Amaranth Oil Market

• In 2020, Russian Oliva launched a new website to enhance product accessibility for consumers, aiming to expand its digital customer base. This strategic move is expected to drive revenue growth within the amaranth oil market by offering a user-friendly platform for purchasing amaranth oil products.
• In February 2020, Ardent Mills announced plans to expand its specialty grain operations and The Annex by Ardent Mills (The Annex) by acquiring Andean Naturals, Inc.'s quinoa procurement, cleaning, and manufacturing plant in Yuba City, California.

In this report, the Amaranth Oil Market has been segmented by Extraction Type, Application, Distribution Channel and Geography.

Amaranth Oil Market, Segmentation by Extraction Type

The Amaranth Oil Market has been segmented by Extraction Type into Cold Pressed, Supercritical CO2 Extraction, Organic Solvent and Others.

Cold pressed amaranth oil leads the market with nearly 45%–48% share, as it retains maximum nutritional value including squalene, vitamins, and essential fatty acids. It is widely preferred in cosmetics, nutraceuticals, and pharmaceuticals due to its chemical-free extraction process. Increasing demand for natural and organic oils supports strong growth in this segment.

Supercritical CO2 extraction accounts for around 25%–28% of the market, known for producing high-purity oil with excellent stability. This method is gaining traction in food supplements and skincare formulations where purity is critical. Rising adoption of advanced green extraction technologies further accelerates its market demand.

Organic solvent extraction contributes approximately 18%–20% of the market, offering high yields at relatively lower costs. It is mainly used in industrial applications and bulk oil production. However, concerns regarding residual solvents and consumer preference for cleaner methods are gradually limiting its adoption in food-grade products.

The others category, including hybrid and experimental extraction methods, holds about 8%–10% of the market. These techniques are being explored for specialized applications in pharmaceuticals, nutraceuticals, and cosmetics. Ongoing research and innovation in extraction processes are expected to expand opportunities in this segment.

Amaranth Oil Market, Segmentation by Packaging Type

The Amaranth Oil Market has been segmented by Packaging Type into HDPE Carboy, Aluminum Bottles, G.I. Drums, and Others

HDPE carboys dominate the amaranth oil packaging market with a share of about 40%–42%, owing to their durability, cost-effectiveness, and resistance to chemical reactions. They are widely used in bulk storage and transport for industrial and commercial applications. Growing demand for safe and reliable oil packaging solutions further strengthens this segment.

Aluminum bottles account for nearly 28%–30% of the market, favored in cosmetics, pharmaceuticals, and nutraceuticals packaging. Their lightweight, non-reactive, and recyclable properties make them ideal for preserving oil purity and extending shelf life. Rising consumer preference for premium eco-friendly packaging supports growth in this category.

G.I. drums contribute around 20%–22% of the market, primarily used for large-scale storage and export of amaranth oil. Their strength and resistance to external impacts make them suitable for long-distance transportation. Increasing global trade of essential oils and industrial-scale applications continues to drive demand in this segment.

The others category, including glass containers, PET bottles, and flexible packaging, represents about 8%–10% of the market. These formats are used for small-volume sales in retail and specialty stores. Growing innovation in sustainable packaging solutions is expected to further expand opportunities in this segment.

Amaranth Oil Market, Segmentation by Category

The Amaranth Oil Market has been segmented by Category into Conventional and Organic

The conventional category leads the amaranth oil market, contributing nearly 65%–68% of total demand. It is widely used in food processing, cosmetics, and pharmaceuticals due to its affordability and large-scale availability. Growing adoption in industrial applications and cost-sensitive markets continues to sustain strong demand for this segment.

The organic category accounts for about 32%–35% of the market, fueled by rising consumer preference for natural, chemical-free, and sustainable products. Organic amaranth oil is increasingly used in premium skincare, nutraceuticals, and functional foods. Expanding awareness of health benefits and clean-label trends is driving significant growth in this segment.

Amaranth Oil Market, Segmentation by Application

The Amaranth Oil Market has been segmented by Application into Cosmetic & Personal Care, Pharmaceutical, Food Supplements, Aromatics and Others.

The cosmetic & personal care segment dominates the amaranth oil market with nearly 38%–40% share. It is widely used in skincare, haircare, and anti-aging products due to its rich squalene content and antioxidant properties. Rising consumer demand for natural and organic beauty solutions continues to drive growth in this category.

The pharmaceutical sector contributes about 22%–24% of the market, leveraging amaranth oil for its anti-inflammatory, wound healing, and immune-boosting properties. It is increasingly used in drug formulations and therapeutic products. Growing preference for plant-based medicinal ingredients is fueling this segment’s expansion.

The food supplements segment holds around 18%–20% share of the amaranth oil market. It is valued for its high omega fatty acid and vitamin E content, supporting heart health and overall wellness. Rising demand for functional foods and dietary supplements is driving growth in this application area.

Aromatics account for approximately 10%–12% of the market, where amaranth oil is used in essential oils, fragrances, and aromatherapy products. Its soothing and therapeutic properties make it highly desirable in wellness and relaxation products. Increasing adoption of natural aromatic compounds supports steady growth in this segment.

The others category makes up about 7%–8% of the market, including applications in industrial formulations, coatings, and niche consumer products. Though smaller in share, this segment benefits from ongoing innovation and product diversification. Expanding research into new uses of amaranth oil is expected to further strengthen this category.

Amaranth Oil Market, Segmentation by Distribution Channel

The Amaranth Oil Market has been segmented by Distribution Channel into Direct Sales, Retail Stores, and Specialty Stores.

The direct sales channel leads the amaranth oil market with nearly 50%–52% share, driven by bulk purchasing from pharmaceutical, cosmetic, and food supplement manufacturers. It ensures cost efficiency and long-term supply partnerships, making it the preferred mode for large-scale industrial buyers. Increasing reliance on B2B distribution networks continues to support this segment.

Retail stores contribute about 28%–30% of the market, serving end-consumers through supermarkets, hypermarkets, and local outlets. This channel is vital for household buyers and small-scale users of amaranth oil. Rising consumer awareness about health and wellness products has expanded retail-level adoption significantly.

Specialty stores account for nearly 18%–20% of the amaranth oil market, focusing on organic, herbal, and premium product categories. These outlets target niche consumers seeking high-quality natural oils for cosmetics, nutrition, and aromatherapy. Growing demand for organic-certified products is fueling growth in this channel.

Amaranth Oil Market, Segmentation by Geography

In this report, the Amaranth Oil Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa & Latin America.

Amaranth Oil Market Share (%), by Geographical Region

North America holds nearly 28%–30% of the amaranth oil market, supported by strong demand in cosmetics, pharmaceuticals, and nutraceuticals. The presence of major wellness brands and rising preference for organic oils are fueling regional growth. The U.S. remains the largest contributor due to its advanced health and beauty industry.

Europe contributes about 24%–26% of the market, with high adoption in personal care, aromatherapy, and functional food supplements. Countries like Germany, France, and the UK lead consumption owing to consumer preference for natural and premium products. Strict regulatory frameworks also support the use of clean-label oils in the region.

Asia Pacific dominates the market with around 35%–38% share, driven by expanding cosmetics, food, and pharmaceutical industries. China, India, and Japan are the key growth drivers due to large populations and rising health-conscious consumers. Increasing demand for nutraceuticals and skincare products continues to strengthen this region’s dominance.

Middle East and Africa account for nearly 6%–8% of the amaranth oil market. Growth is fueled by rising applications in cosmetics and aromatics, especially in the UAE and Saudi Arabia. Expanding premium personal care markets and growing interest in natural ingredients are boosting adoption.

Latin America represents about 5%–7% of the market, with Brazil and Mexico leading consumption. The use of amaranth oil in food supplements and natural cosmetics is growing steadily. Increasing awareness of health benefits and a rising middle-class population are supporting regional demand.

This report provides an in depth analysis of various factors that impact the dynamics of Global Amaranth Oil Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Health Benefits
• Nutritional Value

• Natural Ingredients- Natural ingredients are a significant driving force in the Global Amaranth Oil Market, as consumers increasingly seek products that offer health benefits and sustainability. Amaranth oil, derived from the seeds of the amaranth plant, is valued for its high content of essential fatty acids, antioxidants, and vitamins. Its natural origin and nutritional profile make it an attractive choice for health-conscious consumers looking for plant-based alternatives to conventional oils. The oil’s rich content of squalene and other bioactive compounds enhances its appeal in dietary supplements and personal care products, where natural ingredients are highly prized for their efficacy and safety.

  In the cosmetics and personal care industry, the demand for natural ingredients is driving the incorporation of amaranth oil into skincare and haircare products. The oil's moisturizing properties and its role in promoting skin elasticity and reducing signs of aging are key factors in its growing popularity. Amaranth oil's natural composition aligns with the increasing consumer preference for products free from synthetic additives and harsh chemicals. Its gentle yet effective nature makes it a sought-after ingredient in premium and eco-friendly beauty formulations, catering to the rising trend of natural and organic personal care.

  The focus on natural ingredients also impacts the dietary supplement sector, where amaranth oil is valued for its health benefits. The oil's high omega-3 fatty acid content supports cardiovascular health and overall well-being, making it a desirable addition to health supplements. As consumers become more aware of the benefits of natural, nutrient-dense foods, the demand for amaranth oil as a dietary supplement is expected to grow. Its natural source and health-promoting properties align with the broader trend towards cleaner, more sustainable nutrition solutions, driving market growth in the dietary segment.

Restraints:

• High Cost
• Limited Availability

• Supply Instability - Supply instability in the Global Amaranth Oil Market can significantly impact production and distribution across various applications. One primary factor contributing to this instability is the limited geographical distribution of amaranth cultivation. Amaranth is grown primarily in specific regions, and its production is concentrated in countries like India, China, and parts of South America. Variations in climate, agricultural practices, and crop yields in these regions can lead to fluctuations in the availability of raw amaranth seeds, affecting the overall supply of amaranth oil.

  The production of amaranth oil involves a complex extraction process that requires specialized equipment and technology. Inconsistent quality of raw materials, along with variations in extraction efficiency, can impact the stability of oil production. Small-scale or irregular production facilities may face challenges in maintaining consistent output, leading to variability in supply. Furthermore, any disruptions in the supply chain, such as transportation issues or logistical challenges, can exacerbate supply instability and affect the availability of amaranth oil in the market.

  Environmental factors and market demand also play a role in supply instability. Fluctuations in demand for amaranth oil across different applications—such as cosmetics, pharmaceuticals, and food supplements—can create imbalances in supply and demand dynamics. Additionally, environmental conditions such as droughts or adverse weather events can impact amaranth cultivation, leading to reduced crop yields and supply shortages. Addressing these challenges requires strategic planning, investment in robust production and supply chain infrastructure, and efforts to diversify sourcing and cultivation practices to enhance the stability of amaranth oil supply in the global market.

Opportunities:

• Nutritional Enhancement
• Skin Care

• Functional Foods- Functional foods are a key driver of the Global Amaranth Oil Market, reflecting a growing consumer focus on health and wellness through diet. Amaranth oil, rich in essential fatty acids, antioxidants, and vitamins, fits well within the functional foods category due to its potential health benefits. Its high omega-3 fatty acid content supports cardiovascular health and contributes to overall well-being. The oil’s inclusion in functional foods is driven by consumer demand for natural products that offer nutritional advantages beyond basic dietary needs, helping to enhance immune function, support heart health, and improve general vitality.

  The incorporation of amaranth oil into functional foods leverages its health-promoting properties to appeal to health-conscious consumers. It is used as an ingredient in various products such as dietary supplements, health bars, and fortified foods. The oil's mild flavor and rich nutrient profile make it suitable for enhancing the nutritional content of a wide range of food products. Its role in functional foods is further supported by ongoing research highlighting its benefits, which encourages food manufacturers to include it as a functional ingredient in their formulations.

  As the functional foods market expands, amaranth oil is gaining attention for its potential to provide health benefits in a convenient and accessible form. The growing awareness of the importance of nutrition in disease prevention and overall health drives the demand for functional foods that incorporate ingredients like amaranth oil. This trend is supported by the increasing availability of health-focused products and the rise of personalized nutrition. As consumers continue to prioritize health and wellness, the role of amaranth oil in functional foods is expected to grow, contributing to the market's expansion and innovation.

Key players in Global Amaranth Oil Market include:

• FLAVEX Naturextrakte GmbH (Germany)
• Ziani Organic Oils (Germany)
• Sunsoil Pvt. Ltd (India)
• Nature Pure Extracts Inc (India)
• O&3 Limited (U.K.)
• Plamil (U.K.)
• Amrtamyawellness (India)
• Aryan Group (India)
• Zhejiang Binmei Biotechnology Co., Ltd. (China)
• BIOMETRIC LIFESCIENCES (India)

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis