynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing awareness about digestive health.
- Growing prevalence of digestive disorders.
- Rising demand for functional foods and beverages.
- Innovations in product formulations and ingredients.
- Changing dietary habits and lifestyles.
- Restraints
- Limited consumer education.
- Regulatory hurdles and compliance.
- High product costs.
- Taste and texture concerns.
- Competition from traditional foods.
- Opportunities
- Expansion in emerging markets.
- Personalized nutrition solutions.
- Development of probiotic strains.
- Online retail channels.
- Collaboration with healthcare professionals.
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Digestive Health Food and Drinks Market, By Product, 2021 - 2031 (USD Million)
- Dairy products
- Probiotics
- Prebiotics
- Digestive Fruit Beverages
- Food Enzymes
- Bakery & Cereals
- Non-Alcoholic Beverages
- Global Digestive Health Food and Drinks Market, By Application, 2021 - 2031 (USD Million)
- Supermarket/Hypermarket
- Convenience Store
- Independent Retailer
- Other
- Global Digestive Health Food and Drinks Market, By End Use, 2021 - 2031 (USD Million)
- Dairy Products
- Bakery & Cereals
- Non-Alcoholic Beverages
- Others
- Global Digestive Health Food and Drinks Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Digestive Health Food and Drinks Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Danone
- Nestlé
- Yakult Honsha Co., Ltd.
- Kellogg Company
- Chr. Hansen Holding A/S
- Company Profiles
- Analyst Views
- Future Outlook of the Market