Cloud Backup and Recovery Market
By Component;
Solution and ServiceBy Deployment Model;
Public Cloud, Private Cloud, and Hybrid CloudBy Organization Size;
Large Enterprises and Small & Medium-Sized EnterprisesBy Vertical;
BFSI, Government, Healthcare, Telecom & IT, Retail, Manufacturing, and OthersBy End-User;
ICT , Manufacturing, BFSI, Healthcare, and OthersBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)Cloud Backup and Recovery Market Overview
Cloud Backup and Recovery Market (USD Million)
Cloud Backup and Recovery Market was valued at USD 12,449.01 million in the year 2024. The size of this market is expected to increase to USD 30,770.21 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 13.8%.
Cloud Backup and Recovery Market
*Market size in USD million
CAGR 13.8 %
Study Period | 2025 - 2031 |
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Base Year | 2024 |
CAGR (%) | 13.8 % |
Market Size (2024) | USD 12,449.01 Million |
Market Size (2031) | USD 30,770.21 Million |
Market Concentration | Low |
Report Pages | 377 |
Major Players
- Accenture Plc
- Alphabet Inc.
- Amazon.com Inc.
- Asigra Inc.
- Dell Technologies Inc.
- Hewlett Packard Enterprise Co.
- International Business Machines Corp.
- Microsoft Corp.
- NetApp Inc.
- Oracle Corp.
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Cloud Backup and Recovery Market
Fragmented - Highly competitive market without dominant players
The Cloud Backup and Recovery Market is gaining traction, with over 55% of companies choosing cloud-first data protection to secure operations against disruptions. This trend creates valuable opportunities for suppliers to offer AI-enabled backup automation, secure vaults, and continuous recovery testing. Businesses are deploying precise strategies to streamline failovers, optimize storage use, and ensure rapid restore capabilities—fueling sustainable growth and enabling expansive expansion of backup-as-a-service implementations.
Innovation in Autonomous Recovery Technologies
About 52% of modern platforms now include incremental backup chains, anomaly-based error detection, and cross-cloud replication—showcasing key technological advancements. These innovations improve backup efficiency, strengthen data protection, and enhance agility. Vendors are focusing on immutable archives, compliance reporting, and automated cleanup to support constant innovation and accelerate platform expansion.
Strategic Collaboration for Unified Resilience
More than 57% of recovery solution providers collaborate with cloud service providers, cybersecurity experts, and IT managed services to form end-to-end resilience stacks. These partnerships enable seamless backup integration, automated failback, and expert response capabilities. Combined efforts strengthen a favorable future outlook and enable comprehensive resilience across diverse environments.
Future Outlook Anchored in Self‑Healing Platforms
Nearly 54% of enterprises plan to implement backup systems with self‑testing recovery routines, predictive failover triggers, and continuous compliance checks. This strong future outlook meets modern demands for proactive, autonomous resilience. These investments foster innovation, protect business continuity, and enable wide expansion of cloud‑based recovery ecosystems.
Cloud Backup and Recovery Market Recent Developments
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In July 2022, ransomware threats drove enterprises to prioritize automated cloud backup and disaster recovery solutions.
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In February 2024, innovations in blockchain,based backups enhanced data integrity and security for businesses.
Cloud Backup and Recovery Market Segment Analysis
In this report, the Cloud Backup and Recovery Market has been segmented by Component, Deployment Model, Organization Size, Vertical, End-User, and Geography.
Cloud Backup and Recovery Market, Segmentation by Component
The Cloud Backup and Recovery Market has been segmented by Component into Solution and Service.
Solution
The solution segment dominates the market due to rising demand for automated data protection tools and centralized management features. Enterprises increasingly deploy these solutions to minimize downtime and ensure real-time recovery from system failures or cyberattacks. Scalable and customizable architecture further boosts their adoption.
Service
The service segment is growing rapidly as businesses opt for outsourced backup and recovery support. Vendors offer consulting, maintenance, and deployment services tailored to organizational needs. This segment benefits from increasing cloud complexity and the need for ongoing technical expertise.
