Global Automation Testing Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• January 2023, OpenText acquired Micro Focus, a UK-based business software and consulting firm.
• June 2023, Microsoft partnered with Leapwork to offer test automation for users of Microsoft Dynamics 365 and Microsoft Power Platform. Leapwork's platform leverages an AI-powered, visual, and codeless system, enabling non-technical business users to easily create and manage test automation. This supports continuous, end-to-end testing across applications, minimizing the risk of disruptions during monthly software updates and ensuring the consistent delivery of high-quality software.
• August 2023, Keysight Technologies introduced Eggplant Test 7.0, an enhanced version of their automated software testing solution. This update includes integrations designed to help QA teams conduct simultaneous tests on mobile apps across various devices and operating systems.
• July 2021, Capgemini and SharpEnd launched CornerShop, a retail innovation store. This dynamic space acts as a live testing environment, providing brands, retailers, and shoppers with hands-on experience with technologies that are transforming the shopping journey in sectors such as food and drink, cosmetics, and fashion.

By Organization Size, the market is categorized into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. SMEs are increasingly adopting automation testing solutions to enhance their software development processes, reduce time-to-market, and maintain competitiveness. Despite limited resources, the affordability and efficiency of cloud-based testing tools are making automation more accessible to smaller firms. On the other hand, large enterprises, with their extensive resources and complex IT infrastructures, are leveraging automation testing to manage large-scale software projects, ensure high-quality releases, and optimize their continuous integration/continuous deployment (CI/CD) pipelines.

The segmentation by Vertical covers diverse industry sectors, including Banking, Financial Services, and Insurance (BFSI), IT and Telecom, Healthcare, Retail, Manufacturing, Government, and Others. In the BFSI sector, automation testing is crucial for ensuring the security, reliability, and regulatory compliance of financial applications. The IT and Telecom sector relies heavily on automation to manage frequent software updates and complex integration processes. In Healthcare, automation testing helps in maintaining the accuracy and performance of critical medical software and applications. Retailers utilize these tools to enhance their e-commerce platforms and provide seamless customer experiences. The Manufacturing sector benefits from automation testing in maintaining the efficiency and safety of industrial software systems. Government organizations are adopting these solutions to improve the robustness and security of their public service applications.

Geographically, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America leads the market due to its advanced technological infrastructure, early adoption of innovative testing solutions, and the presence of major industry players. Europe follows, driven by stringent regulatory standards and a strong emphasis on quality assurance across industries. The Asia Pacific region is experiencing rapid growth, propelled by the booming IT sector, increasing digital transformation initiatives, and a significant rise in mobile and web application development. Latin America and the Middle East and Africa are emerging markets, with growing awareness and adoption of automation testing solutions to enhance their software development capabilities.

Global Automation Testing Segment Analysis

In this report, the Global Automation Testing Market has been segmented by Organization Size, Vertical and Geography.

Global Automation Testing Market, Segmentation by Organization Size

The Global Automation Testing Market has been segmented by Organization Size into Small And Medium-Sized Enterprises, and Large Enterprises.

SMEs are increasingly recognizing the value of automation testing to enhance their software development processes, improve product quality, and reduce time-to-market. Despite typically having more limited resources compared to larger counterparts, SMEs are finding cloud-based automation testing tools particularly appealing due to their cost-effectiveness, scalability, and ease of implementation. These tools enable SMEs to compete on a more level playing field by allowing them to deploy robust testing processes without the need for significant upfront investment in infrastructure.

Large Enterprises, which often manage extensive and complex IT ecosystems, are leveraging automation testing to handle large-scale software projects efficiently. The need for continuous integration and continuous deployment (CI/CD) pipelines in these organizations necessitates the adoption of comprehensive automation testing frameworks. These enterprises benefit from the ability to run extensive test suites quickly and reliably, ensuring that software updates and new features are released with minimal bugs and performance issues. Automation testing helps these organizations maintain high standards of software quality, enhance operational efficiency, and meet stringent compliance requirements.

Both SMEs and large enterprises are driven by the need to keep up with rapid technological advancements and the increasing complexity of software applications. The competitive advantage gained through faster development cycles, higher software quality, and improved customer satisfaction underscores the importance of automation testing across organizational sizes. Moreover, the integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) in automation testing tools is enabling more intelligent and adaptive testing processes, which further supports the varying needs of different organization sizes.

Global Automation Testing Market, Segmentation by Vertical

The Global Automation Testing Market has been segmented by Vertical into Healthcare, IT & Telecommunication, Energy & Utilities, BFSI, Government and Others.

In the Healthcare industry, automation testing is critical for ensuring the reliability and security of medical software and applications, which are crucial for patient care and regulatory compliance. The use of automation testing helps in validating the functionality, performance, and security of electronic health records (EHR), telemedicine platforms, and other healthcare systems, ensuring they meet stringent industry standards and provide safe, effective services to patients. In the IT & Telecommunication sector, automation testing plays a vital role in managing the rapid pace of software development and deployment. The industry’s demand for continuous integration and continuous deployment (CI/CD) necessitates robust automation testing frameworks to ensure that new software releases are thoroughly tested for bugs and performance issues before deployment. This ensures high-quality service delivery and enhances user satisfaction in an industry where reliability and performance are paramount.

The Energy & Utilities sector uses automation testing to maintain and enhance the performance and security of complex industrial systems. Automation testing helps in the development and maintenance of software used for energy management, smart grids, and utility services, ensuring they operate efficiently and without interruption. The sector’s focus on reliability and efficiency makes automation testing an essential component of its software development processes. In the BFSI sector, the emphasis on security, compliance, and seamless customer experiences drives the adoption of automation testing. Financial institutions use automation testing to ensure their applications meet regulatory requirements, perform reliably under high transaction volumes, and provide secure, uninterrupted services to customers. This is particularly crucial given the sector’s sensitivity to data security and operational integrity.

Government agencies are also adopting automation testing to enhance the quality and security of public service applications. By automating testing processes, government entities can ensure that their digital services are reliable, secure, and user-friendly, which is essential for maintaining public trust and operational efficiency. Other sectors, including retail, manufacturing, and education, are increasingly recognizing the benefits of automation testing in improving software quality, reducing time-to-market, and enhancing customer satisfaction. Automation testing provides these industries with the tools to manage their diverse and complex software needs efficiently, ensuring that applications are thoroughly tested and meet high standards of performance and reliability.

Global Automation Testing Market, Segmentation by Geography

In this report, the Global Automation Testing Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Automation Testing Market Share (%), by Geographical Region, 2024

Europe follows closely, with robust growth supported by stringent regulatory standards and a significant emphasis on maintaining high-quality software across various industries. The region's well-established IT sector and the increasing digital transformation initiatives in countries like Germany, the UK, and France are key drivers of the automation testing market. European organizations are increasingly adopting automation to streamline their software development processes, ensure compliance with regulations, and enhance overall operational efficiency.

The Asia Pacific region is experiencing rapid growth in the automation testing market, fueled by a booming IT sector, increasing adoption of digital technologies, and a significant rise in mobile and web application development. Countries like China, India, Japan, and South Korea are leading this growth, with numerous startups and established companies investing in automation testing to accelerate their development cycles and improve software quality. The region's growing focus on digitalization and the proliferation of smart devices are further driving the demand for advanced testing solutions.

The Middle East and Africa region is emerging as a promising market for automation testing, driven by increasing IT investments, digital transformation initiatives, and the adoption of advanced technologies across various industries. Countries in this region are recognizing the importance of automation testing in enhancing software quality and operational efficiency, leading to a gradual but steady uptake of these solutions.

Latin America is also witnessing growth in the automation testing market, supported by expanding IT infrastructure, increasing awareness of the benefits of automation, and rising demand for high-quality software applications. Countries like Brazil, Mexico, and Argentina are key contributors to this growth, with organizations in these regions adopting automation testing to improve their software development processes and ensure competitive advantage in the market.