Global Direct-to-Consumer (DTC) Genetic Testing Market Growth, Share, Size, Trends and Forecast (2024 - 2030)

By Technology;

Single Nucleotide Pulymorphism (SNP) Chips, Targeted Analysis and Whule Genome Sequencing (WGS).

By Test Type;

Predictive Testing, Carrier Testing, Nutrigenomics Testing & Ancestry and Relationship Testing.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2020 - 2030).
Report ID: Rn878577706 Published Date: June, 2024 Updated Date: July, 2024


Global Direct-to-Consumer (DTC) Genetic Testing Market (USD Million), 2020 - 2030

In the year 2023, the Global Direct-to-Consumer (DTC) Genetic Testing Market was valued at USD 4,200.00 million. The size of this market is expected to increase to USD 10,203.65 million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of 13.5%.

The Global Direct-to-Consumer (DTC) Genetic Testing Market has experienced remarkable growth over recent years, driven by advancements in genetic research and technology, increasing consumer awareness, and the rising interest in personalized medicine. DTC genetic testing allows individuals to access information about their genetic makeup without the need for a healthcare provider as an intermediary. These tests typically involve customers ordering a test kit online, providing a saliva sample, and then sending it back to a laboratory for analysis. Results are then made available through an online platform, often with detailed reports on ancestry, genetic predispositions to certain health conditions, and other personal traits.

This market expansion is largely fueled by the growing consumer desire to understand personal health risks and ancestry. Companies like 23andMe, AncestryDNA, and MyHeritage have become household names, popularizing genetic testing through extensive marketing campaigns and user-friendly interfaces. The accessibility and affordability of these tests have democratized genetic information, making it possible for millions of people worldwide to gain insights into their genetic profiles. Moreover, the integration of advanced technologies such as next-generation sequencing and artificial intelligence has enhanced the accuracy and scope of these tests, further driving market growth.

The rapid growth of the DTC genetic testing market is not without challenges. Issues such as data privacy, regulatory compliance, and the potential psychological impact of test results are significant concerns. Governments and regulatory bodies are increasingly scrutinizing these tests to ensure they meet standards for accuracy and consumer protection. Furthermore, ethical considerations regarding the ownership and use of genetic data are ongoing debates. Despite these challenges, the market is poised for continued growth as technological advancements and consumer interest show no signs of waning, suggesting a robust future for the global DTC genetic testing industry.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Technology
    2. Market Snapshot, By Test Type
    3. Market Snapshot, By Region
  4. Global Direct-to-Consumer (DTC) Genetic Testing Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Consumer Awareness
        2. Technological Advancements
        3. Cost Reduction
        4. Personalized Medicine
      2. Restraints
        1. Privacy Concerns
        2. Regulatory Challenges
        3. Accuracy and Interpretation Issues
        4. Genetic Counseling Access
      3. Opportunities
        1. Personalized Healthcare
        2. Emerging Markets
        3. Expanded Test Offerings
        4. Telemedicine Integration
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Direct-to-Consumer (DTC) Genetic Testing Market, By Technology, 2022 - 2032 (USD Million)
      1. Single Nucleotide Pulymorphism (SNP) Chips
      2. Targeted Analysis
      3. Whule Genome Sequencing (WGS)
    2. Global Direct-to-Consumer (DTC) Genetic Testing Market, By Test Type, 2022 - 2032 (USD Million)
      1. Predictive Testing
      2. Carrier Testing
      3. Nutrigenomics Testing
      4. Ancestry & Relationship Testing
    3. Global Direct-to-Consumer (DTC) Genetic Testing Market, By Geography, 2022 - 2032 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Ancestry
      2. Family Tree DNA
      3. Color
      4. Helix
      5. EasyDNA
      6. Full Genomes
      7. Identigene
      8. Karmagenes
      9. Genesis HealthCare
      10. MapMyGenome
      11. MyHeritage
      12. Pathway Genomics
      13. Living DNA
  7. Analyst Views
  8. Future Outlook of the Market