Global Automation Testing Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Organization Size;

Small & Medium-Sized Enterprises and Large Enterprises.

By Testing Type;

Static and Dynamic.

By Interface;

Desktop Testing, Web Testing, Mobile Testing, and Test Design.

By Vertical;

Healthcare, IT & Telecommunication, Energy & Utilities, BFSI, Government, and Others.

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn259060555 Published Date: May, 2025 Updated Date: June, 2025

Automation Testing Market Overview

Automation Testing Market (USD Million)

Automation Testing Market was valued at USD 34,906.97 million in the year 2024. The size of this market is expected to increase to USD 120,765.38 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 19.4%.


Global Automation Testing Market Growth, Share, Size, Trends and Forecast

*Market size in USD million

CAGR 19.4 %


Study Period2025 - 2031
Base Year2024
CAGR (%)19.4 %
Market Size (2024)USD 34,906.97 Million
Market Size (2031)USD 120,765.38 Million
Market ConcentrationLow
Report Pages374
34,906.97
2024
120,765.38
2031

Major Players

  • IBM Corporation
  • Apexon
  • Accenture
  • Cigniti Technologies
  • Capgemini SE
  • Microsoft
  • Tricentis
  • Keysight technologies
  • Sauce Labs
  • Parasoft

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Global Automation Testing Market

Fragmented - Highly competitive market without dominant players


The Automation Testing Market is gaining traction as organizations focus on delivering high-quality software at greater speed. Businesses are shifting to automation tools to shorten release cycles and ensure consistent results. Currently, over 65% of companies integrate automated testing to improve efficiency and reduce manual intervention.

Influence of Agile and DevOps Practices
The widespread adoption of Agile and DevOps is driving the demand for continuous testing solutions. Over 70% of DevOps workflows now leverage automation for smoother releases and faster feedback loops. This integration promotes enhanced team coordination and supports faster deployment of updates.

Emergence of AI-Enhanced Testing Solutions
The use of AI and machine learning is reshaping how test automation is executed and managed. Approximately 40% of new testing tools incorporate intelligent features like dynamic script maintenance and error detection. These innovations are reducing test flakiness and enhancing overall coverage.

Expansion of Cloud and Platform-Agnostic Testing
Cloud capabilities are accelerating the adoption of scalable, cross-platform automation frameworks. Nearly 55% of testing operations now utilize cloud infrastructures for seamless execution and extended coverage. These tools support real-time testing across devices, improving both speed and accuracy.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Organization Size
    2. Market Snapshot, By Testing Type
    3. Market Snapshot, By Interface
    4. Market Snapshot, By Vertical
    5. Market Snapshot, By Region
  4. Automation Testing Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Rapid Digital Transformation

        2. Agile and DevOps

        3. AI Integration

      2. Restraints
        1. High Initial Costs

        2. Tool Integration Challenges

        3. Skilled Workforce Shortage

      3. Opportunities
        1. IoT Expansion

        2. Cloud Testing Growth

        3. SME Adoption Increase

    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Automation Testing Market, By Organization Size, 2021 - 2031 (USD Million)
      1. Small And Medium-Sized Enterprises

      2. Large Enterprises

    2. Automation Testing Market, By Testing Type, 2021 - 2031 (USD Million)

      1. Static

      2. Dynamic

    3. Automation Testing Market, By Interface, 2021 - 2031 (USD Million)

      1. Desktop Testing

      2. Web Testing

      3. Mobile Testing

      4. Test Design

    4. Automation Testing Market, By Vertical, 2021 - 2031 (USD Million)
      1. Healthcare

      2. IT & Telecommunication

      3. Energy & Utilities

      4. BFSI

      5. Government

      6. Others

    5. Automation Testing Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. IBM Corporation
      2. Apexon
      3. Accenture
      4. Cigniti Technologies
      5. Capgemini SE
      6. Microsoft
      7. Tricentis
      8. Keysight technologies
      9. Sauce Labs
      10. Parasoft
  7. Analyst Views
  8. Future Outlook of the Market