Delivery And Takeaway Food Market
By Order Type;
Online, Telephone Calls, Face to Face and OthersBy Restaurant Type;
Fast Food Chains, Independent Restaurants, Cloud Kitchens, Coffee Houses, Cafes and OthersBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Delivery And Takeaway Food Market Overview
Delivery And Takeaway Food Market (USD Million)
Delivery And Takeaway Food Market was valued at USD 165020.50 million in the year 2024. The size of this market is expected to increase to USD 321578.28 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 10.0%.
Delivery And Takeaway Food Market
*Market size in USD million
CAGR 10.0 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 10.0 % |
| Market Size (2024) | USD 165020.50 Million |
| Market Size (2031) | USD 321578.28 Million |
| Market Concentration | Medium |
| Report Pages | 371 |
Major Players
- Delivery Hero Holding GmbH
- Foodpanda GmbH
- Just Eat Holding Limited
- Takeaway.com Holding B.V
- Grubhub, Inc
- Domino's Pizza Inc
- Snapfinger, Inc
- Pizza Hut Inc
- Foodler Inc
- Mobo Systems, Inc
- Zomato Media Private Limited
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Delivery And Takeaway Food Market
Fragmented - Highly competitive market without dominant players
The Delivery and Takeaway Food Market is witnessing rapid transformation driven by convenience, digitalization, and evolving lifestyles. More than 60% of consumers now prefer online food delivery compared to dine-in options, reflecting a strong reliance on quick and efficient meal solutions. The shift toward on-demand consumption has reshaped dining experiences and expanded service accessibility.
Impact of Digital Integration
The adoption of smartphone apps, cashless transactions, and AI-driven recommendations has boosted market penetration. Nearly 70% of food orders are now placed through mobile platforms, highlighting the importance of user-friendly digital ecosystems. Personalized promotions and seamless ordering experiences are creating higher retention rates across customer bases.
Changing Consumer Preferences
The trend toward healthier meals and customized menus is shaping food delivery strategies. Around 55% of customers favor providers offering balanced and flexible choices. This evolution has broadened the product mix, catering to both quick-service demands and health-conscious consumer segments, thereby enhancing market sustainability.
On-Demand Service Expansion
The growth of on-demand delivery platforms has accelerated adoption, with approximately 65% of users relying on these services for regular meal solutions. The ability to deliver diverse cuisines quickly and affordably makes these platforms indispensable. Their efficiency and convenience continue to drive significant growth across the market landscape.
Delivery and Takeaway Food Market Key Takeaways
-
Market Growth The global delivery and takeaway food market is projected to grow from USD 31.39 billion in 2025 to USD 60.04 billion by 2032, advancing at a compound annual growth rate (CAGR) of 9.7% during the forecast period.
-
Regional Insights Asia Pacific is expected to register the fastest CAGR of 10.4% from 2025 to 2030, driven by rapid urbanization, a young population, and the proliferation of super apps like Grab and Meituan.
-
Cloud Kitchens The rise of cloud kitchens, also known as ghost kitchens, is transforming the food delivery landscape by enabling restaurants to expand their reach without the need for physical dining spaces, leading to increased operational efficiency and reduced overhead costs.
-
Technological Advancements The integration of artificial intelligence (AI) and data analytics is enhancing personalized recommendations, optimizing delivery routes, and streamlining inventory management, thereby improving customer satisfaction and operational efficiency.
-
Consumer Trends There is a growing demand for health-conscious and sustainable food options, with consumers increasingly seeking organic, vegan, and clean-label products, influencing the offerings of delivery and takeaway services.
-
Competitive Landscape Major players in the market include Uber Eats, DoorDash, Grubhub, Deliveroo, Zomato, and Swiggy, focusing on expanding their service offerings, geographic reach, and technological capabilities to maintain a competitive edge.
-
Regulatory Considerations The industry is facing increasing scrutiny over food safety standards, labor practices, and environmental impact, prompting companies to adopt more sustainable practices and comply with evolving regulations.
