Global Bioinformatics Market Growth, Share, Size, Trends and Forecast (2024 - 2030)
By Products and Services;
Bioinformatics Platform, Bioinformatics Services, and Knowledge Management Tool.By Application;
Microbial Genome, Gene Engineering, Drug Development, Personalized Medicine, Omics, and Others.By End User;
Pharmaceutical and Biotechnology Companies, Clinical Laboratories, Academic Research Institutes, and Others.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa, and Latin America - Report Timeline (2020 - 2030).Introduction
Global Bioinformatics Market (USD Million), 2020 - 2030
In the year 2023, the Global Bioinformatics Market was valued at USD xx.x million. The size of this market is expected to increase to USD xx.x million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of x.x%.
The global bioinformatics market is experiencing a surge in growth and innovation driven by advancements in genomics, proteomics, and other omics technologies, coupled with the increasing adoption of big data analytics in life sciences research. Bioinformatics, the interdisciplinary field that combines biology, computer science, and information technology, plays a pivotal role in analyzing and interpreting vast amounts of biological data, enabling researchers to gain deeper insights into complex biological processes and accelerate drug discovery and development. With the exponential growth of genomic data fueled by next-generation sequencing technologies, the demand for bioinformatics solutions and services is on the rise, driving the expansion of the global bioinformatics market.
The growth of the global bioinformatics market include the rising prevalence of chronic diseases, such as cancer and cardiovascular disorders, which necessitates the development of personalized medicine approaches and targeted therapies. Bioinformatics tools and platforms facilitate the integration of genomic and clinical data to identify biomarkers, predict disease outcomes, and tailor treatment strategies to individual patients, thereby revolutionizing healthcare delivery. Moreover, the increasing emphasis on precision agriculture and biofuel production has spurred the adoption of bioinformatics in agricultural biotechnology and environmental research, enabling scientists to optimize crop yields, enhance agricultural sustainability, and mitigate the impacts of climate change.
The emergence of artificial intelligence (AI) and machine learning (ML) algorithms is reshaping the landscape of bioinformatics, empowering researchers to extract meaningful insights from complex biological datasets and unravel the intricacies of molecular interactions and disease mechanisms. AI-driven bioinformatics platforms offer advanced data mining, pattern recognition, and predictive analytics capabilities, accelerating the pace of scientific discovery and drug development. As pharmaceutical companies and research institutions continue to invest in bioinformatics solutions to address the growing challenges in healthcare, agriculture, and biotechnology, the global bioinformatics market is poised for robust expansion in the coming years, driving innovation and transformation across the life sciences industry.
Global Bioinformatics Market Recent Developments
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In June 2024, Washington University School of Medicine in St. Louis launched the Center for Translational Bioinformatics, a collaboration between the McDonnell Genome Institute and the Institute for Informatics, Data Science & Biostatistics. The center aims to enhance precision medicine by integrating patient data and genomic datasets for personalized care.
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In February 2024, Metabolon, Inc. launched an integrated bioinformatics platform at Biomarkers UK, enhancing metabolomics analysis for life sciences research. With over 20 years of expertise and a proprietary database of over 5,400 metabolites, the platform features tools like Pathway Analysis and Biomarker Lenses for advanced data exploration.
Segment Analysis
The global bioinformatics market is segmented based on products & services, applications, and end-users, reflecting the diverse array of solutions and stakeholders within the field. Under products & services, bioinformatics platforms, bioinformatics services, and knowledge management tools form the backbone of the industry's offerings. Bioinformatics platforms encompass software solutions and databases designed to analyze and interpret biological data, facilitating genomic, proteomic, and metabolomic research. Bioinformatics services encompass consulting, data analysis, and customized solutions provided by bioinformatics experts and service providers, catering to the specific needs of researchers and organizations. Knowledge management tools enable the storage, retrieval, and sharing of biological data, fostering collaboration and data-driven decision-making in the life sciences domain.
