Electric Lawn Mowers Market Size & Share Analysis - Growth Trends And Forecast (2024 - 2031)
By Product Type;
Walk-Behind Corded, Walk-Behind Cordless, Ride-On Lawn Tractor, Ride-On Zero-Turn, Stand-On and Robotic & AutonomousBy End User;
Residential DIY, Professional Landscaping Services, Golf Courses & Sports Facilities and Municipal & GovernmentBy Battery Voltage;
Less than or Equal to 36 V (Light-Duty), 37–60 V (Mid-Duty) and Greater than 60 V (Commercial-Grade)By Distribution Channel;
In-Store Retail-[Home Centers], Specialty & Pro Dealer and Online MarketplacesBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Electric Lawn Mowers Market Overview
Electric Lawn Mowers Market (USD Million)
Electric Lawn Mower Market was valued at USD 17,057.63 million in the year 2024. The size of this market is expected to increase to USD 26,333.60 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.4%.
Electric Lawn Mowers Market
*Market size in USD million
CAGR 6.4 %
| Study Period | 2026 - 2032 |
|---|---|
| Base Year | 2025 |
| CAGR (%) | 6.4 % |
| Market Size (2025) | USD 17,057.63 Million |
| Market Size (2032) | USD 26,333.60 Million |
| Market Concentration | Medium |
| Report Pages | 389 |
Major Players
- Deere and Company
- Husqvarna
- RYOBI
- The Toro Company
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Electric Lawn Mowers Market
Fragmented - Highly competitive market without dominant players
Electric Lawn Mowers Market is growing steadily as consumers increasingly adopt eco-friendly gardening equipment. These mowers are valued for their low emissions, quieter operation, and user convenience. Around 52% of households now prefer electric options compared to fuel-driven machines, showing a clear transition toward sustainable landscaping solutions.
Rising Preference for Sustainable Choices
A significant portion of consumers, nearly 47%, actively choose environment-friendly lawn tools to reduce their carbon footprint. Electric lawn mowers stand out by using clean energy and offering efficient performance while eliminating fuel dependency. This trend reflects a broader movement toward sustainable lifestyle upgrades.
Efficiency and User Advantages
Electric mowers are recognized for their reliable cutting performance, ease of use, and reduced upkeep. Surveys indicate that 41% of users appreciate features such as simple controls, push-start mechanisms, and cordless mobility. Their lightweight build and minimal maintenance requirements continue to enhance their popularity in household lawn care.
Innovations Driving Growth
The market is being shaped by innovations in battery technology, charging systems, and smart features. Over 38% of product advancements focus on extending battery runtime and improving charging efficiency. These developments provide enhanced flexibility and ensure that electric lawn mowers meet the expectations of modern consumers.
Market Outlook
The adoption of electric lawn mowers is expected to expand as eco-conscious preferences dominate consumer behavior. Forecasts show that more than 50% of upcoming models will emphasize sustainable and energy-efficient designs. This growth highlights the importance of electric solutions in shaping the future of lawn maintenance.
Electric Lawn Mower Market Key Takeaways
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Electric Lawn Mowers Market was valued at approximately in 2022 and is projected to reach by 2030, growing at a of 5.4% from 2023 to 2030.
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North America held a significant market share in 2022, driven by increasing consumer participation in gardening activities and a growing preference for eco-friendly products.
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The residential segment is expected to register the fastest growth during the forecast period, fueled by the rising adoption of electric mowers for home lawn care.
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Technological advancements in battery life and efficiency, along with government incentives promoting eco-friendly equipment, are key factors driving the market growth.
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Major players in the market include Deere & Company, Husqvarna Group, The Toro Company, and MTD Products Inc., focusing on product innovation and strategic partnerships to expand their market presence.
Electric Lawn Mower Market Recent Developments
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In January 2021, Husqvarna introduced the Automower 435X AWD, a robotic lawn mower engineered to tackle slopes and uneven terrains with precision. This innovation strengthened the company’s position in automated landscaping solutions by combining performance, intelligence, and durability.
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In July 2022, John Deere launched the ZTrak Pro Z997R, a high-powered zero-turn commercial mower designed for efficiency and professional-grade performance. The model reflects Deere’s commitment to advanced mowing technology and enhanced operator productivity.
Electric Lawn Mowers Market Segment Analysis
In this report, Electric Lawn Mowers Market has been segmented by Product Type, End User, Battery Voltage, Distribution Channel, and Geography.
Electric Lawn Mowers Market, Segmentation by Product Type
Segmentation by product type highlights the breadth of electric lawn mower solutions designed for residential, commercial, and institutional turf management. Product differentiation is driven by power requirements, automation levels, and operational efficiency, with cordless and autonomous systems gaining traction as users prioritize low maintenance, noise reduction, and sustainable landscaping practices.
Walk-Behind Corded
Walk-behind corded mowers continue to serve cost-sensitive residential users seeking consistent power delivery and simple operation. These models are commonly adopted for small lawns where limited range is not a constraint, supporting stable demand in urban and suburban settings.
Walk-Behind Cordless
Walk-behind cordless mowers dominate the product mix, accounting for nearly 41% of demand, supported by improvements in battery efficiency and runtime performance. Their portability, ease of handling, and suitability for residential DIY users and professionals make them a preferred choice.
Ride-On Lawn Tractor
Ride-on lawn tractors are increasingly electrified to support large-area lawn maintenance with reduced operational emissions. Adoption is driven by demand from estates and institutional users seeking operator comfort, lower operating costs, and enhanced energy efficiency.
Ride-On Zero-Turn
Ride-on zero-turn electric mowers are gaining prominence in professional landscaping due to their high maneuverability and time efficiency. Electrification in this segment enhances precision cutting, noise control, and compliance with urban landscaping regulations.
Stand-On
Stand-on electric mowers address productivity-focused applications where visibility and operator agility are critical. Their compact design and rapid deployment capability support growing adoption among commercial landscaping service providers.
Robotic & Autonomous
Robotic and autonomous electric mowers represent the fastest-growing product category, driven by advances in sensor technologies, AI-based navigation, and smart connectivity. Adoption is expanding across residential lawns and controlled commercial environments seeking hands-free operation.
Electric Lawn Mowers Market, Segmentation by End User
End-user segmentation reflects varying usage intensity, service expectations, and procurement strategies across residential and professional buyers. Demand patterns are influenced by maintenance frequency, labor availability, and sustainability objectives, with residential users forming the core demand base.
Residential DIY
The residential DIY segment holds the largest share, exceeding 50%, supported by growing interest in home gardening and easy-to-use lawn care equipment. Quiet operation, low maintenance needs, and safety features reinforce adoption.
Professional Landscaping Services
Professional landscaping services increasingly integrate electric mowers to enhance fleet efficiency and align with environmental standards. Adoption is supported by demand for reliable runtime, reduced fuel dependency, and improved service productivity.
Golf Courses & Sports Facilities
Golf courses and sports facilities evaluate electric mowers based on cutting consistency, noise control, and turf preservation. These users favor higher-capacity systems to meet intensive maintenance schedules without compromising performance.
Municipal & Government
Municipal and government users prioritize electric mowers to support emission reduction initiatives and urban landscaping programs. Procurement focuses on durability, serviceability, and long-term cost efficiency.
Electric Lawn Mowers Market, Segmentation by Battery Voltage
Battery voltage segmentation defines performance tiers aligned with lawn size and application intensity. Advancements in lithium-ion battery technology are improving energy density and charging efficiency, enabling wider adoption across light-duty and commercial-grade applications.
Less than or Equal to 36 V (Light-Duty)
Light-duty mowers operating at or below 36 V are widely used for small residential lawns. These models emphasize lightweight design, ease of storage, and user convenience.
37–60 V (Mid-Duty)
Mid-duty voltage mowers account for nearly 38% of demand due to their balance of power output and runtime flexibility. They are well-suited for larger residential properties and light commercial landscaping tasks.
Greater than 60 V (Commercial-Grade)
Commercial-grade mowers operating above 60 V support extended operating hours and heavy-duty cutting. These systems are preferred by professional landscapers and institutions managing large turf areas.
Electric Lawn Mowers Market, Segmentation by Distribution Channel
Distribution channel dynamics reflect a blend of traditional retail and digital commerce strategies. Buyers increasingly value product accessibility, after-sales support, and purchase convenience, shaping channel preferences.
In-Store Retail – Home Centers
Home centers remain influential due to their wide product assortment and immediate availability. Physical retail enables consumers to evaluate mower features and performance before purchase.
Specialty & Pro Dealer
Specialty and professional dealers cater to advanced users by offering technical expertise, customized solutions, and ongoing service support, making them critical for commercial buyers.
Online Marketplaces
Online marketplaces are expanding rapidly as consumers seek price transparency, product comparison, and doorstep delivery. Digital platforms are increasingly integrated into manufacturers’ omnichannel strategies.
