Global Immunity Boosting Food Products Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product;

Tablets, Capsules, Powder and Liquid.

By Type;

Herbs & Spices, Nuts & Seeds, Fruits & Vegetables, Dairy-Based Products and Probiotics And Prebiotics.

By Distribution Channel Type;

Store-Based, Non-Store-Based.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn603113233 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Immunity Boosting Food Products Market (USD Million), 2021 - 2031

In the year 2024, the Global Immunity Boosting Food Products Market was valued at USD 786,917.50 million. The size of this market is expected to increase to USD 1,046,029.96 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.2%.

The global market for immunity-boosting food products has experienced substantial growth in recent years, driven by heightened consumer awareness of health and wellness. This trend has been further accelerated by the COVID-19 pandemic, which underscored the importance of a robust immune system. Consumers are increasingly seeking out foods and beverages fortified with vitamins, minerals, antioxidants, probiotics, and other bioactive compounds known to support immune function. This has led to a surge in demand for products offered by major players in the industry such as Nestle S.A., Danone SA, and Fonterra Group Cooperative Limited, among others.

Key factors influencing market growth include innovations in food technology, expanding research into the health benefits of specific nutrients, and a growing preference for natural and organic products. Companies are investing in research and development to introduce new formulations and expand their product portfolios to cater to diverse consumer preferences. The market is characterized by a variety of product types, including fruits, vegetables, nuts, dairy products, and fortified foods and beverages, each offering unique health benefits aimed at enhancing immune resilience. As consumer interest in preventive healthcare continues to rise globally, the immunity-boosting food products market is poised for sustained expansion, presenting opportunities for both established players and new entrants to innovate and meet evolving consumer demands.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Type
    3. Market Snapshot, By Distribution Channel Type
    4. Market Snapshot, By Region
  4. Global Immunity Boosting Food Products Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Rising Demand for Functional Foods

        2. Advancements in Food Technology

        3. Preference for Natural and Organic Products

        4. Increasing Research on Nutritional Benefits

      2. Restraints
        1. Regulatory Challenges and Compliance

        2. Misinformation and Misleading Claims

        3. High Cost of Fortified Ingredients

        4. Supply Chain Disruptions

      3. Opportunities
        1. Expansion into Emerging Markets

        2. Rising Demand for Plant-Based Products

        3. Personalized Nutrition Solutions

        4. Health and Wellness Trends

    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Immunity Boosting Food Products Market, By Product, 2021 - 2031 (USD Million)
      1. Tablets
      2. Capsules
      3. Powder
      4. Liquid
    2. Global Immunity Boosting Food Products Market, By Type, 2021 - 2031 (USD Million)
      1. Herbs & Spices
      2. Nuts & Seeds
      3. Fruits & Vegetables
      4. Dairy-Based Products
      5. Probiotics And Prebiotics
    3. Global Immunity Boosting Food Products Market, By Distribution Channel Type, 2021 - 2031 (USD Million)
      1. Store-Based
      2. Non-Store-Based
    4. Global Immunity Boosting Food Products Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Nestle S.A.
      2. Danone SA
      3. Fonterra Group Cooperative Limited
      4. Blue Diamond Growers
      5. Olam International
      6. Diamond Foods, LLC.
      7. Dole Food Company, Inc.
      8. Hines Nut Company
      9. Pinnacle Foods Corp.
      10. Associated British Foods Plc.
  7. Analyst Views
  8. Future Outlook of the Market