Global Pet Treats Market Growth, Share, Size, Trends and Forecast (2024 - 2030)

The pet treats market categorizes products based on pet type, product type, flavor, and distribution channel. Pet type segmentation includes treats for dogs, cats, and other pets, while product type encompasses various forms such as granules & flakes, chunks & nuggets, sticks & wafers, among others. Flavored treats offer a wide array of options, including popular choices like bacon & beef, chicken & duck, cheese, and peanut butter, catering to different pet preferences. Distribution channels include online platforms and traditional brick-and-mortar stores, providing convenience and accessibility to pet owners.

Pet type segmentation, treats for dogs hold the largest market share, followed by those for cats and other pets. Dogs, being the most popular pets globally, drive significant demand for treats, accounting for a substantial portion of the market. However, with the rising trend of pet ownership across various animal species, treats for cats and other pets also contribute to market growth, albeit to a lesser extent.

Product type segmentation offers diverse options to pet owners, ranging from small, bite-sized treats like granules & flakes to larger, more substantial options like chunks & nuggets. This variety allows pet owners to select treats that align with their pets' preferences and dietary requirements, enhancing overall satisfaction and well-being. Additionally, flavored treats add another dimension to the market, with a plethora of flavors available to cater to different tastes and preferences among pets.

Distribution channels play a crucial role in reaching consumers and driving sales. While traditional offline channels remain prominent, the rise of online platforms has transformed the pet treats market, offering convenience and a wide selection of products to consumers. The availability of treats through both online and offline channels ensures accessibility to a broader consumer base, contributing to market expansion and growth in the pet treats industry.

Global Pet Treats Segment Analysis

In this report, the Global Pet Treats Market has been segmented by Pet Type, Product Type, Flavour, Distribution Channel, and Geography.

Global Pet Treats Market, Segmentation by Pet Type

The Global Pet Treats Market has been segmented by Pet Type into Dog, Cat, and Others.

The pet treats market has witnessed a shift towards premium and natural products, driven by pet owners' increasing demand for treats made with high-quality ingredients and devoid of artificial additives. This trend is fueled by growing awareness of the importance of nutrition in pet well-being.

Dogs dominate the pet treats market, constituting 53% of the market share in 2022. This dominance is primarily due to the larger population of dogs compared to other pets and the rising demand for premium dog treats. The dog treats segment is expected to grow at a CAGR of 9.0% during the forecast period.

Cats rank as the second-largest pet category, owing to their popularity, low maintenance requirements, and growing pet cat population, particularly in Europe. Cats are also favored in some cultures as symbols of luck or fortune, and their adaptability to smaller living spaces compared to dogs contributes to their popularity. Additionally, there is an increase in the use of commercial treats for cats in training and dental health maintenance.

Other pets collectively account for 35% of the global pet population in 2022, with birds, fish, and rodents comprising 18.5% of the market share. This lower share is attributed to lower demand, resulting in lesser food requirements compared to larger pets. However, there is a growing interest in keeping other animals as pets due to their relatively lower maintenance needs compared to dogs and cats.

The increasing awareness among pet owners and the expanding pet population are expected to drive growth in the global pet treats market during the forecast period.

Global Pet Treats Market, Segmentation by Product Type

The Global Pet Treats Market has been segmented by Product Type into Granules & Flakes, Chunks & Nuggets, Sticks & Wafers, and Others.

The Global Pet Treats Market boasts a diverse array of product types, each meticulously crafted to cater to the unique preferences and nutritional needs of pets worldwide. Among these options are granules and flakes, which are favored for their convenience and bite-sized nature, making them ideal for rewarding good behavior or as quick snacks during training sessions. Comprising ingredients such as meat, poultry, fish, grains, and vegetables, these treats offer pets a satisfying crunch while providing essential nutrients. Often fortified with vitamins, minerals, and other supplements, granules and flakes serve as a savory and nutritious indulgence for pets of all breeds and sizes.

Chunks and nuggets represent a more substantial snack option within the pet treats market. These larger-sized treats consist of bite-sized pieces made from high-quality protein sources like chicken, beef, or fish, ensuring pets receive vital nutrients for optimal health. Infused with added ingredients such as fruits, vegetables, and grains, chunks and nuggets offer a rich and flavorful chewy texture, making them an irresistible choice for both dogs and cats. Often used as training rewards or occasional snacks, these treats strengthen the bond between pets and their owners while encouraging positive behavior.

Another popular category in the pet treats market is sticks and wafers, known for their thin and elongated shapes that resemble sticks or wafer-like forms. These treats provide pet owners with a convenient and portable snacking option, perfect for on-the-go indulgence or quick rewards. Made from a variety of ingredients such as meat, cheese, fruits, and grains, sticks and wafers offer pets a crispy texture and delicious taste, enhancing their snacking experience. Suitable for dogs and cats alike, these treats can be broken into smaller pieces for portion control and are highly enjoyable for pets, promoting engagement and satisfaction.

Beyond these conventional categories, the pet treats market encompasses a diverse range of products under the "others" category. This includes biscuits, jerky, dental chews, rawhide, freeze-dried treats, functional treats, and specialty treats, each serving unique purposes and addressing specific pet health or dietary needs. Whether it's promoting oral health, providing long-lasting chewing enjoyment, or addressing specific health concerns, these treats offer pet owners a wide array of options to indulge and care for their beloved companions. With innovation and diversity driving the market forward, pet owners can expect an ever-expanding selection of treats to pamper and nourish their furry friends.

Global Pet Treats Market, Segmentation by Flavour

The Global Pet Treats Market has been segmented by Flavor into Unflavored and Flavored.

The Global Pet Treats Market offers a diverse array of flavors designed to cater to the varying tastes and preferences of pets worldwide. These flavors can be broadly categorized into two main segments: Unflavored and Flavored. Unflavored pet treats are typically simple in taste, containing minimal or no added flavorings. These treats appeal to pets who prefer the natural taste of the ingredients without any additional enhancements. Unflavored treats are often made from wholesome ingredients such as chicken, fish, or vegetables, providing a nutritious and satisfying snack option for pets.

Flavored pet treats are infused with various flavors to entice pets and enhance their enjoyment. The flavored segment encompasses a wide range of options, including Bacon & Beef, Chicken & Duck, Peanut Butter, and others. These flavored treats offer a tantalizing variety of tastes, appealing to pets' diverse palates. From savory meat flavors to creamy nutty delights, there is something to please every pet's taste buds.

Both unflavored and flavored pet treats serve essential roles in pet nutrition and enjoyment. Unflavored treats prioritize simplicity and natural ingredients, making them ideal for pets with sensitive stomachs or allergies. Meanwhile, flavored treats provide an indulgent snacking experience, motivating pets with enticing aromas and delicious flavors. The availability of a wide variety of flavors ensures that pet owners can find treats that align with their pets' preferences and dietary requirements, contributing to their health and well-being.

Global Pet Treats Market, Segmentation by Distribution Channel

The Global Pet Treats Market has been segmented by Distribution Channel into Online and Offline.

The Global Pet Treats Market is divided based on distribution channels into online and offline segments. Offline channels encompass traditional brick-and-mortar stores where pet treats are physically sold. These include pet specialty stores, supermarkets, hypermarkets, pet grooming salons, veterinary clinics, and pet care centers. Offline channels offer pet owners the opportunity to browse through a diverse range of pet treat options, seek advice from knowledgeable store staff, and make immediate purchases. Despite the rise of online shopping, offline channels remain integral to the market, providing a tangible and interactive shopping experience for consumers.

Online distribution channels involve the sale of pet treats through e-commerce platforms, pet-specific websites, and online retailers. The advent of e-commerce has revolutionized the way consumers shop for pet products, including treats. Online channels offer unparalleled convenience, a vast selection of products, and the ability to compare prices and read reviews before making a purchase decision. Pet owners can conveniently shop for treats from the comfort of their homes, at any time of the day, and have them delivered directly to their doorstep. This convenience factor has propelled the growth of online channels in the pet treats market significantly.

Both online and offline distribution channels complement each other in the Global Pet Treats Market, catering to the diverse preferences and shopping behaviors of pet owners. While offline channels provide a tactile shopping experience and immediate gratification, online channels offer convenience, accessibility, and a broader product range. The synergy between these distribution channels enables pet treat manufacturers and retailers to reach a wider audience, enhance brand visibility, and adapt to the evolving needs of pet owners in an increasingly competitive market landscape.

Global Pet Treats Market, Segmentation by Geography

In this report, the Global Pet Treats Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Global Pet Treats Market Share (%), by Geographical Region, 2023

North America retained its position as the largest regional market, accounting for 40.62% in 2022, primarily due to its sizable pet population and consumers' inclination towards functional and natural treats like dental, freeze-dried, and jerky treats. The region's high standard of living and disposable income levels enable pet owners to invest in premium treats, supported by continuous product innovation and a well-established distribution network.

Europe and Asia-Pacific followed as the second and third-largest markets, driven by their substantial pet populations, which represent 54% of the global pet population. Key markets within these regions, including the United Kingdom, China, and Germany, exhibit high demand for premium treats.

South America and Africa collectively contributed to the market in 2022, albeit with a lower share due to a smaller pet population compared to other regions, representing 24% of the global pet population.

Africa is projected to be the fastest-growing region from 2023 to 2029, with a projected CAGR of 14.81%. This growth is attributed to increasing disposable incomes among pet owners, driving regular spending on treats for dental health and pet entertainment. Rising awareness about the importance of high-quality treats for pet health and anticipated growth in pet adoptions contribute to the region's promising market outlook.

These factors such as expanding pet populations and heightened consumer awareness of health-related concerns are expected to propel the treats market's growth throughout the forecast period.

This report provides an in depth analysis of various factors that impact the dynamics of Global Pet Treats Market. These factors include; Market Drivers, Restraints and Opportunities.

Drivers, Restraints and Opportunity Analysis

Drivers :

• Pet Humanization
• Rising Pet Ownership Rates
• Product Innovation and Diversification

• Premiumization and Health Consciousness - The trend of premiumization and health consciousness in the pet treats market reflects a broader shift in consumer behavior towards prioritizing the well-being of their pets. Pet owners are becoming increasingly aware of the importance of providing their furry companions with high-quality nutrition to support their overall health and vitality. As a result, there has been a noticeable transition towards premium and natural pet treat options that offer superior ingredients and nutritional benefits.

  Consumers are willing to invest in pet treats made from wholesome ingredients sourced from reputable suppliers. They seek products that are free from artificial additives, preservatives, and fillers, opting instead for treats that are formulated with real meat, fruits, vegetables, and other natural ingredients. This emphasis on natural and minimally processed ingredients aligns with the broader consumer trend towards clean eating and wellness in the human food industry.

  Pet owners are increasingly seeking out treats that are tailored to address specific health concerns and dietary requirements of their pets. Functional treats that offer additional benefits beyond basic nutrition are gaining popularity, particularly those designed to promote dental health, joint mobility, and digestive wellness. These treats often contain added vitamins, minerals, and supplements to support pet health and address common issues that pets may face as they age.

  The demand for functional treats with nutritional benefits reflects a growing awareness of preventive pet care and the importance of proactive health management. Pet owners are taking a proactive approach to maintaining their pets' health and well-being, recognizing that proper nutrition plays a vital role in preventing health problems and prolonging their pets' lives. As a result, there is a rising demand for pet treats that not only taste good but also contribute to the long-term health and vitality of their beloved companions.

  The trend towards premiumization and health consciousness in the pet treats market underscores the evolving relationship between pet owners and their pets. As consumers continue to prioritize the health and happiness of their furry friends, the demand for high-quality, natural, and functional pet treats is expected to remain strong, driving innovation and growth in the pet treats industry.

Restraints :

• Regulatory Constraints
• Pricing Pressures
• Health and Safety Concerns

• Competition from Homemade and Natural Alternatives- The competition from homemade and natural alternatives presents a significant challenge for commercially manufactured pet treats in the global market. As pet owners become more health-conscious and seek to provide the best nutrition for their pets, there has been a noticeable shift towards homemade and natural pet treat options. These alternatives are often perceived as healthier and safer choices, as they allow pet owners to have more control over the ingredients and cooking processes.

  The availability of organic, grain-free, and raw pet treats further caters to the preferences of consumers who prioritize premium and specialized products for their pets. These natural alternatives often boast of superior nutritional profiles, free from artificial additives, preservatives, and fillers commonly found in commercially manufactured treats. As a result, they appeal to pet owners seeking high-quality and minimally processed options for their furry companions.

  To remain competitive in the face of this trend, manufacturers of commercially manufactured pet treats must innovate and differentiate their offerings. This may involve developing new product lines that mimic the qualities of homemade treats, such as using simple, recognizable ingredients and emphasizing natural flavors and textures. Additionally, manufacturers can leverage certifications and labeling schemes to highlight the nutritional benefits and quality standards of their products, reassuring consumers about their safety and efficacy.

  Investing in research and development to create unique formulations and flavors can help manufacturers stand out in a crowded market. By continually adapting to evolving consumer preferences and market trends, pet treat manufacturers can effectively compete against homemade and natural alternatives and maintain their relevance in the pet food industry.

Opportunities :

• Rising Trend of Pet Humanization
• Increasing Awareness of Pet Health and Wellness

• Demand for Premium and Natural Products - The global pet treats market is witnessing a significant surge in demand for premium and natural products, driven by a growing awareness of pet health and wellness among consumers. Pet owners are increasingly prioritizing transparency and quality when selecting treats for their furry companions, seeking products made from high-quality, natural ingredients that are free from artificial additives and fillers. Premium pet treats are formulated to provide optimal nutrition, often featuring superior ingredients sourced from trusted suppliers, such as high-quality proteins, whole grains, fruits, and vegetables. These treats are fortified with vitamins, minerals, and supplements to support various aspects of pet health, including joint health, dental care, and skin and coat health. Similarly, natural pet treats focus on simplicity and purity, using minimally processed ingredients that preserve the nutritional integrity of the final product.

  The demand for premium and natural pet treats is further fueled by the rise of pet humanization, with pets increasingly viewed as valued members of the family. Pet owners are willing to invest in treats that offer the same level of quality and care as human food products, leading to the emergence of gourmet and artisanal pet treat brands. This trend has opened up opportunities for product differentiation and branding, allowing manufacturers to highlight the quality, purity, and nutritional value of their ingredients. By focusing on innovation, transparency, and ethical sourcing practices, companies can capitalize on the growing demand for premium and natural pet treats, meeting the evolving preferences of health-conscious consumers seeking high-quality snacks for their beloved pets.

Key players in Global Pet Treats Market include:

• Purina PetCare (Nestle)
• Pedigree (Mars, Incorporated)
• Hill's Pet Nutrition, Inc. (Colgate Palmolive Company)
• Diamond Naturals (Schell & Kampeter, Inc.)
• The J.M. Smucker Company
• Tyson Foods (General Mills Inc.)
• Merrick Pet Care
• Saturn Petcare Group (Heristo AG)
• Wellness Pet Company
• Natural Treats (Pet Treats Wholesale Ltd.)
• The Dog Treat Company (Healthful Pets)

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis