Download Sample
Add to CartDisplay Unit in Vehicle Infotainment Market
By Display Size;
7-10 Inch Display, Above 10 Inch Display and Below 7 Inch DisplayBy Technology;
Liquid Crystal Display, Light Emitting Diode and Organic Light-Emitting DiodeBy Sales Channel;
OEM and AftermarketBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Display Unit in Vehicle Infotainment Market Overview
Display Unit in Vehicle Infotainment Market (USD Million)
Display Unit in Vehicle Infotainment Market was valued at USD 9064.34 million in the year 2024. The size of this market is expected to increase to USD 20038.37 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 12.0%.
Display Unit in Vehicle Infotainment Market
*Market size in USD million
CAGR 12.0 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 12.0 % |
| Market Size (2024) | USD 9064.34 Million |
| Market Size (2031) | USD 20038.37 Million |
| Market Concentration | Low |
| Report Pages | 307 |
Major Players
- Harman International Industries, Incorporated
- Panasonic Corporation
- Continental AG
- Alpine Electronics, Inc.
- Pioneer Corporation
- LG Display Co., Ltd.
- Denso Corporation
- Bosch Limited
- Delphi Technologies
- Visteon Corporation
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Display Unit in Vehicle Infotainment Market
Fragmented - Highly competitive market without dominant players
The Display Unit in Vehicle Infotainment Market is witnessing strong growth, with rising demand for touch-enabled digital systems that enhance in-car connectivity and entertainment. Adoption rates have surged by over 45%, as drivers increasingly prioritize seamless multimedia access and real-time navigation.
Key Drivers Enhancing Adoption
Market growth is fueled by rising emphasis on connected driving and advanced driver-assist solutions. Nearly 40% of carmakers now provide high-resolution infotainment displays, showcasing their importance in delivering user-friendly vehicle experiences. The expansion of connected vehicle ecosystems is further accelerating adoption.
Advancements Boosting Market Penetration
The inclusion of AI-powered assistants, gesture recognition, and augmented dashboards has significantly strengthened market penetration. Around 50% of infotainment upgrades now include multi-touch and voice-enabled features, delivering improved safety and convenience. This transformation ensures smarter interaction between drivers and vehicles.
Industry Prospects and Technological Evolution
Next-generation OLED, QLED, and immersive 3D technologies are reshaping infotainment experiences. Close to 60% of automotive OEMs are planning major upgrades in digital platforms, ensuring strong market prospects. Ongoing R&D investments will reinforce the role of display units as a central element in the future of automotive infotainment.
Display Unit in Vehicle Infotainment Market Recent Developments
-
In October 2023, AUO completed the acquisition of BHTC, strengthening its capabilities in in-vehicle display solutions and integrated human–machine interface systems.
-
In October 2023, Himax entered a strategic cooperation with Nexchip to supply ICs for automotive display applications, targeting large-size, high-resolution, curved, and touch-integrated vehicle displays.
Display Unit in Vehicle Infotainment Market Segment Analysis
In this report, the Display Unit in Vehicle Infotainment Market has been segmented by Display Size, Technology, Sales Channel and Geography.
Display Unit in Vehicle Infotainment Market, Segmentation by Display Size
The Display Size axis spans 7-10 Inch Display, Above 10 Inch Display and Below 7 Inch Display, mapping packaging constraints, cost targets, and UX expectations across segments. Buyers weigh readability under sunlight, touch responsiveness with gloves, and integration with cluster or HUD elements. Platform strategies consider bezel design, thermal dissipation, and over-the-air UI updates to harmonize brand signatures across trims and geographies.
7-10 Inch Display
7-10 Inch Display units balance affordability with sufficient canvas for navigation, media, and vehicle settings in volume segments. OEMs prioritize clear fonts, rotary/touch hybrids, and robust anti-glare treatments that preserve visibility. Modular carrier frames and shared electronics reduce BOM while enabling feature packs for regional and model-year variations.
Above 10 Inch Display
Above 10 Inch Display caters to premium and tech-forward trims, enabling split-screen, rich maps, and app ecosystems with multi-touch gestures. Engineering focus includes heat spreading, high-brightness backlights or emitters, and low-latency graphics pipelines. Brand partnerships with content and voice assistants elevate perceived value and support upsell strategies across nameplates.
Below 7 Inch Display
Below 7 Inch Display serves entry models and secondary displays (aux panels, rear HVAC) where concise UI and durability matter. Procurement emphasizes rugged touch stacks, simplified controllers, and stable lifecycle supply. Clear iconography, tactile shortcuts, and fast boot sequences maintain usability while containing costs.
Display Unit in Vehicle Infotainment Market, Segmentation by Technology
The Technology view includes Liquid Crystal Display, Light Emitting Diode and Organic Light-Emitting Diode, each with distinct brightness, contrast, and integration profiles. Decision makers evaluate automotive-grade temperature ranges, lifetime under high duty cycles, and optical stacks for polarizers and AR coatings. Supply strategies balance cost, yield, and qualification lead times to ensure consistent global rollouts.
Liquid Crystal Display
Liquid Crystal Display (LCD) remains a cost-effective workhorse with mature supply, wide size options, and dependable sunlight-readable configurations using high-bright BLUs. Enhancements such as in-cell touch, local dimming, and improved polarizers boost contrast and efficiency. OEMs value proven reliability, flexible bezel designs, and straightforward serviceability for mid-volume platforms.
Light Emitting Diode
Light Emitting Diode (LED, including mini-LED backlit) advances peak brightness and local dimming zones to approach OLED-like contrast while preserving durability. Thermal design, driver IC tuning, and flicker control are central to cabin comfort and eye safety. Tier suppliers highlight energy efficiency, HDR graphics readiness, and longevity in high-temperature interiors.
Organic Light-Emitting Diode
Organic Light-Emitting Diode (OLED) offers deep blacks, fast response, and curved surfaces enabling premium cockpit aesthetics. Engineering attention focuses on image retention mitigation, encapsulation robustness, and touch stack durability. Adoption aligns with luxury trims and halo models where immersive visuals and slim packaging justify higher material costs.
Display Unit in Vehicle Infotainment Market, Segmentation by Sales Channel
The Sales Channel split—OEM and Aftermarket—shapes qualification scope, warranty risk, and integration complexity. OEM fitment demands rigorous validation, CAN/LIN/Ethernet compatibility, and synchronized release cycles, while aftermarket emphasizes plug-and-play harnesses, installation services, and consumer-focused features. Go-to-market strategies pair channel-specific bundles with clear upgrade paths and software support.
OEM
OEM programs favor platform commonality, shared ECUs, and unified UI across trims to reduce development cost and field issues. Long-term supply agreements, PPAP documentation, and robust cybersecurity practices are essential for approval. Collaboration with map, voice, and connectivity partners delivers cohesive experiences and recurring service revenues.
Aftermarket
Aftermarket solutions target vehicle refreshes with larger screens, wireless smartphone integration, and navigation upgrades. Success depends on vehicle-specific dash kits, steering-wheel control retention, and quick firmware updates that maintain compatibility. Retail installers and e-commerce channels drive reach, while warranties and support networks protect brand reputation.
Display Unit in Vehicle Infotainment Market, Segmentation by Geography
In this report, the Display Unit in Vehicle Infotainment Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America demand is buoyed by connected services, truck/SUV screen enlargement, and strong aftermarket ecosystems. Automakers emphasize seamless smartphone integration, advanced voice control, and cybersecurity certifications. Collaboration with chip, panel, and software partners supports faster refresh cycles and robust quality metrics across fleets.
Europe
Europe features premium brand leadership, stringent regulatory norms, and human-centered design that values minimal distraction. OEMs prioritize high-resolution graphics, ergonomic UI flows, and sustainability in materials and energy usage. Cross-border platforms and over-the-air update strategies maintain feature parity and reduce service visits.
Asia Pacific
Asia Pacific combines large-scale manufacturing with rapid adoption of big-screen infotainment in mass-market vehicles. Suppliers focus on competitive cost structures, localized software stacks, and aggressive model-year cadence. Partnerships with smartphone and mapping ecosystems enhance differentiation and time-to-market.
Middle East & Africa
Middle East & Africa adoption reflects premium imports, rugged climate needs, and fleet infotainment upgrades. Buyers emphasize high-brightness panels, thermal durability, and reliable navigation/connectivity. Distributor networks and service-ready installers support fit-and-finish quality and consistent user experience across markets.
Latin America
Latin America growth is linked to feature migration into compact cars and light trucks, balancing affordability with clear upgrade paths. OEMs and channels prioritize durable touch stacks, localized content, and streamlined installation. Flexible financing, regional warehousing, and responsive support underpin sustained adoption and brand loyalty.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Display Unit in Vehicle Infotainment Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Consumer Demand for Advanced Features
- Integration of Smartphone Connectivity
- Focus on Interior Aesthetics-In the competitive landscape of the global display unit in the vehicle infotainment market, the focus on interior aesthetics has emerged as a critical factor driving consumer preferences and purchase decisions. Automakers recognize that the vehicle interior serves as a crucial touchpoint for consumers, influencing overall satisfaction and brand perception. As a result, there's a concerted effort to design display units that seamlessly integrate into the dashboard, complementing the vehicle's interior design language and enhancing its visual appeal. Sleek, high-resolution displays with minimal bezels are becoming increasingly prevalent, creating a modern and sophisticated cabin environment that resonates with tech-savvy consumers.
The emphasis on interior aesthetics extends beyond the visual aspect to encompass user experience and functionality. Automakers are leveraging advanced display technologies to not only deliver stunning visuals but also ensure intuitive and user-friendly interfaces. Touchscreen displays with responsive controls and customizable layouts enhance usability while contributing to the overall aesthetic appeal of the vehicle interior. By prioritizing both form and function, automakers seek to create a cohesive and immersive in-car experience that delights occupants and reinforces brand loyalty.
Interior aesthetics play a crucial role in differentiating vehicles in a crowded market landscape. With consumers increasingly valuing the interior environment as a key factor in their purchasing decisions, automakers have an opportunity to leverage display units as a focal point for innovation and brand differentiation. By offering display units that not only meet functional needs but also elevate the overall aesthetic of the vehicle interior, manufacturers can set themselves apart and appeal to discerning consumers seeking a premium and captivating driving experience. In this context, interior aesthetics represent a strategic imperative for automakers striving to remain competitive and capture market share in the evolving landscape of vehicle infotainment.
Restraints:
- Cost Concerns
- Regulatory Constraints
- Compatibility Challenges-Compatibility challenges in the global display unit in the vehicle infotainment market arise due to the diverse ecosystem of hardware and software platforms. As automakers strive to integrate the latest technologies into their vehicles, ensuring seamless compatibility between display units and various operating systems, applications, and devices becomes increasingly complex. This complexity is compounded by the rapid pace of technological innovation, as new software updates and hardware standards are continually introduced, creating compatibility gaps that need to be addressed.
Compatibility challenges can stem from differences in communication protocols and standards between different components of the infotainment system. For example, ensuring that the display unit can effectively communicate with the vehicle's onboard computer, multimedia interface, and external devices such as smartphones and tablets requires meticulous attention to detail. Incompatibilities can result in functional limitations, degraded performance, or even system failures, undermining the user experience and potentially leading to customer dissatisfaction.
Addressing compatibility challenges requires close collaboration between automakers, technology suppliers, and software developers to establish common standards and protocols. Interoperability testing and validation are essential to identify and resolve compatibility issues before products are brought to market. Additionally, investing in flexible and scalable architectures that support future software updates and hardware upgrades can help mitigate compatibility risks and ensure that display units remain compatible with evolving technologies throughout the vehicle's lifecycle. By proactively addressing compatibility challenges, manufacturers can enhance the usability, reliability, and longevity of display units in vehicle infotainment systems, thereby delivering a more seamless and satisfying user experience.
Opportunities:
- Growing Demand for Connected Vehicles
- Technological Advancements in Display Tech
- Customization and Personalization Trends-Customization and personalization trends are increasingly shaping the global display unit in vehicle infotainment market, as consumers seek tailored experiences that reflect their individual preferences and lifestyles. Automakers are responding to this demand by offering a wide range of customization options for display units, allowing consumers to personalize everything from screen layouts and color schemes to app configurations and shortcut buttons. By empowering consumers to customize their infotainment systems according to their specific needs and preferences, manufacturers can enhance customer satisfaction and loyalty while differentiating their offerings in a competitive market landscape.
Customization and personalization extend beyond just the visual interface of display units to encompass features like voice recognition, gesture control, and predictive analytics. These advanced technologies enable display units to adapt to the unique preferences and habits of individual users, providing personalized recommendations, intuitive controls, and anticipatory assistance. By leveraging artificial intelligence and machine learning algorithms, manufacturers can create intelligent infotainment systems that learn and evolve over time, further enhancing the user experience and strengthening brand loyalty.
Customization and personalization trends in the vehicle infotainment market present opportunities for collaboration between automakers and third-party developers, as well as partnerships with content providers and digital service providers. By offering open platforms and APIs (Application Programming Interfaces), manufacturers can empower developers to create innovative apps, services, and content that integrate seamlessly with their display units. This ecosystem approach not only enriches the user experience but also creates new revenue streams and business opportunities for all stakeholders involved, fostering a dynamic and vibrant infotainment ecosystem that continuously evolves to meet the changing needs and preferences of consumers.
Display Unit in Vehicle Infotainment Market Competitive Landscape Analysis
Turmeric Oleoresin Market is experiencing consistent growth as producers focus on innovation, extraction efficiency, and purity-driven strategies. Over 70% of manufacturers are investing in advanced solvent-free technologies and sustainable sourcing methods. Strong collaboration among spice processors, nutraceutical companies, and cosmetic brands continues to strengthen the competitive landscape and product diversification.
Market Structure and ConcentrationThe market demonstrates a moderately consolidated framework, with approximately 60% of the share held by established extractors pursuing growth through partnerships and mergers. Smaller producers contribute niche offerings in organic and high-curcumin formulations. This balanced market structure promotes ongoing innovation and quality consistency across food, pharmaceutical, and cosmetic applications.
Brand and Channel StrategiesLeading suppliers adopt integrated strategies combining direct exports, distributor alliances, and online ingredient marketplaces that account for nearly 55% of total sales. Collaboration with nutraceutical formulators and food processors enhances brand recognition and market reach. Transparent sourcing, purity assurance, and customer engagement initiatives support sustained growth and long-term client relationships.
Innovation Drivers and Technological AdvancementsRapid technological advancements and extraction innovation define market competitiveness, with over 70% of companies investing in supercritical CO₂ extraction and nanoencapsulation techniques. These technologies enhance bioavailability, color stability, and product shelf life. Such advancements drive efficiency and long-term growth while meeting clean-label and sustainability expectations across industries.
Regional Momentum and ExpansionRegional expansion is accelerating, with around 50% of producers strengthening operations in Asia-Pacific, particularly India and Southeast Asia. Strategic partnerships with local farmers and global distributors enhance supply chain resilience. Expanding processing capacities and certification standards continue to support growth and quality assurance across international markets.
Future OutlookThe market’s future outlook emphasizes continuous innovation, sustainable collaboration, and functional ingredient growth. With over 65% of companies focusing on curcumin optimization and eco-friendly extraction systems, the sector is positioned for long-term expansion. Advanced R&D integration and health-driven formulations will define the next evolution of turmeric oleoresin production.
Key players in Global Display Unit in Vehicle Infotainment Market include:
- Continental AG
- Harman International
- Panasonic Corporation
- Robert Bosch GmbH
- Alps Alpine
- Denso Corporation
- LG Electronics (LG Display)
- Valeo
- Visteon Corporation
- Mitsubishi Electric Corporation
- AUO Corporation
- Innolux Corporation
- Japan Display Inc. (JDI)
- Nippon Seiki Co., Ltd.
- Yazaki Corporation
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Display Size
- Market Snapshot, By Technology
- Market Snapshot, By Sales Channel
- Market Snapshot, By Region
- Display Unit in Vehicle Infotainment Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Consumer Demand for Advanced Features
- Integration of Smartphone Connectivity
- Focus on Interior Aesthetics
- Restraints
- Cost Concerns
- Regulatory Constraints
- Compatibility Challenges
- Opportunities
- Growing Demand for Connected Vehicles
- Technological Advancements in Display Tech
- Customization and Personalization Trends
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Display Unit in Vehicle Infotainment Market, By Display Size, 2021 - 2031 (USD Million)
- 7-10 Inch Display
- Above 10 Inch Display
- Below 7 Inch Display
- Display Unit in Vehicle Infotainment Market, By Technology, 2021 - 2031 (USD Million)
- Liquid Crystal Display
- Light Emitting Diode
- Organic Light-Emitting Diode
- Display Unit in Vehicle Infotainment Market, By Sales Channel, 2021 - 2031 (USD Million)
- OEM
- Aftermarket
- Display Unit in Vehicle Infotainment Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Display Unit in Vehicle Infotainment Market, By Display Size, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Continental AG
- Harman International
- Panasonic Corporation
- Robert Bosch GmbH
- Alps Alpine
- Denso Corporation
- LG Electronics (LG Display)
- Valeo
- Visteon Corporation
- Mitsubishi Electric Corporation
- AUO Corporation
- Innolux Corporation
- Japan Display Inc. (JDI)
- Nippon Seiki Co., Ltd.
- Yazaki Corporation
- Company Profiles
- Analyst Views
- Future Outlook of the Market