Boat Rental Market

By Business Model;

Charter, Day Cruise, Lux Charter, Lux Day Cruise, Tour, Event/B2B, Peer To Peer (P2P), and Business To Consumer (B2C)

By Boat Size;

Up To 20 Feet, 21 To 35 Feet, and Above 36 To 50 Feet

By Technology;

Service & Maintenance, Connected Systems, Assistance Systems, Monitoring Systems, and Others

By Boat Class;

Luxury, Sports, Entry, and Others

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn533908299 Published Date: August, 2025 Updated Date: September, 2025

Boat Rental Market Overview

Boat Rental Market (USD Million)

Boat Rental Market was valued at USD 22,951.42 million in the year 2024. The size of this market is expected to increase to USD 33,832.53 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.7%.


Boat Rental Market

*Market size in USD million

CAGR 5.7 %


Study Period2025 - 2031
Base Year2024
CAGR (%)5.7 %
Market Size (2024)USD 22,951.42 Million
Market Size (2031)USD 33,832.53 Million
Market ConcentrationMedium
Report Pages371
22,951.42
2024
33,832.53
2031

Major Players

  • Boatjump, S.L.
  • Boatsetter
  • Click&Boat
  • GLOBE SAILOR
  • Incrediblue
  • Le Boat
  • Nautal
  • Navigare Yachting
  • Odyssey Boats
  • Sailo Inc.

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Boat Rental Market

Fragmented - Highly competitive market without dominant players


The Boat Rental Market is expanding rapidly as travelers increasingly seek convenient and cost-efficient leisure experiences. More than 45% of individuals now prefer renting over owning boats, driven by the appeal of flexibility and reduced maintenance burdens. This growing preference highlights how rentals are becoming the go-to choice for modern recreation.

Growth Fueled by Recreational Interests
Water-based leisure has become a major driver of market adoption, with nearly 40% of boating enthusiasts choosing rental services. The option to select from a wide variety of vessels, from luxury yachts to smaller motorboats, enhances accessibility. This broad appeal continues to push the market into mainstream recreational activities.

Digital Platforms Reshaping Rentals
Technology integration is accelerating industry growth, as around 55% of bookings are facilitated through online platforms and mobile apps. These solutions provide enhanced convenience through real-time availability checks, seamless payment gateways, and advanced onboard features. As a result, digital transformation is significantly boosting customer adoption.

Eco-Friendly Trends in Boating
Sustainability is becoming a defining factor, with 35% of renters preferring eco-friendly electric and hybrid boats. Providers offering such options are not only meeting consumer demand but also aligning with environmental goals. This eco-shift is strengthening brand value while encouraging greener practices in the industry.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Business Model
    2. Market Snapshot, By Boat Size
    3. Market Snapshot, By Technology
    4. Market Snapshot, By Boat Class
    5. Market Snapshot, By Region
  4. Boat Rental Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Growing Recreational Boating Demand
        2. Tourism Industry Expansion
        3. Trend Towards Experiential Travel
        4. Accessible Water Bodies for Boating
      2. Restraints
        1. Seasonal Demand Nature
        2. Liability and Insurance Risks
        3. Limited Mooring Spaces
      3. Opportunities
        1. Collaboration with Tourism Industry
        2. Digital Technology Integration
        3. Expanded Service Offerings
        4. Eco-friendly Practices Development
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Boat Rental Market, By Business Model, 2021 - 2031 (USD Million)
      1. Charter
      2. Day Cruise
      3. Lux Charter
      4. Lux Day Cruise
      5. Tour
      6. Event/ B2B
      7. Peer To Peer (P2P)
      8. Business To Consumer (B2C)
    2. Boat Rental Market, By Boat Size, 2021 - 2031 (USD Million)
      1. Up To 20 Feet

      2. 21 To 35 Feet

      3. Above 36 To 50 Feet

    3. Boat Rental Market, By Technology, 2021 - 2031 (USD Million)
      1. Service & Maintenance
      2. Connected Systems
      3. Assistance Systems
      4. Monitoring Systems
      5. Others
    4. Boat Rental Market, By Boat Class, 2021 - 2031 (USD Million)
      1. Luxury
      2. Sports
      3. Entry
      4. Others
    5. Boat Rental Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape Analysis
    1. Company Profiles
      1. Boatjump, S.L.
      2. Boatsetter
      3. Click&Boat
      4. GLOBE SAILOR
      5. Incrediblue
      6. Le Boat
      7. Nautal
      8. Navigare Yachting
      9. Odyssey Boats
      10. Sailo Inc.
  7. Analyst Views
  8. Future Outlook of the Market