In terms of applications, the global bioinformatics market encompasses a wide range of areas where bioinformatics tools and techniques are applied. These include microbial genome analysis for understanding microbial diversity, evolution, and function, as well as gene engineering for gene discovery, design, and optimization in biotechnology and synthetic biology. Bioinformatics also plays a crucial role in drug development, facilitating target identification, lead optimization, and toxicity prediction in pharmaceutical research. Additionally, bioinformatics is integral to personalized medicine initiatives, enabling the analysis of genomic and clinical data to tailor treatments and interventions to individual patients. Other applications of bioinformatics include omics research, such as transcriptomics, metabolomics, and epigenomics, as well as systems biology and computational biology approaches.
The end-users of bioinformatics solutions span various sectors, including pharmaceutical and biotechnology companies, clinical laboratories, academic research institutes, and others. Pharmaceutical and biotechnology companies leverage bioinformatics tools and services throughout the drug discovery and development process, from target identification to clinical trials and post-market surveillance. Clinical laboratories utilize bioinformatics for genomic testing, molecular diagnostics, and clinical data analysis, enabling precision medicine and personalized healthcare delivery. Academic research institutes drive innovation and knowledge generation in bioinformatics, conducting basic and translational research across diverse biological disciplines. Other end-users may include government agencies, contract research organizations (CROs), and agricultural biotechnology companies, highlighting the broad applicability and relevance of bioinformatics across different sectors and domains.
Global Bioinformatics Segment Analysis
In this report, the Global Bioinformatics Market has been segmented by Products & Services, Application, End User, and Geography.
Global Bioinformatics Market, Segmentation by Products & Services
The Global Bioinformatics Market has been segmented by Products & Services into Bioinformatics Platform, Bioinformatics Services, and Knowledge Management Tool.
In the bioinformatics market, products and services are crucial components that cater to the diverse needs of researchers, scientists, and organizations involved in life sciences and biotechnology. Bioinformatics platforms serve as the cornerstone of the industry, offering sophisticated software solutions and databases designed to analyze, visualize, and interpret biological data. These platforms provide researchers with powerful tools for genomic analysis, protein structure prediction, pathway analysis, and other bioinformatics applications, enabling insights into complex biological systems and accelerating scientific discovery. Additionally, bioinformatics services play a vital role in supporting researchers by offering specialized expertise, consulting, data analysis, and customized solutions tailored to specific research projects and objectives. These services range from bioinformatics consulting and data analysis to software development and bioinformatics training, providing researchers with the resources and support needed to navigate the complexities of biological data analysis.
Knowledge management tools are essential components of the bioinformatics landscape, facilitating the organization, integration, and dissemination of biological information across research institutions, pharmaceutical companies, and academic laboratories. These tools encompass databases, data repositories, ontologies, and data mining algorithms that enable efficient data storage, retrieval, and sharing. By leveraging knowledge management tools, researchers can access vast repositories of genomic, proteomic, and clinical data, facilitating collaborative research efforts, reproducibility, and data-driven decision-making in the life sciences domain. Furthermore, knowledge management tools enable researchers to annotate, curate, and standardize biological data, enhancing data quality and interoperability across different platforms and research projects.
The products and services segment of the global bioinformatics market encompasses a diverse range of offerings, including bioinformatics platforms, bioinformatics services, and knowledge management tools. These components play complementary roles in empowering researchers with the tools, resources, and expertise needed to unlock the potential of biological data and drive innovation in life sciences research. As the volume and complexity of biological data continue to grow, the demand for bioinformatics platforms, services, and knowledge management tools is expected to rise, fueling further advancements and discoveries in the field of bioinformatics and beyond.
Global Bioinformatics Market, Segmentation by Application
The Global Bioinformatics Market has been segmented by Application into Microbial Genome, Gene Engineering, Drug Development, Personalized Medicine, Omics, and Others.
