Cleaning Market

By Product;

Mops & Brooms, Cleaning Brushes, Wipes, and Others

By Ingredient;

Organic and Synthetic

By Service Type;

Window Cleaning, Floor & Carpet Cleaning, Upholstery Cleaning, and Construction Cleaning

By End-use;

Residential, Industrial, and Commercial

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn380427127 Published Date: August, 2025 Updated Date: September, 2025

Cleaning Market Overview

Cleaning Market (USD Million)

Cleaning Market was valued at USD 97.65 million in the year 2024. The size of this market is expected to increase to USD 1,890.42 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 52.7%.


Cleaning Market

*Market size in USD million

CAGR 52.7 %


Study Period2025 - 2031
Base Year2024
CAGR (%)52.7 %
Market Size (2024)USD 97.65 Million
Market Size (2031)USD 1,890.42 Million
Market ConcentrationLow
Report Pages372
97.65
2024
1,890.42
2031

Major Players

  • Procter & Gamble Co.
  • Unilever
  • Henkel AG & Co. KGaA
  • Ecolab Inc.
  • SC Johnson & Son Inc.
  • Diversey Holdings, Ltd.
  • Clorox Company
  • Reckitt Benckiser Group plc
  • Kao Corporation
  • Church & Dwight Co., Inc

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Cleaning Market

Fragmented - Highly competitive market without dominant players


The Cleaning Market is showing strong growth, driven by rising demand for hygiene solutions across households, commercial spaces, and industries. Approximately 48% of overall adoption comes from the residential sector, where consumers are increasingly focused on maintaining safe and sanitized living environments. With greater health awareness, cleaning solutions are becoming a core necessity rather than an optional purchase.

Commercial and Industrial Utilization
Nearly 36% of demand is linked to commercial and industrial applications, particularly in offices, factories, and healthcare facilities. These settings require regular cleaning to ensure compliance with safety regulations and improve overall operational efficiency. As businesses place more emphasis on employee well-being and productivity, the integration of advanced cleaning practices continues to rise.

Technological Advancements
Automation and smart solutions are gaining traction, with 28% of new investments directed toward robotic cleaners, IoT-enabled equipment, and AI-driven monitoring systems. These innovations enhance cleaning efficiency, minimize labor costs, and improve safety in high-risk environments. The adoption of advanced technology is redefining standards across multiple sectors.

Future Growth Potential
The cleaning market is positioned for sustained expansion as health awareness, sustainability, and automation trends converge. With over 40% of organizations planning to increase spending on hygiene solutions, the market is set to evolve into a more technology-driven and eco-conscious industry in the coming years.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Ingredient

    3. Market Snapshot, By Service Type

    4. Market Snapshot, By End-use

    5. Market Snapshot, By Region
  4. Cleaning Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Hygiene awareness boost
        2. Demand for eco-friendly products
        3. Rising incomes in emerging markets
      2. Restraints
        1. Regulatory hurdles
        2. Intense market competition
        3. Fluctuating raw material costs
      3. Opportunities
        1. Commercial sector expansion
        2. Technological advancements
        3. Specialized cleaning solutions
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Cleaning Market, By Product, 2021 - 2031 (USD Million)
      1. Mops and brooms
      2. Cleaning brushes
      3. Wipes
      4. Others
    2. Cleaning Market, By Ingredient, 2021 - 2031 (USD Million)
      1. Organic

      2. Synthetic

    3. Cleaning Market, By Service Type, 2021 - 2031 (USD Million)
      1. Window Cleaning
      2. Floor & Carpet Cleaning
      3. Upholstery Cleaning
      4. Construction Cleaning
    4. Cleaning Market, By End-use, 2021 - 2031 (USD Million)
      1. Residential
      2. Industrial
      3. Commercial
    5. Cleaning Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Procter & Gamble Co.
      2. Unilever
      3. Henkel AG & Co. KGaA
      4. Ecolab Inc.
      5. SC Johnson & Son Inc.
      6. Diversey Holdings, Ltd.
      7. Clorox Company
      8. Reckitt Benckiser Group plc
      9. Kao Corporation
      10. Church & Dwight Co., Inc
  7. Analyst Views
  8. Future Outlook of the Market