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Add to CartConventional Motorcycles And Scooters Market Size & Share Analysis - Growth Trends And Forecast (2024 - 2031)
By Product Type;
Motorcycles and ScootersBy Engine Capacity;
Up To 125cc, 126-250cc, 251-500cc and Above 500ccBy Application;
Personal and CommercialBy Distribution Channel;
Online and OfflineBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Conventional Motorcycles and Scooters Market Overview
Conventional Motorcycles and Scooters Market (USD Million)
Conventional Motorcycles and Scooters Market was valued at USD 141,260.28 million in the year 2024. The size of this market is expected to increase to USD 173,732.32 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 3.0%.
Conventional Motorcycles And Scooters Market
*Market size in USD million
CAGR 3.0 %
| Study Period | 2026 - 2032 |
|---|---|
| Base Year | 2025 |
| CAGR (%) | 3.0 % |
| Market Size (2025) | USD 141,260.28 Million |
| Market Size (2032) | USD 173,732.32 Million |
| Market Concentration | High |
| Report Pages | 346 |
Major Players
- Honda Motor Co., Ltd.
- Yamaha Motor Co., Ltd.
- Suzuki Motor Corporation
- Piaggio Group
- Kawasaki Heavy Industries, Ltd.
- Harley-Davidson, Inc.
- Hero MotoCorp Ltd.
- Bajaj Auto Ltd.
- TVS Motor Company
- Royal Enfield (Eicher Motors Limited
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Conventional Motorcycles And Scooters Market
Fragmented - Highly competitive market without dominant players
Conventional Motorcycles and Scooters Market is experiencing strong growth as consumers increasingly prioritize affordable and fuel-efficient transportation. Over 45% of commuters rely on motorcycles and scooters for daily mobility, underlining their importance as cost-effective and practical options in urban transportation.
Rising Popularity of Two-Wheelers
Growing adoption of two-wheelers among younger demographics and working professionals is driving market expansion. More than 55% of daily travelers choose motorcycles and scooters for their convenience, low maintenance, and accessibility, making them a preferred choice for personal commuting.
Advancements in Vehicle Technology
The industry has witnessed notable progress with engine efficiency, safety enhancements, and design improvements. Approximately 40% of new models are equipped with upgraded technologies that enhance reliability, fuel economy, and overall rider satisfaction, strengthening the appeal of conventional two-wheelers.
Shifting Consumer Lifestyles
Lifestyle preferences are reshaping consumer choices in this segment. Around 50% of buyers now view motorcycles and scooters as both functional and style-oriented vehicles. Improved aesthetics, brand value, and comfort features are influencing purchasing decisions and fueling broader market adoption.
Positive Market Outlook
Conventional Motorcycles and Scooters Market shows promising growth potential, with nearly 60% of customers expected to increase their investment in two-wheelers. With continuous technological advancements and affordability benefits, the sector is poised to remain a key pillar of global mobility.
Conventional Motorcycles And Scooters Market Key Takeaways
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Conventional motorcycles and scooters market remains resilient, driven by affordable mobility demand in emerging economies and rising urbanization rates worldwide.
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Despite the growing push toward electrification, internal combustion engine (ICE) two-wheelers continue to dominate due to their cost efficiency, fuel availability, and performance reliability.
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Rapid growth in last-mile delivery services and the expanding gig economy are fueling sales of low- to mid-capacity motorcycles for logistics and commuting purposes.
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Manufacturers are improving fuel efficiency and emissions performance through engine optimization, lightweight materials, and hybrid technologies to comply with tightening regulations.
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Asia-Pacific remains the largest market share holder, led by India, China, and Indonesia, accounting for over 70% of global two-wheeler sales.
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In developed markets, consumer preference for premium motorcycles with advanced features and superior design is supporting a steady replacement cycle.
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Strategic focus on aftermarket services and connected mobility solutions is enabling manufacturers to sustain profitability amid growing competition from electric two-wheelers.
Conventional Motorcycles And Scooters Market Recent Developments
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In March 2022, a leading company launched a fuel-efficient motorcycle aimed at emerging markets. This motorcycle emphasizes both affordability and performance, catering to the growing demand for cost-effective transportation solutions in developing regions.
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In June 2024, an innovative scooter featuring an integrated start-stop system for improved fuel savings was launched. This new design aims to enhance fuel efficiency while offering a sustainable and cost-effective transportation solution.
Conventional Motorcycles And Scooters Market Segment Analysis
In this report, Conventional Motorcycles And Scooters Market has been segmented by Product Type, Engine Capacity, Application, Distribution Channel and Geography.
Conventional Motorcycles And Scooters Market, Segmentation by Product Type
Segmentation by Product Type differentiates the core two-wheeler platforms that shape consumer adoption trends, riding preferences and pricing structures across urban and inter-city transportation. From a strategic lens, understanding the role of Motorcycles and Scooters helps stakeholders align product positioning, dealership networks and aftersales portfolios in commuter and leisure-riding ecosystems. Manufacturers focus on durability, ride comfort, styling appeal and fuel-efficiency to enhance ownership value and strengthen long-term brand loyalty.
Motorcycles
Motorcycles dominate in performance-oriented and commuter categories where riders prioritize engine responsiveness, long-distance capability and structural stability for varied road conditions. OEMs emphasize ergonomic design, engine reliability and robust suspension systems to support daily commuting as well as recreational touring needs. Commercial strategies include model refresh cycles, accessory bundles and service-center expansion to improve lifecycle value.
Scooters
Scooters are preferred for urban mobility and short-distance commuting where automatic transmission and ease of handling improve rider convenience. Manufacturers focus on storage practicality, compact frames and fuel-efficient engines to appeal to students, professionals and daily city riders. Market positioning highlights low maintenance needs, cost-effective ownership and comfort-centric design features.
Conventional Motorcycles And Scooters Market, Segmentation by Engine Capacity
Engine Capacity segmentation reflects performance requirements and price-sensitivity across commuter, mid-segment and premium motorcycle and scooter categories. This axis covers capacity bands including Up To 125cc, 126-250cc, 251-500cc and Above 500cc, each aligned with distinct usage behavior, riding dynamics and consumer expectation profiles. OEM portfolios balance fuel-economy, engine refinement and performance upgrades to cater to evolving rider aspirations.
Up To 125cc
This category caters to entry-level commuters seeking high fuel efficiency, low running costs and lightweight handling for urban daily travel. Manufacturers emphasize affordability, ease of maintenance and reliable engine performance suited for mass-market mobility needs.
126-250cc
The 126-250cc range appeals to riders requiring better acceleration, balanced power output and enhanced ride comfort for mixed city-and-highway usage. OEMs position these models around value-performance, stylish design and versatile commuting capability.
251-500cc
This segment targets enthusiasts seeking touring capability, stronger torque delivery and mid-range performance for longer rides and weekend travel. Manufacturers invest in advanced braking, refined engines and comfort-enhancing features to support premium-commuter positioning.
Above 500cc
The Above 500cc class serves premium performance riders with high-power engines, long-distance touring appeal and lifestyle-oriented ownership experiences. Brand strategies highlight rider personalization, exclusive dealership services and community-centric engagement programs.
Conventional Motorcycles And Scooters Market, Segmentation by Application
Application segmentation clarifies usage environments where two-wheelers deliver mobility value across both Personal and Commercial contexts. Manufacturers tailor vehicle durability, comfort ergonomics and fleet-support services to match operational intensity and rider purpose. Stakeholders leverage application-focused strategies to strengthen aftermarket servicing and ownership retention.
Personal
The Personal segment includes daily commuting, recreational riding and household mobility, emphasizing comfort, safety and long-term ownership reliability.
Commercial
The Commercial segment covers last-mile delivery, fleet services and utility transport, where uptime, fuel-efficiency and rugged construction remain primary purchase factors.
Conventional Motorcycles And Scooters Market, Segmentation by Distribution Channel
Distribution Channel segmentation explains how buyers access products and services through Online and Offline routes, shaping purchase behavior and brand engagement models. OEMs optimize dealer networks, digital booking platforms and after-sales accessibility to support seamless ownership journeys.
Online
Online channels emphasize digital vehicle discovery, price comparison and pre-booking convenience, supported by virtual assistance and doorstep delivery programs.
Offline
Offline channels remain critical for test-ride interaction, financing facilitation and service-center relationships that reinforce in-person buying confidence.
Conventional Motorcycles And Scooters Market, Segmentation by Geography
In this report, Conventional Motorcycles And Scooters Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America features a market shaped by commuter adoption trends, recreational riding communities and premium motorcycle demand supported by strong dealership networks.
Europe
Europe reflects a structured market influenced by urban mobility regulations, touring culture and high product-quality expectations across commuter and leisure categories.
Asia Pacific
Asia Pacific represents a high-volume region driven by mass commuter usage, affordable two-wheeler ownership and expanding manufacturing ecosystems across emerging urban centers.
Middle East & Africa
Middle East & Africa shows rising demand supported by utility-focused applications, fleet deployment and transport-access expansion initiatives.
Latin America
Latin America combines daily mobility reliance with cost-efficient two-wheeler adoption and aftermarket service-driven purchasing behavior across urban and semi-urban corridors.
Conventional Motorcycles And Scooters Market Forces
This report provides an in depth analysis of various factors that impact the dynamics of Conventional Motorcycles and Scooters Market. These factors include; Market Drivers, Restraints and Opportunities Analysis
Comprehensive Market Impact Matrix
This matrix outlines how core market forces Drivers, Restraints and Opportunities affect key business dimensions including Growth, Competition, Customer Behavior, Regulation and Innovation.
| Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
|---|---|---|---|---|---|
| Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
| Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
| Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers:
- Urban Mobility Needs
- Affordability and Fuel Efficiency
- Technological Advancements-Technological advancements are a driving force behind the evolution of the conventional motorcycles and scooters market. Manufacturers are continuously investing in research and development to enhance the performance, efficiency, and safety features of these vehicles. One key area of innovation is engine technology, with advancements such as fuel injection systems, variable valve timing, and electronic control units improving power delivery, fuel efficiency, and emissions control. These technological upgrades not only enhance the riding experience for consumers but also help manufacturers meet increasingly stringent regulatory requirements for emissions and fuel economy.
Technological advancements extend beyond the engine to include features that enhance convenience, connectivity, and safety. For instance, the integration of advanced electronics and sensors enables the development of intelligent braking systems, traction control, and vehicle stability control, enhancing rider safety and confidence. Additionally, innovations in connectivity technologies allow motorcycles and scooters to integrate seamlessly with smartphones, providing riders with access to navigation, music, and communication features while on the move. These technological advancements not only improve the functionality and appeal of conventional motorcycles and scooters but also contribute to the overall advancement of the automotive industry.
Technological advancements in materials and manufacturing processes are driving improvements in vehicle design, durability, and weight reduction. Lightweight materials such as aluminum alloys and composite materials are increasingly being used to construct frames, chassis, and body panels, resulting in improved performance and agility. Advanced manufacturing techniques, such as robotic welding and 3D printing, enable precise construction and customization, allowing manufacturers to offer a wide range of models to cater to diverse consumer preferences. As technology continues to evolve, the conventional motorcycles and scooters market is poised to witness further innovation and growth, offering consumers increasingly advanced and efficient mobility solutions.
Restraints:
- Regulatory Challenges
- Safety Concerns
- Competition from Electric Vehicles-The conventional motorcycles and scooters market faces increasing competition from electric vehicles (EVs) as the automotive industry shifts towards sustainability and emissions reduction. Electric motorcycles and scooters offer several advantages over their conventional counterparts, including zero-emission operation, lower maintenance costs, and quieter operation. As governments worldwide implement stricter emissions regulations and incentivize the adoption of electric vehicles, consumers are increasingly considering electric options as viable alternatives to traditional gasoline-powered motorcycles and scooters.
One of the primary challenges for the conventional motorcycles and scooters market in the face of electric vehicle competition is the need to adapt to changing consumer preferences and regulatory environments. With concerns over air pollution and climate change driving the transition towards electric mobility, manufacturers of conventional vehicles must invest in research and development to improve fuel efficiency, reduce emissions, and enhance sustainability. Additionally, they may need to explore partnerships or acquisitions in the electric vehicle space to remain competitive and diversify their product offerings.
Amidst the challenges posed by electric vehicle competition, there are also opportunities for innovation and collaboration within the conventional motorcycles and scooters market. Manufacturers can leverage their expertise in design, manufacturing, and distribution to develop hybrid models that combine the benefits of electric and conventional propulsion systems. Furthermore, collaboration with battery technology companies and infrastructure providers can help address challenges such as range anxiety and charging infrastructure, making electric motorcycles and scooters more accessible and appealing to consumers. By embracing innovation and adaptation, manufacturers in the conventional motorcycles and scooters market can navigate the evolving automotive landscape and maintain their relevance in an increasingly electrified world.
Opportunities:
- Emerging Markets
- Innovation in Design and Features
- Sustainable Mobility Solutions-The conventional motorcycles and scooters market is increasingly embracing sustainable mobility solutions as environmental concerns grow and regulations tighten. Manufacturers are exploring various avenues to enhance the sustainability of their products, including the development of cleaner and more efficient engines, lightweight materials, and alternative fuel options. Electric motorcycles and scooters are gaining traction as zero-emission alternatives to traditional internal combustion engine models, offering environmentally friendly transportation solutions for urban commuters and delivery services. By investing in electric vehicle technology and infrastructure, manufacturers can align themselves with the growing demand for sustainable mobility solutions and capitalize on emerging market opportunities.
In addition to electrification, manufacturers are focusing on improving the overall lifecycle sustainability of conventional motorcycles and scooters. This includes initiatives to reduce emissions during production, enhance recyclability, and extend product longevity through durable design and materials. By adopting sustainable manufacturing practices and incorporating eco-friendly materials, companies can minimize their environmental footprint and appeal to environmentally conscious consumers. Furthermore, innovations in shared mobility and ride-sharing platforms are reshaping the market landscape, offering new opportunities for collaboration and expanding access to sustainable transportation options in urban areas.
The transition towards sustainable mobility solutions in the conventional motorcycles and scooters market also presents challenges. Infrastructure limitations, including the availability of charging stations for electric vehicles, remain a barrier to widespread adoption. Moreover, consumer awareness and acceptance of electric motorcycles and scooters may vary across different regions, requiring manufacturers to educate and incentivize potential buyers. Nonetheless, by leveraging technological advancements, fostering collaboration across the industry, and addressing infrastructure gaps, manufacturers can overcome these challenges and drive the widespread adoption of sustainable mobility solutions in the global market.
Conventional Motorcycles And Scooters Market Competitive Landscape Analysis
Conventional Motorcycles & Scooters Market is driven by vigorous competition, continuous innovation, and evolving partnerships among OEMs and component suppliers. Players adopt diverse strategies and sometimes pursue merger or alliance moves to bolster scale, differentiate product lines, and widen distribution. The competitive race shapes ongoing growth and product evolution.
Market Structure and ConcentrationThe market shows moderate concentration, with leading manufacturers capturing over 50 % of conventional two-wheeler sales. Mergers and acquisitions enhance scale and integration across powertrain and supply chains. This structure favors established brands with broad reach, while regional and niche entrants compete via specialization and lean strategies.
Brand and Channel StrategiesKey brands deploy hybrid strategies combining dealership networks, finance partnerships, and direct tie-ups with service chains. Around 40 % of sales flow through channel alliances in emerging markets. Brand messaging emphasizes reliability, service coverage, and legacy motor engineering, reinforcing trust and retention in competitive markets.
Innovation Drivers and Technological AdvancementsTechnological advancements in engine efficiency, lightweight materials, and emission control systems differentiate offerings. More than 60 % of new models integrate better combustion tuning, reduced friction, and improved durability. Collaboration across parts suppliers, fuel system specialists, and OEMs accelerates innovation and helps brands meet tightening standards.
Regional Momentum and ExpansionAsia-Pacific dominates expansion in the conventional segment, contributing over 60 % of market demand due to high two-wheeler penetration and affordability dynamics. Partnerships and local production bolster regional presence. In mature markets, consolidation and technology transfer support steady growth, even as electrification looms.
Future OutlookThe future outlook signals steady demand for conventional motorcycles and scooters as structural mobility needs persist. Expect increased collaboration, phased innovation in hybrid integration, and selective merger activity. Firms combining strong brand heritage with agile expansion and efficiency upgrades are poised to lead as markets evolve.
Key players in Conventional Motorcycles and Scooters Market include:
- Honda Motor Co., Ltd.
- Hero MotoCorp Ltd.
- Yamaha Motor Co., Ltd.
- Bajaj Auto Ltd.
- TVS Motor Company
- Suzuki Motor Corporation
- Kawasaki Heavy Industries
- Mahindra Two Wheelers
- Piaggio & C. S.p.A.
- Royal Enfield
- KTM
- CFMoto
- SYM (Sanyang Motor Co., Ltd.)
- Harley-Davidson
- Benelli
In this report, the profile of each market player provides following information:
- Market Share Analysis
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By Engine Capacity
- Market Snapshot, By Application
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Conventional Motorcycles and Scooters Market Forces
- Drivers, Restraints and Opportunities
- Drivers
- Urban Mobility Needs
- Affordability and Fuel Efficiency
- Technological Advancements
- Restraints
- Regulatory Challenges
- Safety Concerns
- Competition from Electric Vehicles
- Opportunities
- Emerging Markets
- Innovation in Design and Features
- Sustainable Mobility Solutions
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Conventional Motorcycles And Scooters Market, By Product Type, 2021 - 2031 (USD Million)
- Motorcycles
- Scooters
- Conventional Motorcycles And Scooters Market, By Engine Capacity, 2021 - 2031 (USD Million)
- Up To 125cc
- 126-250cc
- 251-500cc
- Above 500cc
- Conventional Motorcycles And Scooters Market, By Application, 2021 - 2031 (USD Million)
- Personal
- Commercial
- Conventional Motorcycles And Scooters Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Online
- Offline
- Conventional Motorcycles and Scooters Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Conventional Motorcycles And Scooters Market, By Product Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Honda Motor Co., Ltd.
- Hero MotoCorp Ltd.
- Yamaha Motor Co., Ltd.
- Bajaj Auto Ltd.
- TVS Motor Company
- Suzuki Motor Corporation
- Kawasaki Heavy Industries
- Mahindra Two Wheelers
- Piaggio & C. S.p.A.
- Royal Enfield
- KTM
- CFMoto
- SYM (Sanyang Motor Co., Ltd.)
- Harley-Davidson
- Benelli
- Company Profiles
- Analyst Views
- Future Outlook of the Market