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Add to CartGlobal Printed Signage Market Growth, Share, Size, Trends and Forecast (2024 - 2030)
By Product;
Billboards, Backlit Displays, Pop Displays, Banners, Flags, and Backdrops, Corporate Graphics, Exhibition, and Trade Show Materials and Others.By Print Technology;
Screen, Inkjet, Sheetfed and Others.By Type;
Indoor Printed Signage and Outdoor Printed Signage.By End User Vertical;
BFSI, Retail, Transportation and Logistics, Healthcare and Others.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2020 - 2030).Introduction
Global Printed Signage Market (USD Million), 2020 - 2030
In the year 2023, the Global Printed Signage Market was valued at USD 38.92 million. The size of this market is expected to increase to USD 39.46 million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of 0.2%.
The global printed signage market is a dynamic and integral component of the advertising and communication landscape, encompassing a wide range of printed materials used for promotional, informational, and directional purposes. Printed signage plays a crucial role in visually engaging consumers, driving brand awareness, and conveying messages effectively across diverse environments. This market encompasses various types of printed signage, including posters, banners, billboards, vehicle wraps, and point-of-sale displays, which are utilized by businesses, organizations, and advertisers worldwide to capture attention and influence consumer behavior.
With the continuous evolution of printing technologies and materials, the printed signage market offers innovative solutions that cater to the ever-changing needs and preferences of advertisers, ensuring impactful and visually appealing communication channels in both indoor and outdoor settings.The global printed signage market is experiencing steady growth, propelled by factors such as urbanization, globalization, and the increasing focus on marketing and brand promotion.
As businesses strive to differentiate themselves in competitive markets, the demand for eye-catching and customizable printed signage solutions continues to rise. Furthermore, the advent of digital printing technologies has revolutionized the industry, enabling quick turnaround times, cost-effectiveness, and high-quality output. From small businesses to multinational corporations, organizations across various sectors rely on printed signage to enhance their visibility, promote products and services, and create memorable brand experiences for consumers. As a result, the global printed signage market remains vibrant and dynamic, offering a plethora of opportunities for manufacturers, printers, advertisers, and end-users alike.
Global Printed Signage Market Recent Developments & Report Snapshot
Recent Developments:
- March 2023 - 3A Composites Holding ag develops CRYLUXre and PERSPEXre are acrylic sheet materials that are made utilizing 100% reused methyl methacrylate (rMMA), obtained from PMMA scraps and waste. The rMMA is acquired from the depolymerization of acrylic sheets and fluid waste coming from our own creation. The material that has been recycled can be used again and again, saving raw materials and reducing waste.
- In April 2021, ORAFOL Group acquired NUPRO Advanced TPU Films in South Deerfield, Massachusetts, U.S. The partnership will allow ORAFOL and NUPRO to further grow their core businesses by expanding their production operations and capabilities.
- In April 2021, Schweiter Technologies expanded its 3A Composites core materials business in Poland with the addition of PET foam production, as well as signing and closing a deal to buy 40% of JMB Wind With facilities in Poland and Portugal. JMB, based in Goleniów, Poland, is a leading firm in core materials, kit design, and production, primarily for wind turbines.
- For instance, in 2021 Epson India will introduce the Sure Color 5030 and SureColor R5030L, two new large-format latex printers, to the market. These offer a quick lamination option and low-cost inks for high-performance signage printing.
| Parameters | Description |
|---|---|
| Market | Global Printed Signage Market |
| Study Period | 2020 - 2030 |
| Base Year (for Printed Signage Market Size Estimates) | 2023 |
| Drivers |
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| Restraints |
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| Opportunities |
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Segment Analysis
This report extensively covers different segments of Global Printed Signage Market and provides an in depth analysis (including revenue analysis for both historic and forecast periods) for all the market segments.
The segment analysis of the global printed signage market reveals a comprehensive landscape with diverse product offerings tailored to various end-user verticals across different regions. Billboards, backlit displays, pop displays, banners, flags, and backdrops emerge as prominent product categories, catering to the needs of industries such as retail, transportation, healthcare, and more. These versatile signage solutions play a crucial role in enhancing brand visibility, promoting products or services, and engaging customers both indoors and outdoors. Moreover, corporate graphics and exhibition materials cater to specific marketing and promotional requirements of businesses across different sectors, driving demand for customized signage solutions tailored to their branding and communication needs.
In terms of print technology, the market offers a range of options including screen printing, inkjet printing, sheetfed printing, and others. Each print technology offers distinct advantages in terms of print quality, speed, and cost-effectiveness, allowing businesses to choose the most suitable printing method based on their specific requirements and budget considerations. Furthermore, the segmentation by type distinguishes between indoor and outdoor printed signage, reflecting the different environments and applications for which these signage solutions are designed. While indoor printed signage focuses on enhancing interior spaces such as retail stores, offices, and public buildings, outdoor printed signage targets high-traffic areas such as highways, streets, and outdoor events, maximizing brand visibility and impact. Overall, the segment analysis underscores the diverse range of printed signage products, print technologies, and end-user verticals driving the growth of the global printed signage market across various regions.
Global Printed Signage Segment Analysis
In this report, the Global Printed Signage Market has been segmented by Product, Print Technology, Type, End User Vertical and Geography.
Global Printed Signage Market, Segmentation by Product
The Global Printed Signage Market has been segmented by Product into Billboards, Backlit Displays, Pop Displays, Banners, Flags, and Backdrops, Corporate Graphics and Others Products.
The segmentation of the global printed signage market by product reveals a diverse array of offerings catering to various advertising and promotional needs. Billboards emerge as a prominent product category, serving as ubiquitous outdoor advertising platforms that capture the attention of passersby with their large-scale displays. Backlit displays, another significant segment, utilize illumination to enhance visibility and visual impact, making them popular choices for indoor and outdoor signage in retail environments, transportation hubs, and corporate settings. Pop displays, banners, flags, and backdrops cater to a wide range of promotional events and marketing campaigns, providing customizable solutions for businesses across industries.
Corporate graphics, including office signage, wall murals, and branding materials, play a vital role in enhancing brand identity and creating immersive environments within corporate spaces. Furthermore, exhibition and trade show materials serve as essential tools for businesses to showcase their products and services to targeted audiences, driving engagement and generating leads at industry events and conferences.In addition to these key product categories, the market encompasses a range of other printed signage offerings tailored to specific needs and applications.
These include specialty signage such as vehicle wraps, window graphics, floor decals, and point-of-sale displays, which are utilized by businesses to create unique branding experiences and promotional opportunities. Each product category within the printed signage market presents distinct opportunities for businesses to effectively communicate their messages, enhance brand visibility, and drive customer engagement across diverse marketing channels. As businesses continue to recognize the value of printed signage in their advertising and promotional strategies, the global market is expected to witness sustained growth across various product segments in the forecast period.
Global Printed Signage Market, Segmentation by Print Technology
The Global Printed Signage Market has been segmented by Print Technology into Screen, Inkjet, Sheetfed, Others.
The segmentation of the global printed signage market by print technology delineates a varied landscape of printing methods utilized in the production of signage materials. Screen printing emerges as a prominent print technology, characterized by its versatility and ability to produce high-quality prints on various substrates, including paper, plastics, and textiles. This method is widely employed in the production of billboards, banners, and corporate graphics, offering durability and vibrant color reproduction. Inkjet printing, on the other hand, showcases significant growth potential, driven by advancements in digital printing technology and its suitability for producing customized and short-run signage materials.
Inkjet technology enables precise and high-resolution printing, making it ideal for intricate designs and personalized signage solutions tailored to specific customer requirements.Sheetfed printing represents another key segment within the print technology category, catering primarily to the production of corporate graphics, exhibition materials, and indoor printed signage. This method offers advantages such as quick turnaround times and cost-effectiveness for medium to large print runs, making it a preferred choice for businesses seeking efficient signage solutions for indoor environments.
Additionally, other print technologies, including digital printing methods such as UV printing and dye-sublimation, contribute to the diversity of options available in the market, providing manufacturers and end-users with a wide range of choices to meet their printing needs. Overall, the segmentation by print technology underscores the significance of technological advancements and printing capabilities in shaping the growth trajectory of the global printed signage market over the forecast period.
Global Printed Signage Market, Segmentation by Type
The Global Printed Signage Market has been segmented by Type into Indoor Printed Signage and Outdoor Printed Signage.
The segmentation of the global printed signage market by type highlights a diverse range of applications catering to various environments and purposes. Indoor printed signage encompasses a wide array of materials and formats designed for use within buildings and enclosed spaces. These include corporate graphics for offices, retail displays for promoting products and offers, exhibition and trade show materials for showcasing brands and products, and other indoor signage solutions tailored to specific needs such as wayfinding and informational signage.
With the indoor environment serving as a critical touchpoint for engaging customers and visitors, the demand for visually appealing and informative printed signage continues to grow across industries such as retail, healthcare, and corporate sectors.On the other hand, outdoor printed signage caters to promotional and informational needs in outdoor environments, leveraging durable materials and weather-resistant printing technologies to withstand exposure to elements such as sunlight, rain, and wind. Outdoor signage encompasses a range of formats including billboards, backlit displays, pop displays, banners, flags, and backdrops, serving as effective tools for brand promotion, advertising campaigns, and directional signage in public spaces, transportation hubs, retail storefronts, and outdoor events.
The versatility and visibility of outdoor printed signage make it a valuable asset for businesses seeking to attract attention, convey messages, and enhance brand visibility in high-traffic areas. As urbanization and commercial development continue to expand globally, the demand for both indoor and outdoor printed signage is expected to remain strong, driving growth in the global printed signage market across various end-user verticals and geographic regions.
Global Printed Signage Market, Segmentation by End User Vertical
The Global Printed Signage Market has been segmented by End User Vertical into BFSI, Retail, Transportation and Logistics, Healthcare and Others.
The segmentation of the global printed signage market by end-user vertical reflects a diverse range of industries harnessing printed signage for various purposes. The retail sector stands out as a prominent end-user vertical, driving substantial demand for printed signage solutions. Retailers utilize printed signage extensively for advertising, branding, and promotional activities both indoors and outdoors. From eye-catching banners and pop displays to vibrant backlit signage and corporate graphics, printed signage plays a pivotal role in enhancing the visual appeal of retail spaces, attracting customers, and influencing purchasing decisions.
With retailers constantly seeking innovative ways to engage consumers and create immersive shopping experiences, the demand for printed signage in the retail sector is expected to continue growing, driven by evolving consumer preferences and competitive market dynamics.Additionally, other key end-user verticals such as BFSI (Banking, Financial Services, and Insurance), transportation and logistics, healthcare, and more are also significant contributors to the printed signage market. These industries utilize printed signage for a variety of purposes ranging from advertising and wayfinding to brand promotion and informational displays.
In the BFSI sector, printed signage is employed for ATM branding, branch identification, and promotional campaigns, while transportation and logistics companies utilize signage for vehicle branding, route information, and safety instructions. In healthcare, printed signage is used for directional guidance, regulatory compliance, and patient communication. As businesses across these verticals increasingly recognize the importance of visual communication and brand visibility, the demand for printed signage is anticipated to witness steady growth across diverse industries globally.
Global Printed Signage Market, Segmentation by Geography
In this report, the Global Printed Signage Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
The segmentation of the global printed signage market by geography highlights distinct regional trends and opportunities across different parts of the world. North America emerges as a significant market segment, driven by the presence of mature retail industries, robust advertising expenditure, and a strong emphasis on visual communication. With a well-established infrastructure for print technology and advertising, North America leads the adoption of various types of printed signage, ranging from billboards and backlit displays to corporate graphics and exhibition materials.
The region benefits from a diverse range of end-user verticals, including retail, BFSI, transportation, healthcare, and others, which contribute to the steady demand for both indoor and outdoor printed signage solutions.In Europe, the printed signage market is characterized by a similar diversity of end-user verticals and a strong focus on quality and innovation. Countries such as the UK, Germany, and France are key contributors to the European market, leveraging advanced print technologies and creative design capabilities to drive the adoption of printed signage across retail, transportation, healthcare, and other sectors.
Furthermore, the Asia Pacific region presents significant growth opportunities for the printed signage market, fueled by rapid urbanization, increasing disposable income levels, and a burgeoning retail landscape. Countries like China, Japan, India, and Australia are witnessing a growing demand for printed signage, particularly in the retail and transportation sectors, as businesses seek to enhance brand visibility and engage with consumers effectively. Overall, the segmentation by geography underscores the global nature of the printed signage market, with each region contributing to its growth and evolution in unique ways.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Printed Signage Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Rise in Advertising Expenditure
- Rising usage of printed signage
- Advancements in Printing Technology
- Event Marketing and Sponsorship
- Increasing demand from the retail industry for Printed signage:The global printed signage market is experiencing significant growth, largely driven by the increasing demand from the retail industry. Printed signage plays a crucial role in the retail sector, serving as a powerful tool for attracting customers, conveying brand messages, and enhancing the overall shopping experience. With retailers constantly seeking innovative ways to stand out in a crowded marketplace, printed signage offers a versatile solution to capture consumer attention and drive foot traffic to stores. From vibrant banners and posters to eye-catching displays and point-of-sale signage, retailers rely on printed signage to create visually appealing environments that engage shoppers and drive sales. As the retail landscape evolves with the rise of e-commerce, printed signage remains a vital component of omnichannel marketing strategies, bridging the gap between online and offline shopping experiences and reinforcing brand identities in physical spaces.
The growing emphasis on personalized and targeted marketing initiatives is fueling the demand for customized printed signage solutions in the retail sector. Retailers are leveraging advanced printing technologies and data analytics to create bespoke signage campaigns tailored to specific customer demographics, preferences, and purchasing behaviors. By delivering relevant and compelling messages directly to consumers at the point of purchase, printed signage enables retailers to influence buying decisions and drive conversions. Additionally, the integration of digital printing capabilities allows for quick turnaround times and cost-effective production of high-quality signage, enabling retailers to adapt to changing market trends and promotional campaigns rapidly. As retailers continue to prioritize the use of printed signage as a strategic marketing tool, the global printed signage market is poised for sustained growth in the foreseeable future.
Restraints:
- Lack of knowledge among consumers
- Counterbalance
- Market Saturation and Intense Competition
- Economic Uncertainty
- Competition from Online Advertising: The global printed signage market faces a significant restraint in the form of intense competition from online advertising platforms. As digital marketing continues to gain prominence, businesses are increasingly allocating their advertising budgets towards online channels, diverting investment away from traditional printed signage. Online advertising offers several advantages over printed signage, including greater flexibility, real-time targeting capabilities, and the ability to track and measure campaign performance with precision. This shift in advertising preferences poses a challenge to the printed signage market, particularly for businesses operating in sectors where online channels are highly effective in reaching target audiences, such as e-commerce, technology, and digital services.
Moreover, the rise of online advertising platforms has led to a decline in the effectiveness of traditional printed signage in capturing consumer attention. With consumers spending more time online and engaging with digital content across various devices, the reach and impact of printed signage have diminished, especially in urban areas where digital screens and mobile devices are ubiquitous. As a result, businesses relying solely on printed signage for advertising and brand promotion may struggle to compete effectively in today's digital-centric marketing landscape. To address this restraint, companies in the printed signage market need to innovate and adapt by offering integrated solutions that complement online advertising strategies, such as personalized print campaigns, augmented reality experiences, and interactive signage solutions that bridge the gap between offline and online channels.
Opportunities:
- Rapid increase in acquisitions and mergers between companies
- Digital Signage Integration and Personalized Content
- Digital Transformation Driving Market Expansion
- Growing demand for large format printing:The global printed signage market is witnessing significant opportunities driven by the growing demand for large format printing solutions. Large format printing has become increasingly popular across various industries due to its ability to create impactful visual communication materials such as banners, posters, billboards, and signage. This surge in demand can be attributed to several factors including the need for effective advertising and marketing strategies, the rise of digital printing technologies enabling cost-effective production of large-scale prints, and the expanding scope of applications in sectors like retail, hospitality, transportation, and events.
Advancements in printing technologies such as UV-curable, latex, and eco-solvent inks have significantly improved the quality, durability, and versatility of large format prints, further fueling their adoption across diverse industries. These innovations have enabled printing on a wide range of substrates including vinyl, fabric, paper, and rigid materials, offering greater flexibility in design and customization options. Additionally, the shift towards digital printing processes has reduced turnaround times and enabled on-demand printing capabilities, allowing businesses to respond quickly to market trends and changing customer preferences. As businesses increasingly recognize the value of large format printed signage in driving brand awareness and engaging with audiences, the global printed signage market is poised for continued growth and expansion in the coming years.
Competitive Landscape Analysis
Key players in Global Printed Signage Market include:
- Avery Dennison Corporation
- Spandex Ltd
- IGEPA group GmbH & Co. KG
- ORAFOL Europe GmbH
- Identity Global
- LINTEC Corporation
- 3A Composites Holding AG
- Signs Express
- EhKo Sign Industries Kft
- MACtac LLC (Lintec)
- Kelly Signs
- L&H Sign Company Inc.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Print Technology
- Market Snapshot, By Type
- Market Snapshot, By End User Vertical
- Market Snapshot, By Region
- Global Printed Signage Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Rise in Advertising Expenditure
- Rising usage of printed signage
- Advancements in Printing Technology
- Event Marketing and Sponsorship
- Increasing demand from the retail industry for Printed signage
- Restraints
- Lack of knowledge among consumers
- Counterbalance
- Market Saturation and Intense Competition
- Economic Uncertainty
- Competition from Online Advertising
- Opportunities
- Rapid increase in acquisitions and mergers between companies
- Digital Signage Integration and Personalized Content
- Digital Transformation Driving Market Expansion
- Growing demand for large format printing
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Printed Signage Market, By Product, 2020 - 2030 (USD Million)
- Billboards
- Backlit Displays
- Pop Displays
- Banners, Flags, and Backdrops
- Corporate Graphics, Exhibition, and Trade Show Materials
- Others
- Global Printed Signage Market, By Print Technology, 2020 - 2030 (USD Million)
- Screen
- Inkjet
- Sheetfed
- Others
- Global Printed Signage Market, By Type, 2020 - 2030 (USD Million)
- Indoor Printed Signage
- Outdoor Printed Signage
- Global Printed Signage Market, By End User Vertical, 2020 - 2030 (USD Million)
- BFSI
- Retail
- Transportation and Logistics
- Healthcare
- Others
- Global Printed Signage Market, By Geography, 2020 - 2030 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Printed Signage Market, By Product, 2020 - 2030 (USD Million)
- Competitive Landscape
- Company Profiles
- Avery Dennison Corporation
- Spandex Ltd
- IGEPA group GmbH & Co. KG
- ORAFOL Europe GmbH
- Identity Global
- LINTEC Corporation
- 3A Composites Holding AG
- Signs Express
- EhKo Sign Industries Kft
- MACtac LLC (Lintec)
- Kelly Signs
- L&H Sign Company Inc.
- Company Profiles
- Analyst Views
- Future Outlook of the Market
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