-
In July 2021, DoorDash expanded its reach by acquiring Caviar, a premium food delivery service, to strengthen its market share in the U.S.
-
In March 2023, Uber Eats acquired a tech-focused delivery startup to enhance operational efficiency and broaden its service offerings.
Delivery And Takeaway Food Market Segment Analysis
In this report, the Delivery And Takeaway Food Market has been segmented by Order Type, Restaurant Type, and Geography. The analysis highlights key drivers such as urban convenience, digital payments, and platform promotions; persistent challenges including last-mile costs and margin pressure; and the role of ecosystem partnerships across logistics, cloud POS, and loyalty. We also assess technological advancements (AI-led demand forecasting, dark-store micro-fulfillment) and outline a pragmatic future outlook for each axis.
Delivery And Takeaway Food Market, Segmentation by Order Type
The Order Type axis reflects how consumers initiate transactions across digital and traditional channels, shaping basket size, service time, and retention. Platform-native drivers include app UX, subscription perks, and integrated payments, while legacy channels face challenges around staffing and visibility. As brands expand partnerships with super-apps and messaging platforms, we expect blended journeys (browse online, pick up in-store) to influence future outlook and promotional mix.
Online
Online ordering captures demand via marketplaces and first-party apps, enabling targeted offers, CRM-driven reactivation, and efficient operations through order throttling. Key drivers include push notifications, quick-reorder, and map-based courier tracking that raise conversion and trust. Despite challenges such as platform commissions and substitute risk, deeper partnerships with fintech and loyalty wallets support sustainable growth and an omnichannel future outlook.
Telephone Calls
Telephone Calls remain relevant for local operators and complex, customized orders, particularly in dense neighborhoods and routine reorders. Drivers include familiarity, perceived speed, and the ability to negotiate add-ons in real time. Challenges persist around error rates, limited upsell analytics, and peak-hour congestion; however, call-to-order integrated with cloud POS and click-to-call ads can preserve share while brands transition to more measurable, digital operations.
Face to Face
Face to Face ordering (counter and kiosk) underpins takeaway immediacy, facilitating impulse purchase and cross-sell at point of collection. Drivers include in-store merchandising, self-service kiosks, and proximity to workplaces and transit. Challenges involve staffing variability and line management; yet, with curbside pickup, geofenced arrival alerts, and kitchen display system technologies, operators convert footfall efficiently and enhance the omnichannel future outlook.
Others
The Others category spans conversational commerce in messaging apps, voice assistants, and social-to-order links, often bundled with creator or brand campaigns. Drivers include embedded checkout, one-tap reorders, and community-led discovery; challenges center on fragmented data and attribution. As APIs mature and partnerships with last-mile providers deepen, these emerging touchpoints can unlock incremental frequency and distinctive segment-specific insights for targeted cohorts.
Delivery And Takeaway Food Market, Segmentation by Restaurant Type
The Restaurant Type axis determines menu architecture, prep times, and delivery economics, shaping contribution margins and promo depth. Platform drivers include category placement, SLA reliability, and dynamic pricing; key challenges involve food quality in transit and packaging durability. With investments in kitchen workflow, packaging technologies, and virtual brand partnerships, each segment is aligning expansion footprints to neighborhood demand and a resilient future outlook.
Fast Food Chains
Fast Food Chains leverage standardized menus, strong brand equity, and optimized assembly lines to deliver consistent SLAs and high on-platform visibility. Drivers include bundled deals, family meals, and always-on promotions; challenges focus on commission structures and cannibalization of dine-in. Investments in AI forecasting, kitchen display systems, and sustainable packaging technologies support scale and enhance operations across peak periods.
Independent Restaurants
Independent Restaurants differentiate with unique cuisines and local authenticity, benefiting from discovery algorithms and neighborhood loyalty. Drivers include curated menus, seasonal LTOs, and community engagement; challenges involve batch cooking constraints and variable courier supply. By adopting cloud POS, aggregator partnerships, and shared dark-kitchen prep lines, independents expand delivery radii while safeguarding quality and segment-specific insights.
Cloud Kitchens
Cloud Kitchens (virtual brands) are engineered for delivery-only economics, optimizing site selection, labor pooling, and SKU velocity. Drivers include rapid brand experimentation, cross-utilized inventory, and favorable prep-to-handoff times; challenges span brand building and ensuring repeat rates. With data-led menu engineering and third-party logistics partnerships, cloud kitchens can fill cuisine gaps, enhance late-night availability, and strengthen the future outlook for underserved regions.
Coffee Houses
Coffee Houses monetize dayparts via beverages, snacks, and breakfast items, benefiting from high frequency and short prep cycles. Drivers include subscription coffee passes, pre-order pickup, and office cluster demand; challenges revolve around beverage integrity during transit. Packaging technologies (spill-resistant lids, temperature sleeves) and loyalty integrations with mobile wallets improve customer lifetime value and omnichannel operations.
Cafes
Cafes extend into light meals and desserts, balancing sit-down ambiance with takeaway convenience. Drivers include curated bakery assortments, healthier options, and influencer-led discovery; challenges include peak congestion and maintaining product texture post-handoff. With smart queueing, shelf-life sensors, and localized partnerships (corporate parks, campuses), cafes can lift conversion and sustain an experience-led future outlook.
Others
Others encompasses canteens, food halls, and specialty operators leveraging pop-ups or event-driven demand. Drivers include flexible footprints and collaborative marketing; key challenges are variable throughput and limited delivery windows. As operators adopt mobile pre-order, shared courier pools, and modular prep technologies, this segment can capitalize on spikes while improving baseline operations.
Delivery And Takeaway Food Market, Segmentation by Geography
In this report, the Delivery And Takeaway Food Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America is characterized by mature multi-app adoption, high card and wallet penetration, and dense suburban delivery networks. Key drivers include subscription programs, loyalty integrations, and strong late-night availability; challenges center on courier costs and market saturation in top metros. Restaurant-owned apps, aggregator partnerships, and kitchen automation underpin a steady future outlook with focus on profitability and retention.
Europe
Europe features diverse regulatory environments, strong quick-commerce adjacency, and growing cross-border operator partnerships. Drivers include urban density, rail-node clusters, and click-and-collect; key challenges involve labor rules, commission caps, and variability in basket economics. Investments in electric fleets, reusable packaging technologies, and marketplace consolidation shape a disciplined future outlook.
Asia Pacific
Asia Pacific exhibits super-app ecosystems, cashless acceleration, and expansive cuisine variety meeting price-sensitive demand. Drivers include hyperlocal logistics, influencer commerce, and festival-led spikes; challenges include weather disruptions and courier churn. With cloud kitchen scale-ups, fintech partnerships, and AI-assisted dispatch, the region maintains a robust future outlook anchored in mobile-first behaviors.
Middle East & Africa
Middle East & Africa benefits from high smartphone usage in GCC hubs, expanding mall ecosystems, and tourism seasonality. Drivers include premiumization, 24/7 service windows, and loyalty tie-ins with telecoms; challenges involve cross-border logistics and fragmented last-mile outside major cities. Strategic partnerships with dark kitchens and mixed-fleet couriers, combined with investments in temperature-stable packaging technologies, support an improving future outlook.
Latin America
Latin America shows rapid digital adoption supported by local wallets and installment payments, with vibrant SME participation. Drivers include promotional depth, motorcycle courier density, and social-commerce discovery; challenges focus on inflation sensitivity and geographic sprawl. Enhanced fraud controls, restaurant onboarding, and platform-banking partnerships underpin a resilient future outlook as markets formalize and scale.
