Global Automation Testing Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Organization Size;

Small And Medium-Sized Enterprises, and Large Enterprises.

By Vertical;

Healthcare, IT & Telecommunication, Energy & Utilities, BFSI, Government and Others.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn259060555 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Automation Testing Market (USD Million), 2021 - 2031

In the year 2023, the Global Automation Testing Market was valued at USD 29,235.32 million. The size of this market is expected to increase to USD 101,143.53 million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of 19.4%.

Automation testing refers to the use of specialized tools and frameworks to execute pre-scripted tests on software applications before they are released into production. This process significantly reduces manual testing efforts, minimizes human error, and accelerates the software development lifecycle. The demand for automation testing is escalating due to the rapid advancement of digital transformation initiatives, the proliferation of agile and DevOps methodologies, and the growing complexity of software applications that require comprehensive testing strategies.

One of the primary factors propelling the growth of the automation testing market is the rising adoption of DevOps and continuous integration/continuous deployment (CI/CD) practices. These methodologies emphasize the importance of automated testing to ensure that code changes can be quickly and reliably validated, leading to more frequent and stable software releases. Additionally, the increasing complexity and interconnectivity of modern software applications necessitate thorough testing to ensure functionality, performance, and security, which automation testing can provide more efficiently than manual testing methods.

The integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) into automation testing tools is revolutionizing the market. These technologies enable more intelligent and adaptive testing processes, such as predictive analytics for identifying potential problem areas in the code and self-healing test scripts that automatically adjust to changes in the application. This advancement enhances the effectiveness and reliability of automation testing, making it an indispensable component of modern software development.

Geographically, North America and Europe are leading the market due to their advanced IT infrastructure, early adoption of cutting-edge technologies, and significant presence of major software development companies. The Asia Pacific region is witnessing rapid growth, fueled by the expanding IT sector, increasing adoption of digital solutions, and the growing importance of quality assurance in software development.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Organization Size
    2. Market Snapshot, By Vertical
    3. Market Snapshot, By Region
  4. Global Automation Testing Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Rapid Digital Transformation

        2. Agile and DevOps

        3. AI Integration

      2. Restraints
        1. High Initial Costs

        2. Tool Integration Challenges

        3. Skilled Workforce Shortage

      3. Opportunities
        1. IoT Expansion

        2. Cloud Testing Growth

        3. SME Adoption Increase

    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Automation Testing Market, By Organization Size, 2021 - 2031 (USD Million)
      1. Small And Medium-Sized Enterprises

      2. Large Enterprises

    2. Global Automation Testing Market, By Vertical, 2021 - 2031 (USD Million)
      1. Healthcare

      2. IT & Telecommunication

      3. Energy & Utilities

      4. BFSI

      5. Government

      6. Others

    3. Global Automation Testing Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. IBM Corporation
      2. Apexon
      3. Accenture
      4. Cigniti Technologies
      5. Capgemini SE
      6. Microsoft
      7. Tricentis
      8. Keysight technologies
      9. Sauce Labs
      10. Parasoft
  7. Analyst Views
  8. Future Outlook of the Market