In the dynamic realm of the global bioinformatics market, the segmentation by application delineates critical areas where bioinformatics tools and methodologies are instrumental. Microbial genome analysis stands out as a pivotal application, aiding in the comprehension of microbial diversity, evolution, and function. It enables researchers to delve into the intricate world of microbes, deciphering their genetic makeup and ecological roles, which holds significant implications in various fields, including environmental science, agriculture, and healthcare. Gene engineering represents another key application, facilitating the discovery, design, and optimization of genes for applications in biotechnology, synthetic biology, and genetic engineering. Bioinformatics tools empower scientists to manipulate and engineer genetic material with precision, driving advancements in areas such as gene therapy, agricultural biotechnology, and industrial biomanufacturing.
Drug development emerges as a cornerstone application within the bioinformatics market, playing a pivotal role in every stage of the drug discovery and development pipeline. Bioinformatics tools aid in target identification, lead optimization, and toxicity prediction, streamlining the drug development process and enhancing the efficiency of pharmaceutical research. By leveraging bioinformatics approaches, researchers can expedite the identification of promising drug candidates, optimize their pharmacological properties, and minimize the risks associated with adverse effects, ultimately leading to the development of safer and more effective therapeutics. Additionally, personalized medicine represents a burgeoning application area, driven by advances in genomics, proteomics, and bioinformatics. Personalized medicine harnesses individual-level data to tailor medical treatments and interventions to the unique characteristics of each patient, offering unprecedented opportunities to improve patient outcomes, optimize healthcare delivery, and revolutionize disease management strategies.
The application segments of the global bioinformatics market encompass a diverse array of domains where bioinformatics tools and techniques are applied to address complex biological questions and challenges. From microbial genome analysis to personalized medicine, bioinformatics plays a pivotal role in advancing scientific knowledge, driving innovation, and transforming various sectors, including healthcare, biotechnology, and pharmaceuticals. As research continues to push the boundaries of biological understanding and technological innovation, the demand for bioinformatics solutions tailored to specific applications is expected to surge, fueling further growth and expansion of the global bioinformatics market.
Global Bioinformatics Market, Segmentation by End User
The Global Bioinformatics Market has been segmented by End User into Pharmaceutical and Biotechnology Companies, Clinical Laboratories, Academic Research Institutes, and Others.
In the bioinformatics market, end-users play a critical role in driving demand for bioinformatics products and services across diverse sectors. Pharmaceutical and biotechnology companies constitute one of the primary end-user segments, leveraging bioinformatics tools and services throughout the drug discovery and development process. These companies rely on bioinformatics platforms for genomic analysis, target identification, lead optimization, and clinical trial design, enabling them to expedite the development of novel therapeutics and enhance their competitive edge in the pharmaceutical market. Additionally, bioinformatics services cater to the specific needs of pharmaceutical and biotechnology companies, providing expert support in data analysis, computational modeling, and drug repurposing efforts, thereby augmenting their research capabilities and accelerating the pace of innovation in drug discovery and development.
Clinical laboratories represent another significant end-user segment within the global bioinformatics market, where bioinformatics plays a crucial role in molecular diagnostics, genomic testing, and personalized medicine initiatives. Clinical laboratories utilize bioinformatics tools and platforms to analyze patient samples, interpret genomic data, and generate actionable insights for disease diagnosis, prognosis, and treatment selection. By integrating bioinformatics into clinical workflows, laboratories can enhance the accuracy and efficiency of diagnostic testing, leading to improved patient outcomes and personalized healthcare delivery. Moreover, bioinformatics enables clinical laboratories to stay at the forefront of technological advancements in molecular diagnostics, empowering them to offer cutting-edge tests and services to healthcare providers and patients.
Academic research institutes constitute a vital end-user segment in the global bioinformatics market, driving innovation and knowledge generation in the life sciences domain. Researchers and scientists in academic institutions rely on bioinformatics platforms and tools to conduct basic and translational research across diverse biological disciplines, including genomics, proteomics, systems biology, and computational biology. Bioinformatics empowers academic researchers to analyze large-scale biological datasets, unravel complex biological processes, and elucidate the molecular mechanisms underlying diseases, paving the way for groundbreaking discoveries and scientific advancements. Furthermore, academic research institutes serve as hubs of collaboration and interdisciplinary exchange, fostering the development and dissemination of bioinformatics methodologies, algorithms, and best practices to the broader scientific community, thereby contributing to the growth and evolution of the global bioinformatics market.
Global Bioinformatics Market, Segmentation by Geography
In this report, the Global Bioinformatics Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Global Bioinformatics Market Share (%), by Geographical Region, 2023
The global bioinformatics market exhibits geographical segmentation, with distinct trends and dynamics shaping each region's contribution to the industry. North America emerges as a dominant force in the bioinformatics landscape, driven by the presence of leading pharmaceutical and biotechnology companies, cutting-edge research institutions, and a robust ecosystem of bioinformatics startups and technology providers. The region boasts significant investments in genomics research, personalized medicine initiatives, and precision healthcare, fueling the demand for bioinformatics platforms, services, and expertise. Moreover, government initiatives, such as the Precision Medicine Initiative in the United States, further propel the growth of the bioinformatics market in North America, fostering collaborations between academia, industry, and healthcare stakeholders to advance biomedical research and clinical practice.
Europe represents another key market for bioinformatics, characterized by a rich scientific heritage, collaborative research networks, and a supportive regulatory environment. The region's pharmaceutical and biotechnology sectors drive the adoption of bioinformatics solutions for drug discovery, clinical trials, and regulatory compliance. Academic research institutes and universities across Europe play a pivotal role in advancing bioinformatics research and education, contributing to the development of innovative technologies and methodologies. Additionally, initiatives such as the European Bioinformatics Institute (EBI) and the European Life Sciences Infrastructure for Biological Information (ELIXIR) facilitate data sharing, standardization, and capacity-building efforts, fostering a vibrant bioinformatics ecosystem across the continent.
In the Asia Pacific region, rapid economic growth, increasing investments in healthcare infrastructure, and burgeoning biotechnology sectors drive the expansion of the bioinformatics market. Countries such as China, India, Japan, and South Korea are witnessing significant advancements in genomics, molecular diagnostics, and personalized medicine, leading to growing adoption of bioinformatics solutions and services. Moreover, government initiatives aimed at promoting life sciences research, innovation, and entrepreneurship contribute to the region's bioinformatics landscape. Collaborative initiatives, such as the Asia-Pacific Bioinformatics Network (APBioNet) and regional research consortia, facilitate knowledge exchange and capacity-building efforts, fostering collaboration and innovation in bioinformatics across Asia Pacific. Overall, the diverse geographic landscape of the global bioinformatics market reflects the interconnectedness of scientific research, technological innovation, and healthcare delivery on a global scale.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Bioinformatics Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increasing Demand for Nucleic Acid And Protein Sequencing
- Increasing Initiatives from Governments And Private Organizations
- Accelerating Growth of Proteomics And Genomics
- Increasing Research on Molecular Biology And Drug Discovery
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Rising Prevalence of Chronic Diseases - In the expansive realm of the global bioinformatics market, the escalating burden of chronic diseases like cancer, cardiovascular disorders, and neurological conditions serves as a catalyst for innovation and transformation in healthcare. These ailments present multifaceted challenges, requiring personalized approaches to diagnosis and treatment. Herein lies the pivotal role of bioinformatics, acting as a linchpin in precision medicine initiatives. By seamlessly integrating genomic, clinical, and lifestyle data, bioinformatics empowers healthcare practitioners and researchers to unravel the intricate molecular underpinnings of diseases. Through sophisticated data analysis and interpretation, bioinformatics enables the identification of biomarkers – molecular signatures indicative of disease presence, progression, or response to treatment. This deeper understanding facilitates the prediction of disease outcomes, allowing for timely interventions and tailored therapeutic strategies tailored to individual patients' unique genetic makeup and clinical profiles.
Bioinformatics serves as a cornerstone for the advancement of precision medicine, a paradigm shift in healthcare delivery that emphasizes personalized approaches to disease prevention, diagnosis, and treatment. By harnessing the power of bioinformatics, researchers can decipher the complex interplay between genetic variations, environmental factors, and disease phenotypes. This holistic understanding enables the development of targeted therapies and precision diagnostics, which hold the promise of improved patient outcomes and reduced adverse effects. Bioinformatics-driven precision medicine initiatives have the potential to revolutionize healthcare by shifting the focus from a one-size-fits-all approach to a more nuanced and patient-centric model, where treatments are tailored to address the specific molecular drivers of each patient's disease.
The integration of bioinformatics into clinical practice not only enhances the efficacy of healthcare interventions but also fosters a paradigm of proactive and preventive medicine. By analyzing vast datasets encompassing genomic, clinical, and lifestyle information, bioinformatics enables the identification of individuals at high risk of developing certain diseases, paving the way for targeted screening programs and early interventions. Additionally, bioinformatics facilitates the monitoring of treatment responses and disease progression over time, enabling clinicians to adapt treatment strategies in real-time based on evolving patient profiles. As the field of bioinformatics continues to evolve and innovate, its role in driving precision medicine initiatives is poised to expand, offering new avenues for personalized healthcare delivery and improved patient outcomes on a global scale.
Restraints:
- Lack of Well-defined Standards And Common Data Formats for Integration of Data
- Data Complexity Concerns and Lack of User-Friendly Tools
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Skills Gap and Training Needs - The interdisciplinary essence of bioinformatics underscores its reliance on a diverse set of skills spanning biology, computer science, statistics, and data analysis. However, this very characteristic presents a significant challenge in recruiting and retaining skilled professionals with the requisite expertise. The scarcity of individuals possessing a blend of biological understanding with computational and statistical proficiency hampers the effective utilization of bioinformatics tools and services across research and clinical domains. This shortage of specialized talent not only impedes the pace of innovation but also limits the breadth and depth of bioinformatics applications in addressing complex biological questions and healthcare challenges.
Addressing the skills gap in bioinformatics necessitates strategic investments in education, training, and professional development initiatives. Educational programs tailored to bioinformatics, spanning undergraduate and graduate levels, are crucial for nurturing the next generation of bioinformatics specialists. Furthermore, continuing education opportunities, workshops, and certification programs can empower existing professionals to enhance their skills and stay abreast of the latest advancements in bioinformatics methodologies and technologies. Collaborative efforts between academia, industry, and government agencies are essential to design and implement comprehensive skill-building initiatives that cater to the diverse needs of the bioinformatics community.
Fostering a culture of interdisciplinary collaboration and knowledge exchange is paramount for nurturing talent and fostering innovation in bioinformatics. Establishing interdisciplinary research centers, fostering collaborative networks, and creating platforms for mentorship and knowledge-sharing can facilitate the cross-pollination of ideas and expertise across different disciplines. Additionally, promoting diversity and inclusivity within the bioinformatics workforce can enrich perspectives, drive creativity, and foster a conducive environment for talent retention and career advancement. By addressing the skills gap and nurturing a vibrant ecosystem of bioinformatics talent, stakeholders can unlock the full potential of the global bioinformatics market, driving innovation, and advancing scientific discovery in the life sciences and healthcare sectors.
Opportunities:
- Integration of Artificial Intelligence and Machine Learning
- Expansion of Collaborative Research Networks and Consortia
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Rapid Growth of Next-Generation Sequencing (NGS) Technologies - The widespread adoption of next-generation sequencing (NGS) technologies represents a seismic shift in genomics research and molecular diagnostics, generating vast amounts of biological data at an unprecedented scale. NGS enables high-throughput sequencing of genomes, transcriptomes, and epigenomes, providing researchers with unparalleled insights into the complexities of the genetic code and gene expression patterns. This transformative technology is driving advancements in genomics research, molecular diagnostics, and personalized medicine, fueling innovation across diverse fields of biology and healthcare. With its ability to sequence entire genomes and transcriptomes rapidly and cost-effectively, NGS has revolutionized our understanding of genetic variation, disease mechanisms, and drug responses, paving the way for precision medicine approaches tailored to individual patients' unique genetic profiles.
