Global Hair Texturizer Products Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Source;
Natural, and Conventional.By Formats;
Cream, Paste, and Liquid.By Product Types;
Dry Shampoo, Hair Cream, Hair Gel, Hair Mousse, Hair Pomade & Paste, Hair Spray, and Hair Protectant.By Distribution Channel;
Hypermarket/Supermarket, Convenience Store, Specialty Store, Online Stores, and Others.By Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).Introduction
Global Hair Texturizer Products Market (USD Million), 2021 - 2031
In the year 2024, the Global Hair Texturizer Products Market was valued at USD 2,113,649.56 million. The size of this market is expected to increase to USD 2,981,063.74 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.0%.
Hair texturizer products are experiencing high demand, largely influenced by shifting fashion trends. Social media platforms play a significant role in promoting these products, with influencers and beauty enthusiasts sharing tutorials, reviews, and styling tips that greatly impact consumer purchasing decisions. As individuals strive to keep pace with the latest hairstyles and looks, the use of texturizers to achieve desired styles has surged. With rising disposable income levels globally, consumers are increasingly investing in hair care products and personal grooming, driving a substantial increase in demand for hair texturizer products.
The market for male grooming products is rapidly expanding, with men's hair texturizer products gaining popularity. Businesses can capitalize on this growing market by implementing focused marketing strategies and producing goods tailored to appeal to men. As consumers increasingly prioritize natural and organic hair care products, there's an opportunity for manufacturers to develop texturizers that are environmentally friendly and free from harmful chemicals.
The use of hair texturizers can lead to hair damage if applied excessively or incorrectly, resulting in dryness, breakage, and scalp issues. This concern for hair health prompts some consumers to exercise caution when selecting products. Additionally, the market faces challenges from counterfeit goods, which are often of inferior quality and less effective. The presence of counterfeit products may erode consumer confidence and hinder market expansion.
To meet evolving consumer preferences, manufacturers are investing in research and development to enhance the effectiveness of hair texturizer products. Customers are increasingly seeking texturizers that offer versatility in styling, from voluminous and textured to sleek and smooth. By innovating and improving product formulations, manufacturers aim to attract more customers and sustain market growth.
Global Hair Texturizer Products Market Recent Developments & Report Snapshot
Recent Developments:
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In June 2023, Shiseido introduced the Aveda Be Curly Texturizing Gel, targeting individuals with curly hair to help manage their curls. The product gained rapid popularity, particularly following its debut at the Milan Fashion Week, indicating its resonance within the fashion community and consumer demand for effective curl management solutions.
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In May 2023, Shiseido launched the NARS Texturizing Spray, aiming to provide texture and volume to hair. The collaboration with fashion influencers and celebrities further boosted the product's visibility and appeal, leveraging their platforms to promote the benefits of the texturizing spray to a wider audience.
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In April 2023, the Hain Celestial Group introduced the Alba Botanica Texturizing Cream, emphasizing its organic approach to hair care. The product garnered appreciation from the fashion industry, reflecting a growing preference for natural and sustainable beauty solutions among consumers.
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In March 2023, Summers Laboratories launched the TRESemmé Curl Defining Cream, which was designated as the official hair branding partner for the Met Gala 2023. This prestigious endorsement showcased the product's effectiveness in volumizing and controlling curls, meeting the rigorous standards set by the high-profile event. This recognition further solidified its reputation as a trusted and reliable option within the competitive hair care market.
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In February 2023, Johnson & Johnson Consumer presented the Neutrogena Thick & Full Texturizing Spray, designed to enhance hair thickness and volume. The introduction of this spray underscores the brand's commitment to offering innovative solutions to meet consumers' styling needs, capitalizing on the growing demand for products that provide noticeable results.
Parameters | Description |
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Market | Global Hair Texturizer Products Market |
Study Period | 2021 - 2031 |
Base Year (for Hair Texturizer Products Market Size Estimates) | 2024 |
Drivers |
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Restraints |
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Opportunities |
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Segment Analysis
The hair care products market offers consumers a choice between natural and conventional sources, addressing preferences for organic, eco-friendly options or affordable and consistent performance. Natural products feature botanical extracts and essential oils, appealing to those seeking chemical-free alternatives, while conventional products are formulated with synthetic compounds for affordability. This segmentation aligns with growing trends towards sustainability and clean beauty, catering to diverse consumer values in the hair care industry.
Hair care products are available in various formats, including creams, pastes, and liquids, each offering distinct benefits and application methods. Creams provide moisturizing and conditioning benefits, while pastes offer texture and control for styling. Liquids such as serums deliver lightweight hydration and shine. This segmentation reflects consumer preferences for different product textures and functionalities, enabling brands to offer a diverse range of options to cater to various hair care needs and styling preferences.
The hair care products market comprises a wide array of product types, including dry shampoo, hair cream, gel, mousse, pomade, spray, and protectant. Each serves specific purposes, such as cleansing, styling, or protecting hair from damage. This segmentation enables consumers to select products tailored to their hair type, texture, and styling preferences, enhancing their overall hair care experience. Brands can target niche segments and develop specialized formulations to address specific concerns and trends. Distribution channels, including hypermarkets, convenience stores, specialty stores, and online platforms, ensure accessibility and convenience for consumers across various shopping preferences.
Geographically, the hair styling products market is segmented into five key regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America and Europe lead the market due to high disposable incomes, fashion-conscious consumers, and a strong presence of beauty brands. The Asia Pacific region, with countries like China and India, is experiencing rapid growth driven by urbanization and rising incomes. In the Middle East & Africa, cultural preferences and climate conditions influence demand, while Latin America's vibrant market is propelled by a young population and a thriving beauty industry.
Global Hair Texturizer Products Segment Analysis
In this report, the Global Hair Texturizer Products Market has been segmented by Source, Formats, Product Types, Distribution Channel, and Geography.
Global Hair Texturizer Products Market, By Source
The Global Hair Texturizer Products Market has been segmented by Source into Natural, and Conventional.
In the hair texturizer products market, the Source segment comprises Natural and Conventional categories. Natural products lead the segment, reflecting a growing preference among consumers for organic and chemical-free alternatives in hair care. Individuals with textured hair, including curly and coily hair types, are frequent purchasers of hair products, with more than half making monthly purchases. Over one-third of consumers with curly and coily hair buy hair products at least twice a month, indicating consistent demand for styling solutions.
A popular method for managing curly hair is through natural hair texturizers, chemical treatments designed to reduce curliness and enhance manageability. These products appeal to individuals seeking to avoid conventional styling methods or desiring a simpler approach to styling. Natural hair texturizers offer a solution to release curls without completely straightening the hair, catering to consumers' preferences for maintaining their hair's natural texture while achieving desired styling outcomes.
The prominence of the Natural segment underscores the increasing consumer preference for clean and natural ingredients in hair care products. As individuals prioritize health-conscious and eco-friendly choices, natural hair texturizers are likely to witness sustained demand, driving further growth in the hair texturizer products market.
Global Hair Texturizer Products Market, By Formats
The Global Hair Texturizer Products Market has been segmented by Formats into Cream, Paste, and Liquid.
Cream formulations offer a moisturizing and conditioning texture, ideal for individuals looking to hydrate dry or damaged hair while adding texture and definition to their styles. These products provide a soft hold, making them suitable for creating natural-looking waves or enhancing curls without weighing down the hair. Cream texturizers are favored by those seeking a lightweight and flexible styling solution that leaves hair feeling soft and manageable.
Paste texturizers offer a thicker consistency, providing more control and definition for shaping and sculpting hairstyles. This format is preferred by individuals seeking a stronger hold and increased texture for their hair. Paste products are versatile and can be used to create a variety of styles, from tousled and textured looks to sleek and structured designs. They are especially popular among those with shorter hair lengths or thicker hair textures.
Liquid texturizers encompass a range of products such as serums, sprays, and oils, offering lightweight hydration, shine, and texture enhancement. These formulations are ideal for individuals seeking a more effortless and natural-looking style. Liquid texturizers provide instant volume and definition without weighing down the hair, making them suitable for fine or thin hair types.
They are often used as finishing products to add shine and polish to hairstyles while providing long-lasting hold and manageability. The segmentation of the Global Hair Texturizer Products Market by formats ensures that consumers have access to a wide selection of products tailored to their specific hair types, textures, and styling preferences. Whether seeking lightweight hydration, strong hold, or effortless texture, individuals can find the ideal texturizer format to achieve their desired looks with ease.
Global Hair Texturizer Products Market, By Product Types
The Global Hair Texturizer Products Market has been segmented by Product Types into Dry Shampoo, Hair Cream, Hair Gel, Hair Mousse, Hair Pomade & Paste, Hair Spray, and Hair Protectant.
Dry shampoo offers a convenient solution for refreshing and cleansing hair without water, ideal for extending the time between traditional washes. It absorbs excess oil and adds volume to hair, providing a quick styling fix for busy individuals or on-the-go lifestyles. Hair creams provide moisturizing and conditioning benefits, smoothing frizz and enhancing shine for soft and manageable hair. They are suitable for various hair types and textures, offering versatility in styling and nourishment.
Hair gels offer strong hold and definition, perfect for creating sleek and structured hairstyles that require long-lasting control. They provide a glossy finish and are commonly used for sculpting and shaping hair into desired looks. Hair mousse adds volume and texture to hair, imparting body and bounce for fuller, more voluminous styles. It is lightweight and airy, allowing for flexible styling and natural movement without weighing hair down.
Hair pomade and paste offer medium to strong hold with a matte or semi-matte finish, ideal for achieving textured and tousled hairstyles. They provide flexibility and control, allowing for easy manipulation and restyling throughout the day. Hair spray provides firm hold and lasting control, securing hairstyles in place while resisting humidity and frizz. It offers versatility in styling, from sleek and smooth to voluminous and tousled looks, with varying levels of hold and shine. Hair protectants offer thermal and environmental protection, shielding hair from heat styling tools, UV rays, and other damaging factors. They help maintain hair health and integrity, preventing breakage, split ends, and color fading, especially for individuals who frequently use heat styling tools or are exposed to environmental stressors.
Global Hair Texturizer Products Market, By Distribution Channel
The Global Hair Texturizer Products Market has been segmented by Distribution Channel into Hypermarket/Supermarket, Convenience Store, Specialty Store, Online Stores, and Others.
Hypermarkets and supermarkets play a significant role in offering a wide range of hair texturizer products under one roof, catering to the mass market and providing convenience for consumers seeking affordability and accessibility. Convenience stores also serve as important distribution channels, particularly for on-the-go consumers looking for quick and convenient purchases of hair styling products.
Specialty stores offer curated selections and personalized recommendations, appealing to consumers seeking premium or niche hair care products. These stores provide a unique shopping experience, often with knowledgeable staff who can assist customers in finding the right products for their specific needs. Online stores have become increasingly popular distribution channels for hair texturizer products, offering convenience, variety, and accessibility for consumers to shop from the comfort of their homes.
The online platform allows for a vast assortment of products, detailed product descriptions, and customer reviews, enabling informed purchasing decisions. The Distribution Channel segment includes "Others," representing various alternative channels through which hair texturizer products may be distributed. These may include direct sales, salon sales, or subscription services, offering additional avenues for consumers to access hair styling products.
Global Hair Texturizer Products Market, By Geography
In this report, the Global Hair Texturizer Products Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Hair Texturizer Products Market Share (%), by Geographical Region, 2024
The North America region dominates the Hair Texturizer Products market, driven by increasing consumer demand for various styling products like hair gels, wax, and clays. Advancements in ingredients and technology, addressing hair loss and improving product formulations, further boost market growth. With the popularity of hairstyling and personal care, a wide range of products such as hair sprays and serums are expected to fuel the North American market's growth.
Europe is poised for significant growth, with rising usage of hair texturizer products creating potential for market expansion. Mass-market and online retailers play crucial roles in distribution, alongside hairstylists, salons, and product firms. Germany, a key importer of cosmetic ingredients, including those for hair products, witnesses a surge in demand for natural components like vegetable oils and botanical extracts, catering to the rising preference for high-end hair texturizer products.
In Asia-Pacific, China remains the largest market for hair texturizer products, driven by evolving lifestyles, increased disposable income, product innovation, and robust marketing initiatives. In India, shifting consumer dynamics and rising awareness contribute to market growth, propelled by the sizable millennial population, urbanization, and rising female employment. These factors shape the landscape of the Hair Texturizer Products market, driving demand and market expansion across regions.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Hair Texturizer Products Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Changing fashion trends
- Expansion of distribution channels
- Increasing male grooming market
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Escalating demand for Hair Repairing Treatments - The escalating demand for hair repairing treatments is primarily fueled by increased spending among women with textured hair. Textured hair requires specialized care due to its unique curl pattern, which makes it more susceptible to damage and breakage over time. Consumers with textured hair seek multifunctional therapies to address the effects of previous chemical treatments and environmental stressors on their hair. Women with textured hair often invest more in hair texturizer products to manage and repair their hair effectively. The inherent fragility of textured hair necessitates targeted treatments that can address specific concerns such as dryness, brittleness, and breakage. These treatments aim to restore the health and vitality of textured hair, providing essential nourishment and repair to maintain its strength and resilience.
Despite the challenges associated with managing textured hair, consumers continue to prioritize their hair care routines, driving demand for innovative hair repairing treatments. Manufacturers are responding to this demand by developing advanced formulations tailored to the unique needs of textured hair, offering solutions that effectively repair and rejuvenate damaged strands. As awareness grows about the importance of proper hair care for textured hair types, the market for hair repairing treatments is expected to witness sustained growth, meeting the evolving needs of consumers in this segment.
Restraints:
- Negative brand perception
- Seasonal demand variations
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Textured hair product leads to hair breakage - When utilizing textured hair products, a chemical process occurs that breaks down the protein structure of your hair. These harsh chemicals have the potential to weaken your hair strands, making them more prone to damage. The alteration of your hair's natural composition by these chemicals can lead to increased shedding and hair loss over time. Just like any substance that is not suitable for your body, the use of chemicals on your hair can cause wear and tear, further exacerbating hair health issues. The scalp, being the primary source of nourishment for healthy hair growth, is highly susceptible to the absorption of these chemicals.
Continuous exposure to chemicals from textured hair products can degrade the quality of fresh hair development and compromise the overall health of the scalp. Prolonged use of chemical-based products may result in scalp burns, which can permanently damage hair follicles and impede future hair growth. While textured hair products may offer styling benefits, their chemical composition poses risks to hair health. From weakening hair strands to disrupting the scalp's natural environment, the use of harsh chemicals can have detrimental effects on both hair and scalp health in the long run. Therefore, it's essential for individuals to be mindful of the ingredients in their hair products and consider alternative, more natural options to maintain optimal hair health.
Opportunities
- Develop eco-friendly products
- Offer a wider range of products
- Enhance online presence
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Consumers concerns for chemical free formulation - One of the driving forces behind the demand for hair texturizer products is the shift within the hair care industry towards organically derived shampoos and conditioners tailored specifically for consumers with textured hair. As more individuals seek products that align with their values and prioritize natural ingredients, there's a growing demand for high-performing hair care solutions that are ethically made and free of harmful chemicals. Customers with textured hair are particularly drawn to sulfate-free formulas that cater to their unique hair type, providing gentle yet effective cleansing without stripping away natural oils. Customers who care for their textured hair are increasingly seeking shampoos that not only cleanse but also protect their hair, preserving its natural moisture balance. They are drawn to products that offer nourishment and hydration without the use of harsh chemicals, opting instead for formulations enriched with natural components.
There's a rising preference for conditioners, hair moisturizing emollients, and multi-functional treatments that prioritize moisture retention and combat dryness. These consumers are actively seeking healthier solutions that infuse their hair with moisture and promote overall hair health. As these trends persist, the demand for hair texturizer products continues to grow, driven by consumers' desire for gentler, more natural alternatives that address the specific needs of textured hair. Manufacturers are responding by developing innovative formulations that prioritize hydration, moisture retention, and the use of natural ingredients, catering to the evolving preferences of consumers with textured hair.
Competitive Landscape Analysis
Key players in Global Hair Texturizer Products Market include:
- Procter & Gamble Company
- Oribe Hair Care, LLC
- Garnier LLC
- Beiersdorf, Inc
- Coty Inc
- Unilever group (Sunsilk)
- Verb Products
- Kline & Company
- Henkel AG
- KGaA
- Shiseido
- Hain Celestial Group
- Summers Laboratories
- Johnson & Johnson Consumer
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Source
- Market Snapshot, By Formats
- Market Snapshot, By Product Types
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Global Hair Texturizer Products Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Changing fashion trends
- Expansion of distribution channels
- Increasing male grooming market
- Escalating demand for Hair Repairing Treatments
- Restraints
- Negative brand perception
- Seasonal demand variations
- Textured hair product leads to hair breakage
- Opportunities
- Develop eco-friendly products
- Offer a wider range of products
- Enhance online presence
- Consumers concerns for chemical free formulation
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Hair Texturizer Products Market, By Source, 2021 - 2031 (USD Million)
- Natural
- Conventional
- Global Hair Texturizer Products Market, By Formats, 2021 - 2031 (USD Million)
- Cream
- Paste
- Liquid
- Global Hair Texturizer Products Market, By Product Types, 2021 - 2031 (USD Million)
- Dry Shampoo
- Hair Cream
- Hair Gel
- Hair Mousse
- Hair Pomade & Paste
- Hair Spray
- Hair Protectant
- Global Hair Texturizer Products Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Hypermarket/Supermarket
- Convenience Store
- Specialty Store
- Online Stores
- Others
- Global Hair Texturizer Products Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Hair Texturizer Products Market, By Source, 2021 - 2031 (USD Million)
- Competitive Landscape Analysis
- Company Profiles
- Procter & Gamble Company
- Oribe Hair Care, LLC
- Garnier LLC
- Beiersdorf, Inc
- Coty Inc
- Unilever group (Sunsilk)
- Verb Products
- Kline & Company
- Henkel AG
- KGaA
- Shiseido
- Hain Celestial Group
- Summers Laboratories
- Johnson & Johnson Consumer
- Company Profiles
- Analyst Views
- Future Outlook of the Market