• In October 2023, EnerSys formed a strategic partnership with Blink Charging to deliver advanced AGM battery solutions for EV charging stations, boosting power reliability and accelerating EV infrastructure deployment.

• In February 2022, East Penn Manufacturing upgraded its AGM battery production facility by adding new automated manufacturing lines to increase capacity for rising demand in the automotive and industrial sectors.

In this report, The Absorbent Glass Mat (AGM) Battery Market Has Been Segmented By Type, Voltage Range, Application, End User, and Geography.

Absorbent Glass Mat (AGM) Battery Market, Segmentation by Type

The Absorbent Glass Mat (AGM) Battery Market has been segmented by Type into Stationary and Motive.

Stationary

The stationary segment dominates the Absorbent Glass Mat (AGM) Battery Market, accounting for over 60% of the global share. These batteries are primarily used in backup power systems, telecommunication towers, and uninterruptible power supplies (UPS). Their low maintenance and long service life make them ideal for fixed-location applications. Demand continues to rise with the expansion of renewable energy storage and data center infrastructure.

Motive

The motive segment holds a growing share of around 40% in the AGM Battery Market. These batteries are used to power electric vehicles (EVs), forklifts, and other material handling equipment. Their high discharge rate and vibration resistance make them suitable for mobility applications. Rising emphasis on clean transportation and warehouse automation is significantly boosting the adoption of AGM batteries in this category.

Absorbent Glass Mat (AGM) Battery Market, Segmentation by Voltage Range

The Absorbent Glass Mat (AGM) Battery Market has been segmented by Voltage Range into 6 Volts, 12 Volts, and Others

6 Volts

The 6 Volts segment caters to niche applications, contributing approximately 25% to the AGM Battery Market. These batteries are primarily used in recreational vehicles, golf carts, and certain solar backup systems. Their lower voltage configuration makes them suitable for deep-cycle performance and longer runtime in compact devices.

12 Volts

The 12 Volts segment leads the market with a share of over 60%, driven by its extensive use in automotive starting systems, UPS units, and marine applications. Known for their versatility and reliability, 12V AGM batteries are widely adopted for both starting and deep-cycle functions in various industries.

Others

The Others segment, comprising voltage configurations beyond 6V and 12V, accounts for nearly 15% of the market. These batteries are often custom-built for industrial systems, high-voltage solar installations, and specialized electric mobility solutions. The demand for higher-capacity AGM batteries is growing in tandem with energy storage innovation.

Absorbent Glass Mat (AGM) Battery Market, Segmentation by Application

The Absorbent Glass Mat (AGM) Battery Market has been segmented by Application into Automotive, UPS, Industrial and Energy Storage.

Automotive

The automotive segment dominates the AGM Battery Market, holding over 40% share. These batteries are widely used in start-stop vehicle systems, luxury cars, and motorcycles due to their high performance and resistance to vibration. The increasing shift toward fuel-efficient vehicles continues to drive growth in this segment.

UPS

The UPS segment accounts for approximately 25% of the market, driven by growing demand for uninterrupted power solutions in commercial buildings, data centers, and hospitals. AGM batteries are favored in UPS systems for their low maintenance, high reliability, and sealed design that ensures safety and longevity.

Industrial

The industrial application segment contributes nearly 20% to the AGM Battery Market. These batteries are employed in heavy-duty machinery, railway systems, and manufacturing facilities where ruggedness and power consistency are crucial. Their durability under harsh conditions makes them a preferred choice for industrial operations.

Energy Storage

Energy storage applications make up around 15% of the market. AGM batteries are increasingly used in renewable energy systems, off-grid installations, and residential backup power setups. The rising adoption of solar and wind power is accelerating the deployment of AGM batteries in energy storage solutions.

Absorbent Glass Mat (AGM) Battery Market, Segmentation by End User

The Absorbent Glass Mat (AGM) Battery Market has been segmented by End User into OEM and Aftermarket.

OEM

The OEM segment accounts for over 55% of the AGM Battery Market, driven by rising adoption in automotive manufacturing, industrial equipment, and power systems. Original equipment manufacturers prefer AGM batteries for their long life and maintenance-free operation, aligning with the growing demand for reliable factory-fitted energy storage solutions.

Aftermarket

The aftermarket segment represents around 45% of the market, supported by the steady demand for replacement batteries across vehicles, UPS systems, and residential setups. The aging of existing battery units and increasing awareness of AGM battery benefits are contributing to the segment’s sustained growth.

Absorbent Glass Mat (AGM) Battery Market, Segmentation by Geography

In this report, the Absorbent Glass Mat (AGM) Battery Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Absorbent Glass Mat (AGM) Battery Market Share (%), by Geographical Region

North America

North America holds a significant share of over 25% in the AGM Battery Market, led by robust demand from the automotive sector, data centers, and renewable energy storage. The U.S. remains a key contributor due to its advanced infrastructure and early adoption of energy-efficient technologies.

Europe

Europe accounts for approximately 30% of the market, driven by strong regulations promoting clean energy and the widespread use of start-stop vehicle systems. Countries like Germany, the UK, and France are investing heavily in sustainable mobility and backup power solutions, boosting AGM battery demand.

Asia Pacific

Asia Pacific dominates the global market with a share exceeding 35%, fueled by rising automotive production, industrialization, and urbanization. China, India, and Japan are major growth hubs due to their expanding manufacturing bases and increasing renewable energy deployments.

Middle East and Africa

The Middle East and Africa region is gradually growing, holding around 5% market share. Demand is being driven by power backup needs, telecom infrastructure development, and increasing awareness of sustainable energy solutions in developing economies.

Latin America

Latin America contributes nearly 5% to the AGM Battery Market. Growth in this region is supported by rising adoption of automotive batteries and the integration of renewable energy systems in residential and commercial setups, especially in Brazil and Mexico.

