Global Men’S Grooming Products Market Growth, Share, Size, Trends and Forecast (2024 - 2030)

The global men's grooming products market is segmented by price range, which includes mass products and premium products. Mass products are generally targeted toward the broader consumer base, offering affordability and availability, making them more popular in emerging markets and regions with price-sensitive customers. Premium products, on the other hand, appeal to consumers seeking high-end grooming experiences, often associated with luxury, advanced formulations, and exclusivity. These products are gaining traction in developed markets where there is a growing demand for sophisticated grooming solutions, particularly among male consumers who view self-care as a form of lifestyle.

The market is also segmented by product type, including fragrances, hair care, skin care, and others. Fragrances hold a significant share in the men's grooming sector, driven by the growing interest in personal scents and the importance of smell in daily grooming routines. Hair care products, which encompass shampoos, conditioners, and styling products, have witnessed steady growth, particularly with the increasing focus on hair health and grooming. Skin care products, including facial cleansers, moisturizers, and anti-aging products, are gaining popularity, as men are becoming more conscious of skincare routines. Other products such as shaving creams, beard care, and grooming tools further diversify the market, catering to specific consumer needs.

Distribution channels in the men's grooming products market include pharmacies, supermarkets/hypermarkets, convenience stores, e-commerce, and others. Pharmacies and supermarkets/hypermarkets are traditional retail channels that continue to dominate, offering a wide variety of grooming products in convenient locations. Convenience stores are gaining importance, especially in urban areas, due to their proximity and accessibility. The rise of e-commerce has significantly altered the landscape, with online shopping providing consumers with easy access to a wider range of products, often coupled with the convenience of home delivery. This channel is particularly important in markets where digital platforms and online shopping are rapidly growing.

Geographically, the men's grooming products market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America and Europe remain dominant regions, driven by high disposable incomes, increasing awareness of grooming habits, and a growing inclination toward personal care products among men. The Asia Pacific region, however, is experiencing rapid growth due to the rising urbanization, increasing disposable incomes, and a shift in cultural norms that promote grooming and self-care. The Middle East and Africa, alongside Latin America, are also emerging markets, with an increasing number of men adopting grooming routines, though they face unique challenges related to cultural perceptions and economic factors.

Global MenS Grooming Products Segment Analysis

In this report, the Global MenS Grooming Products Market has been segmented by Product Type, Distribution Channel and Geography.

Global MenS Grooming Products Market, Segmentation by Geography

In this report, the Global MenS Grooming Products Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global MenS Grooming Products Market Share (%), by Geographical Region, 2023

Asia Pacific emerged as the dominant region in the men's grooming products market, commanding the largest revenue share in 2022. This growth can be attributed to the increasing awareness of personal care among consumers in the region. Over recent years, there has been a notable shift towards more elaborate skincare routines among men of all ages, driving demand for grooming products. This trend has spurred the emergence of startups catering to the unmet needs and growing demand in the men's grooming market. For example, the expansion of Macscaped into the men's grooming market in the Asia Pacific region in September 2021 exemplifies the response to this rising demand.

North America is poised to witness significant growth in the coming years, emerging as the second-fastest-growing region in the men's grooming products market. The region's growth is fueled by the rising demand driven by the increasing metrosexual culture. Additionally, North America is home to prominent players in the industry, such as Louis Vuitton, Beiersdorf, and Estée Lauder, known for manufacturing luxury and high-quality grooming products. The introduction of innovative products like the Hero trimmer for men by the intimate men's brand Balls in April 2022 further contributes to enhancing product visibility and stimulating market growth in North America.

This report provides an in depth analysis of various factors that impact the dynamics of Global MenS Grooming Products Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunities

Drivers:

• Shifting Cultural Attitudes
• Rise of Influencer Culture
• Product Innovation and Customization

• Increased Awareness of Health and Wellness- The growing awareness of self-care, health, and wellness among men has significantly influenced their grooming habits, making grooming a fundamental part of their daily routines. As men increasingly recognize the importance of maintaining healthy skin and overall well-being, they are more inclined to invest in grooming products that offer skincare benefits. This shift in mindset has led to a surge in demand for grooming products specifically formulated to nourish the skin, combat signs of aging, and provide protection against harmful UV rays.

  Grooming products that promote anti-aging and sun protection properties have gained traction among health-conscious consumers. Men are seeking holistic grooming solutions that not only enhance their appearance but also contribute to their long-term skin health. Consequently, manufacturers are innovating and introducing products tailored to address these needs, driving further growth in the men's grooming market.

Restraints:

• Societal Stigma and Gender Stereotypes
• Lack of Product Awareness and Education
• Price Sensitivity and Affordability

• Distribution Challenges- Distribution challenges pose significant obstacles to the growth of the men's grooming products market. Limited availability of these products in certain regions or retail outlets restricts accessibility for potential consumers, particularly in areas where demand may be high. Inadequate distribution networks further exacerbate the issue, as it becomes challenging for manufacturers to reach target demographics effectively.

  Accessibility issues can result in missed opportunities for market expansion and penetration. When consumers cannot easily access men's grooming products, they may opt for alternatives or forego purchasing altogether. This not only impacts sales revenue but also hampers brand visibility and customer loyalty. To address these challenges, manufacturers need to invest in building robust distribution networks, forging partnerships with retailers, and leveraging e-commerce platforms to enhance product availability and reach a broader audience. Additionally, targeted marketing and promotional strategies can help raise awareness and drive demand in regions where accessibility remains a challenge.

Opportunities:

• Rising Male Grooming Awareness
• Innovation in Product Formulations
• Expansion into Emerging Markets

• Focus on Sustainable and Ethical Practices:-The shift towards sustainability and ethical consumption presents a compelling opportunity for companies in the grooming industry to align with consumer values and preferences. With younger demographics driving this trend, there is a growing demand for grooming products that prioritize environmental responsibility, animal welfare, and ethical sourcing practices. As consumers become more conscious of the environmental impact of their purchasing decisions, there's a significant opportunity for companies to differentiate themselves by integrating sustainability into their business practices.

  To capitalize on this trend, grooming companies can focus on adopting sustainable practices across their entire supply chain, from sourcing raw materials to manufacturing processes and packaging. This may involve using renewable or recycled materials, reducing carbon emissions, minimizing waste generation, and ensuring fair labor practices. By offering eco-friendly grooming solutions that meet these criteria, companies can attract environmentally conscious consumers and build brand loyalty based on shared values of sustainability and ethical responsibility. Moreover, transparent communication about sustainable initiatives can further enhance consumer trust and engagement, strengthening the brand's positioning in the market.

Key players in Global MenS Grooming Products Market include:

• Colgate-Palmolive Company
• Beiersdorf AG
• Johnson & Johnson Consumer Inc.
• Procter & Gamble Co.
• L'Oral SA

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis