Chromium Picolinate Market

By Form;

Capsules, Tablets,and Powder

By Grade;

Food Grade, Pharmaceutical Grade, and Others

By Distribution Channel;

Online Retailers, Retail Stores, and Pharmacies

By End-Use;

Food & Beverage Industry, Dietary Supplement Industry, Nutraceutical Industry, Others

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn034648821 Published Date: August, 2025

Chromium Picolinate Market Overview

Chromium Picolinate Market (USD Million)

Chromium Picolinate Market was valued at USD 14,052.61 million in the year 2024. The size of this market is expected to increase to USD 24,875.11 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 8.5%.


Chromium Picolinate Market

*Market size in USD million

CAGR 8.5 %


Study Period2025 - 2031
Base Year2024
CAGR (%)8.5 %
Market Size (2024)USD 14,052.61 Million
Market Size (2031)USD 24,875.11 Million
Market ConcentrationMedium
Report Pages347
14,052.61
2024
24,875.11
2031

Major Players

  • Lonza Group
  • Nutraceutical International Corporation
  • Thorne Research, Inc.
  • NOW Foods
  • Swanson Health Products

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Chromium Picolinate Market

Fragmented - Highly competitive market without dominant players



The Chromium Picolinate Market is witnessing steady growth driven by its role in enhancing glucose metabolism and weight management. Approximately 45% of nutraceutical formulations now feature chromium picolinate owing to its ability to support insulin sensitivity. Rising concerns over nutritional imbalances and lifestyle-related disorders are creating a strong market push.

Rising Health Awareness
Increasing focus on preventive health has strengthened supplement adoption, with nearly 40% of consumers favoring products enriched with chromium picolinate. Known for supporting blood sugar balance and reducing carbohydrate cravings, it is gaining traction among fitness enthusiasts and health-conscious individuals. Its expanding role in sports nutrition further drives growth.

Expanding Applications
Chromium picolinate is becoming a staple in functional foods and dietary beverages, with around 30% of fortified products containing it. The trend of personalized nutrition is fueling its inclusion in tailored dietary solutions. As consumer demand for functional and convenient wellness options grows, its application base continues to broaden.

Technological Innovations
Ongoing formulation advancements have improved chromium picolinate’s bioavailability by nearly 25%, making supplements more effective and reliable. Investments in scientific research and clinical validation further reinforce confidence in its health benefits. Such innovations are enabling producers to offer higher-quality products with stronger market appeal.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Form
    2. Market Snapshot, By Grade
    3. Market Snapshot, By Distribution Channel
    4. Market Snapshot, By End-Use
    5. Market Snapshot, By Region
  4. Chromium Picolinate Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing prevalence of lifestyle diseases
        2. Growing consumer awareness about health and wellness
        3. Rising demand for natural dietary supplements
        4. Supportive regulatory environment
        5. Advancements in manufacturing technologies
      2. Restraints
        1. Limited clinical evidence supporting efficacy
        2. Potential side effects and safety concerns
        3. Competition from alternative supplements
        4. Price volatility of raw materials
        5. Regulatory scrutiny and compliance challenges
      3. Opportunities
        1. Expansion into emerging markets
        2. Development of combination formulations
        3. Focus on personalized nutrition solutions
        4. Strategic partnerships and collaborations
        5. Innovations in product formulations
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Chromium Picolinate Market, By Form, 2021 - 2031 (USD Million)

      1. Capsules

      2. Tablets

      3. Powder

    2. Chromium Picolinate Market, By Grade, 2021 - 2031 (USD Million)
      1. Food Grade
      2. Pharmaceutical Grade
      3. Others
    3. Chromium Picolinate Market, By Distribution Channel, 2021 - 2031 (USD Million)

      1. Online Retailers

      2. Retail Stores

      3. Pharmacies

    4. Chromium Picolinate Market, By End-Use, 2021 - 2031 (USD Million)
      1. Food & Beverage Industry
      2. Dietary Supplement Industry
      3. Nutraceutical Industry
      4. Others (e.g. Pharmaceutical Industry, etc.)
    5. Chromium Picolinate Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Lonza Group
      2. Nutraceutical International Corporation
      3. Thorne Research, Inc.
      4. NOW Foods
      5. Swanson Health Products
  7. Analyst Views
  8. Future Outlook of the Market