Global Automotive Acoustic Engineering Services Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In January 2024, Harman International introduced a new suite of acoustic engineering services focused on enhancing in-cabin audio systems for electric and autonomous vehicles, delivering superior sound quality and noise-cancellation features.

• In July 2022, Faurecia partnered with a leading sound engineering company to develop noise reduction technologies for automotive interiors, aimed at enhancing the comfort and experience of electric vehicle passengers.

In the Automotive Acoustic Engineering Services Market, companies offer a range of services categorized by process. This includes designing, where experts work on conceptualizing and creating acoustic solutions tailored to specific vehicle requirements. Development involves refining these designs through prototyping and iterative testing to ensure optimal performance. Testing is a crucial phase where acoustic engineers evaluate the effectiveness of implemented solutions through rigorous testing protocols, including on-road testing and controlled laboratory assessments.

Services are also categorized based on offerings, with companies providing both physical and virtual solutions. Physical offerings involve tangible components such as acoustic materials, soundproofing solutions, and noise-canceling technologies installed directly into vehicles. On the other hand, virtual offerings leverage advanced simulation and modeling techniques to predict and optimize acoustic performance without physical prototypes, saving time and resources during the development phase.

Another categorization is based on software capabilities, which encompass various tools and technologies used in acoustic engineering. This includes calibration software for fine-tuning acoustic systems, signal analysis software for identifying and analyzing noise sources, simulation software for predicting acoustic behavior in different scenarios, and vibration analysis software for assessing structural dynamics and resonance issues.

The applications of automotive acoustic engineering services span across drivetrain, powertrain, body & structure, and interior components of vehicles. Drivetrain applications focus on managing noise and vibration originating from engines, transmissions, and driveline components. Powertrain applications involve optimizing acoustic performance in engine compartments, exhaust systems, and fuel delivery systems. Body & structure applications aim to enhance overall vehicle NVH (Noise, Vibration, and Harshness) characteristics by addressing noise transmission and resonance issues in vehicle structures. Interior applications focus on creating a quiet and comfortable cabin environment through soundproofing materials, acoustic treatments, and active noise cancellation technologies.

Automotive acoustic engineering services cater to different vehicle types, including light-duty vehicles, heavy-duty vehicles, and electric & hybrid vehicles. Light-duty vehicles encompass passenger cars, SUVs, and light trucks, where acoustic engineering focuses on enhancing cabin comfort and reducing road and wind noise. Heavy-duty vehicles such as trucks, buses, and commercial vehicles require specialized acoustic solutions to mitigate engine and road noise in demanding operating conditions. Electric & hybrid vehicles pose unique acoustic challenges due to their quieter propulsion systems, necessitating innovative solutions to address noise sources such as tire noise, electric motor whine, and ancillary system vibrations.

Global Automotive Acoustic Engineering Services Segment Analysis

In this report, the global automotive acoustic engineering services market has been segmented by Process, Offering, Software, Application, Vehicle Type and Geography.

Global Automotive Acoustic Engineering Services Market, Segmentation by Geography

In this report, the Global Automotive Acoustic Engineering Services Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Automotive Acoustic Engineering Services Market Share (%), by Geographical Region, 2023

In 2021, Asia-Pacific emerged as a significant market for automotive acoustic engineering services, witnessing substantial revenue growth. This growth can be attributed to the increasing demand for electric vehicles (EVs) across the region. As governments and consumers alike prioritize sustainability and seek to reduce emissions, the adoption of electric vehicles has surged, creating opportunities for acoustics services providers to cater to the unique acoustic challenges presented by EV propulsion systems.

China, being one of the largest automotive markets globally, played a pivotal role in driving the growth of automotive acoustic engineering services in the region. Despite economic tensions with the United States and the ongoing COVID-19 pandemic, China continued to dominate automobile sales, with over 21.39 million passenger cars sold in 2021. This robust automotive market presents a significant opportunity for service providers to establish themselves and offer tailored acoustic solutions to meet the needs of Chinese automakers.

Japan is also poised to witness notable growth in the deployment of automotive acoustic engineering services, particularly in the electric vehicle segment. The Japanese government's initiatives, such as doubling incentives for electric vehicles and subsidizing charging infrastructure, are expected to accelerate the adoption of EVs in the country. This increased emphasis on electric mobility creates a demand for specialized acoustic engineering solutions to address noise and vibration issues unique to electric propulsion systems, presenting lucrative opportunities for service providers in Japan's automotive market.

This report provides an in depth analysis of various factors that impact the dynamics of Global Automotive Acoustic Engineering Services Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Government Regulations Pertaining to Vehicle Noise
• Increase in the Sales of Premium Vehicles
• Rising Sales of Sport Utility Vehicles (SUV)/Multi Utility Vehicles (MUV)

• Increasing Customer Preference for Comfortable Cabin - Consumers are increasingly seeking luxury amenities such as ambient lighting, advanced infotainment systems, panoramic sunroofs, and massage seats, among others. However, the integration of these features has introduced new challenges, particularly concerning structural and airborne noise within the cabin. As a result, there has been a notable uptick in the demand for acoustic engineering services in the automotive sector to address these noise-related issues effectively.
  
  The proliferation of luxury features in passenger cars has necessitated innovative solutions to mitigate noise disturbances and ensure a quiet and comfortable cabin environment. Acoustic engineering plays a crucial role in developing solutions that minimize structural vibrations, dampen airborne noise, and optimize sound insulation within vehicle interiors. As automakers strive to meet consumer demands for refined driving experiences, the need for sophisticated acoustic engineering services continues to grow.
  
  the increasing emphasis on physical and virtual testing of various components within vehicles has created significant opportunities for the automotive acoustic engineering market. Automakers are investing in advanced testing methodologies to evaluate the acoustic performance of doors, sunroofs, infotainment systems, and other interior features. For instance, Hyundai Motor Group's introduction of the Road Noise Active Noise Control (RANC) system illustrates the industry's commitment to achieving noiseless driving experiences through innovative technologies that actively control and counteract unwanted noise within vehicle cabins. These developments underscore the importance of acoustic engineering services in addressing the evolving needs and preferences of modern automotive consumers.

Restraints:

• Increased Usage of Rental and Used Acoustic Testing EquipmenT
• High Capital Investment and Entry Barriers
• Rental and Used Acoustic Testing Equipment

• High Rental Cost of Acoustics Engineering Equipment - Many acoustics engineering service providers have turned to renting testing equipment or utilizing rented equipment to conduct vehicle testing due to the high expense associated with owning such equipment. The diverse range of vehicle components necessitates the use of various testing equipment, each requiring testing under different loads and temperature conditions. This poses a significant challenge for mid and small-scale companies, as the cost of purchasing and maintaining such equipment is prohibitive and the complexity of maintenance further adds to the burden.
  
  Renting testing equipment offers a cost-effective solution for companies looking to conduct vehicle testing without the substantial upfront investment required for equipment purchase. By renting equipment as needed, companies can access a wide range of specialized testing tools without the financial strain of ownership. Additionally, renting allows for flexibility in adapting to changing testing requirements and technology advancements, as companies can easily upgrade to newer equipment models as they become available.
  
  renting testing equipment eliminates the need for complex maintenance tasks, as rental agreements often include maintenance and servicing provisions provided by the equipment rental company. This alleviates the burden on companies to manage equipment upkeep, allowing them to focus their resources and expertise on conducting efficient and accurate vehicle testing. Overall, renting testing equipment provides mid and small-scale acoustics engineering service providers with a practical and cost-effective solution for conducting comprehensive vehicle testing while mitigating the challenges associated with equipment ownership and maintenance.

Opportunities:

• Vibration Damping Solutions
• Sound Insulation Technologies
• Noise Reduction Solutions

• Growing Popularity of Engine Downsizing - Engine downsizing, while offering benefits such as improved fuel efficiency and reduced emissions, poses significant challenges to the overall noise, vibration, and harshness (NVH) behavior of vehicles. By using smaller and lighter engines with reduced displacement or fewer cylinders, manufacturers risk compromising the vehicle's NVH characteristics. The reduced mass and displacement can lead to higher levels of engine noise and vibration transmitted to the cabin, resulting in a less comfortable and refined driving experience for passengers.
  
  In addition to reduced engine displacement and cylinder count, the incorporation of forced aspiration devices like turbochargers or superchargers and direct injection technology can further exacerbate NVH issues in downsized engines. Turbochargers and superchargers introduce additional mechanical components and complexity, which can contribute to increased noise and vibration levels. Direct injection technology, while improving engine efficiency, can generate harsher combustion noise and vibration patterns, impacting the overall acoustic comfort of the vehicle cabin.
  
  the higher vibrations and speed irregularities inherent in downsized engines can diminish the sound quality of vehicles. These vibrations, stemming from lower cylinder numbers and displacements, result in a less refined auditory experience for occupants. The increase in engine downsizing trends, driven by regulatory pressures for improved fuel economy and emissions, thus presents a considerable challenge for automotive acoustic engineers in mitigating the negative NVH effects to maintain or enhance the overall comfort and refinement of vehicles.

Key players in Global Automotive Acoustic Engineering Services Market include:

• AVL GmbH
• Siemens PLM Software
• Bertrandt
• EDAG Engineering
• Schaeffler
• FEV
• Continental
• IAV
• Autoneum
• STS Group
• Head Acoustics
• Bruel & Kjaer

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis