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Global Influencer Marketing Platform Market Growth, Share, Size, Trends and Forecast (2022 - 2028)

Segmented by Component;

Solutions and Services - Consulting, Deployment and Integration and Support and Maintenance.

Segmented by Application;

Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting, Compliance Management and Fraud Detection and Others.

Segmented by Organization Size;

Small and Medium-Sized Enterprises and Large Enterprises.

Segmented by End User;

Fashion and Lifestyle, Agencies and Public Relations, Retail and Consumer Goods, Health and Wellness, Adtech, Banking and Finance, Travel and Tourism and Others.

Segmented by Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2018 - 2028).
Report ID: Rn159946305 Published Date: November, 2022 Updated Date: December, 2022

Introduction

Global Influencer Marketing Platform Market (USD Million), 2018 - 2028

*Graph shown for illustrative purpose only, the final report will have the graph with actual data and data labels
# Global Market (USD Million), 2018 - 2028
2018 59.5
2019 67.5
2020 80.2
2021 84.8
2022 92.3
2023 105.6
2024 120.9
2025 137.5
2026 142.4
2027 149.2
2028 156.7

In the year 2021, the Global Influencer ing Platform Market was valued at USD 7,942.79 million. The size of this market is expected to increase to USD 56,052.31 million by the year 2028, while growing at a Compounded Annual Growth Rate (CAGR) of 32.2%.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Component
    2. Market Snapshot, By Application
    3. Market Snapshot, By Organization Size
    4. Market Snapshot, By End User
    5. Market Snapshot, By Region
    6. Market Opportunity Map
  4. Global Influencer Marketing Platform Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Customers’ Shift Toward Video-Based Content Across the Ott Space
        2. Increase in Adoption of Ad-Blocking Software
      2. Restraints
        1. Lack of Capabilities to Measure Campaign Effectiveness
      3. Opportunities
        1. Influencer Marketing Platform to Gain Customer Trust and Create New Brand Image
        2. Influencer Marketing to Increase Demand for Big Data Analytics, Ai, and Ml
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bragaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Industry Rivalry
  5. Market Segmentation
    1. Global Influencer Marketing Platform Market, By Component, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Solutions
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Services
          1. Introduction
          2. Market Share Analysis, 2022 and 2028 (%)
          3. Y-o-Y Growth Analysis, 2019 - 2028
          4. Segment Trends
            1. Consulting
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
            2. Deployment and Integration
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
            3. Support and Maintenance
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    2. Global Influencer Marketing Platform Market, By Application, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Search and Discovery
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Campaign Management
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. Influencer Relationship Management
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        4. Analytics and Reporting
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        5. Compliance Management and Fraud Detection
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        6. Others
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    3. Global Influencer Marketing Platform Market, By Organization Size, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Small and Medium-Sized Enterprises
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Large Enterprises
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    4. Global Influencer Marketing Platform Market, By End User, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Segment Trends
        1. Fashion and Lifestyle
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        2. Agencies and Public Relations
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        3. Retail and Consumer Goods
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        4. Health and Wellness
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        5. Adtech
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        6. Banking and Finance
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        7. Travel and Tourism
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
        8. Others
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, 2018 - 2028 (USD Million)
    5. Global Influencer Marketing Platform Market, By Geography, 2020 - 2030 (USD Million)
      1. Introduction
      2. Market Share Analysis, 2022 and 2028 (%)
      3. Y-o-Y Growth Analysis, 2019 - 2028
      4. Regional Trends
        1. North America
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            1. United States
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            2. Canada
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
        2. Europe
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            1. Germany
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            2. United Kingdom
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            3. France
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            4. Italy
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            5. Spain
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            6. Rest of Europe
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
        3. Asia Pacific
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            1. Japan
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            2. China
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            3. India
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            4. Australia & New Zealand
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            5. South Korea
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            6. ASEAN (Association of South East Asian Countries)
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            7. Rest of Asia Pacific
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
        4. Middle East & Africa
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            1. GCC
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            2. Israel
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            3. South Africa
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            4. Rest of Middle East & Africa
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
        5. Latin America
          1. Introduction
          2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
          3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
          4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
          5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            1. Brazil
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            2. Mexico
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            3. Argentina
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
            4. Rest of Latin America
              1. Introduction
              2. Market Size and Forecast, and Y-o-Y Growth, By Component, 2018 - 2028 (USD Million)
              3. Market Size and Forecast, and Y-o-Y Growth, By Application, 2018 - 2028 (USD Million)
              4. Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2028 (USD Million)
              5. Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2028 (USD Million)
  6. Competitive Landscape
    1. Heat Map Analysis
    2. Company Profiles
      1. IZEA
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      2. HYPR
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      3. Traackr
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      4. InfluencerDB
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      5. Launchmetrics
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      6. Julius
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      7. Klear
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      8. Upfluence
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      9. AspireIQ
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      10. Mavrck
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      11. Influence4you
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      12. Onalytica
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      13. Lumanu
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      14. Lefty
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      15. Linqia
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
      16. Social Beat
        1. Company Overview and Product Portfolio
        2. Key Developments
        3. Financial Overview
        4. Strategies
        5. Company SWOT Analysis
  7. Analyst Views
  8. Future Outlook of the Market

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