Global Analytics as a Service Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Component;

Solutions and Services.

By Connectivity;

Controller, Gateway, and End Point.

By Deployment Modes;

Cloud and On-premises.

By Organization Size;

Small & Medium-Sized Enterprises (SMEs) and Large Enterprises.

By End User;

Retail, Government, IT & Telecom, Healthcare, BFSI, Manufacturing, and Others.

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn865237402 Published Date: May, 2025 Updated Date: June, 2025

Analytics as a Service Market Overview

Analytics as a Service Market (USD Million)

Analytics as a Service Market was valued at USD 11,688.95 million in the year 2024. The size of this market is expected to increase to USD 50,930.92 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 23.4%.


Global Analytics as a Service Market Growth, Share, Size, Trends and Forecast

*Market size in USD million

CAGR 23.4 %


Study Period2025 - 2031
Base Year2024
CAGR (%)23.4 %
Market Size (2024)USD 11,688.95 Million
Market Size (2031)USD 50,930.92 Million
Market ConcentrationLow
Report Pages301
11,688.95
2024
50,930.92
2031

Major Players

  • Microsoft Corporation
  • Amazon Web Services
  • Google LLC
  • IBM Corporation
  • Oracle Corporation
  • Salesforce.com, Inc
  • SAP SE
  • Alteryx, Inc
  • SAS Institute Inc
  • Teradata Corporation

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Global Analytics as a Service Market

Fragmented - Highly competitive market without dominant players


The Analytics as a Service (AaaS) Market is gaining significant traction as more organizations seek cloud-based analytics to support smarter decision-making. AaaS offers scalable tools without requiring large-scale IT infrastructure. Reports show that over 55% of enterprises are now using these services to process and analyze data more efficiently.

Integration of AI and ML in Analytics
The use of artificial intelligence (AI) and machine learning (ML) is transforming analytics services by introducing automation, prediction, and pattern recognition. More than 48% of current AaaS platforms include AI features, empowering users with advanced data-driven insights and faster analysis.

Rising Popularity Among SMEs
Adoption among small and mid-sized enterprises is accelerating, as AaaS provides affordable access to powerful analytics. Approximately 60% of recent AaaS sign-ups come from SMEs aiming to compete through data insights. The pay-as-you-go structure continues to be a strong incentive for budget-conscious businesses.

Expansion Through Strategic Alliances
The AaaS market is evolving through partnerships and collaborations that enhance platform features and extend customer reach. Over 45% of providers are engaged in strategic alliances, helping to accelerate innovation and diversify analytics offerings across industries.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Component
    2. Market Snapshot, By Connectivity
    3. Market Snapshot, By Deployment Modes
    4. Market Snapshot, By Organization Size
    5. Market Snapshot, By End User
    6. Market Snapshot, By Region
  4. Analytics as a Service Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing Data Volumes
        2. Rising Cloud Adoption
        3. Need for Business Insights
        4. Advanced Analytical Tools
      2. Restraints
        1. Data Privacy Concerns
        2. High Implementation Costs
        3. Complex Integration Issues
        4. Limited Skilled Workforce
      3. Opportunities
        1. Emerging IoT Trends
        2. AI and Machine Learning
        3. Growing SMB Adoption
        4. Expansion in Emerging Markets
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Analytics as a Service Market, By Component, 2021 - 2031 (USD Million)
      1. Solutions
      2. Services
    2. Analytics as a Service Market, By Connectivity, 2021 - 2031 (USD Million)
      1. Controller
      2. Gateway
      3. End Point
    3. Analytics as a Service Market, By Deployment Modes, 2021 - 2031 (USD Million)
      1. Cloud
      2. On-premises
    4. Analytics as a Service Market, By Organization Size, 2021 - 2031 (USD Million)
      1. Small & Medium-sized Enterprises (SMEs)
      2. Large Enterprises
    5. Analytics as a Service Market, By End User, 2021 - 2031 (USD Million)
      1. Retail
      2. Government
      3. IT & Telecom
      4. Healthcare
      5. BFSI
      6. Manufacturing
      7. Others
    6. Analytics as a Service Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Microsoft Corporation
      2. Amazon Web Services
      3. Google LLC
      4. IBM Corporation
      5. Oracle Corporation
      6. Salesforce.com, Inc
      7. SAP SE
      8. Alteryx, Inc
      9. SAS Institute Inc
      10. Teradata Corporation
  7. Analyst Views
  8. Future Outlook of the Market​​​​​​