Cloud Backup and Recovery Market, Segmentation by Deployment Model
The Cloud Backup and Recovery Market has been segmented by Deployment Model into Public Cloud, Private Cloud, and Hybrid Cloud.
Public Cloud
Public cloud deployment leads due to its low cost and high scalability. Small and medium-sized enterprises prefer this model for its ease of access and quick deployment. It offers a flexible pay-as-you-go model, especially appealing for startups and developing regions.
Private Cloud
The private cloud segment is favored by organizations with strict security and compliance requirements. It offers greater control over data and infrastructure, making it ideal for sectors like finance and healthcare. Enterprises leverage private clouds to maintain sensitive information within internal systems.
Hybrid Cloud
Hybrid cloud is gaining traction for combining the benefits of public and private cloud environments. This model supports workload flexibility and optimized storage cost while enhancing disaster recovery and business continuity. It is particularly suited for enterprises with distributed infrastructure.
Cloud Backup and Recovery Market, Segmentation by Organization Size
The Cloud Backup and Recovery Market has been segmented by Organization Size into Large Enterprises and Small & Medium-Sized Enterprises.
Large Enterprises
Large enterprises hold a dominant share due to the need for managing large-scale and complex data environments. These organizations invest in advanced cloud backup platforms integrated with AI and analytics. Data compliance, performance, and availability remain top priorities.
Small & Medium-Sized Enterprises
SMEs are rapidly adopting cloud backup services to ensure cost-effective and secure data recovery. Limited IT budgets and increasing cyber risks encourage them to opt for subscription-based solutions. Service providers are tailoring lightweight, scalable platforms for this segment.
Cloud Backup and Recovery Market, Segmentation by Vertical
The Cloud Backup and Recovery Market has been segmented by Vertical into BFSI, Government, Healthcare, Telecom & IT, Retail, Manufacturing, and Others.
BFSI
The BFSI sector leads in adoption due to the need for highly secure and compliant data backup. Banks and financial institutions rely on cloud solutions for transaction data protection, audit trails, and business continuity during outages or cyberattacks.
Government
Government organizations adopt cloud backup to ensure data integrity and disaster recovery across critical services. The rise of e-governance and smart city initiatives drives the need for secure and redundant storage infrastructures.
Healthcare
Healthcare providers utilize cloud backup to protect electronic health records (EHRs) and comply with regulations like HIPAA. Rapid digitalization and increased telehealth adoption make this segment highly reliant on secure data recovery systems.
Telecom & IT
The telecom & IT sector heavily depends on cloud backup for managing vast amounts of customer and operational data. These companies demand low-latency, scalable, and always-available recovery mechanisms across global infrastructures.
Retail
Retailers turn to cloud backup to secure transactional and customer data, especially in omnichannel environments. Rising e-commerce activity and mobile POS systems amplify the need for automated and real-time data protection.
Manufacturing
The manufacturing vertical adopts cloud backup to prevent data loss in industrial automation systems and maintain production continuity. Real-time system logs, design files, and operational analytics are protected through cloud-based storage.
Others
This category includes education, energy, and legal sectors where organizations require secure data redundancy and compliance. As digital transformation accelerates across domains, cloud backup adoption continues to rise steadily.
Cloud Backup and Recovery Market, Segmentation by End-User
The Cloud Backup and Recovery Market has been segmented by End-User into ICT, Manufacturing, BFSI, Healthcare, and Others.
ICT
ICT companies are early adopters of cloud backup due to large-scale data center operations and customer-facing digital platforms. These firms need robust backup systems to minimize service disruptions and ensure seamless business continuity.
Manufacturing
Manufacturers implement cloud backup for protecting design blueprints, ERP data, and supply chain records. The increasing adoption of Industry 4.0 technologies enhances the need for reliable, scalable recovery infrastructure.
