Global Wet Pet Food Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Pet;

Dogs and Cats

By Source;

Animal-based, Plant Derivatives, and Synthetic.

By Product;

Wet Cat Food and Wet Dog Food.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn197021567 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Wet Pet Food Market (USD Million), 2021 - 2031

In the year 2024, the Global Wet Pet Food Market was valued at USD 31,231.44 million. The size of this market is expected to increase to USD 44,683.46 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.3%.

The Global Wet Pet Food Market has been experiencing steady growth, driven by the increasing trend of pet humanization and the rising awareness of the importance of pet nutrition. Wet pet food, known for its high moisture content and palatability, is becoming a preferred choice among pet owners who prioritize their pets' health and well-being. This market is characterized by a wide range of products, including premium, organic, and specialized diets that cater to various health needs of pets.

One of the key factors driving the market is the increasing pet ownership rates, particularly in urban areas where the companionship of pets is highly valued. As more people adopt pets, the demand for high-quality, nutritious food options has surged. Wet pet food, with its superior nutritional profile and hydration benefits, has gained popularity as a healthier alternative to dry kibble. This trend is particularly strong in developed regions like North America and Europe, where pet owners are more health-conscious and willing to invest in premium pet food products.

In emerging markets such as Asia-Pacific and Latin America, the market is witnessing significant growth due to rising disposable incomes and changing consumer lifestyles. The growing middle class in these regions is increasingly adopting western-style pet care practices, including the preference for wet pet food. Moreover, the expanding distribution channels, including online retail, have made wet pet food more accessible to a broader audience. This increased accessibility, combined with targeted marketing and educational campaigns, is driving market expansion.

As the market evolves, companies are focusing on innovation and product differentiation to capture a larger share. The development of specialized diets addressing specific health concerns, such as urinary tract health, weight management, and allergies, is a notable trend. Additionally, the emphasis on natural and organic ingredients, sustainable packaging, and ethical sourcing practices is resonating with environmentally-conscious consumers. These factors are expected to continue driving the growth of the Global Wet Pet Food Market in the coming years.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Pet
    2. Market Snapshot, By Source
    3. Market Snapshot, By Product
    4. Market Snapshot, By Region
  4. Global Wet Pet Food Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing pet ownership
        2. Health-conscious pet owners
        3. Rising disposable incomes
        4. Product variety expansion
        5. Premiumization of products
      2. Restraints
        1. High product cost
        2. Short shelf life
        3. Supply chain disruptions
        4. Regulatory compliance challenges
        5. Limited consumer awareness
      3. Opportunities
        1. Online retail growth
        2. Emerging market potential
        3. Innovative product formulations
        4. Sustainable packaging development
        5. Personalized nutrition trends
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. BaRgaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Wet Pet Food Market, By Pet, 2021 - 2031 (USD Million)
      1. Dogs
      2. Cats
    2. Global Wet Pet Food Market, By Source, 2021 - 2031 (USD Million)
      1. Animal-Based
      2. Plant Derivatives
      3. Synthetic
    3. Global Wet Pet Food Market, By Product, 2021 - 2031 (USD Million)
      1. Wet Cat Food
      2. Wet Dog Food
    4. Global Wet Pet Food Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Mars Petcare
      2. Nestlé Purina PetCare
      3. Hill's Pet Nutrition
      4. Blue Buffalo
      5. Royal Canin
      6. Merrick Pet Care
      7. WellPet LLC
      8. The J.M. Smucker Company
      9. Nature's Variety
      10. Freshpet
  7. Analyst Views
  8. Future Outlook of the Market