Global Marketing Analytics Software Market Growth, Share, Size, Trends and Forecast (2022 - 2028)

Segmented by Application;

E-Mail Marketing, SEOMarketing, PPC Marketing, Display Marketing, Video Marketing and Content Marketing.

Segmented by Vertical;

Retail, Consumer Packaged Goods (CPG), High-Tech Manufacturing, Energy and Utility, Banking Financial and insurance (BFSI), Healthcare, E-Commerce, Media and Entertainment and Other Verticals.

Segmented by Deployment Mode;

Cloud and On Premises.

Segmented by End User;

Small and Medium Businesses (SMBS) and Enterprises.

Segmented by Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2018 - 2028).
Report ID: Rn152277573 Published Date: August, 2022 Updated Date: September, 2022

Introduction

Global Marketing Analytics Software Market (USD Million), 2018 - 2028

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels
# Global Market (USD Million), 2018 - 2028
2018 68.2
2019 70.6
2020 81.2
2021 93.1
2022 103.7
2023 120.9
2024 135.3
2025 150.7
2026 155.7
2027 166.6
2028 198.3

In the year 2021, the Global ing Analytics Software Market was valued at USD 3,448.57 million. The size of this market is expected to increase to USD 8,952.22 million by the year 2028, while growing at a Compounded Annual Growth Rate (CAGR) of 14.6%.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Application
    2. Market Snapshot, By Vertical
    3. Market Snapshot, By Deployment Mode
    4. Market Snapshot, By End User
    5. Market Snapshot, By Region
    6. Market Opportunity Map
  4. Global Marketing Analytics Software Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increase in Social Media Channels
        2. Increasing Need to Calculate MROI
        3. Increase in Budget for Marketing Analytics Software
        4. Need to Understand Customer Behavior
      2. Restraints
        1. High Deployment Cost of Marketing Analytics Software
        2. Easy Availability of Open Source Solution
      3. Opportunities
        1. Increase in Adoption of Cloud-Based Technology
        2. Increase in Trend of Marketing Analytics
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bragaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Industry Rivalry
  5. Market Segmentation
    1. Global Marketing Analytics Software Market, By Application, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. E-Mail Marketing
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. SEOMarketing
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. PPC Marketing
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        4. Display Marketing
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        5. Video Marketing
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        6. Content Marketing
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    2. Global Marketing Analytics Software Market, By Vertical, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Retail
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Consumer Packaged Goods (CPG)
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. High-Tech Manufacturing
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        4. Energy and Utility
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        5. Banking Financial and insurance (BFSI)
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        6. Healthcare
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        7. E-Commerce
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        8. Media and Entertainment
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        9. Other Verticals
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    3. Global Marketing Analytics Software Market, By Deployment Mode, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Cloud
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. On Premises
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    4. Global Marketing Analytics Software Market, By End User, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Small and Medium Businesses (SMBS)
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Enterprises
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    5. Global Marketing Analytics Software Market, By Geography, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Regional Trends
        1. North America
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            1. United States
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            2. Canada
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
        2. Europe
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            1. Germany
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            2. United Kingdom
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            3. France
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            4. Italy
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            5. Spain
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            6. Rest of Europe
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
        3. Asia Pacific
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            1. Japan
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            2. China
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            3. India
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            4. Australia & New Zealand
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            5. South Korea
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            6. ASEAN (Association of South East Asian Countries)
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            7. Rest of Asia Pacific
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
        4. Middle East & Africa
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            1. GCC
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            2. Israel
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            3. South Africa
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            4. Rest of Middle East & Africa
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
        5. Latin America
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            1. Brazil
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            2. Mexico
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            3. Argentina
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            4. Rest of Latin America
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Vertical, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
  6. Competitive Landscape
    1. Heat Map Analysis
    2. Company Profiles
      1. Adobe Systems incorporated
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      2. Accenture
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      3. IBM
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      4. Oracle
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      5. Wipro Limited
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      6. Experian
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      7. Harte-Hanks inc
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      8. Pega-System
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      9. SASinstitute inc.
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      10. Teradata Corporation
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
  7. Analyst Views
  8. Future Outlook of the Market

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