BFSI
Within end-user categories, BFSI institutions prioritize data privacy and regulatory compliance, making cloud backup indispensable. They store sensitive customer records and transaction logs on encrypted and disaster-proof platforms.
Healthcare
Healthcare end-users rely on cloud backup for maintaining the security of patient data and digital diagnostics. With increased cloud-based EHR systems and telemedicine tools, this segment shows consistent market growth.
Others
Other end-users such as education and legal services use cloud backup for file archiving, academic records, and legal documentation. The need for data resilience and accessibility across digital platforms drives adoption in these areas.
Cloud Backup and Recovery Market, Segmentation by Geography
In this report, the Cloud Backup and Recovery Market has been segmented by Geography into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
Regions and Countries Analyzed in this Report
Cloud Backup and Recovery Market Share (%), by Geographical Region
North America
North America leads the cloud backup and recovery market with a dominant 35% share. This growth is fueled by strong cybersecurity frameworks, early adoption of cloud technologies, and the presence of major players like Microsoft, AWS, and IBM. Organizations across sectors increasingly adopt automated disaster recovery tools to enhance data protection.
Europe
Europe contributes approximately 25% to the global market share, supported by strict data protection laws such as GDPR. Countries like Germany, the UK, and France are actively investing in cloud-native data backup solutions. Digital transformation across BFSI, healthcare, and government drives consistent market expansion.
Asia Pacific
Asia Pacific holds nearly 20% of the market, with rapid digitalization in economies like China, India, and Japan. Increasing deployment of hybrid cloud environments and government-led cloud adoption initiatives enhance regional growth. The SME sector is a major contributor, driving demand for affordable and scalable recovery tools.
Middle East & Africa
The Middle East & Africa region accounts for around 10% of the global share. The rise of smart city projects, digital banking, and localized data centers is spurring adoption of secure cloud backup systems. GCC nations, in particular, are heavily investing in cloud security and resilience infrastructure.
Latin America
Latin America captures close to 10% of the market, led by Brazil, Mexico, and Argentina. Enterprises in this region are shifting from traditional storage to cloud-based disaster recovery solutions due to rising cyber threats and operational downtime. Growing cloud literacy and government incentives further aid market uptake.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Cloud Backup and Recovery Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Hybrid cloud adoption
- Digital transformation
- Compliance requirements
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Data loss prevention -Data loss prevention (DLP) stands as a critical imperative within the global cloud backup and recovery market, driving innovation and adoption of advanced technologies aimed at safeguarding organizations' valuable data assets. As businesses increasingly rely on cloud-based infrastructure to store, manage, and access their data, the risk of data loss due to factors such as human error, cyber threats, and hardware failures escalates. In response, cloud backup and recovery solutions have evolved to incorporate robust DLP mechanisms, leveraging encryption, access controls, and data classification techniques to prevent unauthorized access, accidental deletion, or malicious tampering of sensitive information.
One of the primary objectives of DLP within the cloud backup and recovery market is to establish comprehensive data protection strategies that encompass data-in-motion, data-at-rest, and data-in-use scenarios. Encryption technologies play a pivotal role in securing data both during transmission over networks and while stored within cloud repositories, ensuring that data remains confidential and tamper-proof even in the event of unauthorized access. By encrypting data at rest using strong cryptographic algorithms, cloud backup and recovery solutions mitigate the risk of data breaches or leakage, providing organizations with peace of mind and regulatory compliance assurance.
DLP mechanisms within cloud backup and recovery solutions encompass granular access controls and user authentication protocols designed to restrict data access to authorized personnel only. Role-based access controls (RBAC), multi-factor authentication (MFA), and identity management solutions enable organizations to enforce least privilege principles, ensuring that users have access to only the data and resources necessary to perform their job functions. By implementing stringent access controls, organizations can mitigate the risk of insider threats, data exfiltration, or unauthorized data modification, preserving data integrity and confidentiality in cloud environments.
Cloud backup and recovery solutions integrate data classification capabilities to identify and prioritize sensitive information based on its value, sensitivity, and compliance requirements. By automatically classifying data according to predefined policies and metadata attributes, organizations can apply appropriate backup, retention, and deletion policies, ensuring that critical data assets are adequately protected and preserved. Data classification enables organizations to identify high-risk data, such as personally identifiable information (PII), intellectual property (IP), or financial records, and prioritize their backup and recovery efforts accordingly, minimizing the impact of data loss events and facilitating swift recovery.
In summary, data loss prevention (DLP) stands as a paramount concern within the global cloud backup and recovery market, driving the adoption of advanced technologies and best practices to safeguard organizations' critical data assets. By integrating robust encryption, access controls, and data classification mechanisms into cloud backup and recovery solutions, organizations can mitigate the risk of data loss, unauthorized access, and compliance violations, ensuring the integrity, availability, and confidentiality of their data in today's dynamic and interconnected digital landscape. As businesses continue to embrace cloud-based infrastructure and digital transformation initiatives, the importance of DLP in cloud backup and recovery strategies will only continue to grow, shaping the evolution of the market and driving innovation in data protection technologies.
Restraints:
- Data privacy regulations
- Compliance challenges
- Bandwidth limitations
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Data sovereignty issues -In the Global Cloud Backup and Recovery Market, data sovereignty issues present complex challenges that organizations must navigate when adopting cloud-based backup and recovery solutions. Data sovereignty refers to the legal and regulatory requirements governing the storage, processing, and transfer of data, dictating where data can be located and accessed. These issues arise due to differing data protection regulations and privacy laws across jurisdictions, creating concerns around data residency, jurisdictional control, and compliance.
One of the primary data sovereignty issues in the cloud backup and recovery market revolves around compliance with regional and international data protection regulations. Countries and regions, such as the European Union with its General Data Protection Regulation (GDPR), impose strict requirements on the storage and processing of personal data, including data residency and cross-border data transfers. Organizations must ensure that their cloud backup and recovery solutions comply with these regulations, which may require data to be stored within specific geographical boundaries or adhere to specific data protection standards.
Data sovereignty issues can impact organizations' ability to maintain control and visibility over their data when leveraging cloud backup and recovery services. Many organizations are wary of entrusting their sensitive data to third-party cloud providers, especially if data sovereignty laws in certain jurisdictions conflict with their own data protection requirements. Concerns around data ownership, access rights, and data sovereignty can hinder organizations' willingness to adopt cloud backup and recovery solutions, particularly in highly regulated industries or regions with stringent data protection laws.
Data sovereignty issues can complicate organizations' efforts to manage data across multiple jurisdictions and comply with conflicting regulations. For multinational corporations or organizations operating in multiple regions, ensuring compliance with diverse data sovereignty requirements presents a significant challenge. These organizations must carefully navigate regulatory landscapes, assess legal risks, and implement appropriate data management strategies to ensure compliance while leveraging the benefits of cloud-based backup and recovery solutions.
Data sovereignty issues in the cloud backup and recovery market requires a multifaceted approach that encompasses legal, technical, and operational considerations. Cloud service providers must offer transparency regarding data residency, security measures, and compliance certifications to instill trust and confidence among customers. Organizations, in turn, must conduct thorough due diligence, evaluate the legal and regulatory landscape, and implement data governance frameworks to mitigate risks and ensure compliance with data sovereignty requirements. By proactively addressing data sovereignty issues, organizations can harness the benefits of cloud backup and recovery solutions while safeguarding data privacy, security, and compliance across diverse jurisdictions.
Opportunities:
- Data security enhancements
- Disaster recovery as a service
- Ransomware protection
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Multi-cloud backup solutions -In the Global Cloud Backup and Recovery Market, multi-cloud backup solutions have emerged as a crucial component, catering to the evolving needs of organizations seeking to diversify their cloud environments and optimize data protection strategies. Multi-cloud backup solutions offer businesses the flexibility to backup and recover their data across multiple cloud platforms, mitigating the risks associated with vendor lock-in, data residency requirements, and service outages. This approach allows organizations to leverage the strengths of different cloud providers while ensuring redundancy and resilience in their backup and recovery infrastructure.
One of the key advantages of multi-cloud backup solutions is their ability to enhance data availability and disaster recovery capabilities. By spreading backups across multiple cloud environments, organizations can minimize the impact of service disruptions or data center failures, ensuring continuous access to critical data and applications. Moreover, multi-cloud backup solutions enable organizations to implement geographically dispersed backup copies, reducing the risk of data loss due to localized disasters or regional outages.
Multi-cloud backup solutions offer scalability and cost efficiencies, allowing organizations to optimize their cloud storage resources and adapt to changing data protection requirements. With the ability to dynamically allocate backup storage across different cloud providers based on performance, cost, and compliance considerations, organizations can optimize their backup costs while ensuring high levels of data durability and retention.
Multi-cloud backup solutions provide organizations with greater flexibility and control over their data management strategies. By leveraging multiple cloud platforms, organizations can implement tailored backup and recovery policies for different data types, applications, or business units, ensuring compliance with regulatory requirements and internal data governance policies. Additionally, multi-cloud backup solutions enable seamless data migration and workload portability between cloud environments, facilitating hybrid cloud deployments and supporting cloud-native application architectures.
Overall, multi-cloud backup solutions play a critical role in helping organizations address the complexities and challenges associated with data protection and recovery in today's distributed and heterogeneous IT environments. As organizations continue to embrace cloud technologies and adopt multi-cloud strategies to drive innovation and agility, the demand for robust and scalable multi-cloud backup solutions is expected to grow, driving market expansion and fostering innovation in the cloud backup and recovery landscape.
Competitive Landscape Analysis
Key players in Global Cloud Backup and Recovery Market include.
- Accenture Plc
- Alphabet Inc.
- Amazon.com Inc.
- Asigra Inc.
- Dell Technologies Inc.
- Hewlett Packard Enterprise Co.
- International Business Machines Corp.
- Microsoft Corp.
- NetApp Inc.
- Oracle Corp.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Component
- Market Snapshot, By Deployment Model
- Market Snapshot, By Organization Size
- Market Snapshot, By Vertical
- Market Snapshot, By End-User
- Market Snapshot, By Region
- Cloud Backup and Recovery Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
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Hybrid cloud adoption
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Digital transformation
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Compliance requirements
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Data loss prevention
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- Restraints
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Data privacy regulations
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Compliance challenges
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Bandwidth limitations
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Data sovereignty issues
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- Opportunities
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Data security enhancements
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Disaster recovery as a service
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Ransomware protection
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Multi-cloud backup solutions
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- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Cloud Backup and Recovery Market, By Component, 2021 - 2031 (USD Million)
- Solution
- Service
- Cloud Backup and Recovery Market, By Deployment Model, 2021 - 2031 (USD Million)
- Public cloud
- Private cloud
- Hybrid cloud
- Cloud Backup and Recovery Market, By Organization Size, 2021 - 2031 (USD Million)
- Large enterprises
- Small & Medium-sized Enterprises
- Cloud Backup and Recovery Market, By End-User, 2021 - 2031 (USD Million)
- ICT
- Manufacturing
- BFSI
- Healthcare
- Others
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Cloud Backup and Recovery Market, By Vertical, 2021 - 2031 (USD Million)
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BFSI
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Government
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Healthcare
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Telecom & IT
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Retail, Manufacturing
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Others.
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- Cloud Backup and Recovery Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Cloud Backup and Recovery Market, By Component, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Accenture Plc
- Alphabet Inc.
- Amazon.com Inc.
- Asigra Inc.
- Dell Technologies Inc.
- Hewlett Packard Enterprise Co.
- International Business Machines Corp.
- Microsoft Corp.
- NetApp Inc.
- Oracle Corp.
- Company Profiles
- Analyst Views
- Future Outlook of the Market