Delivery And Takeaway Food Market Forces
This report provides an in depth analysis of various factors that impact the dynamics of Delivery And Takeaway Food Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces Drivers, Restraints and Opportunities affect key business dimensions including Growth, Competition, Customer Behavior, Regulation and Innovation.
| Market Forces ↓ Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
|---|---|---|---|---|---|
| Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
| Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
| Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers:
- Changing Consumer Lifestyles
- Technological Advancements
-
COVID-19 Pandemic Impact - The COVID-19 pandemic had a profound impact on the food delivery market, accelerating its adoption as lockdowns and social distancing measures restricted dine-in options and prompted consumers to seek safer alternatives. During the height of the pandemic, food delivery services became a lifeline for restaurants to maintain revenue streams, as they adapted to shifting consumer behaviors and government regulations. This surge in demand not only highlighted the convenience of food delivery but also ingrained new habits among consumers who grew accustomed to ordering meals from the comfort and safety of their homes.
Post-pandemic, the momentum in food delivery services has continued, albeit with some shifts in consumer preferences and market dynamics. While dine-in options have resumed in many places, the convenience and flexibility offered by food delivery remain appealing to a broad spectrum of consumers. Businesses that initially pivoted to delivery models have often maintained these services, recognizing ongoing consumer demand and the potential for additional revenue streams. As a result, the food delivery market has seen sustained growth and innovation, with continued investments in technology, logistics, and customer experience to meet evolving consumer expectations and solidify food delivery as a permanent fixture in the dining landscape.
Restraints:
- Regulatory Challenges
- High Operational Costs
-
Dependency on Third-Party Platforms - Reliance on third-party delivery apps has become a double-edged sword for many restaurants and food service providers in the delivery and takeaway food market. While these platforms offer convenience and access to a broader customer base, they also come with significant drawbacks that can impact profitability and customer relationships.
One of the primary challenges is the limited control over customer relationships. When orders are placed through third-party apps, the restaurant often has minimal direct interaction with the customer, which reduces opportunities for personalized service and building brand loyalty. Instead, the third-party platform controls much of the customer interaction, including order management and delivery logistics, which can dilute the restaurant's ability to uphold its service standards and differentiate itself from competitors.Moreover, the reliance on third-party delivery apps typically involves paying commissions and fees, which can significantly increase operational costs. These fees can eat into already tight profit margins, especially for smaller establishments or those operating on lean budgets. While the initial influx of orders through these platforms may seem beneficial, the long-term financial impact of high commission rates can strain profitability and sustainability. As a result, some restaurants are exploring alternative strategies, such as developing their own delivery infrastructure or integrating hybrid models that balance third-party partnerships with direct customer engagement, aiming to regain control over costs and customer relationships.
Opportunities:
- Expansion in Emerging Markets
- Diversification of Offerings
- Sustainability Initiatives - In today's delivery and takeaway food market, emphasizing eco-friendly packaging, reducing food waste, and adopting sustainable practices are becoming increasingly critical strategies for brands looking to appeal to environmentally conscious consumers and differentiate themselves from competitors.
Eco-friendly packaging solutions, such as biodegradable containers or reusable packaging options, not only reduce environmental impact but also resonate positively with consumers who prioritize sustainability. Brands that prioritize these initiatives not only contribute to reducing plastic waste but also align themselves with broader consumer expectations for responsible corporate behavior. Moreover, initiatives to minimize food waste, such as efficient portioning and donation programs for excess food, further enhance brand reputation and appeal to consumers concerned about environmental sustainability.
Adopting sustainable practices throughout the supply chain, from sourcing ingredients responsibly to implementing energy-efficient operations, can also serve as a competitive advantage. Consumers increasingly prefer brands that demonstrate a commitment to environmental stewardship, making sustainability a key differentiator in a crowded marketplace. As awareness of environmental issues continues to grow, brands that proactively address these concerns are likely to gain market share and foster stronger customer loyalty based on shared values of environmental responsibility and sustainability.
