Global Over-The-Top Services Market Growth, Share, Size, Trends and Forecast (2022 - 2028)

Segmented by Monetization Model;

Subscription-Based, Advertising-Based and Transaction-Based.

Segmented by Type;

Online Gaming, Music Streaming, Video on Demand, Communication and Others.

Segmented by Streaming Device;

Smartphones and Tablets, Desktops and Laptops and Internet Protocol Television and Consoles.

Segmented by Service Vertical;

Media and Entertainment, Education and Learning, Gaming and Service Utilities.

Segmented by Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2018 - 2028).
Report ID: Rn666905083 Published Date: August, 2022 Updated Date: September, 2022

Introduction

Global Over-The-Top Services Market (USD Million), 2018 - 2028

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels
# Global Market (USD Million), 2018 - 2028
2018 100.4
2019 111.0
2020 119.8
2021 141.2
2022 167.3
2023 188.8
2024 225.9
2025 230.2
2026 267.7
2027 269.4
2028 308.2

In the year 2021, the Global Over-The-Top Services Market was valued at USD 103,438.17 million. The size of this market is expected to increase to USD 262,025.50 million by the year 2028, while growing at a Compounded Annual Growth Rate (CAGR) of 14.2%.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Monetization Model
    2. Market Snapshot, By Type
    3. Market Snapshot, By Streaming Device
    4. Market Snapshot, By Service Vertical
    5. Market Snapshot, By Region
    6. Market Opportunity Map
  4. Global Over-The-Top Services Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Flexibility and Ease-Of-Use to Offer Seamless Customer Experience
        2. Internet Proliferation With Penetration of Smart Devices
        3. Global and Local Players Offering Freemium Models in Price-Sensitive Markets
      2. Restraints
        1. Disparity in Opinion Between Producers and Aggregators Over Licensed Business Model
        2. Threat to Privacy of Content Consumption and Security of User Database Due to Spyware
      3. Opportunities
        1. Mergers With National Producers and Film Studios Across Regions for the Svod Model
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bragaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Industry Rivalry
  5. Market Segmentation
    1. Global Over-The-Top Services Market, By Monetization Model, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Subscription-Based
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Advertising-Based
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. Transaction-Based
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    2. Global Over-The-Top Services Market, By Type, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Online Gaming
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Music Streaming
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. Video on Demand
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        4. Communication
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        5. Others
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    3. Global Over-The-Top Services Market, By Streaming Device, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Smartphones and Tablets
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Desktops and Laptops
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. Internet Protocol Television and Consoles
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    4. Global Over-The-Top Services Market, By Service Vertical, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Media and Entertainment
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Education and Learning
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. Gaming
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        4. Service Utilities
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    5. Global Over-The-Top Services Market, By Geography, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Regional Trends
        1. North America
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            1. United States
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            2. Canada
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
        2. Europe
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            1. Germany
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            2. United Kingdom
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            3. France
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            4. Italy
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            5. Spain
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            6. Rest of Europe
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
        3. Asia Pacific
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            1. Japan
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            2. China
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            3. India
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            4. Australia & New Zealand
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            5. South Korea
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            6. ASEAN (Association of South East Asian Countries)
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            7. Rest of Asia Pacific
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
        4. Middle East & Africa
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            1. GCC
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            2. Israel
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            3. South Africa
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            4. Rest of Middle East & Africa
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
        5. Latin America
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            1. Brazil
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            2. Mexico
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            3. Argentina
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
            4. Rest of Latin America
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Monetization Model, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Type, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Streaming Device, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By Service Vertical, 2018 - 2028 (USD Million)
  6. Competitive Landscape
    1. Heat Map Analysis
    2. Company Profiles
      1. Netflix
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      2. Amazon
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      3. Google
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      4. Apple
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      5. Facebook
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      6. Youtube
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      7. Hbo
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      8. Microsoft
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      9. Hulu
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      10. Indieflix
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      11. Vudu
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      12. Roku
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      13. Tencent
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      14. Rakuten
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      15. Kakao
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      16. Line
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      17. Right-To-Win
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
  7. Analyst Views
  8. Future Outlook of the Market

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