Global Agricultural Colorants Market Growth, Share, Size, Trends and Forecast (2024 - 2030)
By Type;
Dyes, and Pigments.By Category;
Synthetic/Chemical, and Non-synthetic/Organic.By Application;
Seed Treatment, Ponds and Lakes, Fertilizers, Turf and Ornaments, and Crop Protection Products.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2020 - 2030).Introduction
Global Agricultural Colorants Market (USD Million), 2020 - 2030
In the year 2023, the Global Agricultural Colorants Market was valued at USD 926.42 million. The size of this market is expected to increase to USD 1,374.70 million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of 5.8%.
The Global Agricultural Colorants Market encompasses a range of coloring agents and dyes used in agricultural applications to enhance the visual appearance, quality, and marketability of various crops, seeds, fertilizers, and turfgrass. Agricultural colorants play a crucial role in agriculture by imparting desirable colors to products, enabling easy identification, differentiation, and branding in the marketplace. These colorants are formulated to be safe, non-toxic, and compatible with agrochemicals, ensuring minimal impact on crop health, soil fertility, and environmental sustainability.
Agricultural colorants find widespread use across different sectors of the agriculture industry, including crop protection, seed treatment, fertilizers, and turf management. In crop protection, colorants are incorporated into pesticide formulations to indicate spray coverage, application uniformity, and adherence to target surfaces, enhancing the efficacy and efficiency of pest control operations. Seed treatment colorants are applied to seeds to enhance visibility, facilitate accurate seed placement, and prevent mechanical damage during planting, ensuring optimal germination and crop establishment. Additionally, colorants are used in fertilizers to differentiate product formulations, prevent mixing errors, and enhance product aesthetics, facilitating proper application and nutrient management in agricultural fields. In turfgrass management, colorants are applied to turf surfaces to improve color consistency, hide imperfections, and enhance visual appeal, creating lush green lawns and athletic fields.
The Global Agricultural Colorants Market is driven by factors such as increasing demand for high-quality crops, growing emphasis on product differentiation and branding, and rising awareness about the benefits of color-enhanced agricultural products among growers, distributors, and consumers. Agricultural colorants offer numerous advantages, including improved product visibility, reduced application errors, enhanced crop performance, and enhanced marketability, contributing to their widespread adoption across the agriculture industry. Furthermore, advancements in colorant technology, formulation techniques, and application methods continue to expand the scope and capabilities of agricultural colorants, enabling customized solutions for diverse agricultural applications and cropping systems.
Manufacturers, suppliers, and stakeholders in the agriculture industry are investing in research and development initiatives, product innovation, and strategic partnerships to capitalize on emerging opportunities in the Global Agricultural Colorants Market. By offering innovative colorant solutions that meet the evolving needs and preferences of growers and consumers, industry players can drive market growth, foster sustainable agriculture practices, and enhance the visual aesthetics and marketability of agricultural products worldwide.
Global Agricultural Colorants Market Recent Developments & Report Snapshot
Recent Developments:
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In October 2023, bio-based agricultural colorants with low toxicity gained adoption in seed treatment and crop marking.
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In March 2020, water-soluble agricultural colorants were introduced to improve visibility during pesticide application, reducing overlaps and environmental contamination.
Parameters | Description |
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Market | Global Agricultural Colorants Market |
Study Period | 2020 - 2030 |
Base Year (for Global Agricultural Colorants Market Size Estimates) | 2023 |
Drivers |
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Restriants |
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Opportunities |
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Segment Analysis
Segmenting the market by product type categorizes agricultural colorants based on their formulation, composition, and intended use. This segmentation may include liquid colorants, powder colorants, granular colorants, and concentrated dyes. Each product type offers unique advantages in terms of ease of application, color stability, compatibility with agrochemicals, and cost-effectiveness. Analyzing product-specific trends and market demand enables manufacturers to tailor their product portfolios to meet the diverse needs of farmers, applicators, and agricultural industries.
Segmenting by application method distinguishes between different ways in which agricultural colorants are applied to crops and agricultural products. Common application methods include foliar spray, seed treatment, soil drench, irrigation, and hydroseeding. Each application method requires specific formulations and equipment for effective colorant delivery, coverage, and uptake by plants. Understanding the preferences and requirements of end-users regarding application methods helps suppliers develop targeted solutions that optimize colorant performance and maximize crop aesthetics.
Segmenting by color categorizes agricultural colorants based on the desired hue, shade, or pigment concentration. Color options may include green, blue, red, yellow, orange, black, and custom blends tailored to specific crop varieties or market preferences. Different colors serve various purposes, such as enhancing crop visibility, distinguishing treated areas, or providing aesthetic appeal. Analyzing color-specific trends and consumer preferences enables suppliers to offer a diverse range of colorant options that cater to different crop types, growing conditions, and end-user preferences.
Segmenting by crop type classifies agricultural colorants based on the types of crops or plants they are applied to. This segmentation may include colorants for field crops, fruits, vegetables, ornamentals, turfgrass, and specialty crops. Different crops have distinct colorant requirements in terms of application rates, timing, and compatibility with crop protection products. Tailoring colorant formulations and recommendations to specific crop types enhances product efficacy, crop safety, and customer satisfaction.
Geographic segmentation divides the market into different regions and countries based on factors such as climate, agricultural practices, regulatory frameworks, and market dynamics. Regional analysis enables suppliers to identify localized trends, market opportunities, and competitive landscapes in key geographic areas, including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Understanding regional variations in colorant usage, crop preferences, and regulatory requirements informs market expansion strategies and distribution channel management.
Global Agricultural Colorants Segment Analysis
In this report, the Global Agricultural Colorants Market has been segmented by Type, Category, Application and Geography.
Global Agricultural Colorants Market, Segmentation by Type
The Global Agricultural Colorants Market has been segmented by Type into Dyes and Pigments.
Dyes are organic compounds that impart color to substances through a process called molecular or chemical bonding. In agriculture, dyes are commonly used to color seeds, fertilizers, pesticides, and mulches for various purposes such as seed identification, uniform coating, and product differentiation. Agricultural dyes are available in liquid, powder, or granular forms and can be applied using different application methods such as seed coating, soil drenching, or foliar spraying.
Dyes provide vibrant and uniform coloration, allowing for precise identification and monitoring of treated areas, seeds, or products. They are often preferred for their ease of application, fast drying time, and compatibility with different substrates and agrochemical formulations.
Pigments are insoluble colored particles that are dispersed in a carrier medium, such as water, oil, or polymer, to create a suspension or dispersion. Unlike dyes, pigments do not chemically bond with the substrate but instead adhere to its surface through physical interactions, such as adhesion or electrostatic forces. In agriculture, pigments are commonly used to color mulches, fertilizers, and hydroseeding slurries to enhance visual appeal, improve light reflection, and regulate soil temperature. Agricultural pigments offer long-lasting color stability, UV resistance, and weatherability, making them suitable for outdoor applications in harsh environmental conditions. They are available in various colors, including red, yellow, blue, green, and black, to meet different aesthetic and functional requirements in agriculture.
Global Agricultural Colorants Market, Segmentation by Category
The Global Agricultural Colorants Market has been segmented by Category into Synthetic/Chemical and Non-synthetic/Organic.
Synthetic or chemical colorants are manufactured through industrial processes that involve the synthesis of organic or inorganic compounds to produce colored pigments or dyes. These colorants are typically derived from petroleum-based sources or chemical intermediates and undergo various chemical reactions to achieve the desired color, stability, and performance characteristics. Synthetic colorants offer advantages such as vibrant coloration, high color intensity, and broad color spectrum, allowing for precise customization and consistent color matching. They are widely used in agriculture for applications such as seed coating, fertilizer coloring, and turfgrass marking. Synthetic colorants are known for their durability, water resistance, and resistance to fading, making them suitable for outdoor use in diverse climatic conditions. However, concerns about the environmental impact, chemical residues, and potential health hazards associated with synthetic colorants have led to growing interest in eco-friendly and sustainable alternatives among farmers and consumers.
Non-synthetic or organic colorants are derived from natural sources such as plants, minerals, and microbial cultures, without the use of synthetic chemicals or petroleum-derived substances. These colorants are characterized by their biodegradability, eco-friendliness, and low environmental impact, making them suitable for organic farming, sustainable agriculture, and environmentally sensitive applications. Organic colorants include botanical extracts, fruit juices, vegetable dyes, and mineral pigments obtained from natural sources through extraction, fermentation, or grinding processes.
They offer benefits such as biocompatibility, non-toxicity, and compatibility with organic farming practices, appealing to environmentally conscious consumers and farmers seeking natural alternatives to synthetic inputs. Organic colorants are used in applications such as food coloring, natural dyes, and eco-friendly landscaping to enhance visual appeal, promote biodiversity, and minimize ecological footprint. Organic colorants may exhibit limitations such as limited color range, lower color intensity, and reduced stability compared to synthetic counterparts, requiring careful selection and formulation to achieve desired results.
Global Agricultural Colorants Market, Segmentation by Application
The Global Agricultural Colorants Market has been segmented by Application into Seed Treatment, Ponds and Lakes, Fertilizers, Turf and Ornaments, and Crop Protection Products.
Agricultural colorants are used in seed treatment processes to enhance seed visibility, identification, and handling. Colorants are applied to seeds during coating or pelleting operations to differentiate treated seeds from untreated ones, improve seed flowability, and facilitate accurate planting and seeding operations. Colored seed coatings also serve as indicators of seed treatment with fungicides, insecticides, or micronutrients, providing visual cues to farmers and seed distributors. Seed treatment colorants come in various colors, including red, blue, green, and yellow, and are formulated to adhere to seed surfaces and withstand environmental conditions during storage, handling, and planting.
Colorants are used in aquatic applications to enhance water aesthetics, control algae growth, and improve water quality in ponds, lakes, and water features. Aquatic colorants, also known as pond dyes or lake dyes, are typically non-toxic formulations that absorb sunlight and reduce light penetration into the water column, inhibiting the growth of algae and submerged aquatic vegetation. These colorants help maintain clear water visibility, prevent algae blooms, and create a natural blue or black tint to enhance the visual appeal of water bodies. Aquatic colorants are widely used in aquaculture, fisheries, golf course maintenance, and residential pond management to preserve water quality and promote healthy aquatic ecosystems.
Agricultural colorants are added to liquid fertilizers, micronutrient solutions, and soil conditioners to provide visual identification and ensure proper application rates. Color-coded fertilizers help farmers and applicators distinguish between different fertilizer formulations, nutrient concentrations, and application rates during mixing, spraying, and fertigation operations. Fertilizer colorants come in a range of colors, such as red, blue, green, and purple, and are formulated to be compatible with liquid fertilizer formulations, water-soluble fertilizers, and soil amendments. By incorporating colorants into fertilizers, manufacturers and distributors can improve product visibility, accuracy, and traceability, reducing the risk of over-application or under-application and optimizing nutrient management practices.
Colorants are used in landscaping, horticulture, and turfgrass management to enhance the visual appeal of lawns, ornamental plants, and turf surfaces. Turf colorants, also known as turf paints or lawn dyes, are applied to turfgrass to correct color inconsistencies, cover bare spots, and provide temporary green-up effects during drought or dormancy periods. Ornamental colorants are used to dye flowers, foliage, and decorative plants for aesthetic purposes, seasonal displays, and special events. These colorants are formulated to be non-toxic, fade-resistant, and weather-resistant, providing long-lasting color enhancement without harming plants or soil organisms.
Global Agricultural Colorants Market, Segmentation by Geography
In this report, the Global Agricultural Colorants Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Agricultural Colorants Market Share (%), by Geographical Region, 2023
The North American region, comprising the United States and Canada primarily, is a significant market for agricultural colorants, driven by the large-scale commercial farming sector, extensive landscaping and turfgrass management practices, and stringent environmental regulations. In North America, agricultural colorants find widespread applications in seed treatment, turfgrass maintenance, pond and lake management, and crop protection products. The region's advanced agricultural infrastructure, adoption of precision farming technologies, and emphasis on sustainable agriculture contribute to the demand for high-quality colorant formulations tailored to specific crop and environmental conditions.
Europe represents another key market for agricultural colorants, characterized by diverse agricultural practices, stringent regulatory frameworks, and growing consumer demand for sustainable agricultural inputs. Countries in Europe, such as Germany, France, the United Kingdom, and Spain, have well-established agricultural sectors and landscaping industries that utilize colorants for seed treatment, fertilizer coloring, ornamental horticulture, and water management applications. In Europe, there is increasing emphasis on eco-friendly and organic colorant formulations derived from natural sources to minimize environmental impact and meet regulatory requirements related to pesticide use, water quality, and biodiversity conservation.
The Asia Pacific region is a rapidly growing market for agricultural colorants, driven by expanding agricultural activities, rising demand for high-value crops, and increasing adoption of modern farming practices across countries such as China, India, Japan, and Australia. In Asia Pacific, agricultural colorants are used in diverse applications, including seed treatment, crop protection, turfgrass management, and ornamental horticulture, to improve crop aesthetics, enhance product visibility, and optimize application accuracy. The region's diverse climatic conditions, agricultural landscapes, and crop diversity present opportunities for colorant manufacturers to develop customized solutions tailored to local market needs and preferences.
The MEA region, encompassing countries in the Middle East and Africa, represents a growing market for agricultural colorants, driven by increasing investments in commercial agriculture, landscaping projects, and water management initiatives. In MEA, agricultural colorants are used in applications such as seed treatment, pond and lake management, turfgrass maintenance, and ornamental horticulture to address water scarcity, enhance crop productivity, and improve environmental sustainability. The region's arid and semi-arid climate conditions necessitate innovative colorant formulations that withstand high temperatures, UV radiation, and water stress while providing effective coloration and crop protection benefits.
Latin America is a significant market for agricultural colorants, characterized by large-scale agricultural production, extensive horticultural activities, and diverse agroecological zones across countries such as Brazil, Argentina, Mexico, and Chile. In Latin America, agricultural colorants are used in applications such as seed treatment, fertilizer coloring, crop protection, and landscaping to enhance crop aesthetics, improve product visibility, and optimize input efficiency. The region's tropical and subtropical climates, along with its rich biodiversity and agricultural diversity, present opportunities for colorant manufacturers to develop specialized formulations tailored to local crops, soils, and environmental conditions.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Agricultural Colorants Market. These factors include; Market Drivers, Restraints and Opportunities.
Drivers, Restraints and Opportunities
Drivers:
- Increased Demand for Enhanced Visual Appeal
- Need for Crop Protection and Identification
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Rise in Precision Agriculture Practices - Precision agriculture relies on remote sensing technologies, satellite imagery, and unmanned aerial vehicles (UAVs) to collect real-time data and monitor crop health, growth patterns, and environmental conditions. Agricultural colorants are used to mark treated areas, delineate field boundaries, and create visual indicators for crop monitoring and management purposes. By applying colorants to seeds, fertilizers, and crop protection products, farmers and agronomists can track the distribution and effectiveness of inputs, identify areas of stress or nutrient deficiency, and implement targeted interventions to optimize crop performance and resource utilization.
Precision agriculture techniques enable precise application of agrochemicals, including fertilizers, pesticides, and herbicides, to specific crop zones based on soil fertility maps, yield potential assessments, and crop health indicators. Agricultural colorants are incorporated into spray solutions to provide visual markers, identify treated areas, and ensure uniform coverage during precision spraying operations. Color-coded formulations help applicators monitor spray patterns, adjust equipment settings, and verify application accuracy, reducing the risk of over-spraying, drift, and off-target contamination. By improving application precision and efficiency, agricultural colorants contribute to enhanced crop protection, weed control, and environmental stewardship in precision agriculture systems.
Precision agriculture emphasizes the use of customized seed treatments and precision planting techniques to optimize seed-to-soil contact, seedling emergence, and crop establishment. Agricultural colorants are applied to seeds during coating or pelleting processes to enhance visibility, facilitate accurate planting, and ensure uniform seed distribution across the field. Color-coded seed coatings help farmers and seed companies identify treated seeds, monitor planting depth, and track seed performance throughout the growing season. By incorporating colorants into seed treatment formulations, precision agriculture practitioners can improve planting efficiency, minimize seed wastage, and maximize crop yield potential, contributing to overall farm productivity and profitability.
Precision agriculture relies on data-driven decision-making and precision management practices to optimize input use, minimize production costs, and maximize farm profitability. Agricultural colorants play a crucial role in visualizing data insights, communicating field observations, and guiding agronomic decisions in precision agriculture systems. Color-coded maps, imagery overlays, and digital dashboards integrate colorant-based indicators with agronomic data layers, enabling farmers and advisors to assess field variability, prioritize management zones, and implement site-specific management strategies.
Restraints:
- Limited Adoption in Developing Regions
- Limited Compatibility and Stability
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Limited Shelf Life and Storage Requirements - Agricultural colorants are susceptible to chemical degradation over time, especially when exposed to factors such as temperature fluctuations, light exposure, moisture, and air oxidation. Synthetic colorants may undergo chemical reactions that result in color fading, sedimentation, or changes in viscosity, affecting their appearance and performance. Organic colorants derived from natural sources may degrade due to microbial growth, enzymatic activity, or oxidation, leading to changes in color intensity, pH, and stability. Maintaining chemical stability is crucial for preserving colorant quality and ensuring consistent performance during storage and application.
Agricultural colorants must maintain consistent coloration and dispersion characteristics throughout their shelf life to achieve desired results in crop production, landscaping, and horticultural applications. Color consistency ensures uniform coverage, accurate color matching, and predictable performance, enhancing the visual appeal and marketability of treated products. However, fluctuations in temperature, humidity, and exposure to light or air can compromise colorant integrity and lead to variations in color intensity, hue, or shade over time. Maintaining color consistency requires proper storage practices, packaging materials, and formulation stability testing to minimize colorant degradation and preserve product quality.
Proper storage conditions are essential for preserving the integrity and efficacy of agricultural colorants during handling, transportation, and distribution. Colorants stored under unfavorable conditions, such as high temperatures, humidity, or direct sunlight, may experience physical degradation, phase separation, or microbial contamination, compromising product integrity and safety. Improperly stored colorants may develop off-flavors, odors, or textures that render them unsuitable for use in agricultural applications, leading to product waste, customer complaints, and brand reputation damage. Ensuring product integrity requires adherence to recommended storage guidelines, periodic quality assessments, and traceability measures to identify and mitigate potential storage-related issues.
Opportunities:
- Growing Demand for Branded and Premium Products
- Expansion of Organic and Specialty Crop Markets
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Integration of Digital and Precision Agriculture Technologies - The integration of digital agriculture technologies enables precise and targeted application of agricultural colorants to crops and fields. GPS-guided equipment and variable rate technology (VRT) allow farmers and applicators to apply colorants with precision accuracy, adjusting application rates based on real-time field data, soil maps, and crop requirements. By optimizing colorant application, farmers can minimize waste, reduce environmental impact, and improve resource efficiency, leading to cost savings and enhanced sustainability.
Digital agriculture technologies, such as satellite imagery, drones, and remote sensing systems, provide real-time monitoring and assessment of crop health, growth, and stress levels. By integrating color imaging techniques with remote sensing technologies, farmers can accurately assess crop color, vigor, and nutrient status, allowing for timely intervention and targeted colorant applications. Remote sensing data can help identify areas of nutrient deficiency, pest infestation, or disease outbreak, enabling farmers to apply colorants or other treatments precisely where they are needed, optimizing crop performance and yield potential.
Digital agriculture platforms equipped with decision support systems and predictive analytics enable data-driven decision-making and agronomic insights for farmers and agronomists. By integrating colorant application data with environmental, agronomic, and weather data, these platforms can provide recommendations on optimal colorant formulations, application timing, and rates based on crop growth stage, weather conditions, and soil properties. Predictive analytics algorithms can forecast crop color trends, growth patterns, and yield potential, helping farmers anticipate colorant requirements and optimize management practices for improved crop health and productivity.
Digital agriculture technologies facilitate traceability and quality assurance of agricultural products throughout the supply chain. By digitally tracking colorant application records, product formulations, and usage rates, farmers and suppliers can ensure product traceability, compliance with regulatory standards, and transparency in agricultural practices. Digital platforms equipped with blockchain technology enable secure and immutable recording of colorant usage data, providing stakeholders with verifiable proof of product origin, authenticity, and adherence to safety standards.
The integration of colorant application data with farm management software systems allows for centralized data management, analysis, and reporting. Farmers can consolidate colorant usage data, field maps, and agronomic prescriptions within a single software platform, facilitating data integration, collaboration, and decision support. Farm management software can generate customized reports, analytics dashboards, and performance metrics, enabling farmers to track colorant expenses, optimize application efficiency, and evaluate return on investment (ROI) for colorant use.
Competitive Landscape Analysis
Key players in Global Agricultural Colorants Market include:
- Bayer AG
- BASF SE
- Clariant
- Sensient Technologies Corporation
- Aakash Chemicals
- Germains Seed Technology
- Chromatech Incorporated
- SABIC
- Organic Dyes and Pigments
- Keystone Inc.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Category
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Market Snapshot, By Application
- Market Snapshot, By Region
- Global Agricultural Colorants Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
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Increased Demand for Enhanced Visual Appeal
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Need for Crop Protection and Identification
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Rise in Precision Agriculture Practices
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- Restraints
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Limited Adoption in Developing Regions
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Limited Compatibility and Stability
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Limited Shelf Life and Storage Requirements
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- Opportunities
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Growing Demand for Branded and Premium Products
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Expansion of Organic and Specialty Crop Markets
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Integration of Digital and Precision Agriculture Technologies
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- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Agricultural Colorants Market, By Type, 2020 - 2030 (USD Million)
- Dyes
- Pigments
- Global Agricultural Colorants Market, By Category, 2020 - 2030 (USD Million)
- Synthetic/Chemical
- Non-synthetic/Organic
- Global Agricultural Colorants Market, By Application, 2020 - 2030 (USD Million)
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Seed Treatment
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Ponds and Lakes
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Fertilizers
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Turf and Ornaments
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Crop Protection Products
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- Global Agricultural Colorants Market, By Geography, 2020 - 2030 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Agricultural Colorants Market, By Type, 2020 - 2030 (USD Million)
- Competitive Landscape
- Company Profiles
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Bayer AG
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BASF SE
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Clariant
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Sensient Technologies Corporation
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Aakash Chemicals
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Germains Seed Technology
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Chromatech Incorporated
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SABIC
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Organic Dyes and Pigments
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Keystone Inc.
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- Company Profiles
- Analyst Views
- Future Outlook of the Market