Delivery And Takeaway Food Market Competitive Landscape Analysis
Delivery And Takeaway Food Market is witnessing heightened competition, with nearly 58% of sales managed by top platform operators and restaurant chains. Key players focus on strategies such as collaboration, delivery partnerships, and targeted innovation in logistics. Strong emphasis on customer experience and digital efficiency continues to drive growth across multiple urban and suburban markets.
Market Structure and Concentration
Around 54% of the market share remains concentrated among established aggregators, while independent outlets secure traction through niche strategies. Market concentration supports cost efficiency and network reliability, while emerging entrants rely on partnerships to gain reach. This evolving balance fuels growth while leaving room for expansion through innovative delivery and packaging models.
Brand and Channel Strategies
Close to 61% of brand visibility stems from digital-first strategies integrating apps, websites, and social media channels. Companies leverage collaboration with food delivery partners to enhance customer engagement. Franchise-driven merger networks and strong partnerships ensure consistency in service quality, while targeted innovation in loyalty programs further strengthens brand competitiveness.
Innovation Drivers and Technological Advancements
Over 63% of competitive progress comes from technological advancements in order tracking, AI-enabled delivery, and contactless systems. Investment in innovation ensures improved service efficiency and customer satisfaction. Firms adopt digital strategies and expand partnerships with logistics providers, reinforcing market growth while setting new standards in automation and operational excellence.
Regional Momentum and Expansion
North America contributes nearly 56% of market demand, powered by strong digital adoption and strategic collaboration. Europe emphasizes sustainable innovation, while Asia-Pacific reflects rapid expansion with urban delivery growth. Regional partnerships between restaurants and logistics providers are central to adapting to diverse preferences, creating competitive advantages in evolving consumption patterns.
Future Outlook
The future outlook indicates that 65% of growth will be sustained by ongoing innovation in delivery ecosystems and adaptive strategies. Continued collaboration with logistics networks, investment in technology, and brand partnerships will redefine consumer engagement. Regional expansion and diversification of service models are expected to shape the next stage of competitive advantage in this market.
Key players in Delivery And Takeaway Food Market include:
- Uber Eats
- DoorDash
- Just Eat Takeaway
- Meituan / Ele.me
- Zomato
- Swiggy
- Delivery Hero / Foodpanda
- Grubhub
- Domino’s Pizza (delivery business)
- Pizza Hut (delivery & takeaway)
- McDonald’s (delivery / takeaway arm)
- Deliveroo
- Postmates
- Bolt Food
- Takeaway.com
In this report, the profile of each market player provides following information:
- Market Share Analysis
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Order Type
- Market Snapshot, By Restaurant Type
- Market Snapshot, By Region
- Delivery And Takeaway Food Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Changing Consumer Lifestyles
- Technological Advancements
- COVID-19 Pandemic Impact
- Restraints
- Regulatory Challenges
- High Operational Costs
- Dependency on Third-Party Platforms
- Opportunities
- Expansion in Emerging Markets
- Diversification of Offerings
- Sustainability Initiatives
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Delivery And Takeaway Food Market, By Order Type, 2021 - 2031 (USD Million)
- Online
- Telephone Calls
- Face to Face
- Others
- Delivery And Takeaway Food Market, By Restaurant Type, 2021 - 2031 (USD Million)
- Fast Food Chains
- Independent Restaurants
- Cloud Kitchens
- Coffee Houses
- Cafes
- Others
- Delivery And Takeaway Food Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Delivery And Takeaway Food Market, By Order Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Uber Eats
- DoorDash
- Just Eat Takeaway
- Meituan / Ele.me
- Zomato
- Swiggy
- Delivery Hero / Foodpanda
- Grubhub
- Domino’s Pizza (delivery business)
- Pizza Hut (delivery & takeaway)
- McDonald’s (delivery / takeaway arm)
- Deliveroo
- Postmates
- Bolt Food
- Takeaway.com
- Company Profiles
- Analyst Views
- Future Outlook of the Market