This report provides an in depth analysis of various factors that impact the dynamics of Absorbent Glass Mat (AGM) Battery Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Rising demand for maintenance-free energy storage
• Growth in renewable energy integration systems
• Increasing use in start-stop vehicle technologies

• Expanding telecommunications and data center needs - The ongoing diversification of product offerings is driving sustained growth in the scuba diving equipment market. Manufacturers are extending their lines beyond staple masks, fins, and regulators to include modular buoyancy systems, lightweight travel kits, and wearable dive computers. This broader selection attracts both seasoned divers and curious beginners, allowing each customer to build a kit that fits their exact requirements and budget.

  Customization leads to deeper engagement. Items such as gender-specific wet suits, color-coordinated accessories, and ergonomic mouthpieces enhance comfort while promoting personal expression, a factor increasingly influential among younger consumers. By tailoring gear to individual needs, brands foster loyalty and motivate repeat purchases whenever divers upgrade or explore new environments.

  Technological innovation further expands the catalog. Integrated Bluetooth telemetry, heads-up displays, and underwater drones transform the dive into a data-rich, shareable experience. The ability to track vital statistics and stream 4K footage encourages social media sharing that, in turn, fuels demand for the latest gadgets and upgrades across global markets.

  Sustainability trends reshape product pipelines as well. Eco-conscious divers actively seek recycled materials, reef-safe lubricants, and biodegradable packaging. Companies that adopt circular design principles differentiate themselves in a crowded field while aligning with marine-conservation initiatives—an especially powerful value proposition for environmentally mindful consumers.

  Regional adaptations amplify reach. Entry-level sets designed for warm-water resorts differ from technical configurations suited to cold-water wreck exploration. By adjusting specifications, sizing, and branding to local conditions, manufacturers penetrate emerging markets more effectively and mitigate seasonal demand fluctuations.

Restraints

• High initial costs versus alternatives
• Limited energy density compared to lithium-ion
• Temperature sensitivity affecting battery performance

• Complex recycling and hazardous disposal challenges - Limited access to suitable diving locations remains a significant barrier to the expansion of the scuba diving equipment market. Only select coastal regions offer the clear water, thriving marine life, and infrastructure required for memorable dives, restricting participation to travelers or residents who can physically reach these areas.

  Travel costs create an additional hurdle. Prospective divers must budget for airfare, accommodation, dive permits, and guide services, turning the sport into a premium activity rather than an everyday hobby. The expense discourages casual enthusiasts from investing in full equipment sets, shrinking the customer base for high-margin gear.

  Environmental and political events can abruptly curtail access. Hurricanes, coral bleaching, or civil unrest force temporary closures of renowned sites, disrupting tourism flows and slashing local equipment sales. Even when conditions normalize, lingering safety concerns may deter return visits and slow revenue recovery for gear retailers.

  Infrastructure gaps compound the problem. Many promising regions lack certified dive shops, maintenance centers, and emergency medical facilities. Without this supporting ecosystem, even world-class reefs remain underutilized, and demand for equipment stays suppressed despite the natural potential for dive tourism.Regulatory constraints designed to protect fragile ecosystems can also restrict the number of permissible dives, limiting visitor throughput. While conservation is essential for long-term viability, immediate capacity limits reduce equipment turnover and sales volumes at nearby outlets.

  Addressing access issues requires investment in regional infrastructure, development of inland training pools, and promotion of sustainable dive practices. Until such measures broaden the reach of the sport, constrained location availability will continue to cap market growth for scuba equipment manufacturers.

Opportunities

• Emerging markets adopting UPS and backup systems
• Advancements in sealed lead-acid battery tech
• Expanding military and aviation power applications

• Grid stability needs driving battery investments - The same trend toward diversified product offerings also represents a prime opportunity for future expansion in the scuba diving equipment sector. As divers demand more specialized, tech-savvy, and eco-friendly gear, manufacturers can move beyond core essentials to create entire ecosystems of complementary products and services.Niche gear categories present fertile ground. Items tailored for freediving, underwater photography, and adaptive diving for people with disabilities meet unmet needs and open new revenue streams. Smaller, agile brands are already capitalizing on these niches, demonstrating strong growth potential in segments overlooked by larger competitors.

  Experiential products enhance emotional appeal. Augmented-reality dive masks, in-mask communication devices, and integrated safety beacons enrich underwater exploration and differentiate premium gear sets. By bundling these innovations with training content and post-dive analytics, brands can sell full solutions, not just equipment.

  Subscription and rental models offer additional diversification avenues. Travelers may prefer seasonal gear rentals or subscription boxes that deliver the latest accessories before each trip. This approach reduces ownership costs for consumers while providing manufacturers recurring revenue and user data for targeted product development.Localized product lines further broaden reach. Manufacturers can develop language-specific manuals, culturally relevant branding, and region-adjusted sizing to resonate with emerging markets in Asia, Africa, and Latin America. Coupled with social-media marketing and partnerships with local dive centers, these tailored offerings accelerate brand adoption and customer trust.

  By embracing diversification in design, distribution, and business models, scuba equipment companies can capture new user segments, boost brand loyalty, and remain resilient in the face of location-related restraints. Innovators that continuously expand and refine their portfolios will shape the next wave of sustainable growth in the global diving industry.

Key players in Absorbent Glass Mat (AGM) Battery Market include:

• Clarios
• Exide Technologies
• EnerSys
• East Penn Manufacturing
• Panasonic
• GS Yuasa
• C&D Technologies
• Leoch International Technology
• Haze Battery
• Power Sonic Corporation
• Vision Group
• Universal Power Group
• CSB Battery
• Fiamm Energy Technology

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis