All-terrain Vehicles (ATV)- Utility Task Vehicles (UTV) Tires Market

By Type;

Racing Tires , Sand Tires, Mud Tires, and All Terrain Tires

By Tire Size;

Up to 10 Inches, 10-15 Inches, and Over 15 Inches

By Construction;

Radial and Bias

By Application;

All-Terrain Vehicle (ATV), and Utility Terrain Vehicle (UTV)

By Industry Vertical;

Agriculture, Military, Mountaineering, and Others

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn096940929 Published Date: August, 2025 Updated Date: September, 2025

All-terrain Vehicles (ATV)- Utility Task Vehicles (UTV) Tires Market Overview

All-terrain Vehicles (ATV)- Utility Task Vehicles (UTV) Tires Market (USD Million)

All-terrain Vehicles (ATV)- Utility Task Vehicles (UTV) Tires Market was valued at USD 596.17 million. in the year 2024. The size of this market is expected to increase to USD 1,008.56 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.8%.


All-terrain Vehicles (ATV)- Utility Task Vehicles (UTV) Tires Market

*Market size in USD million

CAGR 7.8 %


Study Period2025 - 2031
Base Year2024
CAGR (%)7.8 %
Market Size (2024)USD 596.17 Million
Market Size (2031)USD 1,008.56 Million
Market ConcentrationMedium
Report Pages334
596.17
2024
1,008.56
2031

Major Players

  • Goodyear
  • Hankook Tire
  • GBC Motorsports
  • Falken
  • ITP Tires
  • Michelin
  • Sentury Tiren
  • CST Tires
  • Carlisle Tire Wheel
  • Maxxis
  • Cheng Shen Grou
  • Timsun
  • Arisun
  • Bridgestone
  • Wanda Group

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

All-terrain Vehicles (ATV)- Utility Task Vehicles (UTV) Tires Market

Fragmented - Highly competitive market without dominant players


The All-terrain Vehicles (ATV) - Utility Task Vehicles (UTV) Tires Market is expanding rapidly as demand grows for durable, high-performance solutions. Over 45% of ATV and UTV owners now prefer specialized tires designed for enhanced traction, stability, and endurance across tough environments. Manufacturers are responding with innovations in tread design, rubber composition, and structural reinforcement, positioning these tires as essential for both recreational and professional use.

Rising Popularity of Recreational Activities
With outdoor sports and adventure tourism on the rise, more than 40% of tire demand comes from recreational applications. Consumers increasingly seek advanced tires that provide safety, puncture resistance, and reliability during off-road activities. Enhanced tread patterns and performance-focused designs are boosting adoption among enthusiasts who prioritize control and stability in challenging terrain.

Advancements in Tire Technology
Recent advancements have transformed product performance, with about 50% of newer tire models integrating radial construction, reinforced sidewalls, and weather adaptability. These innovations provide durability and extended usage, reducing operational costs for both recreational and utility users. The integration of smart tread designs further strengthens efficiency and terrain adaptability.

Growth Prospects and Market Outlook
Future growth is underpinned by strong investment momentum, with nearly 60% of manufacturers focusing on expanding product offerings. Continuous research and partnerships with ATV and UTV producers will enhance specialized tire development. The combination of rising outdoor activities and growing industrial usage highlights the market’s robust long-term potential.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Tire Size
    3. Market Snapshot, By Construction
    4. Market Snapshot, By Application
    5. Market Snapshot, By Industry Vertical
    6. Market Snapshot, By Region
  4. ATV-UTV Tire Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Growing Popularity of Off-Road Recreational Activities
        2. Rising Demand for ATVs and UTVs in Agriculture and Utility Applications
        3. Technological Advancements in Tire Design and Materials
      2. Restraints
        1. High Cost of ATV-UTV Tires and Maintenance
        2. Fluctuations in Raw Material Prices (Rubber, Synthetic Materials)
        3. Stringent Environmental Regulations on Tire Manufacturing-
      3. Opportunities
        1. Expansion of Adventure Tourism and Off-Road Racing Events
        2. Growing Demand for Eco-Friendly and Sustainable Tires
        3. Rising Adoption of ATV-UTV Vehicles in Emerging Markets
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. ATV-UTV Tire Market, By Type, 2021 - 2031 (USD Million)
      1. Racing Tires
      2. Sand Tires
      3. Mud Tires
      4. All Terrain Tires
    2. ATV-UTV Tire Market, By Tire Size, 2021 - 2031 (USD Million)
      1. Up to 10 Inches
      2. 10-15 Inches
      3. Over 15 Inches
    3. ATV-UTV Tire Market, By Construction, 2021 - 2031 (USD Million)
      1. Radial
      2. Bias
    4. ATV-UTV Tire Market, By Application, 2021 - 2031 (USD Million)
      1. All-Terrain Vehicle (ATV)
      2. Utility Terrain Vehicle (UTV)
    5. ATV-UTV Tire Market, By Industry Vertical, 2021 - 2031 (USD Million)
      1. Agriculture
      2. Military
      3. Mountaineering
      4. Others
    6. ATV-UTV Tire Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Goodyear
      2. Hankook Tire
      3. GBC Motorsports
      4. Falken
      5. ITP Tires
      6. Michelin
      7. Sentury Tiren
      8. CST Tires
      9. Carlisle Tire Wheel
      10. Maxxis
      11. Cheng Shen Grou
      12. Timsun
      13. Arisun
      14. Bridgestone
      15. Wanda Group
  7. Analyst Views
  8. Future Outlook of the Market