Anti-inflammatory Drugs Market
By Application;
Arthritis, Chronic Obstructive Pulmonary Disease (COPD), Multiple Sclerosis, Inflammatory Bowel Disease (IBD), Asthma, Tendonitis and OthersBy Drug Class;
Anti-Inflammatory Biologics, Non-Steroidal Anti-Inflammatory Drugs (NSAIDs), Corticosteroids, Immune-Selective Anti-Inflammatory Derivatives (ImSAIDs) and OthersBy Route of Administration;
Oral, Parenteral, Topical and InhalationBy Sales Channel;
Prescription and Over-The-Counter (OTC)By Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Anti Inflammatory Drugs Market Overview
Anti Inflammatory Drugs Market (USD Million)
Anti Inflammatory Drugs Market was valued at USD 131,956.20 million In the year 2024. The size of this market is expected to increase to USD 229,097.64 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 8.2%.
Anti-inflammatory Drugs Market
*Market size in USD million
CAGR 8.2 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 8.2 % |
| Market Size (2024) | USD 131,956.20 Million |
| Market Size (2031) | USD 229,097.64 Million |
| Market Concentration | Medium |
| Report Pages | 350 |
Major Players
- AbbVie Inc
- Merck & Co
- Bristol-Myers Squibb Company
- Johnson & Johnson Services
- Pfizer Inc
- Novartis AG
- GlaxoSmithKline plc
- Eli Lilly and Company
- Amgen
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Anti-inflammatory Drugs Market
Fragmented - Highly competitive market without dominant players
The Anti Inflammatory Drugs Market is witnessing strong growth driven by rising prevalence of chronic diseases and increasing demand for effective treatments. These drugs are widely used in managing conditions like arthritis, asthma, and autoimmune disorders, with nearly 60% of prescriptions in rheumatology associated with them. The growing focus on advanced drug formulations is contributing to significant adoption rates.
Rising Burden of Inflammation-related Conditions
Chronic inflammation-related conditions are becoming more prevalent, accounting for nearly 40% of global health challenges. The widespread use of non-steroidal anti-inflammatory drugs (NSAIDs) and corticosteroids reflects the urgent need for efficient therapies. Patients are increasingly seeking faster relief and better safety profiles, pushing innovation in drug development.
Therapeutic Advancements
The market has been positively influenced by biologics and targeted therapies, which now hold a notable 25% share of the treatment space. These therapies offer precision in targeting inflammatory pathways, minimizing side effects compared to traditional drugs. Increasing research investments in biologics highlight the shift toward safer and more effective treatment approaches.
High Demand Across Multiple Applications
The demand for anti-inflammatory drugs extends beyond chronic diseases, with over 30% utilization in pain management, post-surgical recovery, and acute injury cases. This wide application base underlines their critical role in both emergency and long-term care. The rising use of topical and oral formulations further strengthens the market’s reach.
Future Growth Drivers
Increasing patient awareness, ongoing drug innovations, and the development of improved formulations with reduced toxicity are expected to shape future market dynamics. With 45% of patients preferring advanced therapies over conventional ones, manufacturers are focusing on strategic collaborations and novel drug pipelines to meet evolving medical needs.
Anti-inflammatory Drugs Market Key Takeaways
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Biologics continue to dominate the market, with monoclonal antibodies and interleukin inhibitors leading in treatment efficacy and adoption rates.
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Arthritis remains the largest therapeutic area, accounting for nearly half of the market share, driven by the aging global population and increasing prevalence of autoimmune diseases.
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Oral formulations hold the largest share in administration routes, valued for their convenience and patient compliance, while injectable biologics are gaining traction in specialized treatments.
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Prescription-based sales account for the majority of revenue, but the over-the-counter segment is expanding rapidly, especially in regions with increasing access to self-medication.
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North America leads the global market, driven by high disease prevalence, advanced healthcare infrastructure, and significant pharmaceutical investments.
