Global Dietary Supplements Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product Type;

Vitamins, Minerals, Herbal Supplements, Proteins & Amino Acids, Omega & Fatty Acids, Probiotics, Fibers & Specialty Carbohydrates, and Others.

By Type;

OTC and Prescribed.

By Form;

Tablet/Capsule, Powder, Liquid, Soft Gel, and Others.

By Distribution Channel;

Online Channels and Offline Channels.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn107870532 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Dietary Supplements Market (USD Million), 2021 - 2031

In the year 2024, the Global Dietary Supplements Market was valued at USD 195,807.74 million. The size of this market is expected to increase to USD 302,885.36 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.4%.

The global dietary supplements market has witnessed substantial growth driven by increasing health consciousness among consumers worldwide. Dietary supplements encompass a wide range of products such as vitamins, minerals, amino acids, enzymes, and herbs, which are consumed to supplement the diet and promote overall health and wellness. Key factors contributing to the market's expansion include rising disposable incomes, growing awareness about preventive healthcare, and an aging population that seeks to maintain vitality and well-being.

North America and Europe have traditionally been prominent markets for dietary supplements, driven by a strong culture of health and fitness and well-established regulatory frameworks. In recent years, however, emerging economies in Asia Pacific and Latin America have exhibited rapid growth in demand. Factors such as urbanization, changing lifestyles, and increasing consumer spending on health products have fueled this expansion. Additionally, advancements in product formulation and marketing strategies tailored to specific health concerns have further bolstered market growth.

The market is characterized by a diverse range of products catering to various demographic segments, including children, adults, athletes, and the elderly. Manufacturers continuously innovate to introduce new formulations and delivery formats to meet evolving consumer preferences and nutritional needs. Key players in the global dietary supplements market include Amway, Abbott Laboratories, Pfizer Inc., Herbalife International, and ADM (Archer Daniels Midland), among others, who compete through extensive distribution networks, product differentiation, and strategic partnerships to enhance market penetration and maintain competitive advantage.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Type
    3. Market Snapshot, By Form
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Region
  4. Global Dietary Supplements Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Health Consciousness
        2. Aging Population
        3. Urbanization Trends
      2. Restraints
        1. Regulatory Challenges
        2. Safety Concerns
        3. Quality Control
      3. Opportunities
        1. E-commerce Expansion
        2. Aging Population
        3. Plant-Based Supplements
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Dietary Supplements Market, By Product Type, 2021 - 2031 (USD Million)
      1. Vitamins
      2. Minerals
      3. Herbal Supplements
      4. Proteins and Amino Acids
      5. Omega & Fatty Acids
      6. Probiotics
      7. Fibers & Specialty Carbohydrates
      8. Others
    2. Global Dietary Supplements Market, By Type, 2021 - 2031 (USD Million)
      1. OTC
      2. Prescribed
    3. Global Dietary Supplements Market, By Form, 2021 - 2031 (USD Million)
      1. Tablet/Capsule
      2. Powder
      3. Liquid
      4. Soft Gel
      5. Others
    4. Global Dietary Supplements Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Online Channels
      2. Offline Channels
    5. Global Dietary Supplements Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia/New Zealand
        5. South Korea
        6. ASEAN
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Amway Corp.
      2. Abbott
      3. Bayer AG
      4. Glanbia plc
      5. Pfizer Inc.
      6. Archer Daniels Midland
      7. NU SKIN
      8. GlaxoSmithKline plc.
      9. Herbalife Nutrition Ltd.
      10. Nature's Sunshine Products, Inc.
      11. XanGo, LLC
      12. RBK Nutraceuticals Pty Ltd
  7. Analyst Views
  8. Future Outlook of the Market