Global Real Time Bidding Market Growth, Share, Size, Trends and Forecast (2022 - 2028)

Segmented by Auction Type;

Open Auction and Invited Auction.

Segmented by AD Format;

RTB Image and RTB Video.

Segmented by Application;

Media and Entertainment, Games, Retail and Ecommerce, Travel and Luxury, Mobile Apps and Others.

Segmented by Device;

Mobiles, Desktops and Others.

Segmented by Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2018 - 2028).
Report ID: Rn625567409 Published Date: August, 2022 Updated Date: September, 2022

Introduction

Global Real Time Bidding Market (USD Million), 2018 - 2028

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels
# Global Market (USD Million), 2018 - 2028
2018 103.5
2019 116.8
2020 124.8
2021 134.9
2022 144.1
2023 162.0
2024 192.1
2025 193.2
2026 203.2
2027 214.7
2028 225.3

In the year 2021, the Global Real Time Bidding Market was valued at USD 10,815.16 million. The size of this market is expected to increase to USD 78,780.61 million by the year 2028, while growing at a Compounded Annual Growth Rate (CAGR) of 32.8%.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Auction Type
    2. Market Snapshot, By AD Format
    3. Market Snapshot, By Application
    4. Market Snapshot, By Device
    5. Market Snapshot, By Region
    6. Market Opportunity Map
  4. Global Real Time Bidding Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Growing Internet Penetration and Increase in the Number of Smartphone Users
        2. Improved Campaign Performance and Increased Roi
      2. Restraints
        1. Data Privacy Policies and Regulations
      3. Opportunities
        1. Increasing Use of AI and ML in RTB
        2. Increasing Budgets for Digital Display Advertising
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bragaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Industry Rivalry
  5. Market Segmentation
    1. Global Real Time Bidding Market, By Auction Type, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Open Auction
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Invited Auction
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    2. Global Real Time Bidding Market, By AD Format, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. RTB Image
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. RTB Video
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    3. Global Real Time Bidding Market, By Application, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Media and Entertainment
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Games
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. Retail and Ecommerce
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        4. Travel and Luxury
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        5. Mobile Apps
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        6. Others
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    4. Global Real Time Bidding Market, By Device, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Mobiles
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Desktops
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. Others
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    5. Global Real Time Bidding Market, By Geography, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Regional Trends
        1. North America
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            1. United States
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            2. Canada
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
        2. Europe
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            1. Germany
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            2. United Kingdom
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            3. France
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            4. Italy
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            5. Spain
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            6. Rest of Europe
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
        3. Asia Pacific
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            1. Japan
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            2. China
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            3. India
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            4. Australia & New Zealand
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            5. South Korea
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            6. ASEAN (Association of South East Asian Countries)
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            7. Rest of Asia Pacific
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
        4. Middle East & Africa
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            1. GCC
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            2. Israel
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            3. South Africa
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            4. Rest of Middle East & Africa
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
        5. Latin America
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            1. Brazil
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            2. Mexico
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            3. Argentina
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
            4. Rest of Latin America
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Auction Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By AD Format, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Device, 2018 - 2028 (USD Million)
  6. Competitive Landscape
    1. Heat Map Analysis
    2. Company Profiles
      1. Google
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      2. WPP
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      3. Adobe
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      4. Facebook
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      5. CRITEO
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      6. Smaato
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      7. Yandex
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      8. Rubicon Project
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      9. Pubmatic
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      10. Salesforce
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      11. Mediamath
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      12. Mopub
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      13. Appnexus (A Xandr Company)
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      14. Platform One
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      15. Verizon Media
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      16. Match2one
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
  7. Analyst Views
  8. Future Outlook of the Market

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