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Global Electric Breast Pumps Market Growth, Share, Size, Trends and Forecast (2024 - 2030)

By Product Type;

Closed system and Open system.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2020 - 2030).

Report ID: Rn167766488 Published Date: October, 2024 Updated Date: December, 2024

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Introduction

Global Electric Breast Pumps Market (USD Million), 2020 - 2030

In the year 2023, the Global Electric Breast Pumps Market was valued at USD 1,398.32 million. The size of this market is expected to increase to USD 2,491.23 million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of 8.6%.

The global electric breast pumps market is witnessing a significant surge in demand driven by a myriad of factors. As more mothers recognize the importance of breastfeeding and the convenience electric breast pumps offer, the market is experiencing robust growth. These devices provide a practical solution for working mothers, allowing them to maintain breastfeeding routines while managing professional responsibilities. Additionally, advancements in technology have led to the development of electric breast pumps with enhanced features such as adjustable suction levels, hands-free operation, and quieter motors, further driving market expansion.

A growing emphasis on maternal and infant health globally has propelled the adoption of electric breast pumps. Healthcare professionals and organizations advocate breastfeeding due to its numerous health benefits for both mothers and infants, fostering a supportive environment for the uptake of electric pumps. Furthermore, rising disposable incomes and increasing urbanization in emerging economies have widened the consumer base for electric breast pumps, as more women prioritize their careers while balancing family responsibilities. This dynamic landscape presents lucrative opportunities for manufacturers to innovate and introduce more efficient, user-friendly, and affordable electric breast pump solutions to meet the evolving needs of modern mothers worldwide.

Global Electric Breast Pumps Market Report & Recent Development Snapshot

Recent Developments:

November 2023, Pigeon launched its latest iteration, the GoMini Plus Electric Breast Pump, marking the second generation of its GoMini line. Designed with today's active mothers in mind, this pioneering advancement assures a pumping journey unlike any other, perfectly suited for the modern lifestyle
March 2022, TensCare introduced the new TensCare Nouri Breast Pump line, which comprises an electric breast pump. This breast pump has novel features that make breast pumping quick and easy
January 2022, Medela introduced the "Solo" electric breast pump in Canada for breastfeeding mothers and working women at an affordable price
March 2021, Philips introduced the "Philips Avent Double Electric Breast Pump," which has 16 expression levels and 8 simulation levels to improve user comfort while pumping

Parameters	Description
Market	Global Electric Breast Pumps Market
Study Period	2020 - 2030
Base Year (for Electric Breast Pumps Market Size Estimates)	2023
Drivers	Breastfeeding Awareness Working Women Increase Tech Innovations
Restraints	High Costs Limited Access Social Stigma
Opportunities	Emerging Markets Product Range E-Commerce Expansion

Segment Analysis

The global electric breast pumps market exhibits a diverse landscape with several key segments driving its growth and development.

Electric breast pumps market can be segmented based on product type, including single electric breast pumps and double electric breast pumps. Single electric pumps offer convenience and portability for mothers who occasionally express milk, while double electric pumps are preferred by mothers who require more efficiency and quicker pumping sessions, such as working mothers or those with twins. The segment analysis showcases varying consumer preferences and needs, influencing product development and marketing strategies.

Another crucial aspect of segment analysis in the electric breast pumps market is technology differentiation. This includes hospital-grade electric breast pumps and personal-use electric breast pumps. Hospital-grade pumps are designed for frequent and prolonged use, typically in clinical settings or for mothers with specific medical needs. Personal-use pumps cater to individual preferences, offering a range of features such as adjustable suction levels, massage modes, and quiet operation, to enhance user experience and comfort. Understanding these technological segments helps manufacturers target specific consumer demographics and optimize product offerings.

Distribution channels play a vital role in reaching end-users and influencing purchasing decisions. The electric breast pumps market encompasses segments such as online retail, offline retail (pharmacies, specialty stores), and direct sales. Online retail channels offer convenience, a wide range of product options, and discreet purchasing, appealing to tech-savvy consumers and those seeking privacy. Offline retail channels provide personalized assistance and immediate access to products, catering to consumers who prefer physical interactions and demonstrations. Direct sales channels enable manufacturers to establish direct relationships with consumers, offering customization options, after-sales support, and brand loyalty programs. Analyzing these distribution channel segments helps stakeholders optimize their marketing and distribution strategies to effectively reach target audiences and drive sales growth in the electric breast pumps market.

Global Electric Breast Pumps Segment Analysis

In this report, the Global Electric Breast Pumps Market has been segmented by Product Type and Geography.

Global Electric Breast Pumps Market, Segmentation by Product Type

The Global Electric Breast Pumps Market has been segmented by Product Type into Closed system and Open system.

Global Electric Breast Pumps Market, Segmentation by Geography

In this report, the Global Electric Breast Pumps Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Electric Breast Pumps Market Share (%), by Geographical Region, 2023

The global electric breast pumps market demonstrates notable geographical variations, reflecting diverse healthcare infrastructures, cultural norms, and economic factors across regions.

These regions dominate the global electric breast pumps market due to high healthcare expenditure, strong awareness about breastfeeding benefits, and supportive government initiatives. Advanced healthcare systems ensure widespread availability and adoption of electric breast pumps. Additionally, favorable reimbursement policies in some countries contribute to market growth. Technological advancements and a focus on product innovation further bolster market expansion in these regions.

Rapid urbanization, increasing disposable income, and rising women workforce participation are driving market growth in Asia-Pacific. Countries like China and India witness significant demand due to their large population base. Moreover, cultural shifts towards embracing modern parenting practices and improving healthcare infrastructure in urban areas propel the adoption of electric breast pumps. However, challenges such as limited awareness in rural areas and affordability concerns for high-end products hinder market penetration to some extent.

The electric breast pumps market in these regions is characterized by a mix of factors. While urbanization and improving healthcare infrastructure in select urban centers drive market growth, challenges such as economic instability, cultural preferences favoring traditional breastfeeding methods, and inadequate access to healthcare services hinder market development. Nonetheless, efforts by governments and healthcare organizations to promote breastfeeding and maternal health are gradually creating opportunities for market players to expand their presence in these regions.

Market Trends

This report provides an in depth analysis of various factors that impact the dynamics of Global Electric Breast Pumps Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

Breastfeeding Awareness
Working Women Increase
Tech Innovations - Technological innovations in electric breast pumps have significantly enhanced their functionality and user experience. Modern breast pumps now feature quieter motors, making the pumping process more discreet and comfortable, especially in public or workplace settings. Improved suction mechanisms that mimic the natural breastfeeding rhythm more closely have increased the efficiency and comfort for users. Additionally, smart breast pumps equipped with Bluetooth connectivity allow mothers to monitor and track their pumping sessions through mobile apps, providing data on milk output, pumping duration, and frequency. These advancements make it easier for mothers to manage their breastfeeding schedules and maintain their milk supply.

Portability and convenience have been major focuses in recent developments. Rechargeable batteries, lightweight designs, and compact, wearable models enable mothers to pump on the go without being tethered to an outlet or carrying bulky equipment. Hands-free pumping bras and all-in-one breast pump designs have further streamlined the process, enabling mothers to multitask while pumping. These technological improvements not only cater to the needs of modern mothers but also promote greater adoption of electric breast pumps, as they align well with the fast-paced, mobile lifestyles of many women today.

Restraints:

High Costs
Limited Access
Social Stigma - Social stigma surrounding breastfeeding and the use of breast pumps continues to be a significant barrier to market growth. In many cultures, breastfeeding in public or using a breast pump is often viewed as inappropriate or embarrassing, discouraging mothers from adopting these practices. This stigma can be particularly pronounced in more conservative societies where traditional views on motherhood and female modesty prevail. As a result, many women may feel uncomfortable or ashamed to discuss or use breast pumps, limiting the market's potential reach. Furthermore, the lack of widespread acceptance and understanding can lead to a lack of support from family members and employers, creating additional challenges for mothers who wish to use breast pumps.

Efforts to normalize and destigmatize breastfeeding and breast pump use are crucial for overcoming these barriers. Public health campaigns, increased media representation, and supportive policies in the workplace can help shift perceptions and create a more accepting environment. Education plays a key role in this transformation, as informing the public about the benefits of breastfeeding and the practical advantages of breast pumps can dispel myths and reduce negative attitudes. By addressing the social stigma, the market for electric breast pumps can expand as more women feel empowered and supported to use these devices confidently and comfortably.

Opportunities:

Emerging Markets
Product Range
E-Commerce Expansion - The expansion of e-commerce platforms has significantly influenced the global electric breast pumps market by making these products more accessible to a broader audience. Online retail channels offer a convenient shopping experience, allowing mothers to purchase breast pumps from the comfort of their homes, which is particularly beneficial for those with limited time or mobility. E-commerce platforms often provide a wider range of products compared to physical stores, enabling customers to compare different brands, models, and prices easily. Additionally, online reviews and ratings help consumers make informed decisions, fostering trust and confidence in their purchases. The availability of detailed product information and customer support further enhances the online shopping experience, contributing to the growing popularity of e-commerce in the breast pump market.

E-commerce platforms facilitate access to international brands and innovative products that might not be available in local markets. This global reach allows manufacturers to tap into emerging markets and meet the demands of diverse consumer bases. Promotional strategies such as discounts, bundle deals, and subscription services offered by online retailers attract more customers and drive sales growth. The integration of advanced technologies, such as AI-driven product recommendations and personalized shopping experiences, also plays a role in boosting online sales. As e-commerce continues to expand, it is expected to drive significant growth in the electric breast pumps market, making these essential products more accessible and affordable for mothers worldwide.

Competitive Landscape Analysis

Key players in Global Electric Breast Pumps Market include:

Ameda
Medela
Philips Avent
Pigeon

In this report, the profile of each market player provides following information:

Company Overview and Product Portfolio
Key Developments
Financial Overview
Strategies
Company SWOT Analysis

Introduction
1. Research Objectives and Assumptions
2. Research Methodology
3. Abbreviations
Market Definition & Study Scope
Executive Summary
1. Market Snapshot, By Product Type
2. Market Snapshot, By Region
Global Electric Breast Pumps Market Dynamics
1. Drivers, Restraints and Opportunities
  1. Drivers
    1. Breastfeeding Awareness
    2. Working Women Increase
    3. Tech Innovations
  2. Restraints
    1. High Costs
    2. Limited Access
    3. Social Stigma
  3. Opportunities
    1. Emerging Markets
    2. Product Range
    3. E-Commerce Expansion
2. PEST Analysis
  1. Political Analysis
  2. Economic Analysis
  3. Social Analysis
  4. Technological Analysis
3. Porter's Analysis
  1. Bargaining Power of Suppliers
  2. Bargaining Power of Buyers
  3. Threat of Substitutes
  4. Threat of New Entrants
  5. Competitive Rivalry
Market Segmentation
1. Global Electric Breast Pumps Market, By Product Type, 2020 - 2030 (USD Million)
  1. Closed system
  2. Open system
2. Global Electric Breast Pumps Market, By Geography, 2020 - 2030 (USD Million)
  1. North America
    1. United States
    2. Canada
  2. Europe
    1. Germany
    2. United Kingdom
    3. France
    4. Italy
    5. Spain
    6. Nordic
    7. Benelux
    8. Rest of Europe
  3. Asia Pacific
    1. Japan
    2. China
    3. India
    4. Australia & New Zealand
    5. South Korea
    6. ASEAN (Association of South East Asian Countries)
    7. Rest of Asia Pacific
  4. Middle East & Africa
    1. GCC
    2. Israel
    3. South Africa
    4. Rest of Middle East & Africa
  5. Latin America
    1. Brazil
    2. Mexico
    3. Argentina
    4. Rest of Latin America
Competitive Landscape
1. Company Profiles
  1. Ameda
  2. Medela
  3. Philips Avent
  4. Pigeon
Analyst Views
Future Outlook of the Market