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Asia-Pacific is the fastest-growing region, fueled by rising healthcare access, increasing awareness, and a growing burden of chronic inflammatory conditions.
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Recent partnerships, such as Novartis's collaboration with Matchpoint Therapeutics, highlight the industry's focus on developing next-generation oral therapies targeting specific inflammatory pathways.
Anti Inflammatory Drugs Market Recent Developments
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In May 2023, AbbVie Inc received FDA approval for RINVOQ (upadacitinib) to treat adults with moderately to severely active Crohn's disease. This approval strengthens AbbVie's anti-inflammatory drug portfolio and is expected to drive revenue growth.
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In March 2022, Pfizer Inc acquired Arena Pharmaceuticals, expanding its product portfolio in gastroenterology, dermatology, and cardiology. This strategic move enhances Pfizer’s capabilities in inflammation and immunology and complements its existing expertise.
Anti-inflammatory Drugs Market Segment Analysis
In this report, the Anti-inflammatory Drugs Market has been segmented by Application, Drug Class, Route of Administration, Sales Channel and Geography.
Anti-inflammatory Drugs Market, Segmentation by Application
The Application spectrum covers Arthritis, Chronic Obstructive Pulmonary Disease (COPD), Multiple Sclerosis, Inflammatory Bowel Disease (IBD), Asthma, Tendonitis and Others. Therapy selection aligns with disease severity, comorbidities, and route considerations that balance efficacy with safety. Go-to-market strategies focus on guideline inclusion, patient support programs, and multidisciplinary care pathways that enhance persistence and quality of life.
Arthritis
Arthritis remains a core demand center spanning osteoarthritis symptom relief and autoimmune-driven rheumatoid disease requiring advanced biologics. Brands differentiate through rapid onset, remission maintenance, and convenience features that reduce flares and functional decline. Partnerships with rheumatology networks, monitoring tools, and physical-therapy tie-ins strengthen outcomes and retention.
Chronic Obstructive Pulmonary Disease (COPD)
Chronic Obstructive Pulmonary Disease (COPD) management emphasizes inhaled anti-inflammatory regimens that mitigate exacerbations while preserving lung function. Device usability, step-up protocols, and comorbidity management shape choice and adherence. Pulmonology collaborations, smoking-cessation support, and remote monitoring improve control and reduce hospitalizations.
Multiple Sclerosis
Multiple Sclerosis relies on immune-modulating strategies to reduce inflammatory relapses and long-term disability progression. Safety surveillance, MRI monitoring, and infusion-center logistics influence adoption. Coordinated neurology care, adherence services, and patient education on risk–benefit trade-offs sustain durable use.
Inflammatory Bowel Disease (IBD)
Inflammatory Bowel Disease (IBD) requires mucosal healing with targeted therapies and steroid-sparing strategies to minimize complications. Decisions integrate endoscopic endpoints, extra-intestinal manifestations, and dosing flexibility. Gastroenterology pathways, biosimilar optimization, and nutrition support programs enhance remission and cost-effectiveness.
Asthma
Asthma treatment escalates from controller therapies to biologic add-ons in severe allergic or eosinophilic phenotypes, prioritizing exacerbation reduction. Inhaler technique, digital reminders, and action plans are central to outcomes. Payer alignment, phenotyping, and school/workplace education initiatives extend control beyond clinics.
Tendonitis
Tendonitis typically employs short-course NSAIDs and adjunct modalities to reduce pain and swelling while restoring mobility. Risk mitigation addresses GI and cardiovascular profiles with tailored dosing and topical options. Sports medicine pathways, rehabilitation bundles, and return-to-activity protocols support recovery and satisfaction.
Others
Others encompass dermatologic, dental, and post-operative inflammation where localized or systemic options are selected for speed, safety, and convenience. Hospital formularies emphasize interchangeability and clear step-therapy rules. Education on polypharmacy and contraindications sustains safe, effective use.
