Global In-app Advertising Market Growth, Share, Size, Trends and Forecast (2022 - 2028)

Segmented by Type;

Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads and Native Ads.

Segmented by Platform;

Android, iOS and Others.

Segmented by Application;

Messaging, Entertainment, Gaming, Online Shopping, Payment & Ticketing and Others.

Segmented by Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2018 - 2028).
Report ID: Rn176243408 Published Date: August, 2022 Updated Date: September, 2022

Introduction

Global In-app Advertising Market (USD Million), 2018 - 2028

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels
# Global Market (USD Million), 2018 - 2028
2018 88.0
2019 94.6
2020 111.0
2021 131.9
2022 140.1
2023 159.9
2024 172.2
2025 192.6
2026 216.3
2027 239.3
2028 262.1

In the year 2021, the Global In-app Advertising Market was valued at USD 107,193.78 million. The size of this market is expected to increase to USD 375,221.60 million by the year 2028, while growing at a Compounded Annual Growth Rate (CAGR) of 19.6%.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Platform
    3. Market Snapshot, By Application
    4. Market Snapshot, By Region
    5. Market Opportunity Map
  4. Global In-app Advertising Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
      2. Restraints
      3. Opportunities
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bragaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Industry Rivalry
  5. Market Segmentation
    1. Global In-app Advertising Market, By Type, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Banner Ads
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Interstitial Ads
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. Rich Media Ads
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        4. Video Ads
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        5. Native Ads
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    2. Global In-app Advertising Market, By Platform, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Android
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. iOS
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. Others
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    3. Global In-app Advertising Market, By Application, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Messaging
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Entertainment
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. Gaming
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        4. Online Shopping
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        5. Payment & Ticketing
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        6. Others
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    4. Global In-app Advertising Market, By Geography, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Regional Trends
        1. North America
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            1. United States
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            2. Canada
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
        2. Europe
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            1. Germany
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            2. United Kingdom
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            3. France
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            4. Italy
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            5. Spain
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            6. Rest of Europe
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
        3. Asia Pacific
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            1. Japan
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            2. China
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            3. India
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            4. Australia & New Zealand
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            5. South Korea
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            6. ASEAN (Association of South East Asian Countries)
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            7. Rest of Asia Pacific
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
        4. Middle East & Africa
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            1. GCC
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            2. Israel
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            3. South Africa
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            4. Rest of Middle East & Africa
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
        5. Latin America
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            1. Brazil
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            2. Mexico
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            3. Argentina
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
            4. Rest of Latin America
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Platform, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
  6. Competitive Landscape
    1. Heat Map Analysis
    2. Company Profiles
      1. In-app Advertising Mill, Inc.
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      2. Tapjoy, Inc
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      3. TUNE, Inc.
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      4. Chartboost
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      5. Flurry, Inc.
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      6. Facebook, Inc.
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      7. BYYD, Inc.
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      8. Verizon Communications, Inc.
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      9. InMobi
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      10. Google LLC
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
  7. Analyst Views
  8. Future Outlook of the Market

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