Amaranth Market

• In February 2023, Amaranth Inc. launched a new range of organic amaranth-based food products, catering to the increasing demand for gluten-free and plant-based alternatives. This expansion is aimed at the growing health-conscious consumer base.

• In November 2021, the Amaranth Network announced a major research project in collaboration with agricultural organizations, aiming to increase amaranth yields and its commercial applications in the food industry, particularly for gluten-free products

The global amaranth market can be analyzed by its product categories, applications, and market types, which include organic and conventional segments. By product, the market is divided into amaranth seeds, amaranth oil, amaranth flour, and amaranth leaves, each having distinct uses across food, pharmaceuticals, personal care, and other industries. Amaranth seeds are the most commonly used form of the grain and are typically processed into flour or oil for food and cosmetics. They are also consumed whole, often as a cereal or added to dishes as a protein-rich component. Amaranth oil, derived from the seeds, is gaining popularity for its rich content of squalene, an antioxidant with moisturizing properties, making it a common ingredient in skincare products, cosmetics, and pharmaceutical applications. Amaranth flour is a key product in the gluten-free market, and it is used in the production of various bakery items, cereals, and snacks. Amaranth leaves, which are consumed in various culinary traditions, are rich in vitamins and minerals, and have applications in both food and health-related products.

Segmentation by category is an important factor, as it divides the market into organic and conventional amaranth products. The organic segment is driven by rising consumer demand for organic food products, which are perceived as healthier and more environmentally sustainable. Organic amaranth is typically grown without synthetic pesticides or fertilizers, and this appeal aligns with the growing trend of natural and sustainable food choices. On the other hand, conventional amaranth, while still widely available, tends to be more affordable and accessible for mass consumption. The conventional segment is expected to continue growing, especially in developing regions where cost sensitivity and the need for affordable food alternatives are more prominent.

In terms of application, the food and beverage sector holds the largest share in the amaranth market due to the growing preference for gluten-free, plant-based, and protein-rich diets. The pharmaceutical sector is another significant segment, as amaranth offers promising health benefits related to heart health, blood pressure regulation, and anti-inflammatory properties. Personal care and cosmetics also account for a growing portion of the market, as amaranth oil is used for its hydrating and anti-aging effects. Amaranth’s application in essential oils, primarily as a source of fragrance or for its therapeutic properties, is also a niche yet growing market.

Global Amaranth Segment Analysis

In this report, the Global Amaranth Market has been segmented by Product, Category, Application and Geography.

Global Amaranth Market, Segmentation by Product

The Global Amaranth Market has been segmented by Product into Amaranth seed, Amaranth oil, Amaranth leaf and Amaranth flour.

Amaranth Seeds are the most commonly recognized form of amaranth, serving as a key source of nutrition for consumers. These tiny, highly nutritious seeds are rich in proteins, fiber, vitamins, and minerals, making them a popular choice for those looking for plant-based, gluten-free alternatives to traditional grains. Amaranth seeds are widely used in the food and beverage sector, where they are consumed whole, roasted, or popped, and can be added to cereals, snacks, and salads. Additionally, these seeds are ground into flour or used in various processed products, contributing significantly to the gluten-free food market. Their popularity is driven by growing demand for healthier alternatives, particularly in diets that focus on high-protein, plant-based foods.

Amaranth Oil, extracted from the seeds, has gained prominence in the cosmetics and personal care industries. Rich in squalene, a natural antioxidant known for its skin-healing and anti-aging properties, amaranth oil is used in a wide range of skincare products, including moisturizers, serums, and anti-aging formulations. Beyond its cosmetic benefits, amaranth oil also finds applications in the pharmaceutical sector due to its potential health benefits, such as lowering cholesterol levels and promoting cardiovascular health. Its versatility and natural composition make it a sought-after ingredient in clean beauty products, contributing to its growing demand in both developed and emerging markets.

Amaranth Leaves are often overlooked in discussions about amaranth products, yet they are a valuable nutritional resource. Amaranth leaves are rich in vitamins A, C, and K, as well as essential minerals like iron, calcium, and potassium. These leaves are consumed primarily as leafy greens in salads, soups, and other dishes, especially in regions where amaranth is native, such as parts of Africa, Asia, and Latin America. The leaves are increasingly being recognized for their health benefits, including their antioxidant and anti-inflammatory properties, making them a popular choice in the plant-based food movement. In addition to being consumed fresh, amaranth leaves are also processed into powders or extracts for use in functional foods and dietary supplements.

Amaranth Flour is another key product derived from amaranth seeds. This gluten-free flour is used as an alternative to wheat flour in baking and cooking, especially for consumers with gluten sensitivities or celiac disease. Amaranth flour is rich in protein, fiber, and essential amino acids, making it a nutrient-dense option for a variety of baked goods, snacks, and breakfast cereals. Its high nutritional value and ability to improve the texture and nutritional profile of gluten-free baked goods have contributed to its popularity in the growing gluten-free food market. Additionally, amaranth flour is used in the production of pasta, pancakes, and other processed foods, making it a versatile ingredient in both traditional and health-conscious recipes.

Global Amaranth Market, Segmentation by Category

The Global Amaranth Market has been segmented by Category into Organic and Conventional.

The organic segment has seen significant growth in recent years, driven by rising consumer awareness regarding the environmental impact of farming practices and the increasing preference for natural, pesticide-free foods. Organic amaranth products are cultivated without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), appealing to health-conscious consumers who prioritize sustainability and ethical food sourcing. This demand is particularly high in developed markets where organic food consumption is more widespread, and certifications such as USDA Organic or EU Organic play a critical role in consumer purchasing decisions. The organic segment is not only popular in the food industry but also in personal care and pharmaceutical sectors, where consumers seek clean, natural ingredients.

On the other hand, the conventional segment, while still significant, caters to a broader demographic due to the relatively lower cost of production compared to organic products. Conventional amaranth is typically grown using more conventional agricultural methods that may involve the use of synthetic fertilizers and pesticides. As a result, conventional amaranth products are often more affordable and accessible, particularly in developing regions where price sensitivity remains a key factor in food purchasing behavior. This segment continues to dominate in terms of volume, as it supplies a wide variety of applications in food, cosmetics, and other industries. However, as the demand for organic products grows, there is an increasing shift towards higher-quality, eco-friendly options, pushing the conventional segment to innovate and adopt more sustainable practices over time.

Global Amaranth Market, Segmentation by Application

The Global Amaranth Market has been segmented by Application into Food and beverage, Pharmaceuticals, Personal care and cosmetics, Essential Oils and Others.

The food and beverage sector holds the largest share of the market, driven by increasing consumer demand for gluten-free, plant-based, and protein-rich alternatives. Amaranth, with its high nutritional value, is used in a wide array of food products such as cereals, snacks, baked goods, and plant-based meat alternatives. Its versatility as both a whole seed and in processed forms like flour makes it an essential ingredient in the growing gluten-free and health-conscious food segments. Moreover, amaranth's role in fortifying foods with additional nutrients like iron, fiber, and antioxidants aligns with the trend of functional foods designed to support overall health and well-being.

In addition to food, amaranth has significant applications in the pharmaceuticals and personal care and cosmetics sectors. Amaranth’s high antioxidant content, particularly in the form of squalene oil, makes it a sought-after ingredient in skin care products, including moisturizers, serums, and anti-aging treatments. In pharmaceuticals, amaranth is studied for its potential health benefits, such as lowering cholesterol and reducing inflammation, contributing to its use in dietary supplements and therapeutic products. Furthermore, essential oils derived from amaranth are increasingly utilized for their fragrance and potential health benefits, often incorporated into aromatherapy products. The "others" category includes niche uses such as animal feed, biofuels, and textile production, showcasing the diverse potential of this versatile plant across multiple industries. Each application reflects the growing recognition of amaranth’s valuable properties, driving its expanded use in both established and emerging markets.

Global Amaranth Market, Segmentation by Geography

In this report, the Global Amaranth Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Amaranth Market Share (%), by Geographical Region, 2024

North America leads the market, driven by increasing consumer demand for gluten-free, plant-based, and health-conscious foods. The growing trend toward vegan and organic diets has boosted the popularity of amaranth, especially in the U.S. and Canada, where it is used in a variety of food products such as cereals, snacks, and baked goods. Additionally, the demand for amaranth oil in cosmetics and personal care products is rising, as consumers favor natural ingredients. Europe follows closely, with significant growth fueled by consumer interest in clean-label products, organic foods, and functional ingredients. The rising demand for plant-based proteins and gluten-free alternatives has enhanced amaranth's appeal, particularly in food products and skincare.

In Asia Pacific, amaranth's growth is driven by its traditional use in local diets, especially in countries like India, where it has long been valued for its health benefits. The increasing adoption of Western-style diets and growing health consciousness in urban areas are contributing to a surge in demand for amaranth-based food products. The region is also seeing rising interest in amaranth’s pharmaceutical applications. Meanwhile, Latin America remains a key producer of amaranth, particularly in countries like Mexico and Peru, where it has a long history of cultivation. The region is experiencing growth in both local consumption and export markets due to the increasing popularity of gluten-free and health-focused foods. Middle East and Africa also show potential, with amaranth gaining attention for its nutritional value and the rising demand for organic and gluten-free food options. The expanding market in these regions is driven by health trends and a growing awareness of the benefits of plant-based, sustainable foods.

This report provides an in depth analysis of various factors that impact the dynamics of Global Amaranth Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Rising Demand for Gluten-Free Products
• Increased Health Awareness and Adoption of Plant-Based Diets

• Growing Applications in Personal Care and Cosmetics-The growing application of amaranth in the personal care and cosmetics industry is one of the key drivers of the global amaranth market. The benefits of amaranth oil, especially its high content of squalene, are making it a highly sought-after ingredient in skincare formulations. Squalene, a natural compound found in the oil of amaranth seeds, has been widely recognized for its ability to hydrate and nourish the skin, reduce the appearance of fine lines, and enhance overall skin health. It works as a potent antioxidant, combating free radicals that contribute to skin aging. Squalene is also known for its ability to balance the skin’s oil production, making it suitable for both dry and oily skin types. The versatility of amaranth oil in addressing various skin concerns such as dryness, irritation, and premature aging is contributing to its growing popularity in high-end cosmetics, moisturizers, and serums. As more consumers seek natural and plant-based alternatives in their beauty and skincare routines, amaranth oil is poised to benefit from these preferences.

  Furthermore, the personal care industry has increasingly shifted towards sustainable, eco-friendly ingredients, with a preference for organic and natural components. Amaranth, with its organic certification potential and low environmental footprint when grown in appropriate conditions, is well-positioned to cater to the rising demand for sustainable personal care products. As the market for organic and cruelty-free cosmetics expands, brands that adopt ingredients like amaranth oil are gaining a competitive edge. Additionally, the growing trend of using multifunctional products in beauty routines allows for ingredients like amaranth to be incorporated into a range of products, from skincare to haircare. Amaranth oil’s use in hair care products, such as shampoos and conditioners, is also on the rise due to its ability to promote hair strength, luster, and moisture retention.

Restraints:

• Limited Awareness in Certain Markets
• High Production Costs for Organic Amaranth

• Challenges in Large-Scale Production-One of the most significant challenges facing the growth of the global amaranth market is the difficulty of scaling up production to meet rising demand. While amaranth is relatively easy to cultivate, it is still a niche crop that is often overshadowed by more traditional grains like wheat, corn, and rice. The commercial cultivation of amaranth faces limitations in terms of infrastructure, expertise, and specialized equipment, which can hinder large-scale production. Additionally, amaranth is often grown in small quantities by local farmers, especially in developing regions, and this small-scale farming limits the amount of amaranth that can be harvested and processed for commercial purposes.

  The production of amaranth is also highly dependent on climatic conditions, as the plant thrives in warm climates but can be susceptible to frost or excessive rainfall. Unpredictable weather patterns and climate change pose a risk to stable crop yields and consistent supply. This variability in production levels can affect market prices and create supply chain disruptions, particularly if demand spikes during specific periods.

Opportunities:

• Expansion in Emerging Markets
• Diversification of Amaranth Products and Uses

• Technological Advancements in Processing Methods-One of the most significant challenges facing the growth of the global amaranth market is the difficulty of scaling up production to meet rising demand. While amaranth is relatively easy to cultivate, it is still a niche crop that is often overshadowed by more traditional grains like wheat, corn, and rice. The commercial cultivation of amaranth faces limitations in terms of infrastructure, expertise, and specialized equipment, which can hinder large-scale production. Additionally, amaranth is often grown in small quantities by local farmers, especially in developing regions, and this small-scale farming limits the amount of amaranth that can be harvested and processed for commercial purposes.

  The production of amaranth is also highly dependent on climatic conditions, as the plant thrives in warm climates but can be susceptible to frost or excessive rainfall. Unpredictable weather patterns and climate change pose a risk to stable crop yields and consistent supply. This variability in production levels can affect market prices and create supply chain disruptions, particularly if demand spikes during specific periods.