• Premiumization drives growth, as consumers increasingly opt for craft and flavored ciders, accounting for nearly 40% of product innovations in recent years.

• Health-conscious trends are fueling demand for low-alcohol and low-sugar ciders, appealing strongly to younger demographics focused on wellness.

• Fruit-based diversification is expanding beyond apple, with pear, berry and tropical fruit blends capturing more than 25% of new product launches.

• On-trade sales channels remain crucial, contributing close to 45% of overall market share, while e-commerce continues to record double-digit growth post-pandemic.

• Sustainability initiatives are reshaping production, as over 30% of leading brands emphasize eco-friendly packaging and locally sourced ingredients.

• Emerging markets gain traction, with Asia-Pacific showing strong momentum driven by rising disposable incomes and changing beverage preferences.

• Brand collaborations and innovation are central, with limited editions and cross-industry partnerships boosting visibility and attracting new consumers.

• In October 2021, the market introduced citrus-based fibers in innovative forms like powders and capsules, designed to meet the rising demand for convenient dietary supplements. These products gained attention for their role in promoting digestion and enhancing gut health, reflecting consumer preference for accessible and health-focused nutritional solutions.

• In February 2024, the citrus-based dietary fibers market witnessed notable expansion, driven by rising consumer interest in high-fiber products supporting gut health. Citrus fiber emerged as a sustainable and effective ingredient in functional foods, aligning with the growing trend toward natural and health-oriented nutritional solutions.

In this report, the Cider Market has been segmented by Type, Packaging, Distribution Channel and Geography.

Cider Market, Segmentation by Type

The cider market is segmented by type into Apple Flavored, Fruit Flavored, and Perry. Each type offers a unique flavor profile and appeals to different consumer preferences. Apple Flavored cider dominates the market, owing to the widespread popularity of apple-based drinks globally. Fruit Flavored ciders are gaining traction as consumers increasingly seek variety in their beverage choices. Perry, a lesser-known but growing category, is based on fermented pear juice and is seeing a rise in demand due to increasing interest in niche, artisanal beverages.

• Apple Flavored

  Apple Flavored cider holds the largest share of the cider market, driven by its traditional appeal and broad consumer base. This segment benefits from established brand loyalty and is a staple in both mainstream and craft cider offerings.

• Fruit Flavored

  Fruit Flavored cider includes varieties such as berry, peach, and citrus, which have attracted younger consumers seeking innovative and exciting flavors. This segment is experiencing rapid growth, particularly in North America and Europe, with some varieties seeing annual growth rates exceeding 10%.

• Perry

  Perry, made from fermented pears, is gaining recognition among connoisseurs and premium beverage enthusiasts. While still a niche segment, it has witnessed an increase in popularity, especially in Europe, where traditional pear ciders have a long history.

Cider Market, Segmentation by Packaging

The cider market is segmented by packaging into Draught, Cans, Glass Bottles, Plastic Bottles, and Others. Packaging plays a crucial role in the consumer experience, with different formats catering to varying preferences. Draught ciders are primarily popular in bars and restaurants, while canned ciders offer portability and convenience, contributing to their rise in the retail sector.

• Draught

  Draught ciders are typically served in bars and pubs, providing a fresh and high-quality experience. This packaging format remains popular in the on-trade segment, where it offers a premium appeal and a more authentic cider experience.

• Cans

  Canned ciders are seeing significant growth due to their portability, convenience, and cost-effectiveness. This packaging format is popular in both the on-trade and off-trade segments and is increasingly favored by younger consumers who value convenience.

• Glass Bottles

  Glass Bottles are a traditional packaging choice for cider, often associated with premium products. While this format remains popular, especially for craft ciders, its growth has slowed compared to cans due to the higher cost and heavier weight.

• Plastic Bottles

  Plastic Bottles offer a lighter, more affordable alternative to glass bottles, though they are less favored by premium cider brands. This packaging type is often seen in mass-market ciders and in regions where cost-effectiveness is a priority.

• Others

  The "Others" category includes various packaging formats such as pouches or bag-in-box options, though these remain a small part of the market. These alternatives are typically used for larger quantities and are often associated with specific markets or bulk purchasing.

Cider Market, Segmentation by Distribution Channel

The cider market is segmented by distribution channel into On-Trade and Off-Trade channels. The On-Trade segment refers to establishments such as bars, pubs, and restaurants, where consumers enjoy cider in a social setting. The Off-Trade segment includes retail outlets like supermarkets, liquor stores, and online sales, which are increasingly important as consumers shift towards home consumption.

• On-Trade

  The On-Trade segment remains an important channel for premium and craft cider brands. These establishments offer consumers a unique experience, often with exclusive flavors and a curated selection of artisanal products. Despite challenges posed by the pandemic, On-Trade sales are expected to recover and grow, particularly in regions with vibrant pub cultures like Europe.

• Off-Trade

  The Off-Trade segment, particularly retail outlets, continues to dominate the cider market due to convenience and wider access. With the rise of e-commerce and direct-to-consumer models, this channel is expected to see continued growth, particularly in markets like North America, where online grocery sales have surged.

Cider Market, Segmentation by Geography

In this report, the Cider Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

North America

North America is one of the largest markets for cider, driven by a strong preference for craft and premium beverages. The growth of the cider market in this region is expected to accelerate as younger consumers increasingly gravitate towards fruit-flavored and innovative ciders. Brands that focus on sustainability and local sourcing are gaining traction in the market.

Europe

Europe remains the largest region for cider, particularly in countries like the UK, France, and Spain, where cider has a long-standing cultural tradition. The market is driven by both traditional apple ciders and the growing interest in fruit-flavored ciders. European consumers are highly focused on premium and craft offerings, with the trend for organic and low-sugar variants gaining momentum.

Asia Pacific

The cider market in Asia Pacific is relatively small but shows strong growth potential. The rising popularity of Western-style alcoholic beverages, along with increasing disposable incomes in countries like Japan, China, and India, is expected to drive demand for cider. The market is still in its early stages, with product awareness and distribution expanding rapidly.

Middle East & Africa

In the Middle East and Africa, the cider market remains niche, with lower alcohol consumption rates in many countries. However, the demand for alcoholic beverages is expected to increase, particularly in more liberal markets like South Africa. There is also growing interest in international and craft ciders among younger, affluent consumers.

Latin America

Latin America offers considerable growth opportunities for cider, particularly in Brazil and Mexico, where alcohol consumption is high and there is increasing awareness of international brands. Cider's appeal is rising, especially among urban millennials who are seeking new beverage options. The market is expected to grow as brands introduce more tailored flavors and products to meet local tastes.

This report provides an in depth analysis of various factors that impact the dynamics of Cider Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Cider Market is becoming increasingly competitive, with leading producers leveraging strategies such as mergers, acquisitions, and partnerships to strengthen their positions. Established brands dominate a significant share, while niche players are focusing on premium and flavored variants to capture rising demand. Nearly 65% of sales are driven by established breweries investing in innovation and expansion.

Market Structure and Concentration
The market shows a moderately consolidated structure where a few large companies control over 55% of the segment. Regional brewers and artisanal producers account for the remaining share, highlighting the balance between tradition and innovation. Increasing collaborations across supply chains are enhancing efficiency, supporting steady growth in concentrated clusters of production.

Brand and Channel Strategies
Strong brand positioning and diversified strategies are central to growth in this sector. Around 45% of sales are generated through on-trade channels, supported by partnerships with restaurants and pubs. Off-trade retail expansion and digital distribution are reshaping accessibility, while mergers among distributors are consolidating routes to market and strengthening collaboration within the ecosystem.

Innovation Drivers and Technological Advancements
Product innovation remains a defining factor, with over 40% of new launches incorporating fruit blends and low-alcohol variants. Investments in technological advancements such as automated brewing systems and sustainable packaging enhance efficiency. Strategic collaboration with technology providers ensures consistent quality, while innovation in flavor profiles continues to accelerate consumer adoption and support long-term growth.

Regional Momentum and Expansion
Expansion is strongest in European markets, which account for nearly 50% of overall consumption. North America shows rising demand supported by strategies in flavored cider segments, while Asia-Pacific is witnessing accelerated growth through premium launches and cross-border partnerships. Regional breweries are collaborating with distributors to enhance market access and fuel sustained expansion.

Future Outlook
The future outlook for the cider industry remains optimistic, driven by ongoing innovation, strategic partnerships, and continuous market expansion. Nearly 60% of producers are expected to prioritize sustainability and digital distribution as part of their long-term strategies. Mergers among key players will likely reshape competition, while technological advancements promise enhanced efficiency and consistent growth.

Key players in Cider Market include:

• Heineken N.V.
• Anheuser-Busch InBev
• Molson Coors Beverage Co.
• Carlsberg Group
• C & C Group plc
• Asahi Group Holdings
• Boston Beer Company (Angry Orchard)
• Diageo plc
• Thatchers Cider
• Distell Group
• Kopparbergs Brewery
• Aston Manor Brewery
• H. P. Bulmer (Bulmers / Strongbow)
• Aspall Cyder
• Åbro Bryggeri AB

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis