Global Hair Texturizer Products Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Source;

Natural, and Conventional.

By Formats;

Cream, Paste, and Liquid.

By Product Types;

Dry Shampoo, Hair Cream, Hair Gel, Hair Mousse, Hair Pomade & Paste, Hair Spray, and Hair Protectant.

By Distribution Channel;

Hypermarket/Supermarket, Convenience Store, Specialty Store, Online Stores, and Others.

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn192996632 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Hair Texturizer Products Market (USD Million), 2021 - 2031

In the year 2024, the Global Hair Texturizer Products Market was valued at USD 2,113,649.56 million. The size of this market is expected to increase to USD 2,981,063.74 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.0%.

Hair texturizer products are experiencing high demand, largely influenced by shifting fashion trends. Social media platforms play a significant role in promoting these products, with influencers and beauty enthusiasts sharing tutorials, reviews, and styling tips that greatly impact consumer purchasing decisions. As individuals strive to keep pace with the latest hairstyles and looks, the use of texturizers to achieve desired styles has surged. With rising disposable income levels globally, consumers are increasingly investing in hair care products and personal grooming, driving a substantial increase in demand for hair texturizer products.

The market for male grooming products is rapidly expanding, with men's hair texturizer products gaining popularity. Businesses can capitalize on this growing market by implementing focused marketing strategies and producing goods tailored to appeal to men. As consumers increasingly prioritize natural and organic hair care products, there's an opportunity for manufacturers to develop texturizers that are environmentally friendly and free from harmful chemicals.

The use of hair texturizers can lead to hair damage if applied excessively or incorrectly, resulting in dryness, breakage, and scalp issues. This concern for hair health prompts some consumers to exercise caution when selecting products. Additionally, the market faces challenges from counterfeit goods, which are often of inferior quality and less effective. The presence of counterfeit products may erode consumer confidence and hinder market expansion.

To meet evolving consumer preferences, manufacturers are investing in research and development to enhance the effectiveness of hair texturizer products. Customers are increasingly seeking texturizers that offer versatility in styling, from voluminous and textured to sleek and smooth. By innovating and improving product formulations, manufacturers aim to attract more customers and sustain market growth.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Source
    2. Market Snapshot, By Formats
    3. Market Snapshot, By Product Types
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Region
  4. Global Hair Texturizer Products Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Changing fashion trends
        2. Expansion of distribution channels
        3. Increasing male grooming market
        4. Escalating demand for Hair Repairing Treatments
      2. Restraints
        1. Negative brand perception
        2. Seasonal demand variations
        3. Textured hair product leads to hair breakage
      3. Opportunities
        1. Develop eco-friendly products
        2. Offer a wider range of products
        3. Enhance online presence
        4. Consumers concerns for chemical free formulation
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Hair Texturizer Products Market, By Source, 2021 - 2031 (USD Million)
      1. Natural
      2. Conventional
    2. Global Hair Texturizer Products Market, By Formats, 2021 - 2031 (USD Million)
      1. Cream
      2. Paste
      3. Liquid
    3. Global Hair Texturizer Products Market, By Product Types, 2021 - 2031 (USD Million)
      1. Dry Shampoo
      2. Hair Cream
      3. Hair Gel
      4. Hair Mousse
      5. Hair Pomade & Paste
      6. Hair Spray
      7. Hair Protectant
    4. Global Hair Texturizer Products Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Hypermarket/Supermarket
      2. Convenience Store
      3. Specialty Store
      4. Online Stores
      5. Others
    5. Global Hair Texturizer Products Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape Analysis
    1. Company Profiles
      1. Procter & Gamble Company
      2. Oribe Hair Care, LLC
      3. Garnier LLC
      4. Beiersdorf, Inc
      5. Coty Inc
      6. Unilever group (Sunsilk)
      7. Verb Products
      8. Kline & Company
      9. Henkel AG
      10. KGaA
      11. Shiseido
      12. Hain Celestial Group
      13. Summers Laboratories
      14. Johnson & Johnson Consumer
  7. Analyst Views
  8. Future Outlook of the Market