Global Acoustic Vehicle Alerting System Market Growth, Share, Size, Trends and Forecast (2024 - 2030)
By Propulsion Type;
Battery Electric Vehicles , Plug-In Hybrid Electric Vehicles, and Fuel Cell Electric Vehicles .By Vehicle Type;
Passenger Cars and Commercial Vehicles.By Mounting Position;
Integrated and Separated.By Electric Two-wheeler Type;
E-Scooter/Moped and E-Motorcycle.By Sales Channel;
Original Equipment Manufacturer and Aftermarket.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2020 - 2030).Introduction
Global Acoustic Vehicle Alerting System Market (USD Million), 2020 - 2030
In the year 2023, the Global Acoustic Vehicle Alerting System Market was valued at USD xx.x million. The size of this market is expected to increase to USD xx.x million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of x.x%.
The Global Acoustic Vehicle Alerting System (AVAS) Market has emerged as a pivotal segment within the automotive industry, responding to the increasing need for enhanced safety measures in the context of electric vehicles (EVs) and hybrid vehicles. AVAS plays a crucial role in addressing concerns related to the quiet operation of electric and hybrid vehicles, providing an audible warning to pedestrians and other road users.
The onset of the COVID-19 pandemic had an undeniable impact on various industries, but the electric vehicle market emerged as a resilient sector, experiencing notable growth. This can be attributed to the increasing adoption of mild-hybrid electric vehicles, favorable electric vehicle policies, and proactive government initiatives worldwide. Remarkably, electric vehicle demand remained relatively less affected compared to other segments during the pandemic.
In the medium term, the rise of e-mobility has become a focal point for several countries due to various factors. Issues like traffic congestion and environmental pollution have prompted nations to implement sustainable and green policies, advocating for the use of electric vehicles. Governments in several countries have also mandated the incorporation of acoustic vehicle alerting systems in electric vehicles, expecting substantial growth in this market. Notably, in 2022, the Indian government mandated a sound alert system for vehicles traveling at speeds of 20 Kmph to warn pedestrians. This move addresses the lower noise production of electric vehicles compared to combustion engine-powered cars, minimizing risks to pedestrians in traffic.
The growing demand for vehicle alert systems for electric vehicles, driven by safety concerns and regulatory requirements, is expected to propel significant growth in the market. Government regulations play a pivotal role in this regard. For instance, the European Union stipulates that all new vehicles sold or imported into the EU must be equipped with an Acoustic Vehicle Alerting System (AVAS) by July 1, 2021. Similarly, the United States mandated the inclusion of the acoustic vehicle alert system in all hybrid and electric vehicle production starting from September 2020. These regulations underscore the commitment to enhancing safety standards in the electric vehicle market and are driving increased adoption of AVAS technology.
Global Acoustic Vehicle Alerting System Market Recent Developments
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In July 2023, Maruti Suzuki India Limited unveiled the 'Acoustic Vehicle Alerting System' for its Intelligent Electric Hybrid models, specifically for the Grand Vitara premium SUV. This cutting-edge technology serves to heighten safety for both drivers and pedestrians by delivering timely alerts regarding the vehicle's presence. Maruti Suzuki's dedication to innovative solutions underscores its commitment to promoting road safety and sustainable mobility.
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In September 2022, BlackBerry Limited and Shanghai Dayin Technology Co., Ltd. collaboratively introduced the "Yin" 2.0 app, integrated into the intelligent cockpit of Great Wall Motors. Harnessing BlackBerry QNX acoustics technology, particularly the Software-Defined Audio Architecture (SDAA), the app introduces a range of distinctive sound application features. These include an acoustic vehicle alert system, engine sound enhancements, and dynamic chimes, contributing to an enhanced auditory experience for both vehicle occupants and those in proximity.
Segment Analysis
The Global Acoustic Vehicle Alerting System (AVAS) market is segmented by sales channel, including OEMs and aftermarket. OEMs offer integrated AVAS solutions, while the aftermarket segment caters to retrofits and additional installations. The sales channel segmentation allows flexibility for both manufacturers and consumers.
In terms of propulsion type, the market is divided into electric and hybrid vehicles. AVAS caters to the distinct noise challenges presented by these propulsion types, ensuring safety and compliance. This segmentation aligns with the diverse needs of electric and hybrid vehicle manufacturers.
Vehicle type segmentation distinguishes AVAS applications across various vehicle categories, including passenger cars, commercial vehicles, and electric two-wheelers. Each vehicle type presents unique requirements for alert systems, influencing AVAS design and implementation strategies.
Mounting position segmentation identifies where AVAS units are installed on vehicles, including external and internal placements. This distinction is crucial for optimizing sound projection and effectiveness. Mounting position segmentation ensures adaptability to diverse vehicle designs and structures.
Electric two-wheeler type segmentation focuses on AVAS applications in the rapidly growing electric scooter and motorcycle market. As these vehicles become more prevalent, AVAS tailored to electric two-wheelers addresses safety concerns in urban environments. The segment caters specifically to the unique characteristics of electric two-wheelers.
Geographical segmentation encompasses AVAS adoption across regions, reflecting diverse regulatory landscapes and market dynamics. Different regions may experience varied growth rates and implementation timelines for AVAS technology, influenced by regulatory developments and market trends. Geographical segmentation enables targeted strategies for regional market penetration.
Global Acoustic Vehicle Alerting System Segment Analysis
In this report, the global acoustic vehicle alerting system market has been segmented by sales channel, propulsion type, vehicle type, mounting position, electric two-wheeler type and geography.
Global Acoustic Vehicle Alerting System Market, Segmentation by Propulsion Type
The Global Acoustic Vehicle Alerting System Market has been segmented by Propulsion Type into Battery Electric Vehicles (BEV), Plug-in Hybrid Electric Vehicles (PHEV) and Fuel Cell Electric Vehicles (FCEV).
The Global Acoustic Vehicle Alerting System (AVAS) Market is segmented by Propulsion Type, distinguishing between Battery Electric Vehicles (BEV), Plug-in Hybrid Electric Vehicles (PHEV), and Fuel Cell Electric Vehicles (FCEV). This segmentation caters to the unique acoustic challenges posed by each propulsion type, ensuring effective and compliant AVAS solutions tailored to electric and hybrid vehicle specifications.
In the BEV segment, AVAS addresses the inherent quietness of battery-powered electric vehicles. By generating distinctive sounds, AVAS enhances pedestrian awareness, contributing to road safety. This segment reflects the evolving landscape of electric mobility, where BEVs play a significant role in reducing emissions and promoting sustainable transportation.
The PHEV segment focuses on vehicles with both internal combustion engines and electric propulsion. AVAS solutions for PHEVs aim to strike a balance between alerting pedestrians to the vehicle's presence and accommodating the varied operating modes of these hybrid vehicles. This segment showcases the adaptability of AVAS to diverse propulsion systems.
For Fuel Cell Electric Vehicles (FCEV), AVAS serves a critical role in addressing the unique challenges presented by hydrogen fuel cell technology. As FCEVs operate quietly and emit only water vapor, AVAS becomes essential in alerting pedestrians to their presence, particularly in urban environments. This segment reflects the expanding landscape of alternative propulsion technologies.
The Propulsion Type, underscores the versatility of AVAS, adapting its alert systems to the specific noise characteristics of different electric and hybrid vehicle types. Each segment reflects the dynamic nature of the automotive industry as it embraces various propulsion technologies, positioning AVAS as an integral component in ensuring safety and awareness across diverse vehicle platforms.
Global Acoustic Vehicle Alerting System Market, Segmentation by Vehicle Type
The Global Acoustic Vehicle Alerting System Market has been segmented by Vehicle Type into Passenger cars and Commercial vehicles.
In the Passenger Cars segment, AVAS technology enhances safety by generating distinctive sounds, alerting pedestrians to the presence of quiet electric and hybrid vehicles. This segment caters to the rapidly growing market for electric and hybrid passenger cars, aligning with the global push towards sustainable mobility and safety standards.
On the other hand, the Commercial Vehicles segment addresses the distinct requirements of larger vehicles used for transportation and logistics. AVAS in commercial vehicles ensures heightened pedestrian awareness, particularly in urban settings, where larger and potentially quieter vehicles pose safety challenges. This segment reflects the commitment to extending AVAS technology across various vehicle categories, contributing to a comprehensive approach to road safety in both passenger and commercial contexts.
Global Acoustic Vehicle Alerting System Market, Segmentation by Mounting Position
The Global Acoustic Vehicle Alerting System Market has been segmented by Mounting Position into Integrated and Separated.
In the Integrated segment, AVAS units are seamlessly incorporated into the vehicle's design, typically within the vehicle's body or chassis. This approach offers a streamlined and aesthetically pleasing solution, minimizing external modifications.
