Craft Soda Market

• In April 2024, Bundaberg Brewed Drinks announced its expansion into South Korea with a region-specific flavour line, accelerating its international footprint in the Craft Soda market.

• In July 2025, McDonald’s began testing a craft-soda platform featuring bold flavours and wellness positioning at 500 + US restaurants, signalling major brand entry into the Craft Soda market.

In this report, the Craft Soda Market has been segmented by Flavor, Packaging, Distribution Channel and Geography. The market expansion is driven by shifting consumer preference toward natural ingredients, low-sugar formulations, and premium beverages with distinctive taste profiles. Brands leverage local sourcing, limited-edition flavors, and storytelling-based marketing to differentiate against mass-market carbonated drinks and appeal to younger demographics seeking authenticity and sustainability.

Craft Soda Market, Segmentation by Flavor

The flavor axis illustrates how regional taste trends and ingredient availability shape product innovation. As consumers seek experiential beverages, craft soda producers emphasize natural extracts, botanical infusions, and reduced artificial additives. The growing experimentation with mixed flavors and exotic fruit bases enables premium positioning while supporting the rise of niche local brands across key geographies.

Cola remains a cornerstone segment, characterized by heritage recipes and distinctive natural sweeteners such as cane sugar or agave syrup. Manufacturers focus on low-calorie and caffeine-alternative formulations that attract health-aware consumers. Small-batch production with nostalgic branding reinforces brand loyalty while meeting modern taste and dietary preferences.

Tropical fruit-based craft sodas capitalize on growing global demand for vibrant, refreshing, and vitamin-rich beverages. Popular flavors like mango, pineapple, and passion fruit deliver aromatic freshness and strong shelf appeal. Collaborations with fruit growers and sustainable sourcing initiatives strengthen authenticity and support brand narratives tied to origin and freshness.

Berries drive seasonal appeal and antioxidant-rich positioning, appealing to wellness-conscious consumers. Raspberry, blueberry, and strawberry infusions contribute color stability and natural sweetness while offering a premium sensory experience. Craft producers innovate through blends and carbonization levels that highlight balance, mouthfeel, and artisanal craftsmanship.

Others encompass experimental blends such as herbal, botanical, and spice-infused craft sodas catering to niche markets. Examples include ginger, lavender, and root-inspired recipes that enhance differentiation. Growth is tied to mixology applications and non-alcoholic pairing trends that extend consumption occasions beyond traditional refreshment.

Craft Soda Market, Segmentation by Packaging

The packaging landscape defines how sustainability, portability, and presentation influence brand perception and consumer purchase behavior. Craft soda makers adopt premium materials and eco-friendly strategies to align with global sustainability goals. Recyclability, aesthetic appeal, and convenience remain central as brands scale distribution while preserving small-batch authenticity.

Glass

Glass packaging symbolizes quality and sustainability, favored for its premium look and inert properties that preserve flavor integrity. Glass bottles are preferred in on-trade channels and eco-conscious markets emphasizing recyclable packaging. The segment benefits from strong brand storytelling opportunities and rising consumer preference for plastic-free solutions.

Cans

Cans provide lightweight convenience, extended shelf life, and lower carbon footprint in logistics. Ideal for retail and outdoor events, this segment gains traction through recyclability and portability. Craft soda producers increasingly deploy art-driven can designs to attract younger consumers and reinforce creative branding.

Plastic packaging remains popular in developing markets for cost efficiency and accessibility but faces regulatory and environmental challenges. Brands are adopting recycled PET and bio-based alternatives to meet sustainability standards. Innovation focuses on improving material transparency and circularity through collection and reuse programs.

Other packaging formats include biodegradable containers, cartons, and refillable systems designed to minimize environmental impact. These emerging solutions resonate with environmentally aware consumers and align with zero-waste initiatives. Although still niche, growth is expected as technology and infrastructure for sustainable packaging improve globally.

Craft Soda Market, Segmentation by Distribution Channel

The distribution channel segmentation highlights how evolving retail ecosystems and digital engagement shape craft soda availability. On-trade formats thrive on experiential marketing and personalized service, while off-trade channels capture volume through convenience and reach. Strategic partnerships with retailers, online platforms, and foodservice operators are vital for scaling consumer access.

On-Trade

On-trade channels—including restaurants, cafés, and bars—serve as brand incubators, driving sampling and repeat consumption through curated menus. Craft sodas appeal to mixologists and consumers seeking premium non-alcoholic options, especially within social and hospitality venues. Branding around provenance and artisanal quality strengthens brand advocacy within this space.

Off-Trade

Off-trade distribution, encompassing supermarkets, specialty stores, and e-commerce, delivers scalability and consistent volume growth. The rise of direct-to-consumer (D2C) models and subscription-based delivery strengthens engagement and feedback loops. Shelf placement, visibility, and storytelling packaging play key roles in capturing impulse buyers and loyal enthusiasts alike.

Craft Soda Market, Segmentation by Geography

In this report, the Craft Soda Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

North America

North America leads the global craft soda landscape, driven by strong consumer preference for clean-label beverages and a robust network of artisanal bottlers. Innovation in low-calorie variants, sustainable packaging, and local sourcing supports category expansion. Collaborations with restaurants and independent retailers enhance visibility and accelerate new flavor adoption.

Europe

Europe emphasizes natural ingredients and regulatory support for reduced sugar intake, fueling growth in premium soda brands. Consumers prioritize ethical sourcing and recyclable glass packaging, strengthening local craft manufacturers. Expansion in café culture and tourism also boosts the demand for differentiated, region-specific beverage profiles.

Asia Pacific

Asia Pacific exhibits rapid growth driven by rising disposable income, urbanization, and exposure to western beverage trends. Local startups leverage indigenous fruits and spices to create unique craft sodas tailored to regional palates. Distribution through online retail and boutique stores expands reach among younger demographics and health-oriented consumers.

Middle East & Africa

Middle East & Africa are emerging markets for craft sodas, benefiting from an increasing preference for non-alcoholic premium beverages and growing hospitality infrastructure. Producers emphasize halal-certified ingredients and tropical flavor blends. Expansion through tourism hubs and modern retail outlets is creating new opportunities for market entrants.

Latin America

Latin America showcases robust potential with strong traditions in fruit-based beverages and local artisanal brands. Craft soda makers highlight organic sourcing and regional fruit flavors to connect with consumers seeking authenticity. Expanding middle-class spending and brand storytelling centered around sustainability underpin the region’s future growth outlook.

This report provides an in depth analysis of various factors that impact the dynamics of Global Craft Soda Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Craft Soda Market is witnessing robust growth with key players leveraging strategies such as partnerships and collaboration to enhance market share. Industry participants are focusing on mergers and innovative approaches, driving technological advancements and expansion across multiple segments. Currently, around 65% of market value is concentrated among top-tier brands.

Market Structure and Concentration
The Craft Soda Market exhibits a moderately concentrated structure, with leading companies controlling approximately 70% of production volume. Mergers and acquisitions are actively shaping market structure, while smaller players employ niche strategies to carve their presence. Competitive intensity fosters innovation and continuous growth in product portfolios.

Brand and Channel Strategies
Brands are deploying diverse strategies to strengthen visibility and expand distribution channels. Partnerships with retailers and online platforms contribute to around 60% of market penetration. Marketing innovation and strategic collaborations are crucial in enhancing brand loyalty and ensuring sustained growth in competitive segments.

Innovation Drivers and Technological Advancements
Innovation is driving growth in the craft soda sector, with new flavors and sustainable packaging contributing to consumer engagement. Approximately 55% of companies are investing in technological advancements to improve production efficiency and quality. Collaborations and research initiatives are key to sustaining future outlook and maintaining market leadership.

Regional Momentum and Expansion
Regional expansion is accelerating, with key markets accounting for 68% of overall sales. Strategic partnerships and distribution network enhancements enable market players to penetrate emerging regions. Focused growth strategies, coupled with innovation in flavors and formulations, are enhancing market expansion and strengthening regional momentum.

Future Outlook
The future outlook of the Craft Soda Market is promising, with projected growth fueled by innovation, partnerships, and strategic expansion. Adoption of advanced technologies and collaborative strategies is expected to drive more than 70% of upcoming market growth. Sustained focus on branding and product differentiation will enhance competitive advantage.

Key players in Craft Soda Market include:

• PepsiCo, Inc.
• The Coca-Cola Company
• Jones Soda Co.
• Reed’s, Inc.
• Boylan Bottling Co.
• SIPP eco beverage Co., Inc.
• Appalachian Brewing Co.
• The Original Craft Soda Company
• Crooked Beverage Co.
• Wild Poppy Company, LLC.
• Tuxen Brewing Company
• Batch Craft Soda
• Brooklyn Organics
• Dry Soda Co.
• Q Drinks

In this report, the profile of each market player provides following information:

• Market Share Analysis
• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis