• November 2020, Ericsson, in collaboration with Swedish telecommunication service provider Telia, announced the introduction of 5G in Estonia. The companies utilized resources from the Ericsson Radio System and locally produced hardware. 5G rollouts were initiated in three cities, with plans to expand to 20 cities by the end of the year.
• April 2020, ZTE partnered with Red Hat, a leading global provider of open-source solutions, to deploy open 5G networks in China. This was achieved by combining Red Hat's OpenStack platform with ZTE's hardware.
• March 2020, Nokia acquired Elenion Technologies, a US-based company specializing in photonics technology. Nokia aims to leverage Elenion Technologies' expertise and unique design platform to enhance the optical connectivity of 5G, cloud, and enterprise networking.
• October 2019, NEC launched a FIWARE-based smart cities platform in India. This new product is based on the FIWARE foundation's open-source platform, supporting Next Generation Service Interfaces (NGSIs). The platform facilitates smooth integration with smart city projects by accumulating data from a wide range of small city applications.
• March 2019, Huawei announced the release of the Telco Cloud Networking Solution. This solution aims to deliver the first end-to-end 400G DC network architecture, enabling carriers to offer innovative services such as 5G, IoT, and VR over flexible network architectures.

In this report, the Cloud TV Market has been segmented by Deployment Type, Device Type, Enterprise Size, End User, and Geography.

Cloud TV Market, Segmentation by Deployment Type

The Cloud TV Market has been segmented by Deployment Type into Public Cloud and Private Cloud.

Public Cloud
Public cloud deployment leads the cloud TV market, capturing more than 65% of the total market share. Its widespread adoption is driven by scalability, cost-efficiency, and the ability to rapidly deploy services without the burden of heavy infrastructure investments. This model is especially advantageous for small to mid-sized broadcasters looking for affordable and flexible solutions to reach audiences efficiently.

Private Cloud
Private cloud deployment accounts for roughly 35% of the market and is favored by organizations that demand enhanced data security, greater control, and custom-built configurations. These solutions offer a dedicated cloud environment, ideal for enterprises with strict compliance requirements or premium content strategies that require confidentiality and performance optimization.

Cloud TV Market, Segmentation by Device Type

The Cloud TV Market has been segmented by Device Type into STBs, Mobile Phones, and Connected TVs.

STBs
Set-Top Boxes (STBs) retain nearly 40% of the cloud TV market share, continuing to play a vital role in bridging traditional television infrastructure with modern cloud capabilities. Their appeal lies in providing a familiar interface while enabling cloud-based upgrades, making them ideal for consumers not yet ready to fully transition to newer platforms.

Mobile Phones
Mobile phones represent about 35% of the cloud TV market, fueled by increasing demand for anywhere-accessible streaming and personalized content consumption. With faster mobile internet and the global rise in smartphone usage, this segment continues to grow as the go-to device for flexible and portable viewing.

Connected TVs
Connected TVs contribute roughly 25% of the market, gaining momentum thanks to integrated streaming apps, user-friendly smart features, and immersive screen experiences. As more consumers prefer all-in-one entertainment systems, connected TVs are emerging as a powerful platform for high-definition cloud streaming.

Cloud TV Market, Segmentation by Enterprise Size

The Cloud TV Market has been segmented by Enterprise Size into Small & Medium-Sized Enterprises and Large Enterprises.

Small & Medium-Sized Enterprises
Small and Medium-Sized Enterprises (SMEs) account for close to 45% of the cloud TV market, benefiting from cost-effective, scalable, and easily deployable solutions. Cloud TV platforms empower SMEs to deliver competitive streaming services without heavy infrastructure investments, making them especially attractive for regional players, niche content creators, and independent providers looking to expand their reach.

Large Enterprises
Large enterprises make up around 55% of the market, utilizing cloud TV for high-capacity streaming, global audience engagement, and advanced platform integration. Their larger budgets allow them to take full advantage of custom solutions, analytics-driven content strategies, and multi-device delivery, positioning them as dominant forces in the evolving digital entertainment landscape.

Cloud TV Market, Segmentation by End User

The Cloud TV Market has been segmented by End User into Telecom Companies and Media & Broadcasting Companies.

Telecom Companies
Telecom companies account for roughly 52% of the cloud TV market, capitalizing on their existing network infrastructure to deliver bundled OTT services, multi-screen streaming, and personalized content packages. With increasing convergence between telecom and media services, cloud TV offers telecom operators a strategic advantage in expanding into the digital entertainment space.

Media & Broadcasting Companies
Media and broadcasting companies contribute close to 48% of the market, adopting cloud TV to enable real-time streaming, global content delivery, and scalable video platforms. These companies benefit from the agility cloud TV offers, allowing them to manage large-scale content libraries, optimize workflows, and reach wider audiences with high-quality digital broadcasting.

Cloud TV Market, Segmentation by Geography

In this report, the Cloud TV Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Cloud TV Market Share (%), by Geographical Region

North America
North America dominates the cloud TV market with more than 35% of the global share, thanks to its advanced internet infrastructure, widespread use of smart devices, and early adoption of cloud-based streaming services. Major players in the tech and media sectors further drive innovation in this region.

Europe
Europe accounts for roughly 25% of the market, powered by digital transformation, high-speed connectivity, and growing interest in subscription-based video platforms. Countries like the UK, Germany, and France are leading contributors due to their tech-forward ecosystems.

Asia Pacific
Asia Pacific is experiencing the fastest growth, with a market share approaching 20%, propelled by the rise in smartphone penetration, affordable data access, and a young, digitally engaged population. Nations such as China, India, and Indonesia are key growth engines.

Middle East and Africa
Middle East and Africa represent around 10% of the cloud TV market. The region’s growth is supported by mobile-first internet strategies, increased urban development, and the gradual rise of OTT content consumption among younger demographics.

Latin America
Latin America holds nearly 10% of the market, fueled by expanding cloud infrastructure, increased access to high-speed internet, and the surging popularity of video-on-demand services in countries like Brazil, Argentina, and Mexico.