Conversely, the Separated segment involves the installation of AVAS units in a distinct and visible location, often external to the vehicle. This configuration provides flexibility for aftermarket installations or retrofitting existing vehicles, catering to diverse vehicle designs and structures. The Separated approach ensures adaptability to various vehicle models, offering a practical solution for AVAS implementation beyond the initial manufacturing stage.
Both Integrated and Separated configurations play a crucial role in meeting the diverse needs of manufacturers, consumers, and regulatory requirements. While Integrated solutions optimize aesthetics and original design considerations, Separated configurations enhance retrofitting options and aftermarket installations, contributing to the widespread accessibility and adoption of AVAS technology.
Global Acoustic Vehicle Alerting System Market, Segmentation by Electric Two-wheeler Type
The Global Acoustic Vehicle Alerting System Market has been segmented by Electric Two-wheeler Type into E-Scooter/Moped and E-Motorcycle.
In the E-Scooter/Moped category, AVAS technology addresses the unique safety requirements of electric scooters and mopeds. These compact and often silent vehicles operating in urban environments benefit from AVAS, ensuring pedestrians are alerted to their presence for enhanced safety.
In the E-Motorcycle segment, AVAS plays a crucial role in addressing noise challenges associated with electric motorcycles. This category encompasses larger, faster electric two-wheelers, where AVAS contributes to pedestrian safety by providing audible alerts, creating a safer coexistence between electric motorcycles and other road users.
These segmented approaches acknowledge the diverse characteristics and safety considerations of electric two-wheelers, underscoring the adaptability of AVAS technology to distinct vehicle types within the rapidly evolving landscape of electric mobility.
Global Acoustic Vehicle Alerting System Market, Segmentation by Sales Channel
The Global Acoustic Vehicle Alerting System Market has been segmented by Sales Channel into original Equipment Manufacturer (OEM) and Aftermarket.
OEMs offer integrated AVAS solutions as part of the initial vehicle design, ensuring seamless incorporation. In contrast, the Aftermarket caters to retrofitting and additional AVAS installations, providing flexibility for existing vehicle fleets and diverse consumer preferences.
OEMs play a pivotal role in AVAS integration by incorporating alert systems seamlessly into new vehicle models during the manufacturing process. This ensures that AVAS is an integral part of the vehicle's design, optimizing its functionality and compliance with safety standards. As automakers worldwide prioritize safety features, OEMs contribute significantly to the widespread adoption of AVAS technology, enhancing pedestrian awareness and road safety.
The Aftermarket segment offers a dynamic solution for vehicles already in operation, allowing owners to retrofit AVAS systems or install additional alert features. This flexibility accommodates diverse vehicle types and models, ensuring that a wide range of vehicles can benefit from enhanced safety measures. Aftermarket AVAS installations also cater to evolving regulations and standards, providing a practical solution for compliance without requiring an entirely new vehicle purchase.
Both OEM and Aftermarket segments contribute to the overall accessibility and adoption of AVAS technology. While OEMs focus on seamlessly integrating AVAS into new vehicles, the Aftermarket addresses the retrofitting needs of existing vehicle fleets, contributing to the retrofit-friendly nature of the AVAS market. This dual approach ensures that AVAS technology is not only embraced by new vehicle buyers but also made available to a broader spectrum of vehicle owners seeking to enhance safety through aftermarket installations.
Global Acoustic Vehicle Alerting System Market, Segmentation by Geography
In this report, the Global Acoustic Vehicle Alerting System Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Acoustic Vehicle Alerting System Market Share (%), by Geographical Region, 2023
Asia Pacific dominates the global Acoustic Vehicle Alerting System (AVAS) market, fueled by the rapid commercialization of electric vehicles, particularly in China, India, and Japan. Leading manufacturers in the region are increasingly adopting electric vehicle sound generators. Government support for electric vehicle adoption in the automotive and transportation sectors further stimulates demand for sound generator devices, particularly in passenger cars. Japan and China are expected to emerge as the world's largest electric vehicle manufacturers, solidifying Asia-Pacific's position as a global electric vehicle manufacturing hub.
In Europe, the AVAS market is anticipated to be the second-largest, driven by stringent emission norms imposed by governments in the region. Regulations mandate the integration of sound alert devices in all new licensed electric and hybrid vehicles that fall below the required sound level. This ensures safety for pedestrians and road users by replicating the sound level of conventional internal combustion engine vehicles. Europe's commitment to regulatory measures positions it as a key market for AVAS, fostering its continued dominance.
North America is poised for significant growth in the AVAS market, supported by proactive government initiatives to boost electric vehicle penetration. As electric vehicles gain popularity, there is increased public awareness regarding their potential risks to pedestrians. The AVAS has garnered substantial attention from the media and safety advocates, driving demand for this technology in the region. The supportive regulatory environment and growing consciousness about electric vehicle safety contribute to the expansion of the AVAS market across North America.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Acoustic Vehicle Alerting System Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Urbanization and Noise Reduction Trends
- Enhanced Vehicle Safety
- Automotive OEM Collaborations
- Global Expansion of Electric Vehicle Infrastructure
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Rising Electric Vehicle Adoption- The global Acoustic Vehicle Alerting System (AVAS) market is experiencing significant growth, primarily propelled by the rising adoption of electric vehicles (EVs) worldwide. As the automotive industry undergoes a transformative shift towards sustainable mobility, electric vehicles have gained substantial traction. The AVAS market, which provides audible warning systems for electric and hybrid vehicles, has become increasingly integral to ensure the safety of pedestrians and other road users in the context of quieter electric propulsion.
Several factors contribute to the heightened demand for AVAS in tandem with the surge in electric vehicle adoption. Governments and regulatory bodies across various regions are implementing stringent norms mandating the incorporation of AVAS technology in electric and hybrid vehicles. These regulations aim to address the safety concerns associated with the reduced noise levels of electric vehicles, especially at lower speeds, ensuring that pedestrians can audibly detect the presence of otherwise silent EVs.
In addition to regulatory support, the automotive industry's commitment to enhancing safety standards further boosts the AVAS market. Automakers are increasingly recognizing the importance of integrating audible alert systems into their electric vehicle designs to meet safety regulations and ensure a seamless coexistence between electric vehicles and pedestrians. The rapid commercialization of electric vehicles in key markets, including Asia Pacific, Europe, and North America, plays a pivotal role in driving the growth of the AVAS market. Leading automotive manufacturers are incorporating AVAS technology as a standard feature in their electric vehicle models, contributing to the widespread adoption of this safety-enhancing system. As the electric vehicle market continues to expand globally, with an increasing number of consumers embracing sustainable transportation options, the AVAS market is poised for sustained growth. The intersection of regulatory mandates, automotive industry commitment to safety, and the broader shift towards electric mobility positions AVAS as an essential component in ensuring the harmonious integration of electric vehicles into the existing transportation ecosystem.
- Potential for Alert Fatigue
- Compliance Costs and Standardization
- Impact on Aesthetics and Branding
- Limited Public Awareness
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Noise Pollution Concerns - The Global Acoustic Vehicle Alerting System (AVAS) market is significantly influenced by growing concerns related to noise pollution. As the automotive industry experiences a paradigm shift towards electric and hybrid vehicles, the quieter operation of these vehicles raises safety concerns for pedestrians and other road users. The reduced noise emissions from electric vehicles, especially at lower speeds, pose a potential risk of collisions due to diminished auditory cues. In response to these concerns, governments and regulatory bodies worldwide have implemented or proposed regulations mandating the inclusion of AVAS technology in electric and hybrid vehicles.
AVAS systems generate artificial sounds that mimic the noise produced by traditional internal combustion engine vehicles. This not only addresses safety concerns but also helps mitigate the unintended consequence of increased noise pollution in urban environments. The automotive industry's commitment to environmental sustainability and safety further accentuates the importance of AVAS in balancing the benefits of electric mobility with the potential risks associated with reduced vehicle noise. By incorporating AVAS into their vehicle designs, automakers aim to strike a harmonious balance between minimizing noise pollution and ensuring the safety of pedestrians and cyclists in various traffic scenarios.
While noise pollution concerns have spurred regulatory actions, the AVAS market has responded by innovating and developing sound solutions that meet safety standards without exacerbating environmental noise levels. This dual focus on safety and environmental impact positions AVAS as a crucial technology in the broader conversation about the future of transportation, where electric vehicles play a central role in mitigating carbon emissions and promoting sustainable mobility. The ongoing dialogue between regulators, industry stakeholders, and the public underscores the intricate interplay between noise concerns, safety considerations, and the evolving landscape of the AVAS market.
Opportunities:
- Collaborations with Automakers
- Global Regulatory Harmonization
- Development of Wearable AVAS Solutions
- Integration with Intelligent Transportation Systems
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Enhanced User Experience in Intelligent Cockpits - The Global Acoustic Vehicle Alerting System (AVAS) market is witnessing a significant impact on the user experience within intelligent vehicle cockpits. As vehicles become more connected and technologically advanced, the integration of AVAS technology into intelligent cockpits enhances the overall user experience for vehicle occupants. Intelligent cockpits incorporate advanced features, including interactive displays, infotainment systems, and driver assistance technologies. By integrating AVAS into these systems, manufacturers aim to provide a seamless and user-friendly experience for occupants.
The alert sounds generated by AVAS can be tailored to complement the overall design and user interface of intelligent cockpits, creating a cohesive and intuitive driving environment. Furthermore, the integration of AVAS into intelligent cockpits goes beyond basic safety requirements. It allows for personalized sound profiles and interactive alerts, enhancing the user experience by providing a dynamic and engaging interface. This not only contributes to the safety of pedestrians but also adds a layer of customization and sophistication to the in-vehicle experience.
The focus on enhanced user experience aligns with the broader trend of creating intelligent and connected vehicles that prioritize convenience, safety, and enjoyment for occupants. As AVAS technology evolves, its integration into intelligent cockpits becomes a pivotal element in shaping the future of in-vehicle interactions, ensuring that safety features seamlessly coexist with the advanced technologies found in modern vehicles. This holistic approach to user experience highlights the ongoing evolution of the AVAS market and its integration into the broader ecosystem of intelligent transportation systems.
Competitive Landscape Analysis
Key players in Global Acoustic Vehicle Alerting System Market include:
- Harman (Samsung)
- Delphi
- Mando-Hella Electronics Corp
- Brigade Electronics
- Kendrion
- Kufatec GmbH & Co. Kg
- Soundracer Ab
- Nissan Motor Co. Ltd.
- Daimler
- Tesla Motors
- Texas Instruments
- Continental
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Propulsion Type
- Market Snapshot, By Vehicle Type
- Market Snapshot, By Mounting Position
- Market Snapshot, By Electric Two-wheeler Type
- Market Snapshot, By Sales Channel
- Market Snapshot, By Region
- Global Acoustic Vehicle Alerting System Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Urbanization and Noise Reduction Trends
- Enhanced Vehicle Safety
- Automotive OEM Collaborations
- Global Expansion of Electric Vehicle Infrastructure
- Rising Electric Vehicle Adoption
- Restraints
- Potential for Alert Fatigue
- Compliance Costs and Standardization
- Impact on Aesthetics and Branding
- Limited Public Awareness
- Noise Pollution Concerns
- Opportunities
- Collaborations with Automakers
- Global Regulatory Harmonization
- Development of Wearable AVAS Solutions
- Integration with Intelligent Transportation Systems
- Enhanced User Experience in Intelligent Cockpits
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Acoustic Vehicle Alerting System Market, By Propulsion Type, 2020 - 2030 (USD Million)
- BEV
- PHEV
- FCEV
- Global Acoustic Vehicle Alerting System Market, By Vehicle Type, 2020 - 2030 (USD Million)
- Passenger cars
- Commercial vehicles
- Global Acoustic Vehicle Alerting System Market, By Mounting Position, 2020 - 2030 (USD Million)
- Integrated
- Separated
- Global Acoustic Vehicle Alerting System Market, By Electric Two-wheeler Type, 2020 - 2030 (USD Million)
- E-Scooter/Moped
- E-Motorcycle
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Global Acoustic Vehicle Alerting System Market, By Sales Channel, 2020 - 2030 (USD Million)
- Original Equipment Manufacturer
- Aftermarket
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Global Acoustic Vehicle Alerting System Market, By Geography, 2020 - 2030 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Acoustic Vehicle Alerting System Market, By Propulsion Type, 2020 - 2030 (USD Million)
- Competitive Landscape
- Company Profiles
- Harman (Samsung)
- Delphi
- Mando-Hella Electronics Corp
- Brigade Electronics
- Kendrion
- Kufatec GmbH & Co. Kg
- Soundracer Ab
- Nissan Motor Co. Ltd.
- Daimler
- Tesla Motors
- Texas Instruments
- Continental
- Company Profiles
- Analyst Views
- Future Outlook of the Market