Electric Lawn Mowers Market, Segmentation by Geography
Geographic segmentation highlights regional variations in consumer awareness, regulatory frameworks, and landscaping practices, influencing adoption intensity across markets.
Regions and Countries Analyzed in this Report
North America
North America leads adoption with penetration exceeding 45%, supported by strong consumer preference for electric equipment and established professional landscaping services.
Europe
Europe accounts for nearly 30% of demand, driven by sustainability regulations, urban gardening trends, and rising adoption of robotic lawn care solutions.
Asia Pacific
Asia Pacific is experiencing rapid expansion with adoption approaching 35%, fueled by urbanization, rising disposable incomes, and growing interest in automated lawn maintenance.
Middle East & Africa
Middle East & Africa show steady uptake near 20%, supported by commercial landscaping projects and increased focus on environmentally responsible equipment.
Latin America
Latin America represents emerging adoption at approximately 18%, driven by expanding residential landscaping and gradual transition toward electric outdoor power equipment.
Electric Lawn Mowers Market Forces
This report provides an in depth analysis of various factors that impact the dynamics of Conference Call Services Market. These factors include; Market Drivers, Restraints and Opportunities.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces Drivers, Restraints, and Opportunities affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
| Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
|---|---|---|---|---|---|
| Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
| Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
| Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers:
- Environmental Awareness and Regulations
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Technological Advancements:The electric lawn mower market has witnessed significant technological advancements, driven by increasing demand for efficient, eco-friendly, and user-friendly solutions. One of the key innovations is the integration of smart and autonomous features in electric mowers, such as AI-driven navigation, GPS tracking, and remote-control operations. These advancements enhance user convenience by allowing mowers to operate autonomously with minimal human intervention. Moreover, connectivity features, including Wi-Fi and Bluetooth integration, enable real-time monitoring and scheduling via smartphone applications, making lawn maintenance more seamless and efficient.
Another major breakthrough in electric lawn mowers is the improvement in motor efficiency and cutting performance. Manufacturers are investing in brushless motors, which offer higher torque, increased durability, and reduced maintenance compared to traditional brushed motors. Additionally, advanced sensor technologies have been incorporated to detect obstacles and adjust mowing patterns accordingly, improving safety and precision. Enhanced blade designs, mulching capabilities, and self-propelled mechanisms have further contributed to the overall efficiency and effectiveness of electric lawn mowers, making them a preferred choice over conventional gas-powered models.
Restraints:
- Initial Cost
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Limited Battery Life and Power: Despite technological progress, limited battery life and power remain significant challenges in the electric lawn mower market. Battery-powered models often struggle to match the runtime and cutting power of their gasoline counterparts, particularly in large lawn areas or dense grass conditions. While lithium-ion batteries have improved over time, many electric mowers still require recharging after 30 to 90 minutes of operation, which can be inconvenient for users with extensive lawn maintenance needs. Additionally, the drop in battery efficiency over repeated charge cycles raises concerns about long-term performance and replacement costs.
To address these limitations, manufacturers are focusing on developing high-capacity batteries with faster charging capabilities. Dual-battery systems, interchangeable battery packs, and rapid charging technologies are being introduced to extend mowing time and enhance user experience. However, these improvements often come at a higher cost, making premium models less accessible to budget-conscious consumers. The challenge for the industry is to strike a balance between affordability, battery efficiency, and power output to drive wider adoption of electric lawn mowers in both residential and commercial applications.
Opportunities:
- Expansion in Emerging Markets
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Product Innovation and Differentiation:Product innovation and differentiation have become crucial strategies for companies operating in the electric lawn mower market. With growing competition, manufacturers are continuously enhancing their product offerings by introducing features such as robotic automation, adjustable cutting heights, and ergonomic designs. Robotic lawn mowers, in particular, are gaining popularity due to their ability to operate autonomously using GPS and AI-based algorithms, reducing the need for manual labor. Additionally, noise reduction technology and lightweight designs have improved user experience, making electric lawn mowers more appealing to homeowners seeking convenience and sustainability.
Differentiation is also evident in the development of specialized models catering to specific consumer needs. For instance, some electric mowers are designed with heavy-duty cutting capabilities for thick grass, while others focus on compact, foldable designs for easy storage in urban households. Eco-friendly innovations, such as solar-powered charging stations and biodegradable components, further enhance product appeal in environmentally conscious markets. By continuously refining their offerings, manufacturers aim to capture a larger market share and meet the evolving demands of both residential and commercial users.
Electric Lawn Mowers Market Competitive Landscape Analysis
Electric Lawn Mowers Market is witnessing heightened competition as manufacturers enhance their product portfolios through innovation, design improvements, and sustainable technologies. The industry is shaped by rising collaboration, frequent merger activities, and strategic partnerships aimed at capturing wider customer bases. Companies are increasingly aligning their growth models with evolving consumer preferences and shifting environmental considerations.
Market Structure and Concentration
The market reflects moderate to high concentration, with leading players holding significant shares while new entrants push expansion in niche segments. Consolidation through mergers and partnerships reinforces the dominance of established brands. Competitive strategies focus on balancing product affordability with performance, where larger groups leverage scale and mid-tier companies target design differentiation.
Brand and Channel Strategies
Brands employ diverse strategies across offline and digital distribution channels to strengthen their presence. Increasing reliance on direct-to-consumer platforms fuels growth, while retailers emphasize exclusive partnerships to boost visibility. Competitive focus remains on aligning promotional activities with sustainability trends, while collaboration with service providers ensures broader market reach.
Innovation Drivers and Technological Advancements
The competitive edge in this industry is shaped by continuous technological advancements such as battery efficiency, smart connectivity, and eco-friendly components. Firms invest heavily in innovation to meet rising demand for precision and sustainability. Strategic collaborations between manufacturers and tech partners accelerate growth while driving differentiated product development and competitive advantage.
Regional Momentum and Expansion
Regional markets are shaping competitive strategies as companies prioritize expansion across areas with higher adoption rates. Collaboration with local distributors and service networks enhances accessibility and customer engagement. Leading players leverage regional growth momentum to introduce advanced models, while investments in manufacturing footprints drive sustainable partnerships and supply chain resilience.
Future Outlook
The future outlook of the sector highlights intensified competition, where innovation and sustainable manufacturing practices remain central. Increasing collaboration across industries will shape product design and service integration. With rising consumer demand and stronger regulatory emphasis, companies are expected to accelerate growth and expansion through strategic brand positioning and technological leadership.
Key players in Conference Call Services Market include:
- Deere & Company
- Husqvarna Group
- The Toro Company
- Robert Bosch GmbH
- RYOBI
- Briggs & Stratton
- Honda Motor Co., Ltd.
- STIGA S.p.A
- AriensCo
- Black+Decker
- EGO POWER
- Emak S.p.A.
- MTD Products
- Unison Engineering
- Hayter Limited
In this report, the profile of each market player provides following information:
- Market Share Analysis
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By End User
- Market Snapshot, By Battery Voltage
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Electric Lawn Mower Market Forces
- Drivers, Restraints and Opportunities
- Drivers
- Environmental Awareness and Regulations
- Technological Advancements
- Restraints
- Initial Cost
- Limited Battery Life and Power
- Opportunities
- Expansion in Emerging Markets
- Product Innovation and Differentiation
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Electric Lawn Mowers Market, By Product Type, 2021 - 2031 (USD Million)
- Walk-Behind Corded
- Walk-Behind Cordless
- Ride-On Lawn Tractor
- Ride-On Zero-Turn
- Stand-On
- Robotic & Autonomous
- Electric Lawn Mowers Market, By End User, 2021 - 2031 (USD Million)
- Residential DIY
- Professional Landscaping Services
- Golf Courses & Sports Facilities
- Municipal & Government
- Electric Lawn Mowers Market, By Battery Voltage, 2021 - 2031 (USD Million)
- Less than or Equal to 36 V (Light-Duty)
- 37–60 V (Mid-Duty)
- Greater than 60 V (Commercial-Grade)
- Electric Lawn Mowers Market, By Distribution Channel, 2021 - 2031 (USD Million)
- In-Store Retail
- Home Centers
- Specialty & Pro Dealer
- Online Marketplaces
- In-Store Retail
- Electric Lawn Mower Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Electric Lawn Mowers Market, By Product Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Deere & Company
- Husqvarna Group
- The Toro Company
- Robert Bosch GmbH
- RYOBI
- Briggs & Stratton
- Honda Motor Co., Ltd.
- STIGA S.p.A
- AriensCo
- Black+Decker
- EGO POWER+
- Emak S.p.A.
- MTD Products
- Unison Engineering
- Hayter Limited
- Company Profiles
- Analyst Views
- Future Outlook of the Market

