Global Dental Floss Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product Type;

Waxed Floss, Unwaxed Floss and Other Products.

By Sales Channel;

Retail Pharmacies, Hospital Pharmacies, Online and Other Sales Channels.

By End User;

Hospitals, Clinics, and Home Care Settings.

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn531885060 Published Date: May, 2025 Updated Date: June, 2025

Dental Floss Market Oveview

Dental Floss Market (USD Million)

Dental Floss Market was valued at USD 5,349.20 million in the year 2024. The size of this market is expected to increase to USD 7,750.44 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.4%.


Global Dental Floss Market Growth, Share, Size, Trends and Forecast

*Market size in USD million

CAGR 5.4 %


Study Period2025 - 2031
Base Year2024
CAGR (%)5.4 %
Market Size (2024)USD 5,349.20 Million
Market Size (2031)USD 7,750.44 Million
Market ConcentrationMedium
Report Pages303
5,349.20
2024
7,750.44
2031

Major Players

  • Procter & Gamble
  • Colgate-Palmolive Company
  • Johnson & Johnson
  • Prestige Consumer Healthcare
  • Dr. Fresh LLC
  • Lion Corporation
  • Church & Dwight Co. Inc.
  • Shantou Oral Health Co. Ltd

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Global Dental Floss Market

Fragmented - Highly competitive market without dominant players


The dental floss market is witnessing sustained growth as consumer focus shifts toward preventive oral health measures. Dental floss, an essential component in oral hygiene routines, has become increasingly popular among both dental professionals and health-conscious individuals. With more than 65% of the population adopting flossing as a regular practice, the demand for effective interdental cleaning solutions is on the rise.

Emerging Market Adoption and Product Variety
The adoption of oral care routines is rapidly increasing in emerging economies, driven by lifestyle changes and higher disposable incomes. Notably, over 40% of new users are opting for innovative flossing solutions. The market now includes a wide array of products such as waxed, flavored, expanded, and eco-friendly dental floss, catering to diverse consumer preferences and sustainable choices.

Market competition is intensifying, with key players investing in R&D, branding, and digital campaigns to strengthen their foothold. Nearly 55% of newly launched products feature unique attributes aimed at enhancing user experience. The e-commerce boom has also significantly contributed to market expansion, with 35% of floss sales now transacted through online platforms, offering convenience and broader product accessibility.

Market Constraints and Growth Potential
Although the dental floss market is progressing, it faces hurdles such as limited awareness in rural areas, price sensitivity, and regulatory challenges. Nonetheless, as over 70% of global consumers express concern about maintaining oral health, the market is well-positioned for further growth. Continued innovation and public health campaigns are expected to sustain momentum in the foreseeable future.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Sales Channel
    3. Market Snapshot, By End User
    4. Market Snapshot, By Region
  4. Dental Floss Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Growing Awareness of Oral Hygiene Practices
        2. Rising Demand for Preventive Dental Solutions
        3. Advancements in Dental Floss Technologies
        4. Increasing Focus on Health-Conscious Living
        5. Expansion of Global Dental Care
      2. Restraints
        1. Lack of Consumer Oral Health Education
        2. High Price Sensitivity Among Consumers
        3. Limited Availability in Rural Regions
        4. Cultural Norms Impacting Floss Usage
        5. Substitution by Alternative Oral Care Tools
      3. Opportunities
        1. Surge in Demand for Sustainable Floss Options

        2. Expanding Online Sales of Oral Care Products

        3. Emergence of Smart and Flavored Floss Innovations

        4. Growing Emphasis on Preventive Dental Health Price sensitivity among buyers

    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Dental Floss Market, By Product Type, 2021-2031 (USD Million)
      1. Waxed floss
      2. Unwaxed floss
      3. Other Products
    2. Dental Floss Market, By Sales Channel,2021-2031 (USD Million)
      1. Retail Pharmacies
      2. Hospital Pharmacies
      3. Online
      4. Other Sales Channels
    3. Dental Floss Market, By End User, 2021-2031 (USD Million0
      1. Hospitals
      2. Clinics
      3. Home Care Settings
    4. Dental Floss Market, By Geography, 2021-2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa

        1. GCC

        2. Israel

        3. South Africa

        4. Rest of Middle East & Africa

      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profile
      1. Procter & Gamble
      2. Colgate-Palmolive Company
      3. Prestige Consumer Healthcare, Inc.
      4. Johnson & Johnson Services, Inc
      5. HRB Brand, LLC
      6. 3M
      7. Lion Corporation
      8. Dr Wild & Co. AG
      9. Sunstar Suisse SA
      10. The Humble Co.
  7. Analyst Views
  8. Future Outlook of the Market