Anti-inflammatory Drugs Market, Segmentation by Drug Class
The Drug Class view includes Anti-Inflammatory Biologics, Non-Steroidal Anti-Inflammatory Drugs (NSAIDs), Corticosteroids, Immune-Selective Anti-Inflammatory Derivatives (ImSAIDs) and Others. Portfolios balance targeted mechanisms that aim for durable control with broad agents optimized for acute relief. Commercial focus spans safety differentiation, formulation innovations, and lifecycle management that counters competition and biosimilar entry.
Anti-Inflammatory Biologics
Anti-Inflammatory Biologics address cytokine and cell-surface pathways, offering deep disease control in immune-mediated conditions with careful monitoring. Home administration options, dose-spacing, and device usability are key levers for adherence. Outcomes contracts, hub services, and physician education reinforce value and safe use.
Non-Steroidal Anti-Inflammatory Drugs (NSAIDs)
Non-Steroidal Anti-Inflammatory Drugs (NSAIDs) are foundational for pain and inflammation, with COX selectivity and GI/CV risk management guiding choice. Topical formats, gastroprotective co-therapies, and OTC availability broaden reach. Clear labeling, dose limits, and pharmacist counseling enhance safety across self-care and prescriptions.
Corticosteroids
Corticosteroids provide rapid, potent suppression but require stewardship to limit adverse effects with the lowest effective dose and duration. Inhaled, oral, parenteral, and intra-articular routes cover acute and maintenance needs. Taper protocols, monitoring plans, and patient education minimize complications and preserve efficacy.
Immune-Selective Anti-Inflammatory Derivatives (ImSAIDs)
Immune-Selective Anti-Inflammatory Derivatives (ImSAIDs) target signaling with the goal of preserving host defense while reducing inflammation. Positioning stresses selectivity, tolerability, and potential combination roles. Evidence generation, biomarker strategies, and clear usage algorithms support clinician confidence.
Others
Others include emerging small molecules and adjunct classes that complement standard options in niche indications. Differentiation turns on convenience, safety profiles, and pricing that fits step-therapy. Post-launch surveillance, education campaigns, and real-world analytics strengthen adoption.
Anti-inflammatory Drugs Market, Segmentation by Route of Administration
The Route of Administration split—Oral, Parenteral, Topical and Inhalation—reflects trade-offs among onset, systemic exposure, and patient preference. Lifecycle innovation concentrates on long-acting delivery, home-use devices, and adherence aids that reduce burden on clinics. Supply strategies prioritize cold-chain integrity, device reliability, and training to support correct use.
Oral
Oral formats dominate convenience, spanning immediate and modified-release tablets, capsules, and suspensions for broad access. Risk management addresses GI protection, drug–drug interactions, and dose titration. Patient education, blister packaging, and reminder tools strengthen adherence and safety.
Parenteral
Parenteral routes—IV and subcutaneous—support biologics and targeted therapies with clinic or home administration. Auto-injectors, prefilled syringes, and infusion protocols balance precision with user friendliness. Training, sharps disposal, and support hubs ensure continuity and minimize interruption risks.
Topical
Topical delivery provides localized relief with reduced systemic exposure for musculoskeletal and dermatologic conditions. Formulation choices—gels, creams, patches—optimize penetration and patient comfort. Clear instructions, site rotation, and compatibility guidance reduce misuse and maximize benefit.
Inhalation
Inhalation enables targeted pulmonary anti-inflammatory action in asthma and COPD with device-dependent efficacy. Spacer use, dose counters, and training on technique drive outcomes. Remote monitoring, refill synchronization, and action plans reduce exacerbations and support control.
Anti-inflammatory Drugs Market, Segmentation by Sales Channel
The Sales Channel lens—Prescription and Over-The-Counter (OTC)—captures clinical oversight and self-care dynamics across settings. Prescription pathways rely on specialist initiation and payer authorization, while OTC channels prioritize label clarity and retailer education. Omnichannel strategies, pharmacist engagement, and adherence programs build satisfaction and persistence.
Prescription
Prescription products span advanced biologics and controlled steroid regimens requiring monitoring and prior authorization. Success depends on formulary access, patient services, and data-backed outcomes that justify positioning. Integrated EMR prompts, care coordinators, and refill synchronization improve continuity.
Over-The-Counter (OTC)
Over-The-Counter (OTC) offerings emphasize fast relief, safety labeling, and easy navigation across dosage forms. Retail execution leverages planograms, pharmacist counseling, and digital content for responsible use. Promotions, bundles with supports like heat/cold therapy, and loyalty programs encourage repeat purchases.
Anti-inflammatory Drugs Market, Segmentation by Geography
In this report, the Anti-inflammatory Drugs Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America demand is underpinned by specialist networks, strong reimbursement frameworks, and broad access to advanced biologics and inhalation devices. Stakeholders prioritize outcomes contracts, adherence technologies, and real-world data collaborations that inform guidelines. Supply resilience, provider education, and patient support hubs ensure continuity and measurable value.
Europe
Europe emphasizes evidence-based prescribing, biosimilar uptake, and health-technology assessments that drive cost-effectiveness. Cross-border pharmacovigilance, multi-language patient materials, and tendering strategies shape market access. Sustainable packaging, environmental stewardship, and medication-use reviews support policy and patient trust.
Asia Pacific
Asia Pacific combines rapid urbanization with expanding insurance coverage, elevating demand for inhaled and targeted therapies. Localization of manufacturing, physician training, and digital health tools improve reach and adherence. Distributor networks, pharmacy partnerships, and tiered pricing widen access across diverse income segments.
Middle East & Africa
Middle East & Africa growth reflects healthcare infrastructure investment, rising chronic disease burden, and formulary modernization. Priorities include reliable cold-chain, pharmacovigilance capacity, and clinician education to optimize safe use. Public–private collaborations and tender frameworks support predictable access and quality outcomes.
Latin America
Latin America demand is influenced by public procurement cycles, private insurance expansion, and increasing diagnosis rates across inflammatory conditions. Success depends on clear value dossiers, patient assistance, and biosimilar strategies that balance affordability with continuity. Regional warehousing, training, and outcomes tracking reinforce sustainable adoption.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Anti Inflammatory Drugs Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Government Initiatives for Biodefense
- Advancements in Anthrax Diagnostic Technologies
- Rising Awareness About Anthrax Prevention
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Growing Research and Development Activities - The field of anthrax treatment is experiencing significant growth in research and development activities, driven by the need for more effective therapies and preventive measures against this potentially deadly disease. Researchers and pharmaceutical companies are increasingly focusing on developing novel treatments, vaccines, and diagnostic tools to enhance the management and control of anthrax outbreaks.
Recent advancements in anthrax research have led to the exploration of new treatment modalities, including antibiotics and antitoxins, aimed at improving patient outcomes and reducing mortality rates associated with severe anthrax infections. Additionally, there is a growing emphasis on the development of next-generation anthrax vaccines that offer improved efficacy, longer duration of immunity, and reduced adverse effects compared to traditional vaccines. These developments are crucial in addressing the evolving nature of anthrax strains and enhancing global preparedness against bioterrorism threats.
Collaborative efforts between academic institutions, government agencies, and pharmaceutical companies play a pivotal role in accelerating research and development in anthrax treatment. Public-private partnerships are facilitating the exchange of knowledge, resources, and funding to support innovative research projects and clinical trials. Furthermore, government initiatives and funding programs focused on biodefense and infectious disease research are providing critical support to advance anthrax treatment strategies and enhance public health preparedness worldwide.
Restraints
- Stringent Regulatory Requirements
- Limited Access to Anthrax Treatment in Developing Regions
- Potential Side Effects of Anthrax Medications
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Concerns About Bioterrorism - Bioterrorism involving anthrax is a significant concern due to the potential for deliberate dissemination of anthrax spores as a biological weapon. Anthrax has been historically weaponized because of its ability to cause severe illness and death, its stability in the environment, and its potential to be dispersed over large areas. This threat has heightened global awareness and spurred efforts to enhance preparedness and response capabilities against bioterrorism involving anthrax.
Anthrax as a bioterrorism agent poses substantial risks to public health, national security, and societal stability. In the event of an anthrax attack, rapid diagnosis, effective treatment, and timely dissemination of vaccines or prophylactic antibiotics are critical to mitigating the impact and preventing widespread morbidity and mortality. Furthermore, the psychological impact of bioterrorism involving anthrax can be profound, causing fear and uncertainty among populations and potentially disrupting societal functions and economic activities.
Governments, international organizations, and public health agencies around the world have implemented comprehensive strategies to enhance bioterrorism preparedness and response capabilities for anthrax. These strategies include strengthening surveillance systems for early detection of anthrax outbreaks, stockpiling anthrax vaccines and antibiotics for emergency use, conducting drills and exercises to test response protocols, and enhancing public awareness and education on anthrax prevention and recognition. Additionally, collaborative efforts between countries to share intelligence, technologies, and best practices are essential in building a coordinated global response to bioterrorism threats involving anthrax.
Opportunities
- Expansion of Anthrax Treatment Facilities
- Collaboration Between Governments and Pharmaceutical Companies
- Investment in Biodefense Preparedness
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Technological Innovations in Anthrax Diagnosis and Treatment - Technological innovations have led to the development of rapid diagnostic tests for anthrax, enabling healthcare providers to quickly identify the presence of anthrax bacteria or toxins in clinical samples. These tests utilize techniques such as polymerase chain reaction (PCR), enzyme-linked immunosorbent assay (ELISA), and mass spectrometry, which provide sensitive and specific detection of anthrax pathogens. Rapid diagnostics are crucial in early detection and prompt initiation of treatment, reducing the risk of severe illness and transmission in suspected anthrax cases.
Innovative approaches in anthrax treatment include advancements in antimicrobial therapies and antitoxin treatments. New generations of antibiotics with improved efficacy against anthrax strains, as well as combination therapies to combat antibiotic resistance, are under development. Antitoxins, which neutralize anthrax toxins and alleviate disease severity, have also benefited from technological advancements in manufacturing processes and purification techniques, ensuring their safety and efficacy in clinical settings.
Future technological innovations in anthrax diagnosis and treatment are expected to focus on enhancing specificity, sensitivity, and accessibility of diagnostic tools, as well as optimizing treatment regimens to improve patient outcomes. Challenges remain, such as the need for cost-effective technologies suitable for use in resource-limited settings, and addressing emerging antibiotic resistance in anthrax-causing bacteria. Collaborative efforts between researchers, healthcare providers, and industry stakeholders are essential to overcome these challenges and accelerate the translation of technological innovations into practical solutions for anthrax management worldwide.
Anti-inflammatory Drugs Market Competitive Landscape Analysis
Anti-inflammatory Drugs Market reflects an evolving competitive landscape shaped by intensifying strategies, increasing partnerships, and cross-industry collaboration. Major players pursue merger-driven expansion to achieve higher regional penetration, with innovative distribution and formulation practices driving approximately 60% of market transformation and boosting sustained growth across therapeutic segments.
Market Structure and Concentration
The market demonstrates a moderately consolidated structure with leading firms holding over 45% through strategic alliances and merger initiatives. Mid-tier companies seek expansion into specialty segments, while a consistent flow of innovation in dosage forms and delivery channels reshapes competitive strengths and promotes differentiated growth trajectories.
Brand and Channel Strategies
Key players focus on diversified strategies that integrate retail networks, hospital supply chains, and online platforms to secure more than 55% in channel reach. Emphasis on brand building, market partnerships, and therapeutic innovation ensures expanded awareness and reinforced growth potential across the anti-inflammatory landscape.
Innovation Drivers and Technological Advancements
Significant technological advancements and pipeline innovation dominate the market, accounting for nearly 70% of product differentiation. Companies invest in advanced delivery systems and molecular strategies to enhance efficacy and safety. Such innovation-driven growth combined with research partnerships positions leaders for stronger competitive edges.
Regional Momentum and Expansion
Regional expansion initiatives have secured over 50% of new market entries, with companies leveraging partnerships and local strategies to adapt formulations and distribution. This regional momentum fuels significant growth prospects supported by ongoing innovation and dynamic therapeutic diversification within anti-inflammatory portfolios.
Future Outlook
The future outlook points to sustained growth exceeding 65% in advanced therapy classes, as innovation and strategic collaboration guide new product pipelines. Increased emphasis on partnerships, delivery technologies, and market expansion is expected to reinforce competitive positioning and elevate therapeutic impact in the long term.
Key players in Anti Inflammatory Drugs Market include :
- Pfizer Inc.
- Johnson & Johnson (Janssen Pharmaceuticals)
- Novartis AG
- AbbVie Inc.
- Merck & Co., Inc.
- GlaxoSmithKline plc (GSK)
- Bayer AG
- Bristol-Myers Squibb Company
- Roche Holding AG
- Sanofi S.A.
- Amgen Inc.
- Eli Lilly and Company
- Takeda Pharmaceutical Company Limited
- Teva Pharmaceutical Industries Ltd.
- Sun Pharmaceutical Industries Ltd.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Share Market Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Application
- Market Snapshot, By Drug Class
- Market Snapshot, By Route of Administration
- Market Snapshot, By Sales Channel
- Market Snapshot, By Region
- Anti-inflammatory Drugs Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Government Initiatives for Biodefense
- Advancements in Anthrax Diagnostic Technologies
- Rising Awareness About Anthrax Prevention
- Growing Research and Development Activities
- Restraints
- Stringent Regulatory Requirements
- Limited Access to Anthrax Treatment in Developing Regions
- Potential Side Effects of Anthrax Medications
- Concerns About Bioterrorism
- Opportunities
- Expansion of Anthrax Treatment Facilities
- Collaboration Between Governments and Pharmaceutical Companies
- Investment in Biodefense Preparedness
- Technological Innovations in Anthrax Diagnosis and Treatment
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Anti-inflammatory Drugs Market, By Application, 2021 - 2031 (USD Million)
- Arthritis
- Chronic Obstructive Pulmonary Disease (COPD)
- Multiple Sclerosis
- Inflammatory Bowel Disease (IBD)
- Asthma
- Tendonitis
- Others
- Anti-inflammatory Drugs Market, By Drug Class, 2021 - 2031 (USD Million)
- Anti-Inflammatory Biologics
- Non-Steroidal Anti-Inflammatory Drugs (NSAIDs)
- Corticosteroids
- Immune-Selective Anti-Inflammatory Derivatives (ImSAIDs)
- Others
- Anti-inflammatory Drugs Market, By Route of Administration, 2021 - 2031 (USD Million)
- Oral
- Parenteral
- Topical
- Inhalation
- Anti-inflammatory Drugs Market, By Sales Channel, 2021 - 2031 (USD Million)
- Prescription
- Over-The-Counter (OTC)
- Anti-inflammatory Drugs Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Anti-inflammatory Drugs Market, By Application, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Pfizer Inc.
- Johnson & Johnson (Janssen Pharmaceuticals)
- Novartis AG
- AbbVie Inc.
- Merck & Co., Inc.
- GlaxoSmithKline plc (GSK)
- Bayer AG
- Bristol-Myers Squibb Company
- Roche Holding AG
- Sanofi S.A.
- Amgen Inc.
- Eli Lilly and Company
- Takeda Pharmaceutical Company Limited
- Teva Pharmaceutical Industries Ltd.
- Sun Pharmaceutical Industries Ltd.
- Company Profiles
- Analyst Views
- Future Outlook of the Market

