Global Wellness Tourism Market Growth, Share, Size, Trends and Forecast (2024 - 2030)

By Travel Type;

Domestic and International.

By Activity;

In-country Transport, Lodging, Food and Beverage, Shopping, Activities and Excursions and Others.

By Purpose ;

Primary and Secondary.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2020 - 2030).
Report ID: Rn824537641 Published Date: June, 2024 Updated Date: July, 2024


Global Wellness Tourism Market (USD Million), 2020 - 2030

In the year 2023, the Global Wellness Tourism Market was valued at USD 981,376.76 million. The size of this market is expected to increase to USD 1,617,579.90 million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of 7.4%.

The global wellness tourism market has experienced remarkable growth in recent years, reflecting a profound shift in consumer attitudes towards travel and well-being. Wellness tourism refers to travel that prioritizes physical, mental, and spiritual health enhancement. This segment encompasses a diverse range of experiences, from spa retreats and yoga retreats to adventure travel with a wellness focus. The market's expansion is fueled by several factors, including rising stress levels, increasing awareness of holistic health practices, and a growing desire for authentic and transformative travel experiences.

One key driver of growth in the wellness tourism market is the escalating demand for relaxation and rejuvenation amidst today's fast-paced lifestyles. As individuals grapple with stress and burnout, they are increasingly seeking refuge in wellness-focused getaways to unwind and recharge. Moreover, the aging global population has spurred interest in wellness travel among older demographics, who prioritize maintaining their health and vitality. This demographic shift presents a significant opportunity for the wellness tourism industry to cater to the unique needs and preferences of mature travelers.

The growing popularity of wellness tourism can be attributed to the expanding array of offerings and destinations tailored to diverse wellness interests. From traditional spa therapies and meditation retreats to more adventurous pursuits like hiking and surfing, travelers have a plethora of options to choose from to promote their well-being. This diversity in offerings has broadened the appeal of wellness travel beyond niche segments, attracting a broader audience of health-conscious travelers seeking immersive and enriching experiences.

The wellness tourism market is also influenced by broader societal trends, including the increasing prioritization of self-care and holistic health practices. As people become more proactive about their well-being, they are integrating wellness activities into their travel itineraries, driving demand for destinations and accommodations that support their health goals. This trend is reshaping the travel industry, with hotels, resorts, and tour operators incorporating wellness amenities and experiences to cater to evolving consumer preferences. Overall, the global wellness tourism market is poised for sustained growth as travelers continue to prioritize their health and seek meaningful experiences that nourish the body, mind, and soul.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Travel Type
    2. Market Snapshot, By Activity
    3. Market Snapshot, By Purpose
    4. Market Snapshot, By Region
  4. Global Wellness Tourism Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Growing Awareness of Health and Wellness
        2. Rising Stress Levels
        3. Aging Population
        4. Technological Advancements
        5. Government Initiatives and Policies
      2. Restraints
        1. High Costs
        2. Travel Restrictions and Health Concerns
        3. Cultural and Language Barriers
        4. Environmental Impact
        5. Competition from Alternative Wellness Solutions
      3. Opportunities
        1. Customization and Personalization
        2. Emerging Markets
        3. Integration of Technology
        4. Wellness Tourism for Specialized Demographics
        5. Partnerships and Collaborations
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Wellness Tourism Market, By Travel Type, 2020 - 2030 (USD Million)
      1. Domestic
      2. International
    2. Global Wellness Tourism Market, By Activity, 2020 - 2030 (USD Million)
      1. In-country Transport
      2. Lodging
      3. Food and Beverage
      4. Shopping
      5. Activities and Excursions
      6. Others
    3. Global Wellness Tourism Market, By Purpose , 2020 - 2030 (USD Million)
      1. Primary
      2. Secondary
    4. Global Wellness Tourism Market, By Geography, 2020 - 2030 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Intercontinental Group
      2. Marriott International
      3. Hilton Worldwide
      4. Accor Hotels
      5. Wyndham Hotels & Resorts
      6. Hyatt Hotels
      7. Red Carnation Hotels
      8. Radisson Hospitality
      9. Home Inns Group
      10. Choice Hotels International
      11. Jinjiang International
      12. Rosewood Hotels
  7. Analyst Views
  8. Future Outlook of the Market