• Market Size & Growth automotive electric power steering (EPS) market was valued at approximately in 2025 and is projected to reach by 2030, growing at a compound annual growth rate of 5.10% during the forecast period.

• Regional Dynamics Asia-Pacific held the largest market share in 2024, accounting for 46.8% of the global revenue. The region is expected to continue its dominance due to increasing vehicle production and adoption of advanced steering technologies.

• Vehicle Segment Growth Passenger cars represented 73.2% of the EPS market share in 2024. However, commercial vehicles are anticipated to experience the fastest growth, with a projected of 9.7% through 2030, driven by the need for enhanced fuel efficiency and reduced maintenance costs.

• Technological Advancements The market is witnessing a shift towards steer-by-wire systems, which eliminate the mechanical link between the steering wheel and the wheels, offering greater design flexibility and enabling autonomous driving capabilities.

• Component Trends Steering rack/column components accounted for 42.61% of the EPS market size in 2024. Sensor components are expected to exhibit the highest CAGR of 10.20% through 2030, driven by the integration of advanced driver assistance systems (ADAS) and the need for precise steering control.

• Propulsion System Shift Internal combustion engine vehicles held 61.5% of the EPS market share in 2024. However, battery electric vehicles are projected to grow at the fastest rate, with a CAGR of 16.5%, as the automotive industry increasingly adopts electric mobility solutions.

• Key Players Prominent companies in the EPS market include JTEKT Corporation, Robert Bosch GmbH, ZF Friedrichshafen AG, Nexteer Automotive, NSK Ltd., and Hitachi Astemo Ltd., focusing on innovations in steering technologies and expanding their market presence.

In this report, the Automotive Electric Power Steering (EPS) Market has been segmented by Type, Vehicle Type, Propulsion Type, Component, and Geography. This segmentation framework reflects how advances in steering electrification, evolving driver assistance expectations, global emissions standards, and differentiated regional automotive preferences are shaping EPS adoption as a core enabler of fuel efficiency, handling precision, and ADAs integration across passenger and commercial vehicle portfolios worldwide.

Automotive Electric Power Steering (EPS) Market, Segmentation by Type

Segmentation by Type underscores how different architecture variants of EPS deliver targeted benefits in terms of steering feel, packaging flexibility, cost, and integration complexity. OEMs calibrate these electric assist configurations to balance driver comfort, efficiency, and precise steering feedback within specific vehicle platforms and performance expectations.

Column Electric Power Steering

Column EPS systems integrate the electric assist unit along the steering column, providing a compact, cost‑effective solution that reduces system complexity while offering enhanced steering assist at low speeds and improved directional control. Their architectural simplicity suits mainstream passenger car segments where balanced performance and affordability are prioritized.

Rack Electric Power Steering

Rack EPS configurations place the electric assist mechanism directly at the steering rack, enhancing torque delivery, reducing energy losses, and enabling more refined steering responsiveness. This type is increasingly favored in vehicles where handling precision and dynamic control are key differentiators, including mid‑range and premium segments.

Pinion Electric Power Steering

Pinion EPS systems mount the electric assist around the pinion gear, improving mechanical efficiency and reducing parasitic energy loss compared to traditional hydraulic systems. This configuration supports high performance and improved energy savings, making it attractive for both passenger cars and light commercial vehicles seeking a blend of steering accuracy and efficiency.

Automotive Electric Power Steering (EPS) Market, Segmentation by Vehicle Type

The Vehicle Type segmentation delineates how EPS adoption varies across passenger cars and commercial vehicles, with differences driven by structural priorities, usage patterns, and safety expectations. EPS systems provide tailored advantages in terms of maneuverability, driver comfort, and reduced steering effort across vehicle classes.

Passenger Cars

Passenger cars represent the largest segment in the EPS market, driven by urban mobility needs, rising consumer expectations for comfort and ease of handling, and regulatory emphasis on efficient vehicle systems. EPS integration in this category enhances driver feel across city and highway driving conditions while supporting advanced features such as lane‑keeping assist and adaptive cruise control.

Commercial Vehicles

Commercial vehicles adopt EPS technologies to improve steering ease, enhance driver ergonomics, and reduce fatigue during extended operation. Particularly in light commercial classes, EPS enables better maneuverability in congested urban logistics environments, and in heavier classes, it contributes to optimized driver control and reduced maintenance overhead.

Automotive Electric Power Steering (EPS) Market, Segmentation by Propulsion Type

Segmentation by Propulsion Type highlights how EPS technologies interface with varied powertrain architectures, from conventional internal combustion engines to fully electric drivetrains. Propulsion‑aligned EPS adoption is influenced by integration requirements, vehicle weight considerations, and system efficiency objectives that support broad electrification goals.

ICE

Internal Combustion Engine (ICE) vehicles integrate EPS to replace legacy hydraulic steering systems, delivering improved fuel economy, reduced parasitic losses, and enhanced steering responsiveness. EPS in ICE platforms enhances overall vehicle efficiency while aligning with consumer expectations for refined handling dynamics.

Electric

Electric vehicles (EVs) inherently benefit from EPS due to its compatibility with electrified powertrains, low energy consumption, and integration with advanced vehicle electronic architectures. In EVs, EPS supports regenerative braking coordination, ADAS features, and seamless steering control calibration for enhanced driving experience and system efficiency.

Automotive Electric Power Steering (EPS) Market, Segmentation by Component

The Component segmentation provides insight into the functional building blocks of EPS systems, including control electronics, actuation hardware, and mechanical linkages. Each component influences system performance, reliability, integration cost, and overall steering dynamics across diverse vehicle platforms.

Electric Control Unit

Electric control units (ECUs) manage the steering assist algorithm, torque delivery, and integration with vehicle stability and ADAS systems. They serve as the system intelligence layer that optimizes steering response, mediates driver inputs, and enhances safety through coordinated control logic.

Electric Motor

Electric motors provide the actuation force for EPS systems, influencing energy consumption, assist torque profiles, and system responsiveness. High‑efficiency motors improve steering assist consistency, reduce electrical loads, and support lightweight vehicle design objectives.

Rack and Pinion

Rack and pinion assemblies translate rotational input into lateral wheel movement and serve as the mechanical core of many EPS configurations. Their precision, durability, and integration with assist modules are critical to achieving responsive steering feedback and consistent handling characteristics.

Steering Column

Steering columns provide the structural pathway for driver inputs to the EPS system, with design focusing on impact resilience, adjustability, and integration with safety systems such as airbags. Their construction influences system reliability and ergonomic alignment for driver comfort.

Others

The Others category encompasses ancillary EPS components such as sensors, wiring harnesses, connectors, and adaptive feedback modules that enhance system integration, diagnostics, and performance optimization across varied operating environments.

Automotive Electric Power Steering (EPS) Market, Segmentation by Geography

Geographic segmentation reveals how regional automotive technology adoption rates, regulatory landscapes, safety standards, and consumer expectations influence EPS penetration. Regions with advanced electrification agendas and strong automotive ecosystems exhibit elevated EPS adoption, especially in passenger and commercial vehicle programs aligned with efficiency and safety priorities.

North America

North America exhibits strong EPS adoption driven by advanced automotive innovation ecosystems, stringent safety regulations, and high consumer expectations for refined steering control. OEMs in this region prioritize efficiency optimization, adaptive steering features, and integration with ADAS and stability control to meet performance and regulatory benchmarks.

Europe

Europe remains a leading market for EPS systems, supported by rigorous handling performance standards, widespread electrification policies, and mature automotive production hubs. European OEMs leverage EPS to enhance steering precision, fuel efficiency, and integration with safety and autonomous driving functions.

Asia Pacific

Asia Pacific is a rapidly growing region for automotive EPS influenced by massive vehicle production volumes, rising electrified vehicle penetration, and expanding local supply networks. Regional demand is shaped by consumer preferences for comfort, efficiency, and advanced safety features across passenger and commercial classes.

Middle East & Africa

Middle East & Africa shows moderate EPS uptake as automotive modernization accelerates and demand for enhanced driving comfort and safety features increases. Growth is supported by expanding vehicle sales and evolving regulatory emphasis on steering performance and electrification incentives.

Latin America

Latin America presents emerging opportunities for EPS growth fueled by rising vehicle ownership, expanding feature expectations, and regulatory alignment with global safety trends. OEM focus on cost‑effective EPS variants and aftermarket support enhances market penetration across regional segments.

This report provides an in depth analysis of various factors that impact the dynamics of Automotive Electric Power Steering (Eps) Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Increasing Demand for Fuel-efficient Vehicles
• Growing Emphasis on Vehicle Safety and Enhanced Driving Experience

• Integration with Advanced Driver Assistance Systems (ADAS) - ADAS technologies, such as lane-keeping assist, adaptive cruise control, and autonomous emergency braking, rely heavily on accurate and responsive steering control. EPS systems play a crucial role in enabling seamless integration and operation of these advanced features by providing precise steering assistance based on real-time data from sensors and cameras. As automotive OEMs increasingly prioritize safety and autonomy, the demand for EPS systems that can seamlessly integrate with ADAS technologies is expected to surge, driving growth in the global market.

  The integration of EPS with ADAS not only enhances vehicle safety but also contributes to improved driving experience and comfort. By leveraging EPS technology, vehicles equipped with ADAS features can offer smoother and more precise steering control, reducing driver fatigue and enhancing overall vehicle stability. This integration enables vehicles to respond more effectively to dynamic driving conditions, such as sudden lane departures or obstacles on the road, thereby mitigating the risk of accidents and collisions. As consumer awareness of ADAS benefits grows and regulatory mandates for safety features become more stringent, the demand for EPS systems capable of supporting advanced driver assistance functionalities will continue to rise.

  The convergence of EPS and ADAS technologies opens up new opportunities for innovation and differentiation in the automotive industry. Manufacturers and suppliers are investing in research and development initiatives to enhance the performance, reliability, and scalability of EPS systems to meet the evolving requirements of ADAS-equipped vehicles. Furthermore, the integration of EPS with ADAS paves the way for the development of more sophisticated semi-autonomous and autonomous driving capabilities, driving further advancements in vehicle automation and connectivity. As automotive OEMs strive to stay ahead in the race toward autonomous mobility, EPS systems integrated with ADAS will play a pivotal role in shaping the future of automotive technology and mobility solutions.

Restraints:

• High Initial Investment Costs
• Compatibility Issues with Older Vehicle Models

• Limited Consumer Awareness and Education - Limited consumer awareness and education represent a significant restraint in the Global Automotive Electric Power Steering (EPS) Market. Despite the widespread adoption of EPS technology in modern vehicles, many consumers remain unaware of its benefits and functionality. The lack of awareness stems from various factors, including inadequate marketing efforts by automotive manufacturers and suppliers, as well as a general lack of education regarding automotive technologies among consumers. As a result, consumers may not fully appreciate the advantages of EPS systems, such as improved steering precision, reduced fuel consumption, and enhanced driving comfort, leading to subdued demand in some market segments.

  Addressing the issue of limited consumer awareness and education is essential for unlocking the full potential of the Automotive EPS Market. Manufacturers and suppliers need to invest in comprehensive marketing and educational campaigns to raise awareness about the benefits and features of EPS technology. This may include advertising initiatives, product demonstrations, and consumer outreach programs aimed at dispelling misconceptions and highlighting the advantages of EPS-equipped vehicles. Moreover, collaboration with dealerships and automotive service centers can facilitate the dissemination of information and ensure that consumers are adequately informed when making purchasing decisions.

  Improving consumer education and awareness can also create opportunities for market growth and differentiation. By educating consumers about the advantages of EPS technology, manufacturers and suppliers can stimulate demand and drive adoption rates, particularly in emerging markets and niche segments. Moreover, increased consumer awareness may lead to greater demand for advanced EPS features, such as integration with driver assistance systems and autonomous driving capabilities, further driving innovation and investment in the Automotive EPS Market. Therefore, addressing the issue of limited consumer awareness and education is crucial for unlocking new opportunities and driving sustained growth in the global market.

Opportunities:

• Customization and Differentiation Strategies
• Focus on Sustainability and Environmental Regulations

• Adoption of EPS in New Vehicle Segments - The adoption of Electric Power Steering (EPS) in new vehicle segments represents a significant opportunity within the Global Automotive EPS Market. Traditionally, EPS technology has been predominantly used in passenger cars, but there is a growing trend towards its adoption in new vehicle segments, including two-wheelers, off-road vehicles, and commercial trucks. As manufacturers seek to enhance vehicle performance, efficiency, and safety across diverse applications, the integration of EPS systems in these new segments presents promising opportunities for market expansion and innovation.

  Two-wheelers, including motorcycles and scooters, are increasingly incorporating EPS technology to improve maneuverability, stability, and rider comfort. By replacing traditional hydraulic steering systems with electrically assisted ones, two-wheelers can offer smoother and more precise handling, especially at low speeds and during cornering. Moreover, EPS systems in two-wheelers can enable the integration of advanced safety features, such as traction control and electronic stability control, enhancing overall rider safety and confidence on the road. As urbanization and congestion increase, particularly in emerging markets, the demand for two-wheelers equipped with EPS technology is expected to rise, driving growth in this segment of the Automotive EPS Market.

  Off-road vehicles and commercial trucks are embracing EPS technology to enhance their capabilities and performance in rugged and challenging environments. EPS systems offer advantages such as improved steering control, reduced steering effort, and enhanced vehicle stability, making them well-suited for off-road applications. In commercial trucks, EPS technology can improve driver comfort and reduce fatigue during long-haul journeys, while also contributing to fuel efficiency and operational cost savings. As manufacturers continue to innovate and optimize EPS systems for these new vehicle segments, the adoption of EPS technology is poised to expand, driving opportunities for market growth and diversification in the Global Automotive EPS Market.