Electric Lawn Mowers Market

• The global electric lawn mower market was valued at approximately USD 9.10 billion in 2022 and is projected to reach USD 13.51 billion by 2030, growing at a CAGR of 5.4% from 2023 to 2030.

• North America held a significant market share in 2022, driven by increasing consumer participation in gardening activities and a growing preference for eco-friendly products.

• The residential segment is expected to register the fastest growth during the forecast period, fueled by the rising adoption of electric mowers for home lawn care.

• Technological advancements in battery life and efficiency, along with government incentives promoting eco-friendly equipment, are key factors driving the market growth.

• Major players in the market include Deere & Company, Husqvarna Group, The Toro Company, and MTD Products Inc., focusing on product innovation and strategic partnerships to expand their market presence.

In this report, the Electric Lawn Mowers Market has been segmented by Product Type, End User, Battery Voltage, Distribution Channel and Geography.

Electric Lawn Mowers Market Segmentation by Product Type

The Electric Lawn Mowers Market by product type includes Walk-Behind Corded, Walk-Behind Cordless, and other models. The growth of this segment is influenced by technological advancements in battery systems, consumer preference for noise-free and eco-friendly operations, and the shift toward low-maintenance electric equipment. Manufacturers are integrating smart sensors and ergonomic designs to enhance operational efficiency and convenience.

Walk-Behind Corded

Walk-Behind Corded mowers offer continuous power supply, making them ideal for small to medium-sized lawns. These models are known for their lightweight design, consistent performance, and affordability. They appeal to urban consumers looking for compact solutions with minimal maintenance. Growth in this category is supported by the availability of efficient cord management systems and innovations improving cutting precision.

Walk-Behind Cordless

Walk-Behind Cordless mowers are gaining traction due to their mobility, ease of use, and independence from external power sources. Advances in lithium-ion battery technology have significantly increased runtime and power output, allowing cordless models to rival gas-powered counterparts. This segment is witnessing strong adoption among residential users focused on sustainability and convenience.

More

The “More” category includes robotic and ride-on electric mowers, which are rapidly emerging due to automation trends and smart lawn management systems. Robotic models equipped with AI-based navigation and programmable scheduling are transforming lawn care, particularly in high-income households. The rising demand for autonomous and connected outdoor equipment will continue to expand this segment.

Electric Lawn Mowers Market Segmentation by End User

The End User segmentation of the market includes Residential DIY and other commercial or institutional users. The increasing popularity of home gardening and do-it-yourself landscaping has driven the demand for electric lawn mowers. Urbanization, coupled with rising disposable incomes, supports the adoption of advanced electric models designed for comfort and efficiency.

Residential DIY

The Residential DIY segment dominates the market, as homeowners increasingly prefer quiet, emission-free mowing solutions. Electric lawn mowers in this category appeal to consumers seeking lightweight and ergonomic equipment for personal use. The segment continues to grow due to eco-conscious purchasing patterns and government initiatives promoting low-emission residential equipment.

More

The “More” category includes commercial landscapers, institutions, and municipalities that are transitioning to electric alternatives to meet sustainability goals. The focus on reducing operational costs and compliance with noise and emission regulations is fueling adoption in this segment. The trend is particularly evident in urban parks and golf courses implementing eco-friendly maintenance practices.

Electric Lawn Mowers Market Segmentation by Battery Voltage

The Battery Voltage segmentation distinguishes between models operating at less than or equal to 36V and those above 36V. Battery voltage plays a crucial role in determining mower performance, runtime, and suitability for different lawn sizes. The growing development of high-density lithium-ion cells is enabling longer-lasting power and reducing charging time, supporting steady market expansion.

Less Than or Equal To 36V

Low-voltage mowers are typically designed for small residential lawns and offer lightweight portability. They appeal to users prioritizing energy efficiency, low cost, and ease of handling. Increasing adoption of compact garden tools among urban households continues to strengthen this category’s position in the overall market.

More

High-voltage mowers above 36V provide superior power, longer operation, and enhanced durability, making them suitable for large lawns and semi-professional applications. As battery prices decline, this segment is experiencing rapid growth, particularly among users seeking gas-equivalent performance without emissions. Continuous innovation in fast-charging systems and power management is further driving adoption.

Electric Lawn Mowers Market Segmentation by Distribution Channel

The Distribution Channel segmentation includes In-Store Retail and other sales platforms. The market is characterized by a balanced mix of brick-and-mortar stores and expanding online channels, with consumers seeking both physical product experience and convenience in purchase options. Strong partnerships between manufacturers and retail chains are enhancing product visibility and accessibility.

In-Store Retail

In-store retail continues to hold a major share, supported by large-scale home improvement stores and dealership networks. Consumers prefer to test handling and build quality before purchasing, making physical stores an important sales avenue. Promotions, bundled offers, and seasonal discounts play a significant role in driving foot traffic and conversion.

More

The “More” category encompasses online marketplaces and direct sales channels, which are witnessing exponential growth due to e-commerce penetration. Online platforms offer broader selection and price comparison capabilities, appealing to tech-savvy customers. Leading brands are strengthening their digital presence with augmented reality product previews and AI-based purchase recommendations.

Electric Lawn Mowers Market Segmentation by Geography

In this report, the Electric Lawn Mowers Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

North America

North America leads the market, supported by high adoption of cordless and robotic lawn mowers in the United States and Canada. Consumers are increasingly shifting toward eco-friendly landscaping equipment as sustainability awareness rises. The region’s robust home improvement culture and technological advancements in battery systems drive continued demand growth.

Europe

Europe maintains strong market presence, influenced by environmental regulations and the popularity of electric garden tools. Countries like Germany, the UK, and France are key markets, benefiting from stringent emission laws and consumer preference for quiet, efficient mowers. The rising demand for automated and smart-connected solutions further enhances regional competitiveness.

Asia Pacific

Asia Pacific is experiencing rapid growth due to expanding urbanization, lifestyle changes, and disposable income levels. China, Japan, and Australia are witnessing strong adoption of cordless and robotic models. The entry of local manufacturers offering affordable options has accelerated market penetration, particularly in residential sectors.

Middle East & Africa

Middle East & Africa show steady adoption of electric lawn mowers driven by infrastructure development, landscaping projects, and tourism expansion. The market benefits from government initiatives promoting eco-friendly outdoor maintenance equipment. Demand is particularly strong in urban centers of the Gulf Cooperation Council (GCC) countries.

Latin America

Latin America is gradually expanding its market base, supported by rising urban gardening trends and retail channel development. Countries such as Brazil and Mexico are leading in adoption, with growing awareness of electric alternatives to gasoline mowers. Increasing focus on sustainability and energy-efficient garden care tools is expected to boost regional demand.

This report provides an in depth analysis of various factors that impact the dynamics of Global Conference Call Services Market. These factors include; Market Drivers, Restraints and Opportunities.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Environmental Awareness and Regulations

• Technological Advancements:The global electric lawn mower market has witnessed significant technological advancements, driven by increasing demand for efficient, eco-friendly, and user-friendly solutions. One of the key innovations is the integration of smart and autonomous features in electric mowers, such as AI-driven navigation, GPS tracking, and remote-control operations. These advancements enhance user convenience by allowing mowers to operate autonomously with minimal human intervention. Moreover, connectivity features, including Wi-Fi and Bluetooth integration, enable real-time monitoring and scheduling via smartphone applications, making lawn maintenance more seamless and efficient.

  Another major breakthrough in electric lawn mowers is the improvement in motor efficiency and cutting performance. Manufacturers are investing in brushless motors, which offer higher torque, increased durability, and reduced maintenance compared to traditional brushed motors. Additionally, advanced sensor technologies have been incorporated to detect obstacles and adjust mowing patterns accordingly, improving safety and precision. Enhanced blade designs, mulching capabilities, and self-propelled mechanisms have further contributed to the overall efficiency and effectiveness of electric lawn mowers, making them a preferred choice over conventional gas-powered models.

Restraints:

• Initial Cost

• Limited Battery Life and Power: Despite technological progress, limited battery life and power remain significant challenges in the electric lawn mower market. Battery-powered models often struggle to match the runtime and cutting power of their gasoline counterparts, particularly in large lawn areas or dense grass conditions. While lithium-ion batteries have improved over time, many electric mowers still require recharging after 30 to 90 minutes of operation, which can be inconvenient for users with extensive lawn maintenance needs. Additionally, the drop in battery efficiency over repeated charge cycles raises concerns about long-term performance and replacement costs.

  To address these limitations, manufacturers are focusing on developing high-capacity batteries with faster charging capabilities. Dual-battery systems, interchangeable battery packs, and rapid charging technologies are being introduced to extend mowing time and enhance user experience. However, these improvements often come at a higher cost, making premium models less accessible to budget-conscious consumers. The challenge for the industry is to strike a balance between affordability, battery efficiency, and power output to drive wider adoption of electric lawn mowers in both residential and commercial applications.

Opportunities:

• Expansion in Emerging Markets

• Product Innovation and Differentiation:Product innovation and differentiation have become crucial strategies for companies operating in the electric lawn mower market. With growing competition, manufacturers are continuously enhancing their product offerings by introducing features such as robotic automation, adjustable cutting heights, and ergonomic designs. Robotic lawn mowers, in particular, are gaining popularity due to their ability to operate autonomously using GPS and AI-based algorithms, reducing the need for manual labor. Additionally, noise reduction technology and lightweight designs have improved user experience, making electric lawn mowers more appealing to homeowners seeking convenience and sustainability.

  Differentiation is also evident in the development of specialized models catering to specific consumer needs. For instance, some electric mowers are designed with heavy-duty cutting capabilities for thick grass, while others focus on compact, foldable designs for easy storage in urban households. Eco-friendly innovations, such as solar-powered charging stations and biodegradable components, further enhance product appeal in environmentally conscious markets. By continuously refining their offerings, manufacturers aim to capture a larger market share and meet the evolving demands of both residential and commercial users.

Electric Lawn Mowers Market is witnessing heightened competition as manufacturers enhance their product portfolios through innovation, design improvements, and sustainable technologies. The industry is shaped by rising collaboration, frequent merger activities, and strategic partnerships aimed at capturing wider customer bases. Companies are increasingly aligning their growth models with evolving consumer preferences and shifting environmental considerations.

Market Structure and Concentration

The market reflects moderate to high concentration, with leading players holding significant shares while new entrants push expansion in niche segments. Consolidation through mergers and partnerships reinforces the dominance of established brands. Competitive strategies focus on balancing product affordability with performance, where larger groups leverage scale and mid-tier companies target design differentiation.

Brand and Channel Strategies

Brands employ diverse strategies across offline and digital distribution channels to strengthen their presence. Increasing reliance on direct-to-consumer platforms fuels growth, while retailers emphasize exclusive partnerships to boost visibility. Competitive focus remains on aligning promotional activities with sustainability trends, while collaboration with service providers ensures broader market reach.

Innovation Drivers and Technological Advancements

The competitive edge in this industry is shaped by continuous technological advancements such as battery efficiency, smart connectivity, and eco-friendly components. Firms invest heavily in innovation to meet rising demand for precision and sustainability. Strategic collaborations between manufacturers and tech partners accelerate growth while driving differentiated product development and competitive advantage.

Regional Momentum and Expansion

Regional markets are shaping competitive strategies as companies prioritize expansion across areas with higher adoption rates. Collaboration with local distributors and service networks enhances accessibility and customer engagement. Leading players leverage regional growth momentum to introduce advanced models, while investments in manufacturing footprints drive sustainable partnerships and supply chain resilience.

Future Outlook

The future outlook of the sector highlights intensified competition, where innovation and sustainable manufacturing practices remain central. Increasing collaboration across industries will shape product design and service integration. With rising consumer demand and stronger regulatory emphasis, companies are expected to accelerate growth and expansion through strategic brand positioning and technological leadership.

Key players in Conference Call Services Market include:

• Deere & Company
• Husqvarna Group
• The Toro Company
• Robert Bosch GmbH
• RYOBI (Techtronic Industries / TTI)
• Briggs & Stratton
• Honda Motor Co., Ltd.
• STIGA S.p.A
• AriensCo
• Black+Decker
• EGO POWER+ (Chervon)
• Emak S.p.A.
• MTD Products
• Unison Engineering / Unison Engg Industries
• Hayter Limited

In this report, the profile of each market player provides following information:

• Market Share Analysis
• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis