Global Ayurveda Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Source;

Vegetable, Animal, and Mineral Services.

By Disease Pattern;

Respiratory System, Nervous Systems, Gastrointestinal Track, Cardiovascular System, Infectious Diseases, Skeletal System, Skin & Hair Problems, and Others.

By Application;

Hair Care & Fragrances, Skin Care, Oral Care, Ayurvedic Medicines, Ayurvedic Nutraceuticals, Dietary Supplements, and Others.

By Form;

Herbal, 9.3 Herbomineral, 9.4 Mineral, and Others.

By Distribution;

Retail Sale, Online Sale, Over The Counter, and Others.

By End Users;

Pharmaceutical Companies, Biotechnology Companies, Medical Device Companies, Food & Beverage Companies, and Others.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn689827754 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Ayurveda Market (USD Million), 2021 - 2031

In the year 2024, the Global Ayurveda Market was valued at USD 10,843.79 million. The size of this market is expected to increase to USD 26,802.61 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 13.8%.

The global Ayurveda market has experienced significant growth in recent years, driven by increasing consumer awareness and acceptance of traditional and natural healthcare practices. Ayurveda, originating from ancient Indian wisdom, emphasizes holistic approaches to health and well-being, integrating herbs, diet, exercise, and lifestyle modifications to prevent and treat ailments.

One of the key drivers propelling the Ayurveda market is the rising preference for natural and organic products among consumers worldwide. As people become more health-conscious and seek alternatives to conventional medicine, Ayurvedic remedies are gaining popularity for their perceived effectiveness and minimal side effects compared to synthetic pharmaceuticals.

The integration of Ayurveda into mainstream healthcare systems and the endorsement of its principles by regulatory authorities in several countries have bolstered market growth. Governments and health organizations are recognizing the potential of Ayurvedic therapies in addressing chronic diseases and promoting overall wellness, leading to increased research and development investments in this field.

The market expansion is also supported by the growing availability of Ayurvedic products through various distribution channels, including pharmacies, online retail platforms, and specialized Ayurvedic clinics. This accessibility has widened the consumer base, reaching not only individuals seeking alternative therapies but also those interested in preventive healthcare and wellness maintenance.

The globalization of Ayurveda has spurred collaborations between traditional practitioners, modern healthcare professionals, and academic institutions, fostering innovations in product development and treatment protocols. This synergy has contributed to a diverse range of Ayurvedic formulations and personalized healthcare solutions tailored to meet the needs of a global population.

The Ayurveda market is poised for continued growth, driven by ongoing research advancements, expanding consumer awareness, and the increasing incorporation of Ayurvedic practices into personalized healthcare regimens worldwide. As demand for natural and holistic healthcare solutions rises, Ayurveda stands at the forefront, offering a time-tested approach to achieving and maintaining optimal health and well-being.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Source
    2. Market Snapshot, By Disease Pattern
    3. Market Snapshot, By Application
    4. Market Snapshot, By Form
    5. Market Snapshot, By Distribution
    6. Market Snapshot, By End Users
    7. Market Snapshot, By Region
  4. Global Ayurveda Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing consumer awareness about natural remedies

        2. Growing preference for holistic healthcare solutions

        3. Government initiatives promoting traditional medicine

        4. Expansion of Ayurvedic product availability online

      2. Restraints
        1. Lack of standardized regulations

        2. Limited scientific validation in some regions

        3. Challenges in sourcing authentic herbs

        4. Perception of Ayurveda as slow-acting

      3. Opportunities
        1. Rising popularity in Western markets

        2. Increasing investments in research and development

        3. Integration with wellness tourism

        4. Potential for personalized Ayurvedic treatments

    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Ayurveda Market, By Source, 2021 - 2031 (USD Million)
      1. Vegetable
      2. Animal
      3. Mineral Services
    2. Global Ayurveda Market, By Disease Pattern, 2021 - 2031 (USD Million)
      1. Respiratory System
      2. Nervous Systems
      3. Gastrointestinal Track
      4. Cardiovascular System
      5. Infectious Diseases
      6. Skeletal System
      7. Skin & Hair Problems
      8. Others
    3. Global Ayurveda Market, By Application, 2021 - 2031 (USD Million)
      1. Hair Care & Fragrances
      2. Skin Care
      3. Oral Care
      4. Ayurvedic Medicines
      5. Ayurvedic Nutraceuticals
      6. Dietary Supplements
      7. Others
    4. Global Ayurveda Market, By Form, 2021 - 2031 (USD Million)
      1. Herbal
      2. 9.3 Herbomineral
      3. 9.4 Mineral
      4. Others
    5. Global Ayurveda Market, By Distribution, 2021 - 2031 (USD Million)
      1. Retail Sale
      2. Online Sale
      3. Over The Counter
      4. Others
    6. Global Ayurveda Market, By End Users, 2021 - 2031 (USD Million)
      1. Pharmaceutical Companies
      2. Biotechnology Companies
      3. Medical Device Companies
      4. Food & Beverage Companies
      5. Others
    7. Global Ayurveda Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea ASEAN (Association of South East Asian Countries)
        6. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Amrutanjan Health Care Ltd.
      2. Zandu Pharmaceuticals Works Ltd.
      3. WELEX Laboratories Pvt. Ltd
      4. Lotus Herbals
      5. Khadi Natural
      6. Surya Herbal Ltd.
      7. Maxcure Nutracedics Ltd.
      8. Dabur India Ltd.
      9. AVA Products & Services
      10. Vicco Laboratories
      11. The Himalaya Drug Company
      12. Patanjali Ayurved Limited
      13. Ruchi Soya Industries
      14. FMCG business Marico
      15. AYUSH
  7. Analyst Views
  8. Future Outlook of the Market