In this era of genomic big data, bioinformatics plays a central role in unlocking the potential of NGS data, transforming raw sequencing reads into meaningful biological insights. Bioinformatics tools and platforms are indispensable for analyzing and interpreting NGS data, facilitating a wide range of applications, including genomic analysis, variant calling, pathway analysis, and comparative genomics. These bioinformatics solutions leverage sophisticated algorithms, data mining techniques, and computational resources to decipher the complex patterns and associations embedded within NGS datasets, enabling researchers to unravel the genetic basis of diseases, identify biomarkers, and develop targeted therapies. As NGS technologies continue to evolve and become more affordable and accessible, the demand for bioinformatics solutions tailored to NGS data analysis is poised to surge, driving growth in the global bioinformatics market.
The democratization of NGS technologies is democratizing genomics research and expanding its applications beyond traditional academic and clinical settings. NGS platforms are increasingly being adopted by biotechnology companies, agricultural research institutions, and government agencies worldwide, driving demand for bioinformatics solutions across diverse sectors and domains. Bioinformatics companies are capitalizing on this growing market opportunity by developing innovative tools and platforms tailored to the needs of different end-users, offering scalable solutions for data analysis, visualization, and interpretation. By leveraging NGS data and bioinformatics expertise, stakeholders in the global bioinformatics market are poised to drive innovation, accelerate scientific discovery, and improve healthcare outcomes on a global scale, ushering in a new era of precision medicine and personalized healthcare.
Competitive Landscape Analysis
Key players in Global Bioinformatics Market include;
- Illumina, Inc
- Life Technologies (Thermo Fischer Scientific, Inc.)
- Qiagen N.V.
- Agilent Technologies, Inc.
- PerkinElmer, Inc.
- Accelrys Inc.
- Geneva Bioinformatics SA
- Ontoforce
- Data4Cure
- Life Map Sciences (Biotime)
- ABM Inc
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Products & Services
- Market Snapshot, By Application
- Market Snapshot, By End User
- Market Snapshot, By Region
- Global Bioinformatics Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing Demand for Nucleic Acid And Protein Sequencing
- Increasing Initiatives from Governments And Private Organizations
- Accelerating Growth of Proteomics And Genomics
- Increasing Research on Molecular Biology And Drug Discovery
- Rising Prevalence of Chronic Diseases
- Restraints
- Lack of Well-defined Standards And Common Data Formats for Integration of Data
- Data Complexity Concerns and Lack of User-Friendly Tools
- Skills Gap and Training Needs
- Opportunities
- Integration of Artificial Intelligence and Machine Learning
- Expansion of Collaborative Research Networks and Consortia
- Rapid Growth of Next-Generation Sequencing (NGS) Technologies
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Bioinformatics Market, By Products & Services, 2020 - 2030 (USD Million)
- Bioinformatics Platform
- Bioinformatics Services
- Knowledge Management Tool
- Global Bioinformatics Market, By Application, 2020 - 2030 (USD Million)
- Microbial Genome
- Gene Engineering
- Drug Development
- Personalized Medicine
- Omics
- Others
- Global Bioinformatics Market, By End User, 2020 - 2030 (USD Million)
- Pharmaceutical and Biotechnology Companies
- Clinical Laboratories
- Academic Research Institutes
- Others
- Global Bioinformatics Market, By Geography, 2020 - 2030 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Bioinformatics Market, By Products & Services, 2020 - 2030 (USD Million)
- Competitive Landscape
- Company Profiles
- Illumina, Inc
- Life Technologies (Thermo Fischer Scientific, Inc.)
- Qiagen N.V.
- Agilent Technologies, Inc.
- PerkinElmer, Inc.
- Accelrys Inc.
- Geneva Bioinformatics SA
- Ontoforce
- Data4Cure
- Life Map Sciences (Biotime)
- ABM Inc.
- Company Profiles
- Analyst Views
- Future Outlook of the Market