• In November 2021, Heinekin entered into an acquisition agreement with Distell Group Holdings Limited, Namibia Breweries Limited, and Ohlthaver & List Group of Companies to integrate their respective and relevant businesses in Southern Africa into one enlarged company
• In November 2021, Anheuser-Busch InBev’s London brewery, Camden Town, launched the latest in a line of annual cask-aged beer releases, the Camden Town Beer 2021. The beer is compared to a dessert wine and is designed to be paired with cheese
• In April 2021, B9 Beverages, under its Bira 91 brand, released limited-edition batches of beers brewed at its Limited Release Taproom that opened up in Bengaluru, India in 2020

In this report, the Beer Market has been segmented by Product Type, Category, Distribution Channel and Geography.

Beer Market, Segmentation by Product Type

The Beer Market has been segmented by Product Type into Lager, Ale, Stouts, and Others

Lager

Lager dominates the global beer market due to its light flavor, crisp texture, and widespread appeal. It accounts for over 60% of total beer consumption worldwide. Its lower fermentation temperature and smooth taste make it a popular choice for casual and mass-market consumers.

Ale

Ale is characterized by a stronger, richer flavor and higher alcohol content compared to lagers. With a market share of around 20%, it appeals to craft beer enthusiasts and is often produced by microbreweries offering unique flavor profiles and regional variations.

Stouts

Stouts feature dark color, creamy texture, and roasted malt flavors. Though they hold a smaller market share, approximately 8%, their popularity is rising among niche segments seeking bolder taste experiences, particularly in Europe and North America.

Others

Others include emerging styles such as sour beers, wheat beers, and hybrid blends. Together, these account for roughly 12% of the market. Their growth is driven by evolving consumer preferences, health-conscious trends, and experimental craft brewing techniques.

Beer Market, Segmentation by Alcohol Content

The Beer Market has been segmented by Alcohol Content into High, Low, and Alcohol Free

High

High alcohol content beers, typically containing more than 6% ABV (alcohol by volume), cater to consumers seeking a stronger taste and enhanced intoxication effects. This segment holds a notable presence, accounting for nearly 25% of the global beer market, especially favored in craft and specialty brews.

Low

Low alcohol beers, generally ranging between 1% to 3.5% ABV, are gaining popularity among health-conscious consumers. Representing around 30% of the market, they offer a balance between flavor and moderation, often preferred for casual and social drinking occasions.

Alcohol Free

Alcohol-free beers (0.0% ABV) are rapidly expanding in demand due to increasing awareness of wellness and sober lifestyle trends. With an estimated 10% market share, this segment is supported by innovations in brewing technology that enhance taste while eliminating alcohol content.

Beer Market, Segmentation by Flavor

The Beer Market has been segmented by Flavor into Flavored and Unflavored

Flavored

Flavored beers incorporate ingredients like fruits, spices, and herbs to enhance taste and uniqueness. This segment has been growing steadily and accounts for nearly 20% of the global market, driven by consumer interest in novelty and experimentation, particularly among younger demographics.

Unflavored

Unflavored beers represent the traditional style, relying solely on malt, hops, water, and yeast. Holding the largest share at approximately 80%, this segment continues to dominate due to its classic taste profile and widespread acceptance across both mass-market and premium categories.

Beer Market, Segmentation by Category

The Beer Market has been segmented by Category into Regular Beer and Premium Beer.

Regular Beer

Regular beer is the most widely consumed category, accounting for approximately 70% of the total beer market. It is characterized by affordability, mainstream branding, and broad consumer appeal, especially in developing regions with price-sensitive markets.

Premium Beer

Premium beer is positioned at a higher price point and is often associated with superior quality, distinct taste, and exclusive branding. Representing about 30% of the market, its growth is fueled by rising disposable incomes and increased demand for craft and imported beers.

Beer Market, Segmentation by Packaging

The Beer Market has been segmented by Packaging into Glass Bottle and Metal Can

Glass Bottle

Glass bottle packaging remains a popular choice, especially in traditional and premium segments, due to its aesthetic appeal and ability to preserve flavor. It accounts for nearly 55% of the market, favored in on-premise consumption and by brands focusing on premium positioning.

Metal Can

Metal cans are widely used for their convenience, lightweight nature, and cost-efficiency. Holding around 45% market share, this packaging format is preferred for outdoor and off-premise consumption, and is gaining traction among younger and mobile consumers.

Beer Market, Segmentation by Production

The Beer Market has been segmented by Production into Macrobrewery and Microbrewery

Macrobrewery

Macrobreweries dominate the global beer market, contributing over 75% of total production. These large-scale operations benefit from mass distribution, economies of scale, and strong brand recognition, catering primarily to mainstream and price-sensitive consumers.

Microbrewery

Microbreweries focus on small-batch production with unique flavor profiles and craftsmanship. Accounting for approximately 25% of the market, they are gaining popularity among consumers seeking authentic, local, and premium beer experiences.

Beer Market, Segmentation by Distribution Channel

The Beer Market has been segmented by Distribution Channel into On-Trade Channels and Off-Trade Channels.

On-Trade Channels

On-trade channels include bars, pubs, restaurants, and hotels where beer is consumed on the premises. This segment accounts for around 40% of the market and benefits from social drinking trends, experiential consumption, and premium pricing opportunities.

Off-Trade Channels

Off-trade channels cover retail outlets such as supermarkets, liquor stores, and convenience shops. Representing nearly 60% of the market, this segment is driven by bulk purchases, price promotions, and the rise of home consumption patterns.

Beer Market, Segmentation by Geography

In this report, the Beer Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Beer Market Share (%), by Geographical Region

North America

North America holds a significant share of the global beer market, driven by high per capita consumption and a thriving craft beer movement. The region shows steady demand across both premium and regular segments.

Europe

Europe represents a mature beer market with a strong cultural affinity for traditional brews like lager and ale. It accounts for a substantial portion of global consumption and is witnessing growth in flavored and specialty beers.

Asia Pacific

Asia Pacific is the fastest-growing regional market, driven by urbanization, rising disposable income, and expanding young consumer base. The region is expected to contribute significantly to global market growth in the coming years.

Middle East and Africa

Middle East and Africa show moderate growth, with demand influenced by regulatory environments and religious restrictions. However, there is increasing acceptance of non-alcoholic and premium beers in select markets.

Latin America

Latin America has a vibrant beer culture with strong consumption in countries like Mexico and Brazil. Growth is supported by expanding distribution networks and increasing interest in craft and imported beers.

This report provides an in depth analysis of various factors that impact the dynamics of Beer Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Rising demand for craft & premium beers
• Expansion of distribution channels and microbreweries
• Growing social acceptance of alcohol consumption

• Product innovation with unique flavors & ingredients - The Beer Market is experiencing a significant shift driven by product innovation, particularly in the creation of unique flavors and novel ingredients. Breweries are introducing experimental brews featuring fruit infusions, spices, and even locally sourced herbs, appealing to consumers seeking distinctive taste experiences. This innovation trend is especially strong among craft beer manufacturers who are eager to differentiate themselves in a highly competitive market.

  Such innovations not only attract adventurous drinkers but also offer brands an edge in premium product positioning. By moving beyond traditional lagers and ales, companies are tapping into consumer curiosity and the desire for authenticity. This has also led to a surge in limited-edition seasonal beers and collaborations with chefs and local artisans, generating buzz and brand loyalty.

  The incorporation of health-conscious ingredients like gluten-free grains and low-calorie options is attracting new customer segments, including health-focused millennials. These innovations not only meet evolving taste preferences but also help brands maintain relevance in saturated markets. Companies that invest in continuous R&D are gaining long-term advantages by aligning with shifting lifestyle trends.

Restraints

• Stringent government regulations on alcohol sales
• Increasing health consciousness among consumers
• High taxes & excise duties on beer

• Competition from spirits and non-alcoholic beverages - The Beer Market is facing increasing pressure from the growing popularity of spirits and non-alcoholic alternatives. Changing consumer preferences are leading to a diverse drinking culture, where beer is no longer the default alcoholic choice. Younger demographics are especially drawn to cocktails, ready-to-drink (RTD) spirits, and low-sugar beverages, reducing traditional beer consumption.

  This trend is amplified by the rapid expansion of non-alcoholic beer and functional drinks that claim to offer health benefits and mindful indulgence. Many of these beverages are marketed as cleaner, fresher, and lower-calorie options, appealing to fitness-conscious consumers. As a result, beer companies are losing market share, particularly in urban and affluent segments.

  The availability of premium spirits in restaurants and online platforms has led to a significant shift in consumption patterns. The perception of sophistication tied to spirits and the social appeal of mixology are challenging beer’s dominance. Brands that fail to adapt risk falling behind in an environment of fast-evolving consumer expectations and intensified competition.

Opportunities

• Emerging markets with young drinking demographics
• Growth in e-commerce alcohol delivery platforms
• Rising demand for non-alcoholic & light beers

• Sustainable packaging & environmentally friendly brewing - There is a growing opportunity in the Beer Market through a shift towards sustainable packaging and eco-friendly brewing processes. As environmental awareness increases, consumers are demanding greener solutions from their favorite beverage brands. This includes using recyclable cans, biodegradable labels, and plastic-free rings, all of which are being embraced by eco-conscious beer manufacturers.

  Breweries adopting energy-efficient brewing systems, water conservation techniques, and renewable energy sources are gaining positive brand recognition. These initiatives reduce environmental impact and also appeal to a growing base of ethical consumers. By emphasizing carbon footprint reduction and circular economy practices, companies can differentiate themselves and strengthen brand loyalty.

  This sustainability-driven transformation is also supported by government incentives and green certifications, which make it more cost-effective for businesses to implement eco-initiatives. As investors and stakeholders increasingly prioritize Environmental, Social, and Governance (ESG) compliance, this opens the door for funding opportunities and long-term brand credibility.

Key players in Beer Market include:

• Anheuser-Busch InBev
• Heineken
• Carlsberg Breweries A/S
• Molson Coors Beverage Company
• Asahi Group Holdings, Ltd.
• Diageo
• Sierra Nevada Brewing Co.
• United Breweries Ltd.
• Oettinger Brauerei
• China Resources Beer (Holdings) Company Limited

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis