Body Scrub Market
By Product Type;
Herbal, Organic, and ChemicalBy Form;
Powder, Gel or liquid, and CreamBy Skin Type;
Sensitive, Normal, Dry, and OilyBy Distribution Channel;
Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail Stores, and OthersBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)Body Scrub Market Overview
Body Scrub Market (USD Million)
Body Scrub Market was valued at USD 18,103.84 million in the year 2024. The size of this market is expected to increase to USD 26,161.04 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.4%.
Body Scrub Market
*Market size in USD million
CAGR 5.4 %
Study Period | 2025 - 2031 |
---|---|
Base Year | 2024 |
CAGR (%) | 5.4 % |
Market Size (2024) | USD 18,103.84 Million |
Market Size (2031) | USD 26,161.04 Million |
Market Concentration | Medium |
Report Pages | 389 |
Major Players
- L’Oréal SA
- Unilever PLC
- The Procter & Gamble Company
- Johnson & Johnson Services, Inc.
- Beiersdorf AG
- Kao Corporation
- The Estée Lauder Companies Inc.
- Revlon, Inc.
- Colgate-Palmolive Company
- Avon Products, Inc.
- Henkel AG & Co. KGaA
- Natura & Co Holding S.A.
- Lush Ltd.
- Neal's Yard (Natural Remedies) Limited
- Bath & Body Works Direct, Inc.
- Village Naturals Bath Shoppe LLC
- Bliss World LLC
- Burt's Bees, Inc.
- Crabtree & Evelyn, Ltd.
- Soap & Glory (Boots UK Limited)
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Body Scrub Market
Fragmented - Highly competitive market without dominant players
The Body Scrub Market is witnessing a significant rise in adoption as consumers seek effective ways to enhance skin smoothness and clarity. With a growing interest in exfoliation routines, usage among younger demographics has risen by 28%, especially among those focused on achieving visibly healthy skin. The category has become essential in daily skincare regimens.
Surge in Demand for Plant-Based Ingredients
Nearly 35% of users now prefer plant-derived exfoliants, reflecting the shift toward natural beauty solutions. Scrubs formulated with sugar, salt, and botanical oils are becoming more popular as users reject synthetic additives. This consumer shift has prompted innovation in sourcing and formulation aligned with clean beauty principles.
Advancements in Product Design and Usage
Modern consumers are favoring scrubs with multifunctional properties, leading to over 30% growth in products that combine moisturizing, smoothing, and brightening benefits. New textures like gel-based, mousse, and oil-infused scrubs have improved appeal, while sustainable packaging further strengthens product positioning in a conscious market.
Luxury and Ethical Appeal Boost Market Growth
Rising consumer interest in premium, cruelty-free, and scientifically tested scrubs has led to a 25% increase in demand for high-end offerings. Brands that highlight certifications and focus on efficacy and ethical sourcing are capturing greater market share. This premiumization trend reflects a shift toward value-based purchasing habits in skincare.
Body Scrub Market Recent Developments
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In May 2022, Dollar General launched new body scrub products under its Five Deep Breaths collection, made with natural ingredients like shea butter, jojoba oil, and aloe vera, and free from parabens and phthalates.
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In April 2022, Victoria’s Secret & Co. rolled out its body scrubs nationwide on Amazon, featuring scents such as coconut milk & rose, lavender & vanilla, and pomegranate & lotus to expand its digital beauty presence.
Body Scrub Market Segment Analysis
In this report, the Body Scrub Market has been segmented by Product Type, Form, Skin Type, Distribution Channel, and Geography.
Body Scrub Market, Segmentation by Product Type
The Body Scrub Market has been segmented by Product Type into Herbal, Organic, and Chemical.
Herbal
The herbal body scrub segment is gaining traction due to rising consumer preference for natural ingredients and chemical-free skincare. With nearly 35% of consumers opting for herbal options, the demand continues to surge, especially among those with sensitive skin concerns. The segment also benefits from the increasing popularity of Ayurvedic formulations and plant-based exfoliants.
Organic
Organic body scrubs are becoming a preferred choice among health-conscious consumers, capturing over 40% of the market share. These products emphasize eco-friendly sourcing and chemical-free processing, aligning with the growing demand for sustainable beauty. They are especially favored by individuals prioritizing clean beauty standards and environmental responsibility.
Chemical
Despite the shift toward natural products, chemical body scrubs maintain relevance, accounting for approximately 25% of the market. They are known for their targeted exfoliation and quick results, often used in dermatological treatments and clinical skincare routines. This segment appeals to consumers seeking intensive skin correction and professional-grade formulations.
Body Scrub Market, Segmentation by Form
The Body Scrub Market has been segmented by Form into Powder, Gel or liquid, and Cream.
Powder
The powder body scrub segment is witnessing steady growth, driven by its longer shelf life and customizable usage. Making up around 30% of the market, powder scrubs appeal to consumers looking for water-free formulations and minimal preservatives. Their eco-friendly packaging and concentrated ingredients also contribute to their popularity.
Gel or Liquid
Gel or liquid body scrubs dominate the market with a share exceeding 45%, favored for their ease of application and refreshing texture. These scrubs are especially popular among users with oily or combination skin, as they offer hydration along with effective exfoliation. Their quick-absorbing formulas make them ideal for daily skincare routines.
Cream
Cream-based body scrubs account for nearly 25% of the market, known for their rich, moisturizing properties. They are well-suited for dry and sensitive skin types, providing gentle exfoliation while maintaining skin hydration. The segment benefits from the growing interest in nourishing skincare during colder months.
Body Scrub Market, Segmentation by Skin Type
The Body Scrub Market has been segmented by Skin Type into Sensitive, Normal, Dry, and Oily.
Sensitive
The sensitive skin segment holds a significant portion of the market, with nearly 28% of consumers seeking gentle exfoliation and hypoallergenic formulas. These body scrubs are formulated with non-irritating ingredients and often exclude fragrances and harsh chemicals. They cater to users prone to redness, itchiness, or dermatological conditions.
Normal
Body scrubs for normal skin comprise approximately 32% of the market, offering balanced formulations suitable for everyday use. These products combine effective exfoliation with hydration and nourishment, appealing to a broad range of consumers. The segment benefits from versatile product offerings that address general skincare needs.
Dry
Targeting the dry skin segment, which represents nearly 22% of the market, these scrubs focus on moisture retention and skin repair. They are enriched with emollients and oils that help prevent flaking and improve skin texture. This segment is especially popular in cold or dry climates.
Oily
Oily skin body scrubs make up close to 18% of the market, offering deep cleansing and oil-control properties. Formulated with astringents and clarifying agents, they help remove excess sebum and prevent clogged pores. These scrubs are favored by individuals prone to acne and breakouts.
Body Scrub Market, Segmentation by Distribution Channel
The Body Scrub Market has been segmented by Distribution Channel into Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail Stores, and Others.
Supermarkets/Hypermarkets
This segment leads the distribution landscape, accounting for over 40% of sales due to its wide product assortment and in-store promotions. Consumers prefer this channel for the ability to physically evaluate products and benefit from bulk discounts. It also supports brand visibility through strategic shelf placement.
Convenience/Grocery Stores
With a market share of around 20%, convenience and grocery stores offer easy accessibility and quick purchase options. This segment is driven by impulse buying behavior and localized demand. Their presence in urban and semi-urban areas ensures consistent footfall and everyday convenience.
Online Retail Stores
Online retail accounts for approximately 30% of the market, fueled by the growth of e-commerce platforms and direct-to-consumer models. This channel thrives on product variety, user reviews, and home delivery convenience. Additionally, online platforms offer custom recommendations and personalized promotions.
Others
The "Others" segment, contributing nearly 10%, includes salons, spas, and specialty cosmetic stores. These outlets cater to niche markets looking for premium or professional-grade products. They often rely on expert recommendations and in-person demonstrations to influence buying decisions.
Body Scrub Market, Segmentation by Geography
In this report, the Body Scrub Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Regions and Countries Analyzed in this Report
Body Scrub Market Share (%), by Geographical Region
North America
North America holds a dominant position in the body scrub market, contributing to over 30% of global revenue. The region is driven by a strong culture of personal grooming, high consumer spending, and demand for premium skincare products. The popularity of organic and dermatologically tested scrubs is especially notable here.
Europe
Europe captures approximately 25% of the market, supported by a growing inclination toward natural beauty products and eco-conscious consumption. Countries like Germany, France, and the UK lead in the use of herbal and sustainable body scrubs. The region benefits from strong regulatory standards promoting clean beauty.
Asia Pacific
Asia Pacific represents nearly 28% of the market and is the fastest-growing region, driven by increasing disposable incomes, expanding urban populations, and a growing emphasis on skin health. Markets like China, India, and South Korea are adopting skincare routines that include exfoliating products.
Middle East and Africa
This region accounts for around 10% of the body scrub market, with demand growing for premium beauty products and natural formulations. The popularity of traditional exfoliating practices like hammam has influenced interest in luxury body scrubs with rich ingredients.
Latin America
Latin America contributes roughly 7% to the market, with rising awareness of personal care and beauty standards driving growth. Countries like Brazil and Mexico show strong demand for moisturizing and aromatic body scrubs, often derived from local botanical sources.
Body Scrub Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Body Scrub Market. These factors include; Market Drivers, Restraints, and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
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Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers
- Growing awareness of skincare and self-care
- Demand for natural and organic body scrubs
- Expansion of online retail and e-commerce
- Preference for multifunctional scrubs
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Influence of social media and endorsements - The influence of social media and endorsements has significantly transformed the way consumers engage with fashion, beauty, and lifestyle products. Platforms like Instagram, TikTok, and YouTube serve as powerful tools for promoting brands, with influencers and celebrities amplifying product visibility to a global audience. Endorsements by popular figures not only create aspirational value but also drive purchase decisions by shaping trends and preferences. This has especially impacted Gen Z and millennials, who rely heavily on social validation and peer recommendations.
Brands are now collaborating with social media personalities to launch limited-edition collections and viral campaigns that generate immediate attention and online buzz. These collaborations bring a sense of exclusivity, authenticity, and relatability that traditional advertising often lacks. Moreover, user-generated content and real-time feedback allow brands to gauge consumer sentiment and make swift product adaptations. Social media analytics have also enabled hyper-targeted campaigns based on consumer behavior, demographics, and engagement patterns.
Influencer marketing has evolved into a strategic pillar of brand promotion, with companies allocating significant budgets to cultivate online communities. With a single post, an influencer can reach millions of followers, influencing brand perception and driving conversions. As e-commerce integrates social features like shoppable posts and live selling, the connection between influence and action becomes seamless. This dynamic has revolutionized not only how brands promote but also how consumers interact with products online.
Restraints
- Limited availability of natural ingredients
- Regulatory challenges and safety standards
- Consumer skepticism of product claims
- Short shelf life for natural/organic products
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Changing consumer preferences - Changing consumer preferences are reshaping markets across industries, particularly in fashion, cosmetics, and personal care. Today’s consumers are more conscious of ethical sourcing, sustainability, and health impact. As a result, brands are shifting towards eco-friendly packaging, cruelty-free production, and clean ingredient formulations to align with these values. Demand is growing for products that are not only functional but also reflect personal identity, cultural inclusivity, and environmental mindfulness.
Customization and personalization have also gained prominence, with consumers expecting tailor-made experiences and unique product offerings. From skin tone-specific makeup to curated fashion subscriptions, buyers seek products that resonate with their lifestyle and individuality. This shift has prompted brands to invest in advanced technologies such as AI-driven recommendations and virtual try-on tools, improving engagement and satisfaction.
In addition, there’s a visible move towards transparency and storytelling. Brands that openly communicate their mission, sourcing practices, and social impact tend to attract greater loyalty. Authenticity and purpose-driven branding have emerged as key decision drivers. With the rise of conscious consumerism, market success increasingly depends on a brand’s ability to adapt, innovate, and stay culturally relevant in a rapidly evolving landscape.
Opportunities
- Development of sustainable packaging
- Expansion of product lines for different skin types
- Personalized body scrubs and custom formulations
- Demand for vegan and cruelty-free scrubs
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Strengthening online distribution channels - A major opportunity for brands seeking to expand their reach, streamline operations, and enhance consumer access. With global e-commerce accelerating, companies are investing in robust digital platforms, mobile applications, and AI-powered logistics to improve the shopping experience. This shift enables 24/7 availability, wider product assortment, and fast delivery, especially vital in today’s convenience-driven market.
Omnichannel strategies are bridging the gap between physical and digital touchpoints, offering services like click-and-collect, virtual assistance, and personalized recommendations. Direct-to-consumer (DTC) models are also gaining traction, allowing brands to control messaging, pricing, and customer relationships more effectively. These models reduce dependency on traditional retailers and foster higher margins and brand loyalty.
Leveraging digital channels allows for real-time analytics, dynamic inventory management, and improved forecasting, leading to cost efficiencies and better demand-supply alignment. Brands are also utilizing social commerce, influencer marketing, and interactive content to boost online engagement and conversions. As consumer behavior continues to favor digital interactions, strengthening online presence will be critical for long-term competitiveness.
Body Scrub Market Competitive Landscape Analysis
Key players in Body Scrub Market include:
- L’Oréal SA
- Unilever PLC
- The Procter & Gamble Company
- Johnson & Johnson Services, Inc.
- Beiersdorf AG
- Kao Corporation
- The Estée Lauder Companies Inc.
- Revlon, Inc.
- Colgate-Palmolive Company
- Avon Products, Inc.
- Henkel AG & Co. KGaA
- Natura & Co Holding S.A.
- Lush Ltd.
- Neal's Yard (Natural Remedies) Limited
- Bath & Body Works Direct, Inc.
- Village Naturals Bath Shoppe LLC
- Bliss World LLC
- Burt's Bees, Inc.
- Crabtree & Evelyn, Ltd.
- Soap & Glory (Boots UK Limited)
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By Form
- Market Snapshot, By Skin Type
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Body Scrub Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Growing awareness of skincare and self-care
- Demand for natural and organic body scrubs
- Expansion of online retail and e-commerce
- Preference for multifunctional scrubs
- Influence of social media and endorsements
- Restraints
- Limited availability of natural ingredients
- Regulatory challenges and safety standards
- Consumer skepticism of product claims
- Short shelf life for natural/organic products
- Changing consumer preferences
- Opportunities
- Development of sustainable packaging
- Expansion of product lines for different skin types
- Personalized body scrubs and custom formulations
- Demand for vegan and cruelty-free scrubs
- Strengthening online distribution channels
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Body Scrub Market, By Product Type, 2021 - 2031 (USD Million)
- Herbal
- Organic
- Chemical
- Body Scrub Market, By Form, 2021 - 2031 (USD Million)
- Powder
- Gel or liquid
- Cream
- Body Scrub Market, By Skin Type, 2021 - 2031 (USD Million)
- Sensitive
- Normal
- Dry
- Oily
- Body Scrub Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Supermarkets/Hypermarkets
- Convenience/Grocery Stores
- Online Retail Stores
- Others
- Body Scrub Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Body Scrub Market, By Product Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- L’Oréal SA
- Unilever PLC
- The Procter & Gamble Company
- Johnson & Johnson Services, Inc.
- Beiersdorf AG
- Kao Corporation
- The Estée Lauder Companies Inc.
- Revlon, Inc.
- Colgate-Palmolive Company
- Avon Products, Inc.
- Henkel AG & Co. KGaA
- Natura & Co Holding S.A.
- Lush Ltd.
- Neal's Yard (Natural Remedies) Limited
- Bath & Body Works Direct, Inc.
- Village Naturals Bath Shoppe LLC
- Bliss World LLC
- Burt's Bees, Inc.
- Crabtree & Evelyn, Ltd.
- Soap & Glory (Boots UK Limited)
- Company Profiles
- Analyst Views
- Future Outlook of the Market