Global Hummus Market Growth, Share, Size, Trends and Forecast (2024 - 2030)

The global hummus market can be segmented based on two key factors: type and distribution channel, offering insights into the diverse product offerings and avenues for market access. In terms of type, hummus products are available in various flavors and ingredient combinations, catering to different taste preferences and culinary preferences. The classic variant remains a staple in the market, featuring the traditional blend of chickpeas, tahini, olive oil, lemon juice, and garlic. It serves as a versatile base for diverse flavor profiles and is widely popular among consumers seeking the authentic hummus experience. Additionally, roasted garlic hummus offers a savory and aromatic twist, appealing to consumers who enjoy a richer and more robust flavor profile. White bean hummus, made from cannellini beans or other white beans, offers a creamy and mild alternative to traditional chickpea-based hummus, suitable for consumers with dietary restrictions or flavor preferences. Black olive hummus incorporates the briny and savory flavors of black olives, adding depth and complexity to the traditional hummus recipe. Red pepper hummus, featuring roasted red peppers or sun-dried tomatoes, offers a slightly sweet and smoky flavor profile, appealing to consumers seeking a hint of sweetness and tanginess in their hummus. Other variants may include innovative combinations such as spinach and artichoke, avocado lime, or spicy jalapeno, catering to adventurous palates and niche flavor preferences.

Regarding distribution channels, the global hummus market offers multiple avenues for consumers to access and purchase hummus products. Supermarkets and hypermarkets serve as primary distribution channels, offering a wide assortment of hummus brands and flavors in dedicated refrigerated sections or deli counters. These retail outlets provide convenience and accessibility to consumers during routine grocery shopping trips. Convenience stores represent another important distribution channel for hummus products, catering to on-the-go consumers seeking quick and convenient snack options. Grocery stores, including specialty food stores and gourmet markets, offer a curated selection of hummus products, often featuring premium and artisanal brands that cater to discerning consumers seeking high-quality and unique flavors. Lastly, online retail channels, including e-commerce platforms and direct-to-consumer websites, provide convenience and accessibility to consumers who prefer to shop from the comfort of their homes. These platforms offer a wide assortment of hummus products, including traditional and innovative flavors, with the added convenience of doorstep delivery and subscription services, further expanding market reach and consumer engagement.

Global Hummus Segment Analysis

In this report, the Global Hummus Market has been segmented by Type, Distribution Channel, and Geography.

Global Hummus Market, Segmentation by Geography

In this report, the Global Hummus Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Global Hummus Market Share (%), by Geographical Region, 2023

North America is the most significant shareholder in the global hummus market and is anticipated to grow at a CAGR of 8.56% during the forecast period. The market has been experiencing rapid growth over the last few years in the region. With the rise in the vegan population in the US, the demand for plant-based protein has been boosted continuously. American farmers are also concentrating on increasing the production of chickpeas used to produce hummus. The need for hummus is due to its high nutritional value and the use of high-protein ingredients in the preparation.

Furthermore, the US market for hummus is expanding due to the region's rising interest in Middle Eastern and Mediterranean food. It is anticipated that the US will continue to dominate during the forecast period. However, it is projected that the Canadian market will expand at the quickest rate during the projection period. Consumers in the US are opting for a healthy lifestyle. The increasing number of hummus-producing companies in North America further supports the market growth in North America.

The Rest of the World is anticipated to grow at a CAGR of 7.79% over the forecast period. The rest of the world's market consists of South America and the Middle East and Africa. South America accounted for the most negligible share of the global hummus market. The Middle East market accounted for the largest share during the forecast period as chickpea is very popular in the Middle Eastern region. The popularity of hummus in this region supports the growth of the Middle East market. The demand for chickpeas is high, primarily consumed as part of the Middle Eastern diet. Growing health consciousness among consumers mainly drives the need for healthy food products such as hummus. Awareness of the products in the underdeveloped economies in Africa creates a significant obstacle to the growth of the market.

Europe accounted for a significant share of the global hummus market. Increasing demand for healthy and high-protein food is the primary factor driving the popularity of hummus in Europe. The increased adoption of veganism also contributes to the market's growth. The UK and Germany are the major country-level markets in the region. The UK is the largest country-level market with the highest number of hummus consumers. Germany is another significant market for hummus; however, hummus is still considered an exotic food. Also, the increasing demand for dips and dressings is boosting the sale of hummus in the country. The demand for hummus in the European market is rising as consumers become more aware of the advantages of hummus over other dips and sauces.

The growing availability of packaged hummus products in Asia-Pacific supports the growth of the Asia-Pacific market. Australia and New Zealand is the leading country-level market in the region, accounting for the largest market share during the review period. However, China is expected to be the fastest-growing country. The significant factor supporting the market's growth in the region is the various health benefits of hummus. It is projected that the growing per capita disposable income of the populace in developing economies will benefit from the expanding market in Asia-Pacific. All these factors are expected to create substantial growth opportunities for the hummus market in the coming years.

This report provides an in depth analysis of various factors that impact the dynamics of Global Hummus Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Diverse Flavor Offerings
• Rise in Snacking Culture

• Rising Demand for Plant-Based Protein- As health and wellness concerns continue to drive dietary preferences, there has been a notable shift towards plant-based diets and alternatives to animal-derived protein sources. Hummus, made primarily from chickpeas—a legume rich in protein, fiber, vitamins, and minerals—emerges as a nutritious and versatile plant-based protein option. Consumers, including vegetarians, vegans, and those seeking meatless meal options, are increasingly turning to hummus as a protein-rich alternative to animal products. Moreover, the growing awareness of sustainability and environmental conservation further amplifies the appeal of plant-based protein sources like hummus, as they typically have a lower carbon footprint and require fewer natural resources compared to animal agriculture.
  
  As a result, the rising demand for plant-based protein serves as a significant driver for the global hummus market, contributing to its steady growth and increasing adoption across various demographic segments and geographical regions. Hummus manufacturers can capitalize on this trend by promoting the health benefits, sustainability aspects, and culinary versatility of hummus products, thereby meeting consumer demand and driving further market expansion in the plant-based protein sector.

Restraints

• Fluctuating Raw Material Prices
• Limited Shelf Life

• Supply Chain Disruptions- These disruptions can arise from a multitude of factors, including natural disasters, geopolitical tensions, transportation challenges, and global health crises such as the COVID-19 pandemic. For instance, disruptions in the agricultural supply chain, such as adverse weather conditions or crop failures, can affect the availability and quality of key ingredients used in hummus production, leading to production delays or shortages.
  
  Similarly, disruptions in transportation and logistics networks can impede the timely delivery of raw materials to manufacturing facilities and finished products to distribution centers and retail outlets, resulting in supply chain bottlenecks and increased costs. Moreover, geopolitical tensions and trade disputes may introduce uncertainties and restrictions in international trade, impacting the import and export of hummus products and ingredients across borders. Additionally, the COVID-19 pandemic has exacerbated supply chain disruptions by disrupting labor availability, imposing restrictions on movement and trade, and causing fluctuations in consumer demand and purchasing patterns. As a result, hummus manufacturers and suppliers must proactively identify and mitigate potential risks in their supply chains through strategic sourcing, inventory management, diversification of suppliers and transportation routes, and investment in resilience and agility measures to ensure continuity of operations and minimize the impact of disruptions on the global hummus market.

Opportunities

• Expansion in Retail and E-commerce Channels

• Growth of the Organized Retail Sector in Emerging Economies- As emerging economies experience rapid urbanization, rising disposable incomes, and changing consumer lifestyles, there is a corresponding increase in demand for convenient and diverse food options. Organized retail formats such as supermarkets, hypermarkets, and specialty grocery stores are gaining traction in these markets, offering consumers a wide range of food products, including ethnic and international cuisines like hummus. These organized retail outlets provide a platform for hummus manufacturers to showcase their products prominently and reach a broader consumer base. Additionally, the growing presence of international grocery chains and the expansion of multinational retailers into emerging markets further bolster the accessibility and visibility of hummus products. With the availability of refrigerated sections, deli counters, and dedicated ethnic food aisles, organized retail outlets provide an ideal environment for hummus products to capture consumer attention and stimulate purchase intent.
  
  Moreover, the emergence of online grocery platforms and e-commerce channels in emerging economies offers additional avenues for hummus manufacturers to tap into the growing demand for convenient and accessible shopping experiences. By leveraging the expansion of the organized retail sector in emerging economies, hummus manufacturers can strategically position their products, tailor marketing efforts to local preferences, and capitalize on the burgeoning consumer interest in healthy, flavorful, and globally-inspired food options like hummus.

Key players in Global Hummus Market include:

• Bakkavor Group
• Cedar’s Mediterranean Foods Inc.
• Haliburton International Foods
• Strauss Group
• Tribe Hummus
• Hope Foods, LLC
• Fountain of Health
• Hummus Goodness
• Boar’s Head Brand
• Lantana Foods